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2026 Developments
Snacks in Indonesia continue to demonstrate resilience growth in 2026, underpinned by rising household expenditure on food and the ongoing appeal of accessible indulgence amid economic caution. The landscape remains competitive, as leading players sustain their positions through broad distribution, established brands and incremental innovation, while new entrants drive marketing intensity and flavour experimentation. Growth is driven by a combination of affordable innovation, emotionally resonant marketing and rapid adaptation to evolving consumer tastes, ensuring snacks maintain high purchase frequency across both traditional and modern channels. With the forecast CAGR at 5% through 2031 and the expansion of both affordable and premium offerings, snacks in Indonesia offer an attractive proposition for brands that can balance value, novelty and consumer engagement.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Indonesia?
- Which are the leading brands in Snacks in Indonesia?
- How are products distributed in Snacks in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Indonesia
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Consumer Insight-Driven Marketing Strategies Sustain Growth Amid Cautious Spending
Accessibility and Affordability Strategies Fuel Steady Demand
Chilli-Forward Flavour Innovation Sparks Repeat Trial and Social Sharing
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Impulse Buys, Smaller Pack Sizes and New Flavours to Refresh Growth Momentum
Spicy Flavour Launches and Health-Consciousness to Drive Value Growth
Chart 4 Analyst Insight for Snacks
Emotional Marketing and Digital Buzz Sustain Impulse Purchases
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Mayora Indah Tbk Pt and Garudafood Group Maintain Snacks Leadership
Brand Power Fuels Pepsico’S Indonesian Comeback
Agility and Distribution Take Centre Stage in Snack Innovation
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Small Local Grocers Sustain Daily Impulse Snacking with Wide Reach
Convenience Stores Maintain Relevance through Aggressive Expansion and Launches
Alfagift and Klik Indomaret Drive E-Commerce Adoption with Fast Delivery
Mixue and Ai-Cha Tap Foodservice Momentum
Chart 9 Retail Channels 2021-2026
Pepsico Rallies Shares with Bold, Culture-Driven Strategies and Emotional Marketing
Chart 10 Pepsico Re-Enters Indonesia
Glico Wings Shapes Innovation through Affordability and Engagement
Chart 11 Glico Wings
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Indonesia
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Affordable Indulgence Drives Growth, Sustaining Sustain Demand and Frequency
Countlines and Other Chocolate Confectionery Lead as Affordable, Impulse-Driven Choices
Brands Leverage Emotional Marketing to Deepen Brand Loyalty
Chart 19 Silverqueen Emotional Marketing
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Convenience Stores to Expand Reach as Smaller Packs Drive Frequency
Chart 23 Analyst Insight for Chocolate Confectionery
Health-Focused Launches to Reshape Consumer Expectations and Brand Value
Premiumisation and Emotional Marketing to Drive Growth
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Mayora Indah Tbk Pt and Ceres Pt Sustain Lead as Innovation and Brand Strength Drive Loyalty
Cadbury Dairy Milk Bubbly Debut Signals Shift in Chocolate Innovation
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Convenience Retailers Build Loyalty through Impulse-Driven Access
Retail E-Commerce Expands Reach but Remains a Supporting Channel
Chart 28 Retail Channels 2021-2026
Delfi and Silverqueen Shape Demand through Affordable Indulgence and Emotional Engagement
Cadbury and Delfi Leverage Flavour and Texture Innovation to Drive Excitement
Chart 29 Delfi Share Packs
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Indonesia
