Snacks remained popular during the pandemic retaining positive if slightly slower sales growth. During 2022 all categories are set to achieve good momentum as society reopens, children return to schools, and the majority of COVID-19 restrictions are lifted.
During 2022 the snacks market is set to see strong growth. These products are popular when seeking to satiate hunger, especially when on the go, while they are also popularly consumed alongside tea and coffee.
There are few local packaged food products in the country with most products being imported, particularly from Thailand. Moreover, there is no local industry for packaged food processing in Laos despite support from the government and international organisations.
In the wake of the pandemic lifestyles are becoming increasingly hectic again with many people having less time to cook and to prepare food. This is boosting sales of snacks that are consumed on the go, as well as some sweet biscuits that are enjoyed alongside tea and coffee.
While foodservice was badly affected by the onset of the pandemic and government measures to control its spread, foodservice accounts for only a minor share of total volume sales of snacks in Laos, with most sales still seen through the retail channel.
Although Laos has managed the COVID-19 crisis well with minimal deaths, which has enabled people to return to their normal lives much quicker than in many other markets, the crisis has still taken a heavy toll on the local economy with widespread job losses and rising poverty levels resulting from the loss of tourism and a drop in trade. Despite these challenges, in the short term, snacks sales will benefit from the growing number of consumers who are eating these products to fend off hunger in between meals.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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