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Snacks in Indonesia

July 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Indonesia?
  • Which are the leading brands in Snacks in Indonesia?
  • How are products distributed in Snacks in Indonesia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Indonesia

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Indonesia

KEY DATA FINDINGS

Countlines and “other” chocolate confectionery leverage price and distribution advantages to lead the recovery
Digital marketing opens up new ways of promoting products
Mayora Indah continues to gain ground with a strong presence in growth categories
Small- and medium-sized enterprises to boost offer of seasonal chocolate and boxed assortments
Q-commerce to support chocolate confectionery with instant delivery model
Chocolate with toys to recover as children return fully to school while small packs are set to take off with on-the-go and impulse purchases
Summary 2 Other Chocolate Confectionery by Product Type: 2022
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Indonesia

KEY DATA FINDINGS

Increasing mobility offers opportunities for impulse purchases
Residual face mask wearing and cautious return to pre-pandemic norms slow recovery
Perfetti Van Melle Indonesia invests in digital marketing to gain a competitive edge
Health-positioned versions and the easing of face mask wearing are set to stimulate sales growth
Greater use of digital marketing to build brands, while small local grocery retailers are set to remain key in terms of distribution
Collaboration across industries to create hype for gum brands
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 Sales of Gum by Flavour: Rankings 2017-2022
Table 29 NBO Company Shares of Gum: % Value 2018-2022
Table 30 LBN Brand Shares of Gum: % Value 2019-2022
Table 31 Distribution of Gum by Format: % Value 2017-2022
Table 32 Forecast Sales of Gum by Category: Volume 2022-2027
Table 33 Forecast Sales of Gum by Category: Value 2022-2027
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Indonesia

KEY DATA FINDINGS

Slow recovery for sugar confectionery due to lingering pandemic effects
Modernisation and digitalisation create alternative avenues to small local grocers for sugar confectionery
Small local players gain ground on the leaders with economy offer
Price to remain a key factor, while health trends are likely to limit overall sales
Digital marketing focus on building brand awareness
Easing of pandemic restrictions set to shape sugar confectionery sales
Summary 3 Other Sugar Confectionery by Product Type: 2022
Table 36 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 37 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 43 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Indonesia

KEY DATA FINDINGS

Impulse ice cream gains from lighter restrictions while take-home ice cream remains popular for economy, safety and sharing reasons
Strong competition from impulse and bulk formats limits multi-pack ice creams
Unilever Indonesia continues to lead while facing growing challenges from emerging players
Price and availability to remain key factors in Aice’s progress
Players leverage digital marketing to boost offline purchases
Collaborations set to add dynamism to the competitive landscape
Category Data
Table 48 Sales of Ice Cream by Category: Volume 2017-2022
Table 49 Sales of Ice Cream by Category: Value 2017-2022
Table 50 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 51 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 52 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 53 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 54 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 55 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 56 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 57 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 58 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 59 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 60 Distribution of Ice Cream by Format: % Value 2017-2022
Table 61 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 62 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 63 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Indonesia

KEY DATA FINDINGS

Vegetable, pulse and bread chips continues to develop and grow in line with rising health and wellness awareness
Real popularity of seafood snacks and meat snacks in Indonesia is hidden by large offer of unbranded and unpackaged products
Significant company activity featuring novelties and partnerships
Return to normality and wide selections offer savoury snacks strong consumption opportunities
Digital marketing grows in importance as players try to gain a competitive edge in a changing landscape
Further development and growth anticipated for e-commerce as more consumers appreciate the channel’s convenience, wide assortments and competitive pricing
Summary 4 Other Savoury Snacks by Product Type: 2022
Table 65 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 66 Sales of Savoury Snacks by Category: Value 2017-2022
Table 67 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 68 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 70 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 71 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 72 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 73 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 74 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia

KEY DATA FINDINGS

Protein/energy bars shows signs of recovery due to healthy living trend
Convenience stores and e-commerce continue to benefit from lingering pandemic effects
Consumers become promotion-driven as players compete to drive sales
Pandemic experience accelerates health and wellness mind-set among Indonesian consumers
Digital marketing becomes an important way to increase brand awareness and drive sales
Dried fruit is set to benefit from natural trend and see further development in the packaged format
Table 76 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 80 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 81 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 82 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 83 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 84 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 85 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 86 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 87 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 88 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 89 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 90 Distribution of Snack Bars by Format: % Value 2017-2022
Table 91 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 92 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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