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Snacks in Kenya

July 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Kenya?
  • Which are the leading brands in Snacks in Kenya?
  • How are products distributed in Snacks in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Kenya

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Kenya

KEY DATA FINDINGS

Health tax pushes up unit pricing
Younger consumers drive growth
Most older consumers do not have a sweet tooth
Chocolate confectionery will remain unaffordable to many low-income consumers
Health-conscious middle-income consumers will drive strong growth in demand for dark chocolate
Companies venturing into new product developments to attract more consumers
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Kenya

KEY DATA FINDINGS

Consumers turn to functional gum
Kenafric launches activated charcoal chewing gum
PK brand leads the market as Big Gum gains traction among ‘Khat’ chewers
Increased health consciousness among parents will weigh on demand for bubble gum
Deepening health and wellness trend will boost demand for sugar-free chewing gum
Growing demand for khat is set to push category growth
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Gum: % Value 2018-2022
Table 29 LBN Brand Shares of Gum: % Value 2019-2022
Table 30 Distribution of Gum by Format: % Value 2017-2022
Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
Table 32 Forecast Sales of Gum by Category: Value 2022-2027
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Kenya

KEY DATA FINDINGS

Changing consumer lifestyles continue to limit category sales
The competitive landscape is gradually consolidating
International brands struggle to compete on price
More local consumers will seek to reduce their sugar consumption
New product developments will continue to drive the market growth
Retail modernisation will provide a growth opportunity for international brands
Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Kenya

KEY DATA FINDINGS

Widening distribution drives strong growth in retail volume sales of impulse ice cream
Competitive pricing helps leader Glacier Products reinforce its leadership
Amid mounting inflationary pressure, promotional offers remain a key marketing tool
Widening distribution and increased affordability will drive robust demand growth
Foodservice expansions will expand product range and consumer base
Proliferation of supermarkets will make ice cream even more accessible
Table 47 Sales of Ice Cream by Category: Volume 2017-2022
Table 48 Sales of Ice Cream by Category: Value 2017-2022
Table 49 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 50 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 52 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 53 Distribution of Ice Cream by Format: % Value 2017-2022
Table 54 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 55 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 56 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 57 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Kenya

KEY DATA FINDINGS

Potato chips remain the main growth driver
Cost advantage keeps local players in pole position
Tropical Heat remains the top economy brand while Pringles appeals to the middle classes
Potato chips will continue to outperform savoury biscuits
E-commerce will grow in importance
Health and wellness trend will result in some product reformulation
Summary 2 Other Savoury Snacks by Product Type: 2022
Table 58 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 59 Sales of Savoury Snacks by Category: Value 2017-2022
Table 60 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 61 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 63 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 64 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

KEY DATA FINDINGS

Reduced-sugar and sugar-free sweet biscuits increasingly in demand
Affordability and wide distribution underpin Manji Foods’ leadership
Fruit snacks and snack bars are emerging categories
Cookies will replace plain biscuits as Kenyans’ biscuit of choice
E-commerce will grow in importance
Organic sweet biscuits will proliferate, but affordability will limit demand
Table 69 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 73 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 74 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 75 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 76 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 77 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 78 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 79 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 80 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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