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2026 Developments
Snacks in Latvia in 2026 is expected to experience steady retail value growth, with performance shaped by ongoing cost pressures, the dominance of impulse-driven purchasing, and structural changes in consumer preferences. While the 4% value increase outpaced many Western European peers, growth was primarily driven by price rather than volume, as sustained food inflation and cautious spending limited consumption gains. Although the environment is highly competitive and saturated, leading players maintain strong positions through innovation in formats, health-focused propositions, and rapid response to shifting demand, while discounters and private label offerings continue to gain ground as affordability remains top of mind. Looking forward, successful strategies rely on agile pack and format innovation, value-led promotions, and investment in differentiated offerings that address evolving preferences for health, convenience, and premiumisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Latvia?
- Which are the leading brands in Snacks in Latvia?
- How are products distributed in Snacks in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Latvia
2026 Developments
Key Data Insights
Promotional Intensity and Structural Shifts Shape Latvia's Snacks Value Growth
Chart 1 Cautious Optimism with Serious Doubts under Continued Inflation Pressure
Chocolate Confectionery Retains Lead as Consumers Trade Down to Biscuits and Gummies
Rigas Piena Kombinats and Magnum Icc Recover after Cold Summer Slump
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Protein Bars and Private Label Offerings Set to Drive Value Growth
Chart 4 Forecast Value Sales 2021-2031
Chart 5 Forecast Value Sales by Category 2026-2031
Pepsico and Mars Latvija Capture Share as Orkla Latvija Defends Leadership
Rigas Piena Kombinats and Paulig Ignite Growth with New Launches
Chart 6 Company Shares 2026
Chart 7 Brand Shares 2026
Convenience Stores Sustain Impulse Sales as Discounters Gain Ground
Vat Changes and Adverse Weather Accelerate the Shift to Retail
Barbora and Rimi E-Veikals Grow Retail E-Commerce but Remain Niche
Chart 8 Retail Channels 2021-2026
Chart 9 Economic Context for Snacks
Chart 10 Real Gdp Growth 2021-2031
Chart 11 Inflation 2021-2031
Chart 12 Consumer Context for Snacks
Chart 13 Population 2021-2031
Chart 14 Population by Generation 2026
Chocolate Confectionery in Latvia
Key Data Insights
Chocolate Confectionery Summary
Price-Driven Value Growth Masks Volume Stagnation in Latvia's Chocolate Confectionery
Chart 15 Boxed and Pralines: the Only Chocolate Corner Growing in Volume
Gifting Culture and Premiumisation Drive Boxed Assortments' Value Growth
Milka and Mars Leverage Shrinkflation and High-Frequency Promotions to Defend Sales
Chart 16 Shrinkflation in Pair with Promos
Chart 17 Value Sales 2021-2031
Chart 18 Volume Sales 2021-2031
Chart 19 Value Sales by Category 2026
Gifting Culture and Premiumisation Will Sustain Latvia's Chocolate Confectionery
Mars and Mondelez Set to Pivot to Innovation as Price Focus Persists
Chart 20 Forecast Value Sales 2021-2031
Chart 21 Forecast Value Sales by Category 2026-2031
Ferrero Widens Lead as Orkla Declines and Mars Gains Momentum
Chart 22 Company Shares 2026
Chart 23 Brand Shares 2026
Convenience Retailers and Supermarkets Lead Sales as In-Store Promotions Intensify
Retail E-Commerce Grows but Impulse-Driven In-Store Purchasing Retains Lead
Chart 24 Retail Channels 2021-2026
