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2026 Developments
Snacks in Brazil in 2026 demonstrate resilience in value growth, largely driven by price increases rather than higher volumes as inflation and tighter household budgets prompt consumers to seek affordable indulgence. While overall food expenditure grows only slightly, snacks remain accessible and relevant, supported by innovation in both value and health-oriented products. The competitive landscape remains fairly concentrated among major players, yet is increasingly influenced by the advance of private label products and functional snacks, prompting established brands to adjust pricing, pack sizes and product portfolios. Retail dynamics favour small local grocers and supermarkets, which cater to price-sensitive and on-the-go shoppers, while e-commerce remains marginal due to the impulse-driven nature of snack purchases. Looking ahead, forecast retail value growth indicates continued attractiveness for businesses that can balance value-for-money, health and convenience, while responding to evolving shopper expectations and macroeconomic pressures.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Brazil?
- Which are the leading brands in Snacks in Brazil?
- How are products distributed in Snacks in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Brazil
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Affordable Snacking and Better-Value Alternatives Fuel Snacks Growth
Chocolate Confectionery Leads Scale and Growth in 2026
Functional and Better-For-You Options Redefine Snacking with Protein-Packed Innovation
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Manufacturers to Diversify Value Formats to Capture Evolving Demand
Health-Driven Reformulation and Functional Innovation to Reshape Traditional Favourites
Sustainability and Digital Engagement to Strengthen Brand Positioning and Pricing Power
Chart 4 Analyst Insight for Snacks
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
The Top Players Sustain Leadership through Recognisably Brand Portfolios and Strategic Innovations
Mars and Ferrero Shift Strategies with Notable Mergers and Acquisitions
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Small Local Grocers Strengthen Lead as Inflation Steers Impulse Snacking
Shifting Snack Habits Bring Retail into Focus
Chart 9 Retail Channels 2021-2026
Br Mania Drives Value Snacking as Consumers Seek Affordability
Chart 10 Br Mania
Supley Challenges Incumbents by Bringing Protein Snacking to the Mainstream
Chart 11 Supley’S Znack That
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Brazil
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Lacta Drives Affordable Innovation as Volumes Plateau and Value Rises
Chart 19 Lacta’s Easter 2026 Lineup
Sustainability and Esg Standards Set New Regulatory Expectations
Brands Forced to Raise the Bar for Sustainable and Ethical Chocolate
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Ethical Sourcing and Clear Labelling to Shift Brand Loyalty and Growth
Chart 23 Analyst Insight for Chocolate Confectionery
Affordable Indulgence and Portion Control to Maintain Resilience Amid Inflation
Product Reformulation and Functionality to Unlock New Consumption Occasions
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Top Players Reinforce Leadership as Premium Challengers Grow Value Not Volume
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Grocery Retailers Continue to Capture Impulse-Buying Consumers
Convenience Retailers Gain Momentum as Consumers Seek Accessibility and Value
Online Platforms Drive Gifting and Premium Sales as Digital Investment Accelerates
Chart 28 Retail Channels 2021-2026
Lacta Responds to Inflation by Redefining Affordable Gifting
Nestlé Leverages Ethical Sourcing to Meet Rising Expectations
Chart 29 Garoto Recheados 2026
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Brazil
Key Data Insights
Gum Summary
Chart 36 Key Industry Trends for Gum
Functional Gums Reshape Brazil’S Urban Health Market
Chewing Gum Maintains Dominance as Bubble Gum Fades
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Digital Newcomers to Reshape Demand for Functional Benefits
Chewing Gum to Sustain Leadership as Bubble Gum Declines in Volume
Emerging Brands to Drive Digital-Led Innovation and Consumer Engagement
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Mondelez Brasil Ltda Leverages Wellness Innovation to Reinforce Leadership
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Small Grocers Capture Impulse-Driven Sales as Mobility Declines
Let’Z Leverages E-Commerce to Reach Digitally Native Buyers
Chart 44 Retail Channels 2021-2026
Let’Z Sparks Functional Innovation and Cross-Category Competition
Chart 45 Let’Z Gum
Chart 46 Economic Context for Gum
Chart 47 Real Gdp Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Gum
Chart 50 Population 2021-2031
Chart 51 Population by Generation 2026
Sugar Confectionery in Brazil
Key Data Insights
Sugar Confectionery Summary
Chart 52 Key Industry Trends for Sugar Confectionery
Cost Pressures and Affordability Positioning Spur Brand and Pack Reinvention
Chewy Candies Outpace Traditional Favourites as Shoppers Seek Value
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Chewy Candies and Gummies and Jellies to Leverage Affordable Pricing to Sustain Gains
