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Snacks in Slovakia
July 2021
Snacks in 2021: The big picture
Despite maintaining retail volume growth in 2020, snacks is set to turn to slight decline in 2021, although current value sales will continue to see a small rise. 2020 saw stockpiling of some products at the beginning of the COVID-19 pandemic, which has not been repeated in 2021.
Key trends in 2021
After a difficult year in 2020 due to COVID-19 and the measures implemented to try and contain its spread, chocolate confectionery is set to return to growth in 2021. Although at the beginning of the year the virus remained in evidence, case numbers have been gradually falling.
Competitive landscape
The three leading players in snacks in 2021 are expected to remain the multinationals Mondelez Slovakia and Nestlé Slovensko, and domestic player IDC Holding. They are forecast to maintain their value shares in this year, as many Slovak consumers have remained loyal to well-known brands and have experimented less in the tough circumstances due to COVID-19.
Channel developments
Despite rising from a very low base, e-commerce gained strength during 2020, and this is expected to continue, although at a slower rate, in 2021. This is increasingly considered as a convenient and safe shopping channel, especially in light of COVID-19.
What next for snacks?
Snacks is expected to return to slow retail volume growth in 2022, with a gradual rise in the rate of increase over the rest of the forecast period, along with higher current value growth rates. Growth is only expected to be slow at the beginning of the forecast period due to the recovery in sales via foodservice, which will make this a focus area for larger players and distributors.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Slovakia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Slovakia?
Which are the leading brands in Snacks in Slovakia?
How are products distributed in Snacks in Slovakia?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Slovakia
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Penetration of Private Label by Category: % Value 2016-2021Table 8 Distribution of Snacks by Format: % Value 2016-2021Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026Table 10 Forecast Sales of Snacks by Category: Value 2021-2026Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Slovakia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound set for 2021, with overall sales returning to the pre-pandemic level
Rise of fair trade products, with private label driving growth
Stronger private label performance prevented by promotions by the leaders
PROSPECTS AND OPPORTUNITIES
A move towards darker and more premium chocolate expected
Care for the environment will impact purchasing decisions
Further development of online platforms will increase sales via e-commerce
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in Slovakia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gum starts its post-COVID-19 rebound
Organic brands see a rising share, although from a low base
Mars maintains its dominance with traditional brands
PROSPECTS AND OPPORTUNITIES
Growth set to continue as COVID-19 restrictions are eased
Potential for small local brands with government support
Database of products could prove useful, but its efficacy remains to be seen
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2016-2021Table 26 Sales of Gum by Category: Value 2016-2021Table 27 Sales of Gum by Category: % Volume Growth 2016-2021Table 28 Sales of Gum by Category: % Value Growth 2016-2021Table 29 Sales of Gum by Flavour: Rankings 2016-2021Table 30 NBO Company Shares of Gum: % Value 2017-2021Table 31 LBN Brand Shares of Gum: % Value 2018-2021Table 32 Distribution of Gum by Format: % Value 2016-2021Table 33 Forecast Sales of Gum by Category: Volume 2021-2026Table 34 Forecast Sales of Gum by Category: Value 2021-2026Table 35 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 36 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in Slovakia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health remains a priority, heling to maintain stable sales
Slovak players perform well as consumers want to help local businesses
Nestlé maintains its lead, but other players invest in point-of-sale materials
PROSPECTS AND OPPORTUNITIES
Move towards healthier products, driven by large retail stores
Online advertising set to gain traction
Private label set to benefit from consumer price-consciousness
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 38 Sales of Sugar Confectionery by Category: Value 2016-2021Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 41 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 42 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 44 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Slovakia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to decline for sweet biscuits due to healthier consumption
Return to growth for snack bars due to on-the-go snacking later in the year
Dynamic growth for e-commerce, although better coverage is needed
PROSPECTS AND OPPORTUNITIES
Decline for sweet biscuits as consumers watch their weight and sugar intake
New multinational brand launches anticipated, but local brands will remain popular
Sugar reduction by private label players
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 55 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 57 NBO Company Shares of Snack Bars: % Value 2017-2021Table 58 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 59 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 60 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 62 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 63 Distribution of Snack Bars by Format: % Value 2016-2021Table 64 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Slovakia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound for foodservice hampers growth in retail
Innovations in fruit flavours in water ice cream
Private label share rises as consumers become more price-conscious
PROSPECTS AND OPPORTUNITIES
Healthier snacking will drive stronger growth for impulse water ice cream
Eco-friendly and ethical products set to see increasing consumer interest
Success of a new product database remains to be seen
CATEGORY DATA
Table 69 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 70 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 72 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021Table 74 Sales of Impulse Ice Cream by Format: % Value 2016-2021Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 77 NBO Company Shares of Ice Cream: % Value 2017-2021Table 78 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 79 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021Table 80 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021Table 81 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021Table 82 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021Table 83 NBO Company Shares of Frozen Desserts: % Value 2017-2021Table 84 LBN Brand Shares of Frozen Desserts: % Value 2018-2021Table 85 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 86 Distribution of Ice Cream by Format: % Value 2016-2021Table 87 Distribution of Frozen Desserts by Format: % Value 2016-2021Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Slovakia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Falling sales as home seclusion ends and foodservice rebounds
Healthier product launches to meet consumer demand
Local brands remain popular, although are hit by falling overall sales in 2021
PROSPECTS AND OPPORTUNITIES
Easing of restrictions and return to growth for foodservice will hamper growth
Gluten-free and better for you products set to see growth
Competition from unpackaged products expected
CATEGORY DATA
Table 92 Sales of Savoury Snacks by Category: Volume 2016-2021Table 93 Sales of Savoury Snacks by Category: Value 2016-2021Table 94 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 95 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 96 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 97 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 98 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 99 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 100 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 101 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 102 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
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This report originates from Passport, our Snacks research and analysis database.
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