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2026 Developments
Snacks in Laos is delivering outstanding growth in 2026, with retail current value sales anticipated to see a 15% increase, despite ongoing inflationary pressures and elevated living costs. This performance highlights the strong resilience and appeal of snacks, driven by population growth, rising household expenditure on food, sustained demand for bolder and spicier flavours, and the success of value-focused formats such as multipacks and promotional bundles. The competitive landscape is becoming more dynamic as established leaders defend share through innovation and distribution strength, while emerging brands leverage flavour diversity and accessible pricing to capture value-conscious consumers. For brands aiming to succeed, the most effective strategies centre on rapid flavour innovation, tailoring pack formats to maximise value perception, and ensuring comprehensive distribution across both traditional and modern retail. The outlook remains highly attractive, underpinned by an 8% current value CAGR through to 2031, rising disposable incomes, and the expanding influence of imported brands, signalling robust potential for continued expansion and increased competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Laos?
- Which are the leading brands in Snacks in Laos?
- How are products distributed in Snacks in Laos?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Laos?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Laos
2026 Developments
Key Data Insights
Continued Double-Digit Value Growth Despite Economic Pressures
Spicy Flavours and Affordable Formats Reshape Snack Preferences
Chart 1 Muek Gee Mong Shows the Rise of Spicy Konjac Snacks in Laos
Sweet Biscuits, Snack Bars and Fruit Snacks Continues to Drive Sales and Maintains Growth
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Imported Chinese and Korean Brands to Intensify Flavour Innovation and Competition
Savoury Snacks to Drive Growth as Spicy Formats Gain Mass Appeal
Chart 4 Forecast Value Sales 2021-2031
Chart 5 Forecast Value Sales by Category 2026-2031
Mayora Leverages Spicy Flavours to Challenge Established Leaders
Chart 6 Company Shares 2026
Chart 7 Brand Shares 2026
Small Local Grocers Drive Everyday Snacks Purchases with Broad Reach
Foodpanda and E-Get Expand Online Snack Access in Urban Areas
Chart 8 Retail Channels 2021-2026
Chart 9 Economic Context for Snacks
Chart 10 Real Gdp Growth 2021-2031
Chart 11 Inflation 2021-2031
Chart 12 Consumer Context for Snacks
Chart 13 Population 2021-2031
Chart 14 Population by Generation 2026
Chocolate Confectionery in Laos
Key Data Insights
Chocolate Confectionery Summary
Raina Choco Captures Mass Appeal as Consumers Seek Affordable Chocolate Confectionery
Dubai Chocolate Leverages Online Buzz to Spark Trials among Young Consumers
Chart 15 Dubai Chocolate Stays Visible in Laos through Social Media-Driven Consumer Interest
Chart 16 Value Sales 2021-2031
Chart 17 Volume Sales 2021-2031
Chart 18 Value Sales by Category 2026
Affordable Brands to Adapt Pricing and Formats to Maintain Mass Appeal
Boxed Assortments Set to Expand through Everyday Sharing and Gifting Occasions
Social Media and Health Trends to Reshape Demand among Young Adults
Chart 19 Forecast Value Sales 2021-2031
Chart 20 Forecast Value Sales by Category 2026-2031
Mars Leverages Brand Trust and Distribution to Secure Its Lead
Supermarkets and Convenience Stores Are Key for Sales
Limited E-Commerce Presence Leaves Modern Trade Unchallenged
Chart 21 Economic Context for Chocolate Confectionery
Chart 22 Real Gdp Growth 2021-2031
Chart 23 Inflation 2021-2031
Chart 24 Consumer Context for Chocolate Confectionery
Chart 25 Population 2021-2031
Chart 26 Population by Generation 2026
Gum in Laos
Key Data Insights
Gum Summary
Lotte Uses Collaboration and Packaging to Boost On-The-Go Appeal
Chart 27 Lotte X M-150 Uses Flavour Collaboration and Pillow Pack Format to Refresh Sales of Gum
Chart 28 Value Sales 2021-2031
Chart 29 Value Sales by Category 2026
Accessible Pricing and Familiar Brands to Drive Repeat Purchases
Portable Packs and On-The-Go Formats Set to Gain Traction among Urban Youth
Chart 30 Forecast Value Sales 2021-2031
Chart 31 Forecast Value Sales by Category 2026-2031
Lotte Leverages Distribution and Impulse Placement to Retain Its Lead
Modern Trade Strengthens Position with Urban Expansion and In-Store Tactics
Delivery Platforms Attract Urban Youth but Remain a Niche Channel
Chart 32 Economic Context for Gum
Chart 33 Real Gdp Growth 2021-2031
Chart 34 Inflation 2021-2031
Chart 35 Consumer Context for Gum
Chart 36 Population 2021-2031
Chart 37 Population by Generation 2026
