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2026 Developments
Snacks in Denmark is set to demonstrate notable resilience in 2026, reaching DKK24,594 million in value with a projected 3% year-on-year growth, outperforming the overall food spend increase and maintaining robust consumer demand despite ongoing cost pressures. The appeal of snacks as accessible indulgences will continue to underpin their attractiveness, with brands prioritising affordability through strategic pack resizing and heightened promotional efforts. Flavour experimentation and sensory innovation, particularly in savoury snacks and sugar confectionery, have become key differentiators, capturing the interest of younger consumers and stimulating trial in an otherwise mature landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Denmark?
- Which are the leading brands in Snacks in Denmark?
- How are products distributed in Snacks in Denmark?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Denmark?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Denmark
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Mondelez Danmark Aps Preserves Accessibility by Resizing Packs as Cocoa Costs Rise
Cloetta Danmark Aps Stimulates Trial with Bold Flavour Experimentation and Sensory Twists
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Brand Collaborations and Flavour Innovation to Drive Consumer Trial and Loyalty
Retailers to Expand Private Label and Online Offerings to Capture Value-Focused Shoppers
Chart 4 Forecast Value Sales 2021-2031
Chart 5 Forecast Value Sales by Category 2026-2031
Coop Danmark A/S and Kims A/S Defend Leadership through Broad Reach and Value Focus
Chart 6 Analyst Insight for Snacks
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Discounters Capture Value-Focused Shoppers as Supermarkets Defend Lead
Retail E-Commerce Grows but Offline Stores Remain Dominant
Chart 9 Retail Channels 2021-2026
Cloetta Danmark Aps Shapes Demand with Bold Flavours and Sensory Experiences
Chart 10 Cloetta Danmark Aps Expands Flavour Experimentation
Chart 11 Economic Context for Snacks
Chart 12 Real Gdp Growth 2021-2031
Chart 13 Inflation 2021-2031
Chart 14 Consumer Context for Snacks
Chart 15 Population 2021-2031
Chart 16 Population by Generation 2026
Chocolate Confectionery in Denmark
Key Data Insights
Chocolate Confectionery Summary
Chart 17 Key Industry Trends for Chocolate Confectionery
Mondelez Danmark Aps Reduces Pack Sizes to Preserve Consumer Demand Amid Soaring Cocoa Prices
Tablets Retain Lead as Seasonal Chocolate Sustains Engagement
Toms Gruppen A/S Revives Gifting with Sustainable and Experiential Design
Chart 18 Value Sales 2021-2031
Chart 19 Volume Sales 2021-2031
Chart 20 Value Sales by Category 2026
Discounters and Gifting Innovation to Drive Resilient Value Growth
Tablets to Hold Volume Lead as Gifting Formats Gain Value Share
Seasonal Launches and Technology to Reshape Consumer Engagement
Chart 21 Forecast Value Sales 2021-2031
Chart 22 Forecast Value Sales by Category 2026-2031
Toms Gruppen A/S Builds on Heritage as Market Fragments
Chart 23 Analyst Insight for Chocolate Confectionery
Chart 24 Company Shares 2026
Chart 25 Brand Shares 2026
Discounters Strengthen Lead as Value and Promotions Drive Store Choice
Retail E-Commerce Platforms Gain Traction in Urban Snacking Occasions
Brand Collaborations with Foodservice Expand Indulgence Occasions
Chart 26 Retail Channels 2021-2026
Toms Gruppen A/S Modernises Gifting with Sustainable and Experiential Relaunch
Chart 27 Toms Gruppen A/S Modernises Its Iconic Gold Box with a More Experiential and Sustainable Gifting Concept
Chart 28 Economic Context for Chocolate Confectionery
Chart 29 Real Gdp Growth 2021-2031
Chart 30 Inflation 2021-2031
Chart 31 Consumer Context for Chocolate Confectionery
Chart 32 Population 2021-2031
Chart 33 Consumer Expenditure 2021-2031
Chart 34 Population by Generation 2026
Gum in Denmark
Key Data Insights
Gum Summary
Stimorol Vibes Reinvigorates Routine with Texture and Flavour Innovation
Chart 35 Stimorol Vibes Refreshes Gum with Soft Texture and Fruity Flavour
Eace Gum+ Beauty Expands Appeal with Wellness Positioning
Chart 36 Value Sales 2021-2031
Chart 37 Volume Sales 2021-2031
Chart 38 Value Sales by Category 2026
Discounters to Adapt Impulse Strategies as Store Layouts Evolve
Sugar-Free and Functional Launches to Target New Demand Moments
Digital Engagement and Premiumisation to Drive Selective Value Gains
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Secures Dominance through Brand Strength and Distribution
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Discounters Maintain Leadership as Impulse Habits Shift
E-Commerce Expands but Offline Remains Essential for Gum
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Gum
Chart 45 Real Gdp Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Gum
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Sugar Confectionery in Denmark
Key Data Insights
Sugar Confectionery Summary
Chart 50 Key Industry Trends for Sugar Confectionery
Gummies and Jellies Drive Steady Value Performance
