Select Country Report
2026 Developments
Snacks in Croatia shows resilient growth in 2026, with retail value reaching EUR1,101 million and a year-on-year increase of 6%, outperforming many regional peers due to a robust tourism rebound, ongoing product innovation, and the rapid adoption of new snacking habits tied to daily routines and convenience. The environment is attractive for investment as value gains are underpinned by rising household food expenditure, strong demand for both premium and affordable snacks, and sustained expansion in formats targeting micro-occasions such as commuting, school, and workplace breaks.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Croatia?
- Which are the leading brands in Snacks in Croatia?
- How are products distributed in Snacks in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Croatia
2026 Developments
Key Data Insights
Ice Cream and Savoury Snacks Drive Volume Growth, with Confectionery Contracting Slightly
Chart 1 Nu Bake Filo Snaps Target Everyday On-The-Go Snacking
Podravka Dd and Nu Bake Drive Everyday and Healthier Snacking Habits
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Tourism-Driven Brands to Adapt Formats to Capture Seasonal Peaks
Retailers to Drive Assortment and Value as Competition Intensifies
Chart 4 Forecast Value Sales 2021-2031
Chart 5 Forecast Value Sales by Category 2026-2031
Kraš Dd and Ledo Dd Reinforce Their Lead through Investment and Distribution
Chart 6 Company Shares 2026
Chart 7 Brand Shares 2026
Supermarkets Retain Lead as Discounters and Impulse Outlets Gain Ground
Kiosk24 and Action Reshape Impulse and Value-Driven Purchases
Glovo Partnership Expands Online Reach but In-Store Remains Dominant
Chart 8 Retail Channels 2021-2026
Chart 9 Economic Context for Snacks
Chart 10 Real Gdp Growth 2021-2031
Chart 11 Inflation 2021-2031
Chart 12 Consumer Context for Snacks
Chart 13 Population 2021-2031
Chart 14 Population by Generation 2026
Chocolate Confectionery in Croatia
Key Data Insights
Chocolate Confectionery Summary
Growth Is Predominantly Price-Led
Chart 15 Kitkat Tablets Expand Affordable Branded Chocolate Choices in Croatia
Tablets Remain Dominant as Affordable Chocolate Drives Innovation
Dorina Leverages Local Music to Defend Loyalty and Share
Chart 16 Value Sales 2021-2031
Chart 17 Volume Sales 2021-2031
Chart 18 Value Sales by Category 2026
Discounters and E-Commerce to Intensify Competition for Shopper Loyalty
Chocolate Pouches and Bags to Outperform as Brands Push Innovation and Gifting
Chart 19 Forecast Value Sales 2021-2031
Chart 20 Forecast Value Sales by Category 2026-2031
Ferrero Doo and Kraš Dd Defend Leadership as Private Label Advances
Chart 21 Company Shares 2026
Chart 22 Brand Shares 2026
Supermarkets Defend Leadership
Kiosk24 and Action Disrupt Impulse and Value Shopping
E-Commerce Expands as Quick-Commerce Platforms Drive Impulse and Gifting
Chart 23 Retail Channels 2021-2026
Chart 24 Economic Context for Chocolate Confectionery
Chart 25 Real Gdp Growth 2021-2031
Chart 26 Inflation 2021-2031
Chart 27 Consumer Context for Chocolate Confectionery
Chart 28 Population 2021-2031
Chart 29 Population by Generation 2026
Gum in Croatia
Key Data Insights
Gum Summary
Price Rises and Premium Launches Drive Value over Volume
Chewing Gum Retains Dominance as Playful Concepts Emerge
Chart 30 Cunga Lunga Turns Chewing Gum into a Playful Mix-And-Match Experience
Cunga Lunga Reinvents Impulse Sales with Gamified Gum
Chart 31 Value Sales 2021-2031
Chart 32 Volume Sales 2021-2031
Chart 33 Value Sales by Category 2026
Tourists to Drive Seasonal Gains as Brands Boost Premium Mix
Chewing Gum to Lead as Value Outpaces Volume in Mature Space
Functional Claims and Occasion Targeting to Lift Shopper Value
Chart 34 Forecast Value Sales 2021-2031
Chart 35 Forecast Value Sales by Category 2026-2031
Orbit Leverages Recognition and Distribution to Hold Challenger Brands at Bay
Chart 36 Company Shares 2026
Chart 37 Brand Shares 2026
Small Local Grocers Strengthen Impulse-Driven Purchases at the Expense of Supermarkets
Retail E-Commerce Edges Upward but Remains Limited by Impulse-Led Demand
Chart 38 Retail Channels 2021-2026
Chart 39 Economic Context for Gum
Chart 40 Real Gdp Growth 2021-2031
Chart 41 Inflation 2021-2031
Chart 42 Consumer Context for Gum
Chart 43 Population 2021-2031
Chart 44 Population by Generation 2026
Sugar Confectionery in Croatia
