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Snacks in Singapore

July 2022
Select Country Report
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Singapore?
  • Which are the leading brands in Snacks in Singapore?
  • How are products distributed in Snacks in Singapore?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Singapore

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Singapore

KEY DATA FINDINGS

Import-reliant category to see persistent unit price increase with snowballing costs
Boxed assortments leads value growth as demand for artisanal chocolate rises
E-commerce and general merchandise stores to see incremental value share growth
Snack bars increasingly compete with countlines and chocolate pouches with added-value offerings
Prominence of reduced sugar content and expanding variety and sourcing in tablets
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Singapore

Sugar Confectionery in Singapore

KEY DATA FINDINGS

Retail value growth of medicated confectionery and mints remains contingent on need fulfilment
Pastilles, gummies, jellies and chews the only indulgent category to remain buoyant
Abstinence and risk of substitution to fuel decline in some categories
Regulatory challenges in introducing new functional values
Summary 2 Other Sugar Confectionery by Product Type: 2022
Table 25 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 26 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 29 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 32 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Singapore

KEY DATA FINDINGS

Bulk dairy ice cream to grow at a higher rate in 2022 with boost from quick commerce and new entrants
Growth of e-commerce to ease along with restored access to modern trade
Single-portion dairy ice cream to slow down after temporary rebound in impulse channels
Plant-based ice cream expects rapid development, but will remain a niche
Multipack dairy ice cream to address environmental impact to prevent erosion of health-driven gains
Single-portion dairy ice cream affording enriched consumption experience to remain competitive
Table 37 Sales of Ice Cream by Category: Volume 2017-2022
Table 38 Sales of Ice Cream by Category: Value 2017-2022
Table 39 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 40 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 41 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 42 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 43 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 44 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 45 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 46 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 47 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 48 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 49 Distribution of Ice Cream by Format: % Value 2017-2022
Table 50 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 51 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 52 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Singapore

KEY DATA FINDINGS

Tourism-reliant seafood snacks to rebound with reopening of borders
Extruded snacks pressured to offset unit price spike imposed by rising energy costs
E-commerce share to stagnate, as multipacks are less popular
Vegetable and pulse chips to observe steep growth in per capita consumption amidst growing health-consciousness
Popcorn to lead unit price growth, with premiumisation and decreasing product weight
Summary 3 Other Savoury Snacks by Product Type: 2022
Table 54 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 55 Sales of Savoury Snacks by Category: Value 2017-2022
Table 56 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 57 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 59 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 60 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 61 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 62 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 63 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore

KEY DATA FINDINGS

Overall category to see short-lived unit price spike with rising energy costs
Indulgent sweet biscuits to outdo plain biscuits and cookies in terms of growth
Snack bars pressured to remain price-competitive amidst high risk of substitution
Protein substitution and portion control to drive variety and format diversification in snack bars
Ingredient heterogeneity and lower sugar content to direct growth
Table 65 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 66 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 67 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 68 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 70 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 71 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 72 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 73 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 74 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 75 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 76 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 77 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 78 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 79 Distribution of Snack Bars by Format: % Value 2017-2022
Table 80 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 83 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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