Chart 25 Economic Context for Chocolate Confectionery
Chart 26 Real Gdp Growth 2021-2031
Chart 27 Inflation 2021-2031
Chart 28 Consumer Context for Chocolate Confectionery
Chart 29 Population 2021-2031
Chart 30 Population by Generation 2026
Gum in Latvia
Key Data Insights
Gum Summary
Gum Defies Regional Decline as Value Growth Stabilises Consumption
Chewing Gum Leads Growth While Bubble Gum Contracts in Volume
Mars Leverages At-Home Formats to Sustain Growth and Margin
Chart 31 Orbit Bottles and Boxes Drive Unusual Gum Value Growth by Supporting Larger Pack Sizes
Chart 32 Value Sales 2021-2031
Chart 33 Volume Sales 2021-2031
Chart 34 Value Sales by Category 2026
Mars' Promotional Lead and Multipack Formats Will Underpin Modest Gum Value Growth
Multipack Formats Will Sustain Chewing Gum as Bubble Gum Continues Its Structural Decline
Promotional Dependency and Structural Headwinds to Cloud the Sustainability of Growth
Chart 35 Forecast Value Sales 2021-2031
Chart 36 Forecast Value Sales by Category 2026-2031
Mars Strengthens Dominance as Rivals Retreat and Lidl Gains Modestly
Chart 37 Company Shares 2026
Chart 38 Brand Shares 2026
Grocery Retailers Drive Impulse Sales through Chain Expansion
Impulse-Driven Consumption Limits E-Commerce's Role in Gum
Chart 39 Retail Channels 2021-2026
Chart 40 Economic Context for Gum
Chart 41 Real Gdp Growth 2021-2031
Chart 42 Inflation 2021-2031
Chart 43 Consumer Context for Gum
Chart 44 Population 2021-2031
Chart 45 Population by Generation 2026
Sugar Confectionery in Latvia
Key Data Insights
Sugar Confectionery Summary
Demand Remains Flat as Value Growth Outpaces Volume, Driven by Inflation and Price Adjustments
Chart 46 Gummies, Jellies and Chewies Set to Grow
Younger Consumers Drive Demand Shift From Caramels to Gummies with Tiktok-Driven Innovation
Chart 47 Value Sales 2021-2031
Chart 48 Volume Sales 2021-2031
Chart 49 Value Sales by Category 2026
Premiumisation and Strong Consumer Engagement Expected to Drive Growth
Freeze-Dried Candy and Better-For-You Claims Set to Reshape Consumer Expectations
Chart 50 Forecast Value Sales 2021-2031
Chart 51 Forecast Value Sales by Category 2026-2031
Orkla Latvija and Haribo Stabilise Lead as Private Label Offerings Narrows the Gap
Chart 52 Company Shares 2026
Chart 53 Brand Shares 2026
Retail Offline Channels Sustain Impulse Sales through Convenience and Scale
Barbora and Rimi E-Veikals Focus on Niche as Retail E-Commerce Lags
Chart 54 Retail Channels 2021-2026
Chart 55 Economic Context for Sugar Confectionery
Chart 56 Real Gdp Growth 2021-2031
Chart 57 Inflation 2021-2031
Chart 58 Consumer Context for Sugar Confectionery
Chart 59 Population 2021-2031
Chart 60 Population by Generation 2026
Ice Cream in Latvia
Key Data Insights
Ice Cream Summary
Weather Volatility Shapes Latvia's Ice Cream Recovery Outlook
Chart 61 Private Label Ice Cream Pushes From Value into "Almost Premium"
Rimi and Maxima Leverage Pricing to Reshape Consumer Loyalty
Vikeda and Food Union Target Premium and Functional Innovation for Growth
Chart 62 Value Sales 2021-2031
Chart 63 Volume Sales 2021-2031
Chart 64 Value Sales by Category 2026
Latvia's Ice Cream to Target Year-Round Appeal as Value Outpaces Volume Growth
Impulse Ice Cream Projected to Retain Lead as Dairy Classics Anchor the Forecast Period
Branded Players Expected to Face Pressure as Private Label Competition Intensifies
Chart 65 Forecast Value Sales 2021-2031
Chart 66 Forecast Value Sales by Category 2026-2031
