Snacks in Indonesia

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Indonesia?
  • Which are the leading brands in Snacks in Indonesia?
  • How are products distributed in Snacks in Indonesia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Indonesia

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Distribution of Snacks by Format: % Value 2018-2023
Table 8 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 9 Forecast Sales of Snacks by Category: Value 2023-2028
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Indonesia

KEY DATA FINDINGS

Companies leverage digital marketing to target younger consumers
Chocolate confectionery fails to join the quick commerce ride
Post-pandemic lifestyles drive the sales of chocolate pouches and bags, while chocolate with toys maintains recovery
Small- and medium-sized businesses pose a threat to seasonal chocolate confectionery
Health and wellness trends and on-the-go lifestyles tipped to inspire smaller pack sizes
New product developments and sustainable farming drive growth for chocolate confectionery
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 12 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 13 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 16 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Indonesia

KEY DATA FINDINGS

Distribution channel penetration crucial for gum sales, as convenience stores widen their reach
Perfetti Van Melle Indonesia maintains its leading position in gum
Maturity of category limits innovation opportunities – other than those seen in “healthier” variants
Post-pandemic lifestyles will continue to support sales in gum over the forecast period
Gum performance is associated with the smoking culture in Indonesia
Sugar-free remains the big trend in gum
Table 24 Sales of Gum by Category: Volume 2018-2023
Table 25 Sales of Gum by Category: Value 2018-2023
Table 26 Sales of Gum by Category: % Volume Growth 2018-2023
Table 27 Sales of Gum by Category: % Value Growth 2018-2023
Table 28 Sales of Gum by Flavour: Rankings 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Indonesia

KEY DATA FINDINGS

Health awareness among consumers influences performance of sugar confectionery
General trade remains the most common distribution channel for sugar confectionery
Mayora Indah maintains its lead in sugar confectionery
E-commerce expected to benefit sales of sugar confectionery over the forecast period
Anticipation of economy slowdown may drive brand owners to make adjustments
Cross-category collaboration drives unique selling points for Fox’s
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Indonesia

KEY DATA FINDINGS

Unilever holds the top company spot due to strong portfolio, while Aice from Alpen Food Industry remains the most popular brand
Single portion ice cream register the fastest growth in Indonesia market
Brand Glico Wings sees a strong performance thanks to Japanese influence
Further development of Q-commerce is likely to positively benefit ice cream sales
Sales of take-home ice cream set for low growth over the forecast period
Creative new product launch is stimulating the ice cream industry in Indonesia
Table 48 Sales of Ice Cream by Category: Volume 2018-2023
Table 49 Sales of Ice Cream by Category: Value 2018-2023
Table 50 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 51 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 52 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 53 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 54 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 55 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 56 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 57 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 58 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 59 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 60 Distribution of Ice Cream by Format: % Value 2018-2023
Table 61 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 62 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 63 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Indonesia

KEY DATA FINDINGS

Garudafood Group maintains its lead in savoury snacks with its top Garuda brand
Puff snacks continues to recover from volume declines, while value is supported by higher unit prices
E-commerce sales boost the performance of savoury snacks in Indonesia
Vegetable, pulse, and bread chips gain popularity as health and wellness trends continue
Social media becomes the source of product information for consumers
Players relaunch successful limited-editions to stimulate sales
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 65 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 66 Sales of Savoury Snacks by Category: Value 2018-2023
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 69 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 71 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia

KEY DATA FINDINGS

Mayora Indah Tbk PT maintains its lead in sweet biscuits, snack bars and fruit snacks
Category benefits from rise in e-commerce, with SMEs also playing a vital role
Health and wellness trends influence drivers in sweet biscuits, snack bars, and fruit snacks
Snacks bars’ performance is associated with increase in health and wellness awareness
Wafers is expected to have positive outlook in the forecast period
Q-commerce set to support sales in the category over the forecast period
Table 76 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 80 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 81 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 82 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 83 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 84 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 85 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 86 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 87 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 88 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 89 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 90 Distribution of Snack Bars by Format: % Value 2018-2023
Table 91 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 92 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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