Key Data Insights
Gum Summary
Chart 36 Key Industry Trends for Gum
Bubble Gum Leads Volume Sales as Chewing Gum Accelerates Value Growth
Brands Attempt to Reignite Youth Engagement through Insight-Driven Marketing and Collaborations
Rising Incomes Provide Headroom for Value-Driven Innovation
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Shifts in Consumer Habits to Affect Gum Sales
Storytelling to Fuel Relevance as Gum Faces Pressure
Gum Players to Focus on Wellness, Youth and Entertainment to Spur Sales
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Indonesia Pt Sustains Dominance as Lotte Indonesia Pt Grows Share
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Small Local Grocers Anchor Impulse Buying as Convenience Stores Gain Momentum
Social Media Promotions Drive Gradual E-Commerce Uptake for Gum
Chart 44 Retail Channels 2021-2026
Brands Use Social Campaigns and Strategic Collaborations to Revive Brand Relevance
Big Babol and Lotte Xylitol Target Youth with Pop Culture and Esports
Chart 45 Lotte Xylitol Gum
Engagement-Led Innovation Slows Decline and Intensifies Competition
Chart 46 Economic Context for Gum
Chart 47 Real Gdp Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Gum
Chart 50 Population 2021-2031
Chart 51 Population by Generation 2026
Sugar Confectionery in Indonesia
Key Data Insights
Sugar Confectionery Summary
Chart 52 Key Industry Trends for Sugar Confectionery
Brands Leverage Youth Engagement Strategies to Drive Sustained Growth
Gummies and Jellies Outpace as Insight-Driven Campaigns Transform Snacking
Collaborations and Clean Labels Fuel Growth
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Gummies and Jellies to Maintain Momentum as Digital Engagement Expands
Brands to Use Health Claims and Local Certification to Build Trust with Parents
Coffee-Flavoured Candies and Digital Campaigns to Sustain Everyday Relevance
Chart 56 Analyst Insight for Sugar Confectionery
Chart 57 Forecast Value Sales 2021-2031
Chart 58 Forecast Value Sales by Category 2026-2031
Yupi Indo Jelly Gum Pt Widens Lead through Innovation and Engagement
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Small Local Grocers Sustain Impulse-Led Growth as Convenience Stores Accelerate
Convenience-Led Formats Drive Channel Innovation and Impulse Engagement
Chart 61 Retail Channels 2021-2026
Yupi Builds Ongoing Loyalty with Interactive Talent Campaigns
Fox’S Blends Emotive Design with Functional Benefits to Attract Gen Z
Insight-Driven Engagement Reshapes Competition and Long-Term Demand
Chart 62 Yupi Insight-Driven Marketing
Chart 63 Economic Context for Sugar Confectionery
Chart 64 Real Gdp Growth 2021-2031
Chart 65 Inflation 2021-2031
Chart 66 Consumer Context for Sugar Confectionery
Chart 67 Population 2021-2031
Chart 68 Population by Generation 2026
Ice Cream in Indonesia
Key Data Insights
Ice Cream Summary
Chart 69 Key Industry Trends for Ice Cream
Convenience Channels Drive Affordable Impulse Growth
Impulse Brands Leverage Low Prices and Novelty to Capture Demand
Impulse Buys Grow as Brands Blend Online and Offline Power
Chart 70 Value Sales 2021-2031
Chart 71 Volume Sales 2021-2031
Chart 72 Value Sales by Category 2026
Convenience Retailers to Drive Impulse Formats as Social Media Accelerates Trial
Affordable and Premium Launches to Address Evolving Consumer Expectations
Multipack and At-Home Formats to Unlock New Consumption Occasions
Chart 73 Analyst Insight for Ice Cream
Chart 74 Forecast Value Sales 2021-2031
Chart 75 Forecast Value Sales by Category 2026-2031
Top Players Maintain Leading Shares through Social Media Strategies and Product Innovation
Younger Shoppers Drive Emerging Player Joyday’S Momentum
Campina and Aice Drive Sales with New Impulse Innovation
Chart 76 Company Shares 2026
Chart 77 Brand Shares 2026
Convenience Retailers Expand Reach and Boost Impulse Sales
Indomaret and Alfamart Maintain Marginal E-Commerce Presence
