Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Snacks in Estonia
June 2021
Snacks in 2021: The big picture
2021 will be characterised by a gradual process of stabilisation when it comes to sales of snacks in Estonia. Categories that were negatively impacted by the COVID-19 pandemic, such as chocolate confectionery, are expected to show signs of recovery in 2021 as the threat of COVID-19 subsides and the beginning of Estonia’s vaccination programme will allow authorities to ease social distancing restrictions.
Key trends in 2021
Following the COVID-19 health crisis, consumers are expected to be more focused on health and wellness trends. The experience of home seclusion has caused some consumers to gain weight since the outbreak of the pandemic in 2020, and consumers are expected to be more interested in healthier snacks with lower sugar content and calorific value in 2021.
Competitive landscape
Due to the difficult trading conditions during the COVID-19 pandemic, many companies took the decision to delay or cancel new product launches in Estonian snacks. Companies are putting more thought into the timing and marketing of new product launches since the outbreak of COVID-19, with many manufacturers putting off new product launches until the later months of 2021 when they will be more confident in the economic environment.
Channel developments
Since the outbreak of the COVID-19 pandemic, companies have focused more of their attention on supermarkets and hypermarkets, as these channels have been the main retail channels for snacks and consumer foodservice outlets faced opening restrictions and social distancing measures in 2020 and consumers may be cautious about returning to foodservice outlets in 2021.
What next for snacks?
Over the forecast period, e-commerce is expected to continue to grow as more and more consumers become repeat customers following positive experiences of the channel during the COVID-19 pandemic. This factor will affect manufacturing of products in snacks, with producers taking e-commerce sales into consideration when developing new products or upgrading existing products.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Estonia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Estonia?
Which are the leading brands in Snacks in Estonia?
How are products distributed in Snacks in Estonia?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Estonia
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Penetration of Private Label by Category: % Value 2016-2021Table 8 Distribution of Snacks by Format: % Value 2016-2021Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026Table 10 Forecast Sales of Snacks by Category: Value 2021-2026Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Gum in Estonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic hits bubble gum hardest as leisure and entertainment activities are restricted
The rise of e-commerce provides new purchasing opportunities
Bubble gum hindered by health and wellness trends
PROSPECTS AND OPPORTUNITIES
Volume sales to pick up as Estonia’s vaccination programme proceeds
Bubble gum continues downwards spiral as health concerns persist
Still potential for growth in chewing gum
CATEGORY DATA
Table 13 Sales of Gum by Category: Volume 2016-2021Table 14 Sales of Gum by Category: Value 2016-2021Table 15 Sales of Gum by Category: % Volume Growth 2016-2021Table 16 Sales of Gum by Category: % Value Growth 2016-2021Table 17 NBO Company Shares of Gum: % Value 2017-2021Table 18 LBN Brand Shares of Gum: % Value 2018-2021Table 19 Distribution of Gum by Format: % Value 2016-2021Table 20 Forecast Sales of Gum by Category: Volume 2021-2026Table 21 Forecast Sales of Gum by Category: Value 2021-2026Table 22 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 23 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category stabilises following surge in demand during initial wave of COVID-19
Snack bars gain traction as consumers try to eat more healthily
Local manufacturers benefit from consumer trust and affordability
PROSPECTS AND OPPORTUNITIES
Category focus to shift to snack bars as health awareness limits sweet biscuits
Plain biscuits and wafers lose ground to cookies and filled biscuits
Healthy snacks are on the rise as consumers seek to shed lockdown weight gain
CATEGORY DATA
Table 24 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 25 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 26 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 27 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 28 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 29 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 30 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 31 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 32 NBO Company Shares of Snack Bars: % Value 2017-2021Table 33 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 34 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 35 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 36 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 37 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 38 Distribution of Snack Bars by Format: % Value 2016-2021Table 39 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 40 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 41 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 42 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 43 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Estonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales remain stable as foodservice sales recover from the COVID-19 pandemic
Manufacturers expand their bulk and multipack offerings to appeal to consumers in home seclusion
Retailers invest in private label in lockdown
PROSPECTS AND OPPORTUNITIES
Ice cream remains popular as innovation drives sales
Foodservice to bounce back with a wider range of products
Bulk dairy ice cream will benefit from the new normal
CATEGORY DATA
Table 44 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 45 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 47 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 50 NBO Company Shares of Ice Cream: % Value 2017-2021Table 51 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 52 NBO Company Shares of Frozen Desserts: % Value 2017-2021Table 53 LBN Brand Shares of Frozen Desserts: % Value 2018-2021Table 54 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 55 Distribution of Ice Cream by Format: % Value 2016-2021Table 56 Distribution of Frozen Desserts by Format: % Value 2016-2021Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Estonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category stabilises following a spike in growth during the COVID-19 pandemic
Retailers expand e-commerce options as foodservice sales recover
Vegetable, pulse and bread chips benefit from healthy eating trend
PROSPECTS AND OPPORTUNITIES
E-commerce benefits in the long run
Potato chips faces mounting competition from healthier savoury snacks
Local origin to become a key selling point as consumers support local businesses
CATEGORY DATA
Table 61 Sales of Savoury Snacks by Category: Volume 2016-2021Table 62 Sales of Savoury Snacks by Category: Value 2016-2021Table 63 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 64 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 65 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 66 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 67 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 68 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 69 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 70 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 71 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
Chocolate Confectionery in Estonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category begins to recover from the negative impact of COVID-19
COVID-19 stymies new product development as companies focus on brand recognition
Chocolate pouches and bags remain resilient to the impact of COVID-19
PROSPECTS AND OPPORTUNITIES
Vaccination programme stimulates recovery
E-commerce is on the rise
Healthy eating trends to benefit plain dark chocolate
Summary 2 Other Chocolate Confectionery by Product Type: 2021
CATEGORY DATA
Table 72 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 73 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 74 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 75 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 76 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 77 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 78 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 79 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 80 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 81 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 82 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 83 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Sugar Confectionery in Estonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category shows signs of recovery from the negative impact of COVID-19
Power mints drives volume growth as consumers switch from boiled sweets
Companies delay new product development
PROSPECTS AND OPPORTUNITIES
Healthy eating trends to become an important factor in sugar confectionery
Toffees, caramels and nougat benefit from nostalgia as consumers rediscover traditional favourites
Premium products may struggle in the short term as consumers remain price sensitive
Summary 3 Other Sugar Confectionery by Product Type: 2021
CATEGORY DATA
Table 84 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 85 Sales of Sugar Confectionery by Category: Value 2016-2021Table 86 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 87 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 88 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 89 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 90 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 91 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 92 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 93 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 94 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 95 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page