Snacks in Estonia

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Estonia?
  • Which are the leading brands in Snacks in Estonia?
  • How are products distributed in Snacks in Estonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Estonia

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Snacks by Format: % Value 2016-2021 Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 10 Forecast Sales of Snacks by Category: Value 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gum in Estonia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic hits bubble gum hardest as leisure and entertainment activities are restricted
The rise of e-commerce provides new purchasing opportunities
Bubble gum hindered by health and wellness trends

PROSPECTS AND OPPORTUNITIES

Volume sales to pick up as Estonia’s vaccination programme proceeds
Bubble gum continues downwards spiral as health concerns persist
Still potential for growth in chewing gum

CATEGORY DATA

Table 13 Sales of Gum by Category: Volume 2016-2021 Table 14 Sales of Gum by Category: Value 2016-2021 Table 15 Sales of Gum by Category: % Volume Growth 2016-2021 Table 16 Sales of Gum by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Gum: % Value 2017-2021 Table 18 LBN Brand Shares of Gum: % Value 2018-2021 Table 19 Distribution of Gum by Format: % Value 2016-2021 Table 20 Forecast Sales of Gum by Category: Volume 2021-2026 Table 21 Forecast Sales of Gum by Category: Value 2021-2026 Table 22 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Estonia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category stabilises following surge in demand during initial wave of COVID-19
Snack bars gain traction as consumers try to eat more healthily
Local manufacturers benefit from consumer trust and affordability

PROSPECTS AND OPPORTUNITIES

Category focus to shift to snack bars as health awareness limits sweet biscuits
Plain biscuits and wafers lose ground to cookies and filled biscuits
Healthy snacks are on the rise as consumers seek to shed lockdown weight gain

CATEGORY DATA

Table 24 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 25 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 26 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 27 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 29 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 30 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 31 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 32 NBO Company Shares of Snack Bars: % Value 2017-2021 Table 33 LBN Brand Shares of Snack Bars: % Value 2018-2021 Table 34 NBO Company Shares of Fruit Snacks: % Value 2017-2021 Table 35 LBN Brand Shares of Fruit Snacks: % Value 2018-2021 Table 36 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 37 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 38 Distribution of Snack Bars by Format: % Value 2016-2021 Table 39 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 40 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 41 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 42 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 43 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Estonia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail sales remain stable as foodservice sales recover from the COVID-19 pandemic
Manufacturers expand their bulk and multipack offerings to appeal to consumers in home seclusion
Retailers invest in private label in lockdown

PROSPECTS AND OPPORTUNITIES

Ice cream remains popular as innovation drives sales
Foodservice to bounce back with a wider range of products
Bulk dairy ice cream will benefit from the new normal

CATEGORY DATA

Table 44 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 45 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 46 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 47 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 49 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 50 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 51 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 52 NBO Company Shares of Frozen Desserts: % Value 2017-2021 Table 53 LBN Brand Shares of Frozen Desserts: % Value 2018-2021 Table 54 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 55 Distribution of Ice Cream by Format: % Value 2016-2021 Table 56 Distribution of Frozen Desserts by Format: % Value 2016-2021 Table 57 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Estonia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category stabilises following a spike in growth during the COVID-19 pandemic
Retailers expand e-commerce options as foodservice sales recover
Vegetable, pulse and bread chips benefit from healthy eating trend

PROSPECTS AND OPPORTUNITIES

E-commerce benefits in the long run
Potato chips faces mounting competition from healthier savoury snacks
Local origin to become a key selling point as consumers support local businesses

CATEGORY DATA

Table 61 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 62 Sales of Savoury Snacks by Category: Value 2016-2021 Table 63 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 64 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 65 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 66 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 67 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 68 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 69 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 70 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 71 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026

Chocolate Confectionery in Estonia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category begins to recover from the negative impact of COVID-19
COVID-19 stymies new product development as companies focus on brand recognition
Chocolate pouches and bags remain resilient to the impact of COVID-19

PROSPECTS AND OPPORTUNITIES

Vaccination programme stimulates recovery
E-commerce is on the rise
Healthy eating trends to benefit plain dark chocolate
Summary 2 Other Chocolate Confectionery by Product Type: 2021

CATEGORY DATA

Table 72 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 73 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 74 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 75 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 76 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 77 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 78 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 79 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 80 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 81 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 82 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 83 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Sugar Confectionery in Estonia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category shows signs of recovery from the negative impact of COVID-19
Power mints drives volume growth as consumers switch from boiled sweets
Companies delay new product development

PROSPECTS AND OPPORTUNITIES

Healthy eating trends to become an important factor in sugar confectionery
Toffees, caramels and nougat benefit from nostalgia as consumers rediscover traditional favourites
Premium products may struggle in the short term as consumers remain price sensitive
Summary 3 Other Sugar Confectionery by Product Type: 2021

CATEGORY DATA

Table 84 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 85 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 86 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 87 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 88 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 89 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 90 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 91 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 92 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 93 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 94 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 95 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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