2026 Developments
Snacks in Ethiopia records strong retail value growth in 2026, outperforming many developed economies. However, this performance is driven largely by higher prices rather than stronger demand. Despite robust value growth, the operating environment remains challenging, with inflation, currency pressures and changing consumption habits constraining volume sales and encouraging consumers to prioritise affordability and essential purchases. At the same time, local production is gaining momentum as improvements in wheat supply and quality strengthen the competitiveness of domestic manufacturers against imports. In addition, growing interest in health-oriented snacks is helping to broaden the consumer base, particularly among urban and health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Ethiopia?
- Which are the leading brands in Snacks in Ethiopia?
- How are products distributed in Snacks in Ethiopia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ethiopia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Ethiopia
2026 Developments
Key Data Insights
Consumers Prioritise Value as Inflation Reshapes Snacking
Health-Oriented Products Gain Momentum through Innovation
Affordability Pressures Expected to Shape Long-Term Growth
Sweet Biscuits Set to Retain Scale While Gum Gains Momentum
Digital Engagement to Drive Awareness and Differentiation
Moya and Nib Sustain Leadership as Fragmentation Increases
Small Local Grocers Retain a Commanding Lead in Snack Distribution
Foodservice Loses Ground as Consumers Shift Snack Purchases to Retail
Chocolate Confectionery in Ethiopia
Key Data Insights
Chocolate Confectionery Summary
Affordable Innovation Supports Resilience in Chocolate Confectionery
Domestic Cocoa Cultivation Reduces Reliance on Imported Raw Materials
Local Production and Rising Consumer Spending to Support Expansion
Tablets Projected to Dominate Sales While Countlines Lead Fastest Growth
Established Brands Retain Their Lead through a Strong Value Proposition
Local Grocers Remain Central as Digital Selling Gains Visibility
Gum in Ethiopia
Key Data Insights
Gum Summary
Orion Drives Gum Recovery as Consumers Switch to Affordable Brands
Small Packs and Bubble Gum Benefit From Value-Focused Purchasing
Affordable Imports and Local Production Expected to Support Forecast Growth
Bubble Gum Projected to Widen the Gap with Chewing Gum
Orion Maintains Dominance as Affordability Drives Consumer Choice
Street Vendors and Local Grocers Continue to Dominate Distribution
Sugar Confectionery in Ethiopia
Key Data Insights
Sugar Confectionery Summary
Desta Keremela’S Revival Creates an Opportunity for Local Producers
Gummies and Jellies Maintain Their Position Despite Supply Pressures
Chewy Candies Gain Momentum as Consumers Prioritise Affordability
Inflation to Drive Value Growth as Manufacturers Adjust Pack Formats
Gummies, Jellies and Chewy Candies Expected to Remain Strong Performers
Illicit Competition Set to Weaken the Position of Formal Manufacturers
Nib Candy and Royal Confectionary Leverage Experience to Retain Dominance
Small Local Grocers Sustain Dominance as Supermarkets Gain Ground
Ice Cream in Ethiopia
Key Data Insights
Ice Cream Summary
Rising Costs Limit Demand Despite Growth in Food Expenditure
Factory-Made Ice Popsicles Strengthen Impulse Consumption
Investment Signals Future Competition in Dairy-Based Ice Cream
Water-Based Products Expected to Reshape Ice Cream Demand
Lower Production Barriers to Attract Investment in Water-Based Formats
Rising Food Expenditure Fails to Unlock Premium Ice Cream Demand in 2031
Shola and Paco Retain Leadership as Fragmentation Intensifies
Small Local Grocers Retain Leadership as Supermarkets Gain Ground
Savoury Snacks in Ethiopia
Key Data Insights
Savoury Snacks Summary
Savoury Biscuits and Salty Snacks Underpin Strong Growth
Traditional Staples Gain Traction in Packaged Formats
Spicy Flavours and Tortilla Chips Broaden Consumer Choice
Savoury Biscuits Expected to Lead Sales While Salty Snacks Drive Fastest Growth
Inflation Is Projected to Continue Shaping Consumption Patterns
Torti Chips Leverages Affordability and Local Relevance to Gain Ground
Small Local Grocers Remain the Backbone of Savoury Snacks Distribution
Almi Products and Elsa Kolo Use E-Commerce to Broaden Consumer Reach
Sweet Biscuits, Snack Bars and Fruit Snacks in Ethiopia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Domestic Innovation Supports Recovery and Long-Term Growth
Wheat Self-Sufficiency Strengthens Sweet Biscuits
Local Brands Reshape Snack Bar and Fruit Snack Consumption
Domestic Production Projected to Drive Forecast Expansion
New Product Formats Expected to Attract Emerging Consumer Groups
Inflation to Reshape Pricing and Competitive Dynamics
Innovation Creates New Opportunities in a Concentrated Landscape
Yarashoo Agro-Industries Pioneers Ethiopia's Fruit Snacks
Traditional Grocers Dominate Distribution While Modern Retail Broadens Consumer Choice
E-Commerce Creates Opportunities for Premium and Imported Brands
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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