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2026 Developments
Snacks in Australia is set to demonstrate strong value growth in 2026, with sales projected to reach AUD18,189 million, increasing by 5% from the previous year. This performance outpaces most developed regional peers but is expected to see only slight volume gains, which highlights a highly mature environment where growth comes primarily from pricing strategies, premiumisation, and product mix rather than new consumption. The attractiveness of snacks remains strong, being driven by entrenched brands, high consumer spend on food, and resilient demand. The landscape is marked by intensifying competition as private label expands its presence and mid-tier brands are squeezed by a pronounced split between value-driven and premium offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Australia?
- Which are the leading brands in Snacks in Australia?
- How are products distributed in Snacks in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Australia
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Value Growth Remains Resillient Amid Affordability Pressures and Modest Volume Gains
Manufacturers Expand Core Ranges to Capture Everyday Occasions
Stapling of Snacks Drives Resilience Amid Cost-Of-Living Pressures
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Chart 4 Cadbury Maintains Accessible Price Points through Pack-Architecture Management
Private Label to Gain Traction as Undifferentiated, Mid-Tier Brands Risk Losing Ground
Branded Manufacturers Refresh Portfolios to Defend Relevance and Margin
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Top Global Players Strengthen Leadership through Entrenched Brands
Chart 7 Analyst Insight for Snacks
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Supermarkets Maintain Leadership as E-Commerce Narrows the Gap
Premium Chocolatiers Use Experiential Retail to Expand Reach
E-Commerce Captures Planned Snack Occasions with Multipack Focus
Foodservice Recovers with Experiential Consumption as Retail Leads
Chart 10 Retail Channels 2021-2026
Arnott’S and Cadbury Defend Relevance and Affordability with Lighter Formats and Pack-Size Reductionmultipack Formats
Private Label Accelerates Competition as Brands Polarise on Value and Experience
Chart 11 Arnott’S Biscuits Ltd Refreshes Shapes with a Lighter Format to Drive Everyday Consumption
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Australia
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Brands Redefine Value and Premium Positioning to Sustain Demand
Tablets Lead as Seasonal Chocolate and Boxed Assortments Capture Experiential and Occasion-Led Growth
Mondelez Australia Pty Ltd Defends Affordability with Pack-Size Reduction as Haigh Pty Ltd, a E Captures Premium Storytelling
Chart 19 Value Sales 2021-2031
Chart 20 Volume Sales 2021-2031
Chart 21 Value Sales by Category 2026
Chart 22 Mondelez Australia Pty Ltd Maintains Accessible Price Points through Pack-Architecture Management
Premium Brands to Drive Gifting and Indulgence as Affordability Polarises Choices
Tablets to Retain Top Position as Boxed Assortments Accelerate through Gifting
Mid-Tier Brands to Face Pressure as Polarisation and Premiumisation Reshape Competition
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
Top Players Secure Leadership through Innovation and Broad Reach
Chart 25 Analyst Insight for Chocolate Confectionery
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Supermarkets Retain Lead as Retail E-Commerce and Convenience Retailers Rise
Premium Chocolatiers Expand Experiential Retail to Capture Gifting
Online Grocery Platforms Redefine Value and Planned Chocolate Purchases
Experience-Led Consumption Bolsters Foodservice as Retail Leads
Chart 28 Retail Channels 2021-2026
Cadbury Maintains Purchase Frequency by Reducing Pack Sizes