Läkerol Drives Flavour Innovation as Consumers Seek Sensory Experiences
Chart 51 Läkerol Expands Flavour Experimentation
Chart 52 Value Sales 2021-2031
Chart 53 Volume Sales 2021-2031
Chart 54 Value Sales by Category 2026
Retailers to Expand Pick-And-Mix Assortments to Capture Impulse Demand
Gummies and Jellies to Sustain Leadership as Liquorice Drives Innovation
Manufacturers to Leverage Multisensory Experiences to Sustain Engagement
Chart 55 Forecast Value Sales 2021-2031
Chart 56 Forecast Value Sales by Category 2026-2031
Haribo Lakrids A/S Leverages Brand Strength to Maintain Its Lead
Chart 57 Company Shares 2026
Chart 58 Brand Shares 2026
Discounters Boost Impulse Sales through Value and Convenience
E-Commerce Platforms Expand Reach with Quick-Commerce Platforms in Urban Areas
Chart 59 Retail Channels 2021-2026
Läkerol Accelerates Flavour Experimentation to Maintain Consumer Engagement
Chart 60 Economic Context for Sugar Confectionery
Chart 61 Real Gdp Growth 2021-2031
Chart 62 Inflation 2021-2031
Chart 63 Consumer Context for Sugar Confectionery
Chart 64 Population 2021-2031
Chart 65 Population by Generation 2026
Ice Cream in Denmark
Key Data Insights
Ice Cream Summary
Hansens Transforms Upcycled Ingredients into Retail Innovation
Chart 66 Hansens Turns Cocoa Shells Into New Upcycled Ice Cream
Ismejeriet Thy Leverages Brand Collaboration for Breakthrough Launches
Chart 67 Spangsberg Collaboration Gives Ismejeriet Thy a Branded Ice Cream Breakthrough
Chart 68 Value Sales 2021-2031
Chart 69 Volume Sales 2021-2031
Chart 70 Value Sales by Category 2026
Retailers to Extend Successful Launches to Drive Year-Round Demand
Younger Consumers to Influence Demand for Clear and Value-Led Launches
Chart 71 Forecast Value Sales 2021-2031
Chart 72 Forecast Value Sales by Category 2026-2031
Top Players Lead with Strong Brand Presence
Chart 73 Company Shares 2026
Chart 74 Brand Shares 2026
Supermarkets Reinforce Impulse and Take-Home Ice Cream Growth
E-Commerce Remains Niche as Frozen Logistics Constrain Online Growth
Chart 75 Retail Channels 2021-2026
Chart 76 Economic Context for Ice Cream
Chart 77 Real Gdp Growth 2021-2031
Chart 78 Inflation 2021-2031
Chart 79 Consumer Context for Ice Cream
Chart 80 Population 2021-2031
Chart 81 Consumer Expenditure 2021-2031
Chart 82 Population by Generation 2026
Savoury Snacks in Denmark
Key Data Insights
Savoury Snacks Summary
Kims Gamifies Snacking to Boost Impulse Purchases and Brand Loyalty
Chart 83 KiMs Turns its 60th Anniversary Into a Gamified Snack Experience
Taffel Pairs Spicy Chips and Dip to Drive Flavour Innovation
Chart 84 Taffel Adds Heat to Friday Snacking with Cheddar and Jalapeño Flavour
Chart 85 Value Sales 2021-2031
Chart 86 Volume Sales 2021-2031
Chart 87 Value Sales by Category 2026
Discounters' and Supermarkets' Private Label Offerings to Drive Competition as Shoppers Seek Value
Salty Snacks to Retain Lead, but Health-Focused Options Gain Ground
Retailer Innovation and Digital Engagement to Reshape Shopper Behaviour
Chart 88 Forecast Value Sales 2021-2031
Chart 89 Forecast Value Sales by Category 2026-2031
Kims A/S Leverages Brand Strength to Reinforce Leadership
Chart 90 Company Shares 2026
Chart 91 Brand Shares 2026
Supermarkets Leverage Promotions to Reinforce Sales Leadership
Wolt Expands as E-Commerce Snack Delivery Accelerates
Chart 92 Retail Channels 2021-2026
Chart 93 Economic Context for Savoury Snacks
Chart 94 Real Gdp Growth 2021-2031
Chart 95 Inflation 2021-2031
Chart 96 Consumer Context for Savoury Snacks
Chart 97 Population 2021-2031
Chart 98 Consumer Expenditure 2021-2031
Chart 99 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Denmark
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Manufacturers Navigate Campaign-Driven Pricing to Defend Branded Sales
Chart 100 Bisca A/S Adapts to Denmark’s Campaign-Driven Biscuit Market
Wasa Protein+ Repositions Crispbread as a Functional Snack to Drive Growth
Chart 101 Wasa Protein+ Brings Protein-Rich Crispbread into Everyday Snacking
Affordability Focus and Functional Claims Reshape Consumer Choices
Chart 102 Value Sales 2021-2031
Chart 103 Volume Sales 2021-2031
Chart 104 Value Sales by Category 2026
Brands to Drive Snack Bar Growth with Indulgent Protein Offerings as Affordability Improves
Bisca A/S to Target Preparedness Demand with Products with an Extended Shelf Life
Chart 105 Forecast Value Sales 2021-2031
Chart 106 Forecast Value Sales by Category 2026-2031
Bisca A/S Leverages Brand Strength to Defend Leadership against Rivals
Chart 107 Company Shares 2026
Chart 108 Brand Shares 2026
Supermarkets Maximise Visibility and Promotions to Sustain Leadership
Quick-Commerce Platforms Gain Momentum in Urban Convenience Snacking, Growing E-Commerce's Share
Chart 109 Retail Channels 2021-2026
Chart 110 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 111 Real Gdp Growth 2021-2031
Chart 112 Inflation 2021-2031
Chart 113 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 114 Population 2021-2031
Chart 115 Consumer Expenditure 2021-2031
Chart 116 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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