Functional Launches and Clean Labelling to Reshape Consumer Loyalty
Chart 56 Analyst Insight for Sugar Confectionery
Chart 57 Forecast Value Sales 2021-2031
Chart 58 Forecast Value Sales by Category 2026-2031
Top Players Sustain Leadership by Driving Affordable Value
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Small Local Grocers Secure Loyalty with Affordable Impulse Sweets
Ipiranga’S Am/Pm Boosts Impulse Sales with Immersive Partnerships
Clube Da Bruxa Captures Younger Shoppers with Curated Sweet Boxes
Chart 61 Retail Channels 2021-2026
Dori Alimentos' Responds to Cost Pressures with Micro-Affordable Launches
Chart 62 Dori’S “Mini Mix” Gummies
Chart 63 Economic Context for Sugar Confectionery
Chart 64 Real Gdp Growth 2021-2031
Chart 65 Inflation 2021-2031
Chart 66 Consumer Context for Sugar Confectionery
Chart 67 Population 2021-2031
Chart 68 Population by Generation 2026
Ice Cream in Brazil
Key Data Insights
Ice Cream Summary
Chart 69 Key Industry Trends for Ice Cream
Brands Drive Value Innovation as Families Seek Affordable Treats
Take-Home Multipacks Anchor Demand as Brands Bundle Value and Variety
Functional Snacking and Local Flavour Storytelling Aim to Broaden Ice Cream Appeal
Chart 70 Value Sales 2021-2031
Chart 71 Volume Sales 2021-2031
Chart 72 Value Sales by Category 2026
Value Expansion to Be Supported by Value-For-Money Formats
Chart 73 Analyst Insight for Ice Cream
Plant-Based Ice Cream to Lead with Growth through Health-Driven Innovation
Chart 74 Forecast Value Sales 2021-2031
Chart 75 Forecast Value Sales by Category 2026-2031
Top Players Maintain Leadership as Ownership Structures Shift
Roomys Captures Health-Conscious Demand with High-Protein Innovation
Ownership Changes to Tighten the Grip of Ice Cream Specialists
Chart 76 Company Shares 2026
Chart 77 Brand Shares 2026
Oxxo Attracts Urban Shoppers as Convenience Retailers Expand Reach
Supermarket Platforms Aid E-Commerce with Value and Convenience
Chart 78 Retail Channels 2021-2026
Kibon's Strategic Large-Format Ice Cream Launches Respond to Value-Seeking Consumers
Chart 79 Kibon’S Value Mega-Tub
Roomys Protein-Ffueled Plant-Based Indulgence Appeals to Wellness-Focused Consumers
Chart 80 Roomys’ High-Protein Ice Cream
Authenticity and Artisanship Drive Premium Ice Cream
Chart 81 Economic Context for Ice Cream
Chart 82 Real Gdp Growth 2021-2031
Chart 83 Inflation 2021-2031
Chart 84 Consumer Context for Ice Cream
Chart 85 Population 2021-2031
Chart 86 Population by Generation 2026
Savoury Snacks in Brazil
Key Data Insights
Savoury Snacks Summary
Chart 87 Key Industry Trends for Savoury Snacks
Affordability and Private Label Drive New Value Amid Inflation
High-Protein Snacks Capture Health-Conscious Youth and Spark Innovation
Chart 88 Value Sales 2021-2031
Chart 89 Volume Sales 2021-2031
Chart 90 Value Sales by Category 2026
Functional Snacking and Online Platforms to Drive Growth
Nuts, Seeds and Trail Mixes to Gain Momentum as Consumers Seek Functional Snacking
Chart 91 Forecast Value Sales 2021-2031
Chart 92 Forecast Value Sales by Category 2026-2031
Pepsico Do Brasil Ltda Maintains Leadership as Rivals Struggle to Gain Ground
Chart 93 Company Shares 2026
Chart 94 Brand Shares 2026
Grocery Retailers Reinforce Impulse-Driven Purchases through In-Store Visibility
Convenience and E-Commerce Platforms Attract Younger Shoppers with New Formats
Snacking at Home Gains Ground against Foodservice
Chart 95 Retail Channels 2021-2026
Bb Mania Leverages Value-Focused Snacks to Build Loyalty and Challenge Rivals
Chart 96 Br Mania
Brands Blur Lines between Indulgence and Nutrition with Protein-Powered Chips
Chart 97 Znack That High-Protein Chips
Chart 98 Economic Context for Savoury Snacks
Chart 99 Real Gdp Growth 2021-2031
Chart 100 Inflation 2021-2031
Chart 101 Consumer Context for Savoury Snacks
Chart 102 Population 2021-2031
Chart 103 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 104 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Brands Shape Consumer Habits through Affordable Innovation
Functional Claims Fuel Snack Stapling as More Consumers Integrate Them into Routines
Chart 105 Value Sales 2021-2031
Chart 106 Volume Sales 2021-2031
Chart 107 Value Sales by Category 2026
Millennials and Gen Z to Drive Demand for Functional Snacks
Chart 108 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Shifting Channel Expansion and Digital Platforms to Reshape Route-To-Market Strategies
Chart 109 Forecast Value Sales 2021-2031
Chart 110 Forecast Value Sales by Category 2026-2031
Top Players Defend Leadership as Regional Brands Eye Niches
Chart 111 Company Shares 2026
Chart 112 Brand Shares 2026
Supermarkets, Small Local Grocers and Hypermarkets Defend Leadership
Amazon, Mercado Livre and Ifood Fuel Digital Convenience
Cost Pressures Shift Foodservice Preference to Retail
Chart 113 Retail Channels 2021-2026
Affordable Single-Serve Launches Pressure Competitors to Innovate
Chart 114 Bauducco’S Big Cookie
Functional Snacks Aid Sweet Biscuits in Becoming Breakfast Table Staples
Chart 115 Nutry’S Super Crispy Bar
Chart 116 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 117 Real Gdp Growth 2021-2031
Chart 118 Inflation 2021-2031
Chart 119 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 120 Population 2021-2031
Chart 121 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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