Snacks faced considerable pressure on demand during 2022 as the economic crisis forced most consumers to review their spending its and focus on the absolute essentials. However, savoury snacks fared relatively well due to the traditional popularity of nuts, seeds and trail mixes and potato chips.
During 2022, the combination of falling disposable incomes and rising inflation due to the slumping exchange value of the Lebanese pound amidst catastrophic economic collapse meant that many international snacks brands became unavailable to the Lebanese population, with imported brands becoming unaffordable for all except a tiny clique of very affluent elites. However, the absence of more expensive brands has been counterbalanced by the introduction of new life and cost brands which cater to demand among lower income households individuals.
Snacking culture in Lebanon can take different forms, including notably snacking as an accompaniment to drinking alcohol and pre-lunch/dinner snacking. In addition, snacking during outdoor physical activity and snacking as a meal replacement while at work or on the go became increasingly popular snacking behaviours as the impact of the COVID-19 pandemic receded over the course of 2021 and into 2022.
Lebanon’s economy continued to move inexorably towards collapse throughout 2021 and into 2022, with the deteriorating situation leading to widespread civil unrest as various pressing issues, including shortages of essential products and medications, caused outrage among the population. The dramatic appreciation seen in the exchange value of the Lebanese pound and various exchange rate anomalies are other primary sources of concern for the Lebanese population.
Lebanon’s longstanding and deeply-rooted infrastructure issues have been made much worse by the impact of the ongoing economic crisis. Power cuts were already a common occurrence in all parts of the country; since the uncertainty, crisis, these have evolved into total blackouts that can last for days, weeks and even months.
With no end in sight to Lebanon’s deep and protracted economic crisis, the forecast period expected to see snacks continue to underperform, with huge pressure on household incomes likely to ensure that consumer spending remains muted, with expenditure on non-essential foodstuffs such as snacks likely to be curtailed, wherever possible. However, the responses of key industry players to the unprecedented challenges presented by the economic crisis have led to some major long-term changes in the supply of snacks and this can be expected to ease the situation somewhat for consumers, importers and local manufacturers alike.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Lebanon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Snacks research and analysis database.
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