Snacks in Indonesia

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Indonesia?
  • Which are the leading brands in Snacks in Indonesia?
  • How are products distributed in Snacks in Indonesia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Indonesia

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026 Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Snacks by Format: % Value 2016-2021 Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 10 Forecast Sales of Snacks by Category: Value 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 restrictions continue to limit demand due to reduction of on-the-go consumption occasions
Restrictions on seasonal holidays negatively impacts category sales
Ceres and Mayora Indah together account for two thirds of sales

PROSPECTS AND OPPORTUNITIES

A return to higher growth rates is expected as on-the-go consumption occasions return
Digitalisation trend set to continue, albeit mostly in terms of awareness and promotion rather than sales
Smaller packs will appeal to consumers looking for portion control
Summary 2 Other Chocolate Confectionery by Product Type: 2021

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Continued declines for gum as COVID-19 measures reduce on-the-go consumption
Greater digital engagement from gum players, despite limited transference to e-commerce sales
International players dominate benefitting from high profile of leading brands

PROSPECTS AND OPPORTUNITIES

Positive growth to resume in 2022 as COVID-19 restrictions relax
Category maturity to limit growth, though opportunities exist in sugar-free and oral hygiene variants
E-commerce sales remain niche as consumers continue preferring to buy on-impulse at smaller in-store retailing channels

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2016-2021 Table 26 Sales of Gum by Category: Value 2016-2021 Table 27 Sales of Gum by Category: % Volume Growth 2016-2021 Table 28 Sales of Gum by Category: % Value Growth 2016-2021 Table 29 Sales of Gum by Flavour: Rankings 2016-2021 Table 30 NBO Company Shares of Gum: % Value 2017-2021 Table 31 LBN Brand Shares of Gum: % Value 2018-2021 Table 32 Distribution of Gum by Format: % Value 2016-2021 Table 33 Forecast Sales of Gum by Category: Volume 2021-2026 Table 34 Forecast Sales of Gum by Category: Value 2021-2026 Table 35 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 36 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Low growth for sugar confectionery as consumers continue to view products as non-essential and unhealthy
Standard mints shows value growth despite declining volume sales; medicated confectionery suffers as consumers stay home with proper medication
Affordability and wide distribution help maintain the lead of Mayora Indah

PROSPECTS AND OPPORTUNITIES

Sugar confectionery to remain a primarily in-person impulse purchase
Healthier sugar confectionery categories set to see the best performances
Low prices will remain important to cost-conscious Indonesians
Summary 3 Other Sugar Confectionery by Product Type: 2021

CATEGORY DATA

Table 37 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 38 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 41 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 42 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 44 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sweet biscuits remain most popular, benefitting from the pandemic baking trend
Declines for snack bars with fewer consumption occasions; growth for dried fruit thanks to healthy perception and new e-commerce players
Sweet biscuits companies dominate and continue to launch new products; collaboration with e-commerce platforms becomes more common

PROSPECTS AND OPPORTUNITIES

Gradually increasing prospects as on-the-go consumption returns
Healthiness and naturalness to remain key category trend in post-COVID-19 landscape
Amerta Indah Otsuka sees potential for sales via new direct selling model

CATEGORY DATA

Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 55 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 57 NBO Company Shares of Snack Bars: % Value 2017-2021 Table 58 LBN Brand Shares of Snack Bars: % Value 2018-2021 Table 59 NBO Company Shares of Fruit Snacks: % Value 2017-2021 Table 60 LBN Brand Shares of Fruit Snacks: % Value 2018-2021 Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 62 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 63 Distribution of Snack Bars by Format: % Value 2016-2021 Table 64 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Increased home consumption benefits larger formats due to convenience and better value for money
Artisanal ice cream enjoys rising popularity with increased options available online and consumers seeking new experiences
Opposing strategies by leading players lead to a competitive environment

PROSPECTS AND OPPORTUNITIES

Huge potential for growth of ice cream, but speed of recovery to depend on COVID-19 safety measures
Price and location will be key factors in brand recovery; Aice set to benefit
New product development and new players expected to drive growth

CATEGORY DATA

Table 69 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 70 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 72 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021 Table 74 Sales of Impulse Ice Cream by Format: % Value 2016-2021 Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 77 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 78 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 79 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021 Table 80 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021 Table 81 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021 Table 82 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021 Table 83 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 84 Distribution of Ice Cream by Format: % Value 2016-2021 Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Indonesia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Continuing growth due to increased home consumption occasions
E-commerce see growth but remains behind independent small grocers in share
Garudafood Group remains top category player; demand for seaweed snacks continues to rise

PROSPECTS AND OPPORTUNITIES

Good growth expected as savoury snacks are set to remain popular
Growth prospects for tortilla chips thanks to new products and players
Rise of e-commerce to be hampered by preference for shopping in-person
Summary 4 Other Savoury Snacks by Product Type: 2021

CATEGORY DATA

Table 89 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 90 Sales of Savoury Snacks by Category: Value 2016-2021 Table 91 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 92 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 93 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 94 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 95 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 96 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 97 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 98 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 99 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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