Snacks in Singapore

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Singapore?
  • Which are the leading brands in Snacks in Singapore?
  • How are products distributed in Snacks in Singapore?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Singapore

Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Singapore

KEY DATA FINDINGS

Tighter cost management by brands to improve profit margins
Higher value growth as brands respond to the growing health and wellness trend
Flavours and functional innovations continue as brands compete for consumers
Uneven growth across categories over the forecast period
Plant-based chocolate confectionery offers growth potential
Channel distribution shifts as consumer preferences change
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Singapore

Sugar Confectionery in Singapore

KEY DATA FINDINGS

Growing health and wellness trend challenges retail volumes of sugar confectionery
Product innovations increase the appeal of sugar confectionery
Healthier sugar confectionery offers growth potential
Leading players will continue to increase brand visibility and marketing efforts to gain share
Sales through specialist confectionery stores and e-commerce to continue growing
Summary 2 Other Sugar Confectionery by Product Type: 2023
Table 25 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 26 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 29 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 30 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 32 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Singapore

KEY DATA FINDINGS

Bulk dairy ice cream continues to drive sales and growth due to appeal of at-home consumption
Consumers’ unwavering brand loyalty amidst price rises for ice cream
While hotter summer weather boosts ice cream consumption, brands and retailers face rising energy costs
Product innovation set to drive strong growth as consumers seek novelty
Coolhaus non-animal dairy ice cream leads novel concepts in ice cream
Increasing competition for traditional ice cream, with growing popularity of frozen yoghurt and acai sorbet in retail
Table 37 Sales of Ice Cream by Category: Volume 2018-2023
Table 38 Sales of Ice Cream by Category: Value 2018-2023
Table 39 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 40 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 41 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 42 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 43 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 44 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 45 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 46 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 47 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 48 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 49 Distribution of Ice Cream by Format: % Value 2018-2023
Table 50 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 51 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 52 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Singapore

KEY DATA FINDINGS

Inflation pushes up unit prices of savoury snacks
Growth of healthier products in savoury snacks, with vegetable chips leading the way
Demand for higher protein intake increases sales of meat snacks
Greater polarisation of consumer behaviour likely to be observed in salty snacks
Private label players will leverage reputation and affordability to compete
Snacking culture continues to drive product innovation
Summary 3 Other Savoury Snacks by Product Type: 2023
Table 54 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 55 Sales of Savoury Snacks by Category: Value 2018-2023
Table 56 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 57 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 59 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 60 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 61 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 62 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 63 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore

KEY DATA FINDINGS

Retail volumes under pressure as inflation reduces consumers’ purchasing power
Intense competition within snack bars
Indulgence continues to be key to growth in sweet biscuits
Pushing premiumisation with fortification, on top of protein-ification
Higher demand for fruit snacks offering innovation
Refocusing on core products within sweet biscuits categories
Table 65 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 66 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 67 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 68 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 70 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 71 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 72 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 73 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 74 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 75 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 76 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 77 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 78 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 79 Distribution of Snack Bars by Format: % Value 2018-2023
Table 80 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 83 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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