Sugar Confectionery in Laos
Key Data Insights
Sugar Confectionery Summary
Halls Xs Redefines Convenience as Urban Lifestyles Shift Spending Patterns
Chart 38 Halls Xs Matches Urban Lifestyle Needs through a Portable and Shareable Format
Boiled Sweets and Chewy Candies Drive Everyday Demand with New Relevance
Chart 39 Value Sales 2021-2031
Chart 40 Volume Sales 2021-2031
Chart 41 Value Sales by Category 2026
Portable Formats Will Continue to Attract Young Professionals and Fuel Ongoing Growth
Suitability for On-The-Go Snacking to Maintain the Lead for Boiled Sweets and Chewy Candies
Expatriate-Driven Variety and Affordability Set to Reshape Consumer Choices
Chart 42 Forecast Value Sales 2021-2031
Chart 43 Forecast Value Sales by Category 2026-2031
Mondelez Leverages Brand Strength and Distribution to Defend Its Lead While Play More Attracts Youth
Small Local Grocers Sustain Everyday Purchases with Broad Reach
Mobile App Promotions Drive E-Commerce Growth among Urban Youth
Chart 44 Economic Context for Sugar Confectionery
Chart 45 Real Gdp Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Sugar Confectionery
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Ice Cream in Laos
Key Data Insights
Ice Cream Summary
Wider Distribution and Socioeconomic Factors Drive Growth
Cremo Expands Affordable Offerings to Capture Cautious Spenders
Wall’S Reshapes Habits with Innovation and Marketing
Chart 50 Wall’S Introduces Its New Coconut Milk Flavour
Chart 51 Value Sales 2021-2031
Chart 52 Volume Sales 2021-2031
Established Brands to Sustain Demand with Affordable Formats and Familiar Flavours
Chart 53 Forecast Value Sales 2021-2031
Wall’S Increases Pressure on Artisanal Products as Brand Activity Intensifies
Banban Gains Traction by Blending Local Relevance with Affordability
Chart 54 Company Shares 2026
Chart 55 Brand Shares 2026
Modern Trade Expands Reach and Boosts Product Choice
Delivery Platforms Struggle as Offline Retail Retains Dominance
Chart 56 Retail Channels 2021-2026
Chart 57 Economic Context for Ice Cream
Chart 58 Real Gdp Growth 2021-2031
Chart 59 Inflation 2021-2031
Chart 60 Consumer Context for Ice Cream
Chart 61 Population 2021-2031
Chart 62 Population by Generation 2026
Savoury Snacks in Laos
Key Data Insights
Savoury Snacks Summary
Stronger Consumer Demand Than in the Previous Year Despite Economic Pressures
Savoury Biscuits Leads Sales as Consumers Seek Value and Familiarity
Lay’S and Taro Drive Flavour and Packaging Innovation to Attract Youth
Chart 63 Taro Expands Spicy Flavour Variety to Match Changing Tastes in Laos
Chart 64 Value Sales 2021-2031
Chart 65 Volume Sales 2021-2031
Brands Set to Intensify Spicy Flavour Launches to Win Loyal Shoppers
Savoury Biscuits to Maintain Its Lead as Families Prioritise Value and Trust
Rising Incomes to Support Growth, but Price Sensitivity Will Persist
Chart 66 Forecast Value Sales 2021-2031
Pepsico Leverages Broad Portfolio and Branding to Extend Lead
Chart 67 Company Shares 2026
Chart 68 Brand Shares 2026
Small Local Grocers Sustains Impulse Sales and Daily Reach
Foodpanda and E-Get Struggle to Shift Offline Dominance in Snacks
Chart 69 Retail Channels 2021-2026
Chart 70 Economic Context for Savoury Snacks
Chart 71 Real Gdp Growth 2021-2031
Chart 72 Inflation 2021-2031
Chart 73 Consumer Context for Savoury Snacks
Chart 74 Population 2021-2031
Chart 75 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Laos
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Granovibes Makes Healthier Snacking Affordable for Urban Youth
Korean Brands Boost Urban Variety through Modern Retail Expansion
Packaged Snacks Drive Cultural and Family Bulk-Buying Occasions
Chart 76 Packaged Sweet Biscuits Remain Important for Affordable Cultural and Family Purchases
Chart 77 Value Sales 2021-2031
Chart 78 Volume Sales 2021-2031
Thai Brands to Remain Important as Affordability Drives Purchasing Habits
Urban Consumers Will Embrace Health Trends and Value Global Product Variety
Chart 79 Forecast Value Sales 2021-2031
Jg Summit Holdings Extends Its Lead through Affordability and Distribution
Chart 80 Company Shares 2026
Chart 81 Brand Shares 2026
Small Local Grocers Sustains Dominance through Accessibility and Trust
J-Mart Kokkok Expands Imported Snack Choice with One-Stop Model
Foodpanda Grows Online Sales through Supermarket Partnerships
Chart 82 Retail Channels 2021-2026
Chart 83 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 84 Real Gdp Growth 2021-2031
Chart 85 Inflation 2021-2031
Chart 86 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 87 Population 2021-2031
Chart 88 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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