Having declined during 2021, retail volume sales of snacks are expected to return to growth during 2022, as restrictions on movement are lifted and the economic shock of the pandemic begins to fade. Chocolate confectionery and ice cream, which were particularly hard hit by the pandemic as they are generally regarded as luxuries, are set to bounce back, while sales of sweet biscuits and savoury snacks continue to expand, due in large part to their affordability.
Retail volume sales of snacks exhibited strong growth during the review period prior to the onset of the pandemic, with an expanding economy fuelling growth in the number of middle- and high-income consumers, in addition to strong population growth and urbanisation. Retail volume sales declined during 2020, as the economic shock of the pandemic led many local consumers to rein in their discretionary spending, while restrictions on movement undermined impulse purchasing on-the-go consumption.
Consumers in Uganda typically consume three main meals a day – breakfast, lunch and supper. During the review period prior to the onset of the pandemic, snacking was becoming more common, linked to rising disposable income levels and busier lifestyles, particularly in urban areas.
The most popular foods in Uganda are posho/kawunga (maize porridge), rice, matooke (plantains), potatoes, beans, peas, greens, cassava, red meat, chicken and fish. There are regional differences in diet.
The distribution of packaged food is widening, particularly in urban areas. Urban road infrastructure continues to see heavy investment, with new roads being constructed and old ones repaired.
Growth in retail volume sales of snacks will accelerate from 2022 onwards, as daily life continues to normalise as schools and workplaces reopen, COVID-19 restrictions are eased and economic growth rebounds. Sweet biscuits, snack bars and fruit snacks is set to register the highest growth in retail volume sales.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Snacks research and analysis database.
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