Snacks in Switzerland

July 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Switzerland?
  • Which are the leading brands in Snacks in Switzerland?
  • How are products distributed in Snacks in Switzerland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Switzerland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Switzerland

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026 Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Penetration of Private Label by Category: % Value 2016-2021 Table 8 Distribution of Snacks by Format: % Value 2016-2021 Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 10 Forecast Sales of Snacks by Category: Value 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

A slowing of the notable decline seen in 2020 as restrictions ease
On-the-go formats suffer, but tablets holds up due to home baking
Private label maintains its lead but branded players also launch new lines

PROSPECTS AND OPPORTUNITIES

Continuous growth, but volume sales not set to return to pre-pandemic level
Rising prices due to costs of key ingredients and more sales of branded products
Continued move towards e-commerce expected
Summary 2 Other Chocolate Confectionery by Product Type: 2021

CATEGORY DATA

Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 leads to less on-the-go consumption, hampering growth
Consumers value the increasing range of natural gum products
Players continue to launch products to maintain consumers’ attention

PROSPECTS AND OPPORTUNITIES

Changing habits likely to hamper growth in gum
Players will have to look for avenues for growth
Changing face of retail also likely to be a threat to gum

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2016-2021 Table 26 Sales of Gum by Category: Value 2016-2021 Table 27 Sales of Gum by Category: % Volume Growth 2016-2021 Table 28 Sales of Gum by Category: % Value Growth 2016-2021 Table 29 Sales of Gum by Category: % Volume Growth 2016-2018 Table 30 Sales of Gum by Category: % Value Growth 2016-2018 Table 31 Sales of Gum by Flavour: Rankings 2016-2021 Table 32 NBO Company Shares of Gum: % Value 2017-2021 Table 33 LBN Brand Shares of Gum: % Value 2018-2021 Table 34 Distribution of Gum by Format: % Value 2016-2021 Table 35 Forecast Sales of Gum by Category: Volume 2021-2026 Table 36 Forecast Sales of Gum by Category: Value 2021-2026 Table 37 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 38 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slight rebound to retail volume growth as COVID-19 restrictions ease
Health concerns lead to sugar-free, vegetarian and vegan product launches
Medicated confectionery remains the only growth category

PROSPECTS AND OPPORTUNITIES

Medicated confectionery and mints set to drive growth
The rising presence of self-scan likely to hamper growth
Private label expected to remain strong in sugar confectionery
Summary 3 Other Sugar Confectionery by Product Type: 2021

CATEGORY DATA

Table 39 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 40 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 41 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 42 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 43 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 44 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 45 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 46 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 47 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 48 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 49 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 50 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health trend drives growth for snack bars but hampers growth in sweet biscuits
Fruit snacks performs well, as do healthier launches in sweet biscuits
Private label loses share as brands offer premium self-indulgence

PROSPECTS AND OPPORTUNITIES

Health trend will affect category performances
Segmentation to meet the needs of different consumers

CATEGORY DATA

Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 53 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 54 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 56 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 57 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 58 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 59 NBO Company Shares of Snack Bars: % Value 2017-2021 Table 60 LBN Brand Shares of Snack Bars: % Value 2018-2021 Table 61 NBO Company Shares of Fruit Snacks: % Value 2017-2021 Table 62 LBN Brand Shares of Fruit Snacks: % Value 2018-2021 Table 63 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 64 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 65 Distribution of Snack Bars by Format: % Value 2016-2021 Table 66 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 69 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 70 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales shift from impulse to take home ice cream due to more time spent at home
Health and wellness and sustainability remain notable trends

PROSPECTS AND OPPORTUNITIES

Continued growth, with take-home ice cream set to extend its dominance
Local products and tastes are valued highly and more launches are expected
More healthy products likely to be seen

CATEGORY DATA

Table 71 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 72 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 73 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 74 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 75 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021 Table 76 Sales of Impulse Ice Cream by Format: % Value 2016-2021 Table 77 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 78 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 79 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 80 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 81 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021 Table 82 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021 Table 83 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021 Table 84 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021 Table 85 NBO Company Shares of Frozen Desserts: % Value 2017-2021 Table 86 LBN Brand Shares of Frozen Desserts: % Value 2018-2021 Table 87 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 88 Distribution of Ice Cream by Format: % Value 2016-2021 Table 89 Distribution of Frozen Desserts by Format: % Value 2016-2021 Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 92 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 93 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Switzerland

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retail sales rise as consumers switch from foodservice consumption
New launches focus on health and wellness
Zweifel Pomy-Chips extends its lead with a change of focus and by following trends

PROSPECTS AND OPPORTUNITIES

Continued rise in sales despite a return to growth for foodservice
Healthier product launches and a move towards healthier categories
Supermarkets set to maintain its distribution strength
Summary 4 Other Savoury Snacks by Product Type: 2021

CATEGORY DATA

Table 94 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 95 Sales of Savoury Snacks by Category: Value 2016-2021 Table 96 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 97 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 98 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 99 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 100 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 101 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 102 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 103 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 104 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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