Haigh’S Expands Premium Storytelling to Attract Selective Indulgence
Brand Collaborations and Seasonal Launches Boost Experiential Value
Chart 29 Craft Meets Scale: Haigh’S Expands Premium Storytelling with “Best of Australia” Launch
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Consumer Expenditure 2021-2031
Chart 36 Population by Generation 2026
Gum in Australia
Key Data Insights
Gum Summary
Volume Softens as Value Grows Due to Higher Unit Prices
Humour-Led Campaigns Drive Brand Differentiation and Engagement with Gen Z
Chart 37 Mentos Cube Leverages a Gen Z Shift toward Insight-Driven Gum Marketing
Chart 38 Value Sales 2021-2031
Chart 39 Volume Sales 2021-2031
Chart 40 Value Sales by Category 2026
Functional Benefits and Wellness Repositioning Attract New Demand Sources
Glp-1 Adoption and Gen Z Preferences Drive Brand Innovation
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Mars Strengthens Dominance through Brand Depth and Limited Rivalry
Chart 43 Company Shares 2026
Chart 44 Brand Shares 2026
Supermarkets Retain Leadership as Online Gains on Planned Purchases
Chart 45 Retail Channels 2021-2026
Chart 46 Economic Context for Gum
Chart 47 Real Gdp Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Gum
Chart 50 Population 2021-2031
Chart 51 Consumer Expenditure 2021-2031
Chart 52 Population by Generation 2026
Sugar Confectionery in Australia
Key Data Insights
Sugar Confectionery Summary
Chart 53 Key Industry Trends for Sugar Confectionery
Gummies and Jellies to Drive Sales Amid Modest Growth
Gummies and Jellies Maintains Lead as Chewy Candies Accelerates
Funday Leverages Cross-Category Partnerships to Drive Novelty-Led Sales
Chart 54 Value Sales 2021-2031
Chart 55 Volume Sales 2021-2031
Chart 56 Value Sales by Category 2026
Chart 57 Brand Collaborations Gain Momentum in Australia’S Confectionery Market, with Funday at the Forefront
Gummies and Chewy Candies to Sustain Growth through Playful Innovation
Licensed Ip and Health Cues Broaden Appeal but Do Not Replace Indulgence
Chart 58 Forecast Value Sales 2021-2031
Chart 59 Forecast Value Sales by Category 2026-2031
Top Players Defend Leadership as Niche Local Brand Funday ?Leverages Health-Led Innovation
Chart 60 Analyst Insight for Sugar Confectionery
Chart 61 Company Shares 2026
Chart 62 Brand Shares 2026
Supermarkets Retain Dominance as Convenience Retailers' Share Declines
Online Grocery Expands through Basket Integration, Not Impulse Shopping
Chart 63 Retail Channels 2021-2026
Better-For-You Challengers Expand Reach with Functional and Cleaner Label Products
Chart 64 Economic Context for Sugar Confectionery
Chart 65 Real Gdp Growth 2021-2031
Chart 66 Inflation 2021-2031
Chart 67 Consumer Context for Sugar Confectionery
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025
Ice Cream in Australia
Key Data Insights
Ice Cream Summary
Chart 71 Key Industry Trends for Ice Cream
Take-Home Ice Cream Delivers Affordable Indulgence and Drives Premium Growth
Impulse and Plant-Based Choices Outpace Core Formats in Growth
Streets Leverages Collaborations to Refresh Brand Relevance
Chart 72 Value Sales 2021-2031
Chart 73 Volume Sales 2021-2031
Chart 74 Value Sales by Category 2026
Chart 75 Streets Leverages Cross-Category Collaborations to Refresh Familiar Ice Cream
Premium Brands Prioritise Margin as Indulgence Drives Value Gains
Plant-Based Innovation Captures New Demand
Rising Food Expenditure Sustains Premiumisation and Format Innovation
Chart 76 Forecast Value Sales 2021-2031
Chart 77 Forecast Value Sales by Category 2026-2031
Top Players Leverage Portfolio Breadth to Secure Leadership
Chart 78 Analyst Insight for Ice Cream
Chart 79 Company Shares 2026
Chart 80 Brand Shares 2026
Supermarkets Retains Dominance as Premium Brands Expand Reach
Messina Leverages Dual Channel Strategy to Drive Premium Growth
