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Snacks in Serbia

September 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Serbia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Serbia?
  • Which are the leading brands in Snacks in Serbia?
  • How are products distributed in Snacks in Serbia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Serbia

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Serbia

KEY DATA FINDINGS

Return to the workplace revives impulse purchases and on-the-go consumption
During times of rising inflation, consumers pay more attention to discounts and promotions
Despite the inflationary pressure, consumers remain loyal to their favourite brands
Affordable indulgence demand retains growth potential for chocolate confectionery in a tough economic climate
Return to pre-pandemic lifestyles will boost on-trade sales of chocolate confectionery
Modernisation of retailing set to favour large grocery retailers over independent small grocers
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Serbia

KEY DATA FINDINGS

Gum sales on the decline as consumers opt for alternatives such as mints
Convenience and accessibility dictate distribution choices in 2022
William Wrigley dominates with highly advertised Orbit, although a lack of competition limits new product development
Growth potential of gum will be limited by the popularity of alternatives such as mints
Small players set to invest in new launches and marketing to gain ground
Declining young population limits growth potential of bubble gum, but more older consumers are likely to use chewing gum
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Serbia

KEY DATA FINDINGS

Retail volume sales of sugar confectionery decline as consumers shun sugar
A growing niche, liquorice posts is among the best performing categories in 2022
The leading player continues to invest in new launches and marketing
Retail volume sales expected to decline due to rising health awareness
Retail developments and price-sensitive consumers offer space for private label growth
Retail modernisation set to increase the pressure on independent small grocers
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Serbia

KEY DATA FINDINGS

Steady growth in impulse ice cream although take-home remains popular
Rising health awareness boosts demand for artisanal ice cream
New product development consolidates dominance of Frikom
Both impulse and take-home consumption set to drive growth in ice cream
The launch of healthier options is set to be most visible in the key value sales category
Manufacturers set to improve distribution and awareness of fast-growing but underdeveloped ice cream desserts and frozen desserts
Table 48 Sales of Ice Cream by Category: Volume 2017-2022
Table 49 Sales of Ice Cream by Category: Value 2017-2022
Table 50 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 51 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 53 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 54 Distribution of Ice Cream by Format: % Value 2017-2022
Table 55 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 56 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 57 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Serbia

KEY DATA FINDINGS

Accelerated value growth in 2022 as unit prices rise
Value for money and convenience sustain trend for large pack sizes in 2022
PepsiCo remains committed to development of healthier options in savoury snacks
Higher value CAGR projected as healthier savoury snacks grow in popularity
Growing use of social media for advertising as players adapt to consumer trends
Retail modernisation augurs well for private label development
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 59 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 60 Sales of Savoury Snacks by Category: Value 2017-2022
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 65 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

KEY DATA FINDINGS

Return to outdoor activities boosts demand for health-positioned fruit snacks and snack bars
On-the-go consumption of healthier options spurs growth in dried fruit and cereal bars
The leading players invest in new launches and marketing, while Lidl boosts private label
Accelerated growth rates anticipated in the early-to-mid-forecast period before stabilisation sets in
Dried fruit and cereal bars are projected to benefit from the demand for healthier on-the-go snacks
Innovations and modern retailing developments predicted to widen the choice for consumers
Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 73 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 74 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 75 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 76 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 77 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 78 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 79 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 80 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 81 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 82 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 83 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 84 Distribution of Snack Bars by Format: % Value 2017-2022
Table 85 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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