Snacks in Georgia

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Georgia?
  • Which are the leading brands in Snacks in Georgia?
  • How are products distributed in Snacks in Georgia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Georgia

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Snacks by Format: % Value 2016-2021 Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 10 Forecast Sales of Snacks by Category: Value 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Chocolate confectionery players expected to push cheaper products in 2021
Demand for unpackaged chocolate confectionery likely to continue falling
Overall leader Mars and other major players projected to consolidate their positions

PROSPECTS AND OPPORTUNITIES

Tablets expected to record healthy growth throughout the forecast period
Demand for boxed assortments set to pick up as threat from COVID-19 recedes
Maturity and changing tastes will subdue demand for chocolate pouches and bags

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Gum consumption set to rebound strongly in 2021
Health concerns will continue to boost demand for sugar-free products
Interest in fruit flavour variants expected to rise

PROSPECTS AND OPPORTUNITIES

Robust growth in volume and current value sales projected for gum
Growing preference for sugar-free products will constrain expansion of bubble gum
Competitive landscape set to remain highly consolidated

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2016-2021 Table 26 Sales of Gum by Category: Value 2016-2021 Table 27 Sales of Gum by Category: % Volume Growth 2016-2021 Table 28 Sales of Gum by Category: % Value Growth 2016-2021 Table 29 NBO Company Shares of Gum: % Value 2017-2021 Table 30 LBN Brand Shares of Gum: % Value 2018-2021 Table 31 Distribution of Gum by Format: % Value 2016-2021 Table 32 Forecast Sales of Gum by Category: Volume 2021-2026 Table 33 Forecast Sales of Gum by Category: Value 2021-2026 Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sugar confectionery expected to register improved results in 2021
Migration away from unpackaged sugar confectionery likely to persist
Barambo set to extend narrow lead over Roshen Kondyterska Korporatsia

PROSPECTS AND OPPORTUNITIES

Medicated confectionery projected to be the most dynamic category
Further gains likely for domestic producers
Demand for unpackaged sugar confectionery set to continue falling

CATEGORY DATA

Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lack of foreign tourists expected to temper recovery of fruit snacks
Sweet biscuits will continue to benefit from strong demand for unpackaged products
Lari depreciation should enable domestic producers to gain ground

PROSPECTS AND OPPORTUNITIES

Protein/energy bars set to show the fastest development
Health and wellness will be a focal point for innovation in fruit snacks
More domestic producers expected to launch packaged sweet biscuits

CATEGORY DATA

Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 54 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 56 NBO Company Shares of Snack Bars: % Value 2017-2021 Table 57 LBN Brand Shares of Snack Bars: % Value 2018-2021 Table 58 NBO Company Shares of Fruit Snacks: % Value 2017-2021 Table 59 LBN Brand Shares of Fruit Snacks: % Value 2018-2021 Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 61 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 62 Distribution of Snack Bars by Format: % Value 2016-2021 Table 63 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Low inbound tourist numbers will constrain recovery of impulse ice cream
Demand for ice cream and frozen desserts remains highly seasonal
Gains projected for top two players Cartu-Universali and Barambo

PROSPECTS AND OPPORTUNITIES

Ice cream expected to show consistently strong growth over the forecast period
Frozen desserts set to benefit from wider distribution via modern grocery retailers
Efforts to reduce seasonal nature of consumption likely to intensify

CATEGORY DATA

Table 68 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 69 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 70 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 72 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 73 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 74 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 75 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 76 NBO Company Shares of Frozen Desserts: % Value 2017-2021 Table 77 LBN Brand Shares of Frozen Desserts: % Value 2018-2021 Table 78 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 79 Distribution of Ice Cream by Format: % Value 2016-2021 Table 80 Distribution of Frozen Desserts by Format: % Value 2016-2021 Table 81 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 82 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 83 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Georgia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Russian restrictions on sunflower seed exports will hit Georgian producers
Vegetable, pulse and bread chips expected to be the most dynamic category
PepsiCo set to extend its overall lead in 2021

PROSPECTS AND OPPORTUNITIES

Further growth in domestic production of vegetable, pulse and bread chips expected
Competitive landscape set to become more fragmented
Leading position of PepsiCo unlikely to be challenged

CATEGORY DATA

Table 85 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 86 Sales of Savoury Snacks by Category: Value 2016-2021 Table 87 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 88 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 89 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 90 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 91 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 92 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 93 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 94 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 95 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
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This report originates from Passport, our Snacks research and analysis database.

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