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Snacks in Estonia

September 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Estonia?
  • Which are the leading brands in Snacks in Estonia?
  • How are products distributed in Snacks in Estonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Snacks in Estonia

Unit price growth affects snacks value
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Estonia

KEY DATA FINDINGS

Tablets drives the category
Healthy lifestyles drive demand for plain dark chocolate
Kalev AS invests in new products
Behavioural changes contribute to chocolate confectionery
Premium seasonal chocolate to see improvement
Discounters gaining share
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Estonia

KEY DATA FINDINGS

Chewing gum demonstrates value and volume improvement
Health trend is both a positive and negative for gum category
Mars Eesti OÜ has a strong lead on other players
Parents to switch kids to healthier gum
Foodservice demand grows due to free gum
Gum remains a spontaneous purchase
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Estonia

KEY DATA FINDINGS

Kids drive volume sales of sugar confectionery
Standard mints are popular to help with coughs and sore throats
Major players losing to other brands
Mints to demonstrate the fastest volume growth
Perceived health benefits features of liquorice promote growth
Gummies, jellies and chews to see
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Estonia

KEY DATA FINDINGS

Take-home dairy ice cream
Foodservice sees further recovery
Premia Tallina Külmhoone AS focus on eco-credentials
Low-fat ice cream to gain popularity as overall category expands
Bulk dairy ice cream shows promising growth
E-commerce will become more popular channel for ice cream
Table 48 Sales of Ice Cream by Category: Volume 2017-2022
Table 49 Sales of Ice Cream by Category: Value 2017-2022
Table 50 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 51 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 52 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 53 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 54 Distribution of Ice Cream by Format: % Value 2017-2022
Table 55 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 56 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 57 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 58 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Estonia

KEY DATA FINDINGS

Category stabilises following a spike in growth during the COVID-19 pandemic
The war in Ukraine drives up average prices as costs rise
PepsiCo and Balsnack International lead savoury snacks
Nuts, seeds and trail mixes to become more popular in foodservice channels
Potato chips will remain key snack as manufacturers drive category forward
Vegetable, pulse and bread chips to see strong volume growth
Table 59 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 60 Sales of Savoury Snacks by Category: Value 2017-2022
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 65 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia

KEY DATA FINDINGS

Rising wheat prices boosts current value sales in 2022 as consumption contracts
Estonians replace sweeties with dried fruit
Mondelez Eesti OÜ remains the leader thanks to its strong marketing support
People with healthy habits will contribute to cereal bars
Dried fruit to gain further popularity
Sports activities rise alongside demand for protein/energy bars
Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 73 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 74 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 75 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 76 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 77 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 78 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 79 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 80 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 81 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 82 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 83 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 84 Distribution of Snack Bars by Format: % Value 2017-2022
Table 85 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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