The economic shock of COVID-19 led to a sharp slowdown in the rate of growth in retail volume sales of snacks during 2020, and this sluggish performance persisted in 2021. However, in 2022, recovery is slowly starting to be seen.
In 2022, sweet biscuits, confectionery, and savoury snacks continue to drive the overall snacks industry with leading players Sun Chips, and Muya enjoying wide brand awareness and shelf space within traditional and modern retail outlets. Ice cream remains the weakest performer in terms of volume growth as refrigeration distribution in retail space remains expensive.
Urban children and adults are the main consumers of snacks in Ethiopia as they are exposed to advertisements and a variety of products. Meanwhile, traditional snacks such as kollo (roasted cereal and pulses), nifro (boiled cereal and pulses), besso (roasted and powdered barley) remain popular among older and more affluent consumers.
Since 2021, the Ethiopian government has implemented various policies such as monetary, fiscal, and structural measures to limit the rate of inflation. Some of these measures include the exemption of import tariffs and taxes, subsidies on imports, market price control, and the implementation of other fiscal and monetary policy instruments.
Traditional grocery retailers in the form of open markets remains the main source of both fresh food and packaged food for the vast majority of consumers, and these are often the only from of grocery retail in rural areas of the country. In urban areas, independent small grocers are also very common.
There will be an ongoing acceleration in the rate of growth in retail volume sales of snacks during 2023. As the economic shock of the pandemic continues to fade, the ranks of the country’s middle class will begin to expand again.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Snacks research and analysis database.
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