Chart 78 Retail Channels 2021-2026
Glico Wings Set New Standards with Affordable Launches
Chart 79 Glico Wings Innovation
Social Media and Experiential Marketing Expand Ice Cream Consumption Occasions
Balancing Growth: Innovation Versus Value Dynamics
Chart 80 Magnum Premium Value
Chart 81 Economic Context for Ice Cream
Chart 82 Real Gdp Growth 2021-2031
Chart 83 Inflation 2021-2031
Chart 84 Consumer Context for Ice Cream
Chart 85 Population 2021-2031
Chart 86 Population by Generation 2026
Savoury Snacks in Indonesia
Key Data Insights
Savoury Snacks Summary
Chart 87 Key Industry Trends for Savoury Snacks
Brands Leverage Cultural Storytelling to Reignite Competition
Brands Drive Salty Snacks Growth through Spicy Innovations
Chart 88 Indofood Accelerates Spicy Snack Growth
Affordability and Low-Cost Packs Fuel Next-Gen Snack Buying
Chart 89 Value Sales 2021-2031
Chart 90 Volume Sales 2021-2031
Chart 91 Value Sales by Category 2026
Brands to Expand Portfolios to Capture New Snacking Occasions
Emerging Brands to Drive Flavour Innovation and Digital Engagement to Boost Trial and Loyalty
Brand Success to Be Influenced by Innovation, Visibility and Retail Shelf Space
Chart 92 Analyst Insight for Savoury Snacks
Chart 93 Forecast Value Sales 2021-2031
Chart 94 Forecast Value Sales by Category 2026-2031
Garudafood Group and Indofood Sukses Makmur Tbk Pt Defend Top Positions
Floaty Drives New Trial with Playful Launches
Re-Entry Arms Pepsico for Category Upswing
Chart 95 Company Shares 2026
Chart 96 Brand Shares 2026
Small Local Grocers Defend Leadership as Convenience Retailers Grow
Convenience Chains Leverage Digital Integration to Fuel E-Commerce Gains
Chart 97 Retail Channels 2021-2026
Pepsico’S Storytelling Campaigns Intensify Brand Competition and Engagement
Chart 98 Pepsico Re-Enters Indonesia
Indofood Drives Flavour Innovation with Regional Spicy Launches
Chart 99 Economic Context for Savoury Snacks
Chart 100 Real Gdp Growth 2021-2031
Chart 101 Inflation 2021-2031
Chart 102 Consumer Context for Savoury Snacks
Chart 103 Population 2021-2031
Chart 104 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 105 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Demand Increasingly Anchored in Value-Focused Purchasing, Influencing Sales
Brands Refresh Engagement through Pop Culture and Lifestyle Integration
Health Cues and Flavour Innovation Drive Biscuit Appeal
Chart 106 Value Sales 2021-2031
Chart 107 Volume Sales 2021-2031
Chart 108 Value Sales by Category 2026
Brands Are Set to Use Premiumisation to Capture Rising Incomes
Brands to Boost Digital Engagement and Hype-Led Launches to Sustain Demand
Fortified Biscuits and Smaller Packs to Drive Wider Acceptance and Frequent Purchase
Chart 109 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 110 Forecast Value Sales 2021-2031
Chart 111 Forecast Value Sales by Category 2026-2031
Nabati Boosts Share with Digital Campaigns as Mayora Defends Leadership
Chart 112 Company Shares 2026
Chart 113 Brand Shares 2026
Small Local Grocers Anchor Impulse Biscuit Buying for Schoolchildren
Convenience Retailers Expand Digital Platforms to Fuel Online Biscuit Growth
Discounts and Proximity to Drive Channel Loyalty Amid Rising Online Competition
Chart 114 Retail Channels 2021-2026
Tango and Nabati Activate Impulse and Engagement through Format and Culture
Chart 115 Tango Impulse-Led Convenience
Twice Partnership Powers Nabati’S Shareable Snacking Push
Chart 116 Nabati Refreshes Engagement
Lemonilo and Tango Expand Crispy Brownies to Capture Indulgence and Health
Chart 117 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 118 Real Gdp Growth 2021-2031
Chart 119 Inflation 2021-2031
Chart 120 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 121 Population 2021-2031
Chart 122 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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