Western food trends, the entry of more women into the workforce and the expansion of chained supermarkets and hypermarkets supports the popularity of snacks, especially in urban areas. However, high unemployment rates and pre-pandemic economic uncertainty hindered consumers from spending on non-essentials, resulting in waning demand before the pandemic even emerged.
After being drastically impacted by the COVID-19 pandemic in 2020, snacks started to recover in 2021. In 2022, the industry will perform even better than seen in 2021 as the economy has now fully reopened.
Snacks hold an important place in the lives of Jordanians. Since dinner is usually taken very late, many people have a late afternoon or early evening snack to bridge the gap between lunch and dinner.
Jordan has quite a young population and the median age was 23 years in 2020, slightly above the Middle Eastern average. Despite slightly lowering, Jordan’s birth rate remains quite high at 24 live births per 1,000 population.
Jordan has quite a young population and the median age was 23 years in 2020, slightly above the Middle Eastern average. Despite slightly lowering, Jordan’s birth rate remains quite high at 24 live births per 1,000 population.
The recovery of snacks is set to strengthen in 2023. However, prevailing economic uncertainty could continue pressuring the finances of many households, leading to suppressed spending on snacks.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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