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Snacks in Sweden

August 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Sweden?
  • Which are the leading brands in Snacks in Sweden?
  • How are products distributed in Snacks in Sweden?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Sweden

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027
Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Sweden

KEY DATA FINDINGS

Premiumisation, indulgence and innovation remain key trends in 2022
New flavour and brand combinations remain important in driving demand in 2022
Sales of other chocolate confections rise as consumers revert to pre-pandemic lifestyles in 2022
Premiumisation and new flavour combinations set to drive demand over the forecast period
Sales of seasonal chocolate likely to rise as consumers return to enjoying holidays with friends and family over the forecast period, but chocolate pouches and bags set for limited sales growth
Competitive landscape likely to remain stable during the forecast period due to indulgence trend
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Sweden

KEY DATA FINDINGS

Sales rise as Swedes return to pre-pandemic lifestyles in 2022
Mature competitive landscape continues to hinder sales in 2022
Larger pack sizes drive demand in 2022 due to being convenient and economical
Negative sales predicted thanks to limited innovation and self-scanning increasing at grocery retailers
Higher unit prices likely to mitigate decline in value sales growth over the forecast period
Gum sales set to increase at pharmacies as more consumers shop in this channel during the forecast period
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Sweden

KEY DATA FINDINGS

Sales modest in 2022 as consumers shift to other snacks
Packaged sugar confectionery drives sales in 2022 thanks to its convenience
Return of tourists boosting sales of boiled sweets, other sugar confectionery and liquorice in 2022
Sugar confectionery unlikely to see positive sales growth over the forecast period as consumers prefer healthier and more premium snacks
Health and indulgence/premiumisation trends expected to continue affecting sugar confectionery negatively over the forecast period
Healthy sugar confectionery product launches over the review period unlikely to lead to many other health-related product introductions over the forecast period
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Sweden

KEY DATA FINDINGS

Consumers consider ice cream as an acceptable indulgence in 2022
Foodservice sales remain robust in 2022 due to consumers returning to pre-pandemic lifestyles
New product developments support health trend in 2022
Premiumisation set to boost sales by pushing prices up over the forecast period
New product development and flavour launches to add value to ice cream in the forecast period
Ice cream likely to remain consolidated but Lohilo Foods expected to increase its value share over the forecast period
Table 49 Sales of Ice Cream by Category: Volume 2017-2022
Table 50 Sales of Ice Cream by Category: Value 2017-2022
Table 51 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 52 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 54 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 55 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 56 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 61 Distribution of Ice Cream by Format: % Value 2017-2022
Table 62 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 63 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Sweden

KEY DATA FINDINGS

Variable sales performance continues across sweet biscuits, snack bars and fruit snacks in 2022
Indulgence and premiumisation trends continue as brands launch new products in 2022
Health trend remains key as consumers take control of their health in 2022
Rise in sales likely in forecast period due to indulgence, health and premiumisation trends
Functional food companies set to boost demand during the forecast period
Private label to become more popular over the forecast period thanks to high quality
Table 66 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 67 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 68 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 69 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 71 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 72 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 73 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 74 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 75 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 76 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 77 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 78 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 79 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 80 Distribution of Snack Bars by Format: % Value 2017-2022
Table 81 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 83 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 84 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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