Select Country Report
2026 Developments
Snacks in Finland is expected to demonstrate moderate retail value gains in 2026, driven by rising prices rather than significant increases in consumption, in line with other Western European markets facing inflation and constrained demand. While the total value is projected to reach EUR2,821 million with a 2% year-on-year increase, volume expansion across categories remains marginal due to market maturity, high unemployment, and cautious household spending, making the environment challenging but still attractive for those able to capture value through innovation. The most successful strategies involve responding to heightened price sensitivity by offering more accessible private label products and focusing on clear upgrades, such as layered textures, local sourcing, and health-driven reformulation, as Finnish consumers are willing to pay a premium for snacks that deliver tangible added value in taste, provenance, and wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Finland?
- Which are the leading brands in Snacks in Finland?
- How are products distributed in Snacks in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Finland
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
S Group Expands Private Label Biscuit Range to Address Price Sensitivity
Jymy and Robin Packalen Drive Trading-Up through Indulgent Ice Cream Launches
Chart 2 Jymy Suklaa & Lakritsi Developed in Co-Operation with Robin Packalen
Jymy Max Targets Health-Conscious Shoppers with Lower Sugar Innovation
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Kesko Oyj and S Group to Elevate Premium Private Label to Challenge Brands
Confectionery to Maintain Lead as Savoury Snacks Accelerates Value Gains
Health and Indulgence to Converge as Consumers Demand Added Value
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Fazer