Key Data Insights
Sugar Confectionery Summary
Boiled Sweets Lead Volume as Medicated Confectionery Drives Value Growth
Retailer Dm Shifts Sweets Shopping to Drugstores with Benefit-Led Launches
Chart 45 Dm Expands Sugar Confectionery with Benefit-Led Candies and Chewing Gum
Gummies and Jellies to Capture Youth Demand with Texture-Led Growth
Tourism and Format Innovation to Boost Impulse and Seasonal Sales
Kraš Dd Leverages Brand Strength to Sustain Leadership as Private Label Rises
Supermarkets Hold Ground as Discounters and Forecourts Capture New Shoppers
Online Sweets Sales Grow Steadily as Shoppers Seek Convenience and Variety
Chart 46 Economic Context for Sugar Confectionery
Chart 47 Real Gdp Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Sugar Confectionery
Chart 50 Population 2021-2031
Chart 51 Population by Generation 2026
Ice Cream in Croatia
Key Data Insights
Ice Cream Summary
Manufacturers Leverage Family-Friendly Formats and Tourism
Take-Home Ice Cream Anchors Year-Round Sales as Impulse Ice Cream Benefits From Tourism
Chart 52 Nutella Extends a Trusted Flavour into Frozen Dessert
Nutella Leverages Brand Equity to Fuel Premium Ice Cream Launches
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Brands to Combine Seasonal Innovation and Family Packs to Drive Year-Round Sales
Premiumisation and Logistics Excellence to Set New Benchmarks for Consumer Engagement
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Ledo Dd Leverages Brand Strength to Reinforce Category Dominance
Chart 58 Company Shares 2026
Chart 59 Brand Shares 2026
Supermarkets Strengthen Leadership as Impulse Channels Retain Seasonal Importance
E-Commerce Struggles to Overcome Cold-Chain Barriers and Impulse-Driven Demand
Chart 60 Retail Channels 2021-2026
Chart 61 Economic Context for Ice Cream
Chart 62 Real Gdp Growth 2021-2031
Chart 63 Inflation 2021-2031
Chart 64 Consumer Context for Ice Cream
Chart 65 Population 2021-2031
Chart 66 Population by Generation 2026
Savoury Snacks in Croatia
Key Data Insights
Savoury Snacks Summary
Manufacturers Expand Family Snacking Habits and Drive Repeat Purchases
Nuts, Seeds and Trail Mixes Lead Health-Driven Expansion
Chart 67 Dr. Pigley Elevates Cvarci into Croatia’S Premium Heritage Snack Star
Dr. Pigley Elevates Heritage Flavours with Premium Retail Concepts
Chart 68 Value Sales 2021-2031
Chart 69 Volume Sales 2021-2031
Chart 70 Value Sales by Category 2026
Brands Respond to Evolving Health and Local Preferences
Retailers Tailor Impulse Formats to Maximise Summer Tourism Spending
Chart 71 Forecast Value Sales 2021-2031
Chart 72 Forecast Value Sales by Category 2026-2031
Adria Snack Doo Leads as Private Label Offerings Gain Share
Chart 73 Company Shares 2026
Chart 74 Brand Shares 2026
Supermarkets Sustain Lead as Discounters Attract Value Seekers
Retail E-Commerce Remains a Minor Channel as Store Visits Dominate
Chart 75 Retail Channels 2021-2026
Chart 76 Economic Context for Savoury Snacks
Chart 77 Real Gdp Growth 2021-2031
Chart 78 Inflation 2021-2031
Chart 79 Consumer Context for Savoury Snacks
Chart 80 Population 2021-2031
Chart 81 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Croatia
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Kraš Dd Expands Accessibility with Mini Domacica to Retain Shoppers under Price Pressure
Polleo Sport Grows Premium Occasions by Adding Protein to Sweet Snacks
Chart 82 Protein Cremissimo Makes Healthier Snacking Part of Everyday Routines
Chart 83 Value Sales 2021-2031
Chart 84 Volume Sales 2021-2031
Chart 85 Value Sales by Category 2026
Snack Bar and Fruit Snack Innovation to Outpace Staple Sweet Biscuit Growth
Family Snacking and Tourism to Drive Demand for Convenient Formats
Health-Led Innovation and Sustainability to Reshape Snacking Choices
Chart 86 Forecast Value Sales 2021-2031
Chart 87 Forecast Value Sales by Category 2026-2031
Kraš Dd Strengthens Lead as Domestic Brands Gain Momentum
Polleo Sport Leverages Functional Snacks to Fuel Growth
Supermarkets Increase Lead as Shoppers Seek Family Value
Supermarket E-Commerce Grows by Targeting Planned Family Shops
Chart 88 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 89 Real Gdp Growth 2021-2031
Chart 90 Inflation 2021-2031
Chart 91 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 92 Population 2021-2031
Chart 93 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!