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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Croatia?
- Which are the leading brands in Snacks in Croatia?
- How are products distributed in Snacks in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Croatia
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021
Table 2 Sales of Snacks by Category: Value 2016-2021
Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 4 Sales of Snacks by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Snacks: % Value 2017-2021
Table 6 LBN Brand Shares of Snacks: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Snacks by Format: % Value 2016-2021
Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 10 Forecast Sales of Snacks by Category: Value 2021-2026
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Croatia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Tablets appeals to cash-strapped consumers and therefore sees the most dynamic growth once again
Seasonal chocolate sees vast improvement but ongoing threats of the virus limit demand
Both private label and e-commerce gather pace thanks to the COVID-19 pandemic
PROSPECTS AND OPPORTUNITIES
Ongoing economic concerns and social restrictions present players with challenges in 2022 and beyond
Players’ innovations over the forecast period attract new consumers
E-commerce continues to grow as more consumers perceive the channel as trustworthy and reliable
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021
Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021
Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in Croatia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gum struggles to fully recover in 2021 as the consequences of the COVID-19 pandemic continue
The expansion of e-commerce threatens impulse purchases and therefore sales of gum
Wrigley continues to gain value share and maintain its dominance of gum in 2021
PROSPECTS AND OPPORTUNITIES
Tourism will be the largest factor boosting the recovery process over the forecast period
Regardless of the COVID-19 pandemic, gum will continue to suffer from its shrinking consumer base
Larger packaging continually preferred by consumers in 2022 and beyond
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2016-2021
Table 26 Sales of Gum by Category: Value 2016-2021
Table 27 Sales of Gum by Category: % Volume Growth 2016-2021
Table 28 Sales of Gum by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Gum: % Value 2017-2021
Table 30 LBN Brand Shares of Gum: % Value 2018-2021
Table 31 Distribution of Gum by Format: % Value 2016-2021
Table 32 Forecast Sales of Gum by Category: Volume 2021-2026
Table 33 Forecast Sales of Gum by Category: Value 2021-2026
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in Croatia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continual volume decline for sugar confectionery as the consequences of the COVID-19 pandemic linger
Medicated confectionery witnesses volume decline as consumers realise it has no benefit in regards to combating COVID-19
International companies seek niche opportunities rather than trying to compete with domestic players
PROSPECTS AND OPPORTUNITIES
Players within boiled sweets aim to innovate healthier products to combat declining demand
Most consumers favour economy brands whilst some choose taste over price
Main players need to focus on health and wellness inspired innovations to remain relevant over the forecast period
CATEGORY DATA
Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021
Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021
Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021
Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cash-strapped consumers favour economy and private label brands in 2021
Ongoing gym restrictions detriment the demand for protein/energy bars
Leading player Kraš dd celebrates its 110th anniversary in 2021
PROSPECTS AND OPPORTUNITIES
Ongoing financial difficulties result in players to offer frequent discounts and promotions
The return of tourism will help boost the recovery process greatly
The reopening of gyms leads protein/energy bars to see the most dynamic growth in the forecast period overall
CATEGORY DATA
Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021
Table 53 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021
Table 54 NBO Company Shares of Sweet Biscuits: % Value 2017-2021
Table 55 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021
Table 56 NBO Company Shares of Snack Bars: % Value 2017-2021
Table 57 LBN Brand Shares of Snack Bars: % Value 2018-2021
Table 58 NBO Company Shares of Fruit Snacks: % Value 2017-2021
Table 59 LBN Brand Shares of Fruit Snacks: % Value 2018-2021
Table 60 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021
Table 61 Distribution of Sweet Biscuits by Format: % Value 2016-2021
Table 62 Distribution of Snack Bars by Format: % Value 2016-2021
Table 63 Distribution of Fruit Snacks by Format: % Value 2016-2021
Table 64 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Croatia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ice cream rebounds from the COVID-19 pandemic but continues to be impacted by the lack of tourists in 2021
Ledo dd continues to dominate ice cream and frozen desserts in 2021
Private label threatens Ledo dd’s value shares in frozen desserts as the economy continues to dwindle
PROSPECTS AND OPPORTUNITIES
Single portion ice cream’s recovery heavily relies on the recovery of the tourism industry
Croatians become more open to the idea of eating ice cream during winter in 2022 and beyond
Ledo dd forms a regional unit with several other strong companies from frozen foods
CATEGORY DATA
Table 68 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 69 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 70 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 73 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 74 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 75 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 76 NBO Company Shares of Frozen Desserts: % Value 2017-2021
Table 77 LBN Brand Shares of Frozen Desserts: % Value 2018-2021
Table 78 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 79 Distribution of Ice Cream by Format: % Value 2016-2021
Table 80 Distribution of Frozen Desserts by Format: % Value 2016-2021
Table 81 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 82 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 83 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 84 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Croatia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Savoury snacks continues to perform well after proving somewhat resilient to the COVID-19 pandemic
Rice snacks sees the most dynamic growth whilst vegetable, pulse and bread chips gain attention thanks to the health and wellness trend
Local companies continue to dominate savoury snacks in 2021, with Adria Snack doo leading
PROSPECTS AND OPPORTUNITIES
Savoury snacks has a bright future despite the growing health and wellness trend
Private label continues to benefit from the economic repercussions of the COVID-19 pandemic whilst the premiumisation trend comes to a halt
Local players Kraš dd and Atlantic Grupa dd will vie for share in the rankings, in a highly fragmented arena
CATEGORY DATA
Table 85 Sales of Savoury Snacks by Category: Volume 2016-2021
Table 86 Sales of Savoury Snacks by Category: Value 2016-2021
Table 87 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021
Table 88 Sales of Savoury Snacks by Category: % Value Growth 2016-2021
Table 89 NBO Company Shares of Savoury Snacks: % Value 2017-2021
Table 90 LBN Brand Shares of Savoury Snacks: % Value 2018-2021
Table 91 Distribution of Savoury Snacks by Format: % Value 2016-2021
Table 92 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026
Table 93 Forecast Sales of Savoury Snacks by Category: Value 2021-2026
Table 94 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026
Table 95 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026