Post-Pandemic Foodservice Growth Stalls
Chart 81 Retail Channels 2021-2026
Bulla Upgrades At-Home Indulgence to Capture Premium Demand
Chart 82 Bulla’S Murray Street Brings Parlour-Style Ice Cream Home Amid Cost-Of-Living Pressures
Chart 83 Economic Context for Ice Cream
Chart 84 Real Gdp Growth 2021-2031
Chart 85 Inflation 2021-2031
Chart 86 Consumer Context for Ice Cream
Chart 87 Population 2021-2031
Chart 88 Population by Generation 2026
Savoury Snacks in Australia
Key Data Insights
Savoury Snacks Summary
Chart 89 Key Industry Trends for Savoury Snacks
Manufacturers Drive Everyday Snacking as Routine Replaces Impulse
Smith’S and Doritos Boost Value with Flexible Pack Innovation
Chart 90 Doritos Addresses Affordability through Format and Pack Innovation
Protein-Led Snacking Pushes Nuts and Trail Mixes Ahead in Growth
Chart 91 Value Sales 2021-2031
Chart 92 Volume Sales 2021-2031
Chart 93 Value Sales by Category 2026
Private Label to Extend Value Formats as Brands Invest in Flavour and Texture
Protein Cues and Meal Replacement to Drive Nuts, Seeds and Trail Mixes and Meat Snacks Forward
Flexible Packs and Routine Snacking to Reshape Product Innovation
Chart 94 Forecast Value Sales 2021-2031
Chart 95 Forecast Value Sales by Category 2026-2031
Top Players Leverage Portfolio Strength to Maintain Leadership
Chart 96 Analyst Insight for Savoury Snacks
Chart 97 Company Shares 2026
Chart 98 Brand Shares 2026
Supermarkets Lead as Non-Grocery and Retail E-Commerce Gains Traction
Retail E-Commerce Accelerates as Shoppers Seek Convenience and Choice
Meat Snacks and Premium Popcorn Diversify through Non-Grocery and Online
Chart 99 Retail Channels 2021-2026
Arnott's Biscuits Ltd Reframes Snacking for Everyday Routines with Expanded Shapes Offering
Chart 100 Arnott’S Biscuits Ltd Refreshes Shapes with a Lighter Format to Drive Everyday Consumption
Chart 101 Economic Context for Savoury Snacks
Chart 102 Real Gdp Growth 2021-2031
Chart 103 Inflation 2021-2031
Chart 104 Consumer Context for Savoury Snacks
Chart 105 Population 2021-2031
Chart 106 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Australia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 107 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Solid Value Growth Amid Cost-Of-Living Pressures
Tim Tam Leverages Small Formats to Meet Affordability Demand
Chart 108 Tim Tam Uses Twin Packs to Support Affordable, Controlled-Spend Snacking
Routine Snacking and Format Innovation Drive Competitive Intensity
Chart 109 Value Sales 2021-2031
Chart 110 Volume Sales 2021-2031
Chart 111 Value Sales by Category 2026
Sweet Biscuits to Lead Volume as Snack Bars Drives Growth
Premium and Value Brands Intensify Competition with Contrasting Strategies
Portion Control and Clean Labels Reshape Everyday Snacking Routines
Chart 112 Forecast Value Sales 2021-2031
Chart 113 Forecast Value Sales by Category 2026-2031
Arnott's Biscuits Ltd Strengthens Its Position as Private Label Remains Resilient
Chart 114 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Mid-Sized Players Capture Growth by Targeting Health Trends
Chart 115 Company Shares 2026
Chart 116 Brand Shares 2026
Supermarkets Sustains Leadership as Retail E-Commerce Gains Momentum
Retail E-Commerce Expands with Multipacks and Planned Purchases
Chart 117 Retail Channels 2021-2026
Snackhq Targets Everyday Routines to Boost Repeat Purchases
Chart 118 Snackhq Illustrates the Shift toward Everyday, Staple-Led Snacking
Chart 119 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 120 Real Gdp Growth 2021-2031
Chart 121 Inflation 2021-2031
Chart 122 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 123 Population 2021-2031
Chart 124 Consumer Expenditure 2021-2031
Chart 125 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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