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Snacks in Bulgaria

September 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Bulgaria?
  • Which are the leading brands in Snacks in Bulgaria?
  • How are products distributed in Snacks in Bulgaria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Bulgaria

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Bulgaria

KEY DATA FINDINGS

Return to pre-pandemic life supports sales while health trends shape demand
Mondelez leads, and players invest in TV and online campaigns
Countlines witnesses constant activity with new launches and smaller formats
Expansion of modern grocery retailers to propel growth in chocolate confectionery
Vegan-friendly options will gain ground as players push healthy-positioned products
Resumed social activities to boost sales in boxed assortments
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Bulgaria

KEY DATA FINDINGS

Gum reclaims status as ideal breath freshener for office workers
Players promote gum’s functionality and delivery of freshness
Mars still rules over gum with dominant share
Hybrid home/work situations to undermine sales in gum
Natural sweeteners to replace aspartame
Mars’ leadership is unthreatened, but competition will increase as brands innovate
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Bulgaria

KEY DATA FINDINGS

Medicated confectionery leads volume growth as boiled sweets lags at the back
Medicated confectionery benefits from food-as-medicine trend, and lokum and halva see trend-inspired development
Haribo leads pastilles, gummies, jellies and chews
Packaging to provide opportunities for development
Functionality will shape innovation in medicated confectionery
Sugar confectionery likely to benefit from retail chain expansion though competition will increase
Summary 2 Other Sugar Confectionery by Product Type: 2022
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Bulgaria

KEY DATA FINDINGS

Ice cream sees healthy growth with Froneri and Unilever still dominating
Ice cream bustles with activity thanks to active and innovative brands
Plant-based ice cream rises with new flavours designed to tempt
Ice cream continues to benefit from promise of indulgence
Health-focus will inspire new products and newcomers
Retail expansion will support sales in large packs, as e-commerce promotes artisanal ice cream
Table 49 Sales of Ice Cream by Category: Volume 2017-2022
Table 50 Sales of Ice Cream by Category: Value 2017-2022
Table 51 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 52 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 54 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 55 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 56 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 61 Distribution of Ice Cream by Format: % Value 2017-2022
Table 62 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 63 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Bulgaria

KEY DATA FINDINGS

Tortilla chips leads growth while popcorn leads decline
Nuts appeal through high levels of protein, and Rois introduces adventurous mixes
Naturally healthy puffed snacks and captures more consumers as rice snacks soars ahead of all
Production technology to be impacted by health trends
Popcorn and pretzels to fall due to unhealthy perception, maturity and lack of innovation
Rice snacks to flourish in line with rising demand, and puffed snacks to attract new competitors
Table 66 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 67 Sales of Savoury Snacks by Category: Value 2017-2022
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 72 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

KEY DATA FINDINGS

Health trends push sales in plain biscuits
Protein/energy bars steals consumers from fruit and nut bars
Organic variants gain ground and appeal through health and indulgence
Protein/energy bars will form focus of development and innovation
Bulk dried fruit competes with packaged varieties
Healthier versions of firm favourites will aim to retain consumer loyalty
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 85 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 86 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 87 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 90 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 91 Distribution of Snack Bars by Format: % Value 2017-2022
Table 92 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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