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Snacks in Lithuania
June 2021
Snacks in 2021: The big picture
Throughout Q1 of 2021, Lithuania has continued to be impacted by COVID-19 restrictions, with a return to quarantine status lasting from 7 November 2020 to 15 February 2021. Throughout February, smaller shops and non-essential services began to open, but with restrictions, and a ban on travelling between municipalities and on gatherings remained in place, with consumers continuing to work from home while schools remained closed.
Key trends in 2021
Due to the outbreak of COVID-19 in the country, there is set to be an increased interest in health and wellness during 2021, and this will impact both manufacturers innovations, and consumers purchasing choices. Manufacturers are responding to the shift in consumers preferences by offering sugar-free and fat-free options and options that align to certain dietary requirements, such as gluten-free, vegan, and vegetarian products.
Competitive landscape
Due to the outbreak of COVID-19, in 2021, supermarkets have started to narrow their offerings, removing ranges that sell the least, to focus on their most profitable areas. This has forced both suppliers and manufacturers to react.
Channel developments
On the snacks landscape, the e-channel is showing strong growth. Due to the outbreak of COVID-19, the channel moved from 1% share in 2019 to 2% in 2020, with consumers preferring the channel for offering a safer form of retailing, allowing consumers to shop from their homes.
What next for snacks?
The outbreak of COVID-19 has increased the interest in health and wellness, and as such, players are set to respond accordingly across the coming years. In areas such as chips, healthier lines that include various vegetables, lower fat and fewer additives are expected to hit the shelves.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Lithuania report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Lithuania?
Which are the leading brands in Snacks in Lithuania?
How are products distributed in Snacks in Lithuania?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Lithuania
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Penetration of Private Label by Category: % Value 2016-2021Table 8 Distribution of Snacks by Format: % Value 2016-2021Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026Table 10 Forecast Sales of Snacks by Category: Value 2021-2026Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Lithuania
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery begins in 2021, with sales benefiting from seasonality at the end of the year
Heightened interest in health and wellness following the outbreak of COVID-19
Product development focuses on innovation and indulgence
PROSPECTS AND OPPORTUNITIES
Frequent socialising and gatherings boost sales, with boxed assortments driving growth
E-commerce grows as retailers update their online offerings, responding to demand
Sustainability trends increase, driving value growth over the coming years
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in Lithuania
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery from 2021 as ongoing restrictions dampen impulse purchases
The rising interest in health and wellness challenges sales of gum
Wrigley Baltics UAB continues to lead, offering new ranges on the landscape
PROSPECTS AND OPPORTUNITIES
The return of impulse sales boosts growth, however, price sensitivity remains
New product launches increase, however, innovation needs to focus on older consumers
Sales benefit from healthier positionings following the outbreak of COVID-19
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2016-2021Table 26 Sales of Gum by Category: Value 2016-2021Table 27 Sales of Gum by Category: % Volume Growth 2016-2021Table 28 Sales of Gum by Category: % Value Growth 2016-2021Table 29 NBO Company Shares of Gum: % Value 2017-2021Table 30 LBN Brand Shares of Gum: % Value 2018-2021Table 31 Distribution of Gum by Format: % Value 2016-2021Table 32 Forecast Sales of Gum by Category: Volume 2021-2026Table 33 Forecast Sales of Gum by Category: Value 2021-2026Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in Lithuania
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth begins to recover as impulse purchases increase across 2021
Both grocery and non-grocery websites, drive growth in e-commerce
The health awareness trend develops in response to the outbreak of COVID-19
PROSPECTS AND OPPORTUNITIES
Sugar becomes more expensive, as ongoing price sensitivity challenges growth
Smaller packs meet consumers need for impulse and convenience
Health concerns create a challenge to overcome across the forecast period
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive growth as products benefit from continued home seclusion during 2021
Mondelez focuses on its sustainability program, hoping to reduce its greenhouse gas emissions by 2025
Health trends continue to strengthen across 2021, boosted by COVID-19
PROSPECTS AND OPPORTUNITIES
A return to on-the-go lifestyles reduces value and volume growth
Demand for healthier products will shape innovation over the forecast period
Sustainability is a key trend, as players respond to consumers growing demands
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 54 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 56 NBO Company Shares of Snack Bars: % Value 2017-2021Table 57 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 58 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 59 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 61 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 62 Distribution of Snack Bars by Format: % Value 2016-2021Table 63 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Lithuania
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales of ice cream begin to recover as consumers take domestic holidays
Impulse purchases recover as restrictions loosen and consumers enjoy the summer weather
Ongoing health trends boost premiumisation and supports value growth
PROSPECTS AND OPPORTUNITIES
Rising interest in health and wellness boosts the development of organic offerings
Ice cream launches align to specific dietary requirements, responding to consumers’ needs
Frozen desserts enter retail channels, boosting sales
CATEGORY DATA
Table 68 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 69 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 70 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 72 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 73 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 74 NBO Company Shares of Ice Cream: % Value 2017-2021Table 75 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 76 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 77 Distribution of Ice Cream by Format: % Value 2016-2021Table 78 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 79 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 80 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 81 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Lithuania
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing home seclusion boosts sales of savoury snacks in 2021
Chazz chips enters the landscape, offering consumers a healthier crisp alternative
Health awareness strengthens in 2021, aligned to the outbreak of COVID-19
PROSPECTS AND OPPORTUNITIES
New consumption moments boost sales over the forecast period
The use of digital increases as players invest in social media strategies
Sustainability issues strengthen, supporting value development
CATEGORY DATA
Table 82 Sales of Savoury Snacks by Category: Volume 2016-2021Table 83 Sales of Savoury Snacks by Category: Value 2016-2021Table 84 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 85 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 86 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 87 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 88 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 89 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 90 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 91 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 92 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
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This report originates from Passport, our Snacks research and analysis database.
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