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Snacks in Indonesia
July 2021
Snacks in 2021: The big picture
Snacks in Indonesia will remain negatively impacted by COVID-19 in 2021 with total category growth expected to be slower than pre-pandemic. However, the level of impact is set to vary from category to category; those comprised of foods that are typically consumed on-the-go (such as chocolate confectionery, sugar confectionery, and ice cream and frozen desserts) are set to be more negatively affected due to continued limited mobility and large-scale social distancing policies.
Key trends in 2021
Leading players will continue to face a hard time in 2021 as the COVID-19 pandemic is fuelling economic uncertainty, causing consumers to hold back on spending, anticipating that there may be harder times to come. As a result, most leading players are offering special promotions to keep products moving and volume sales up.
Competitive landscape
Mayora Indah is the strongest player in overall snacks in Indonesia, with a strong presence in sugar confectionery, chocolate confectionery and sweet biscuits. It leads sugar confectionery with its two main brands Kopiko (in boiled sweets) and Kis (in standard mints).
Channel developments
The basket size per purchase has been shown to increase across distribution channels during the pandemic. This is mostly due to the large-scale social distancing policy, which encourages consumers to limit their time outside the home.
What next for snacks?
The performance of 2022 is expected to be positively correlated with the speed of the vaccination process. Initially, with its limited supply, the government has focused on vaccinating vital workers and those aged 60+, the latter because these members of the population are believed to be the most vulnerable to the virus.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Indonesia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Indonesia?
Which are the leading brands in Snacks in Indonesia?
How are products distributed in Snacks in Indonesia?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Indonesia
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Penetration of Private Label by Category: % Value 2016-2021Table 8 Distribution of Snacks by Format: % Value 2016-2021Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026Table 10 Forecast Sales of Snacks by Category: Value 2021-2026Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 restrictions continue to limit demand due to reduction of on-the-go consumption occasions
Restrictions on seasonal holidays negatively impacts category sales
Ceres and Mayora Indah together account for two thirds of sales
PROSPECTS AND OPPORTUNITIES
A return to higher growth rates is expected as on-the-go consumption occasions return
Digitalisation trend set to continue, albeit mostly in terms of awareness and promotion rather than sales
Smaller packs will appeal to consumers looking for portion control
Summary 2 Other Chocolate Confectionery by Product Type: 2021
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued declines for gum as COVID-19 measures reduce on-the-go consumption
Greater digital engagement from gum players, despite limited transference to e-commerce sales
International players dominate benefitting from high profile of leading brands
PROSPECTS AND OPPORTUNITIES
Positive growth to resume in 2022 as COVID-19 restrictions relax
Category maturity to limit growth, though opportunities exist in sugar-free and oral hygiene variants
E-commerce sales remain niche as consumers continue preferring to buy on-impulse at smaller in-store retailing channels
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2016-2021Table 26 Sales of Gum by Category: Value 2016-2021Table 27 Sales of Gum by Category: % Volume Growth 2016-2021Table 28 Sales of Gum by Category: % Value Growth 2016-2021Table 29 Sales of Gum by Flavour: Rankings 2016-2021Table 30 NBO Company Shares of Gum: % Value 2017-2021Table 31 LBN Brand Shares of Gum: % Value 2018-2021Table 32 Distribution of Gum by Format: % Value 2016-2021Table 33 Forecast Sales of Gum by Category: Volume 2021-2026Table 34 Forecast Sales of Gum by Category: Value 2021-2026Table 35 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 36 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Low growth for sugar confectionery as consumers continue to view products as non-essential and unhealthy
Standard mints shows value growth despite declining volume sales; medicated confectionery suffers as consumers stay home with proper medication
Affordability and wide distribution help maintain the lead of Mayora Indah
PROSPECTS AND OPPORTUNITIES
Sugar confectionery to remain a primarily in-person impulse purchase
Healthier sugar confectionery categories set to see the best performances
Low prices will remain important to cost-conscious Indonesians
Summary 3 Other Sugar Confectionery by Product Type: 2021
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 38 Sales of Sugar Confectionery by Category: Value 2016-2021Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 41 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 42 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 44 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sweet biscuits remain most popular, benefitting from the pandemic baking trend
Declines for snack bars with fewer consumption occasions; growth for dried fruit thanks to healthy perception and new e-commerce players
Sweet biscuits companies dominate and continue to launch new products; collaboration with e-commerce platforms becomes more common
PROSPECTS AND OPPORTUNITIES
Gradually increasing prospects as on-the-go consumption returns
Healthiness and naturalness to remain key category trend in post-COVID-19 landscape
Amerta Indah Otsuka sees potential for sales via new direct selling model
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 55 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 57 NBO Company Shares of Snack Bars: % Value 2017-2021Table 58 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 59 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 60 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 62 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 63 Distribution of Snack Bars by Format: % Value 2016-2021Table 64 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased home consumption benefits larger formats due to convenience and better value for money
Artisanal ice cream enjoys rising popularity with increased options available online and consumers seeking new experiences
Opposing strategies by leading players lead to a competitive environment
PROSPECTS AND OPPORTUNITIES
Huge potential for growth of ice cream, but speed of recovery to depend on COVID-19 safety measures
Price and location will be key factors in brand recovery; Aice set to benefit
New product development and new players expected to drive growth
CATEGORY DATA
Table 69 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 70 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 72 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021Table 74 Sales of Impulse Ice Cream by Format: % Value 2016-2021Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 77 NBO Company Shares of Ice Cream: % Value 2017-2021Table 78 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 79 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021Table 80 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021Table 81 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021Table 82 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021Table 83 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 84 Distribution of Ice Cream by Format: % Value 2016-2021Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Indonesia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continuing growth due to increased home consumption occasions
E-commerce see growth but remains behind independent small grocers in share
Garudafood Group remains top category player; demand for seaweed snacks continues to rise
PROSPECTS AND OPPORTUNITIES
Good growth expected as savoury snacks are set to remain popular
Growth prospects for tortilla chips thanks to new products and players
Rise of e-commerce to be hampered by preference for shopping in-person
Summary 4 Other Savoury Snacks by Product Type: 2021
CATEGORY DATA
Table 89 Sales of Savoury Snacks by Category: Volume 2016-2021Table 90 Sales of Savoury Snacks by Category: Value 2016-2021Table 91 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 92 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 93 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 94 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 95 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 96 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 97 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 98 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 99 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
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This report originates from Passport, our Snacks research and analysis database.
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