Magnum Icc Emerges after Demerger as Rigas Piena Kombinats Defends Lead
Food Union and Private Label Products Drive Innovation to Meet Changing Demand
Chart 67 Company Shares 2026
Chart 68 Brand Shares 2026
Brick-And-Mortar Retail Chains Sustain Their Grip on Ice Cream Sales in 2026
Online Retailers Remain Niche as Cold-Chain and Impulse Habits Limits Growth
Chart 69 Retail Channels 2021-2026
Chart 70 Economic Context for Ice Cream
Chart 71 Real Gdp Growth 2021-2031
Chart 72 Inflation 2021-2031
Chart 73 Consumer Context for Ice Cream
Chart 74 Population 2021-2031
Chart 75 Population by Generation 2026
Savoury Snacks in Latvia
Key Data Insights
Savoury Snacks Summary
Value Growth Masks Flat Demand as Inflation Drives Latvia's Sugar Confectionery
Price Pressure and Local Pride Drive Brand Share Shifts as Premium Snacks Lose Ground
Chart 76 Lay's Promos Pressurises Premium Brands
Made-In-Latvia Positioning Powers Adazu Cipsi's Gains as Estrella Loses Ground
Chart 77 Value Sales 2021-2031
Chart 78 Volume Sales 2021-2031
Chart 79 Value Sales by Category 2026
Consolidation and Affordability Set to Define Latvia's Savoury Snacks Outlook
Health-Driven Innovation and Alternative Formats Set to Reshape Savoury Snacks
Pulse-Based Snacks and Cross-Promotions Expected to Open New Growth Avenues
Chart 80 Forecast Value Sales 2021-2031
Chart 81 Forecast Value Sales by Category 2026-2031
Orkla Latvija Sia Strengthens Dominance as Estrella Loses Ground
Chart 82 Adazu Hits 40% Share
Chart 83 Company Shares 2026
Chart 84 Brand Shares 2026
Leading Channels Retain Positions through Extensive Presence and Ongoing Expansion
High Vat and Soft Foodservice Demand Push Snack Consumption into Retail Channels
Barbora and Rimi E-Veikals Expand Reach as Retail E-Commerce Remains Niche
Chart 85 Retail Channels 2021-2026
Chart 86 Economic Context for Savoury Snacks
Chart 87 Real Gdp Growth 2021-2031
Chart 88 Inflation 2021-2031
Chart 89 Consumer Context for Savoury Snacks
Chart 90 Population 2021-2031
Chart 91 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Latvia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Selga Leads a Strong Market as Value and Heritage Brands Weather Inflationary Pressures
Chart 92 Sweet Biscuits Capitalise on Chocolate's Price-Driven Retreat
Sweet Biscuits Dominate by Volume as Protein Bars Emerge as the Standout Growth Engine
Grenade and Rimi Fuel Functional Innovation as Health Claims Redefine Competitive Positioning
Chart 93 Protein Bars: the Only Bar Growing in Volume
Chart 94 Value Sales 2021-2031
Chart 95 Volume Sales 2021-2031
Chart 96 Value Sales by Category 2026
Selga to Anchor Steady Value Growth as Private Label Expands Its Footprint through 2031
Health-Conscious Consumers to Drive Snack Bars' Growth as Protein Bars Lead the Way
Chart 97 Forecast Value Sales 2021-2031
Chart 98 Forecast Value Sales by Category 2026-2031
Orkla Strengthens Leadership as Private Label Brands Expand
Chart 99 Company Shares 2026
Chart 100 Brand Shares 2026
Leading Channels Sustain Positions through Promotions and Expanding Private Label Ranges
Online Retail Lags as Brick-And-Mortar Channels Retain Competitive Advantage
Chart 101 Retail Channels 2021-2026
Chart 102 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 103 Real Gdp Growth 2021-2031
Chart 104 Inflation 2021-2031
Chart 105 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 106 Population 2021-2031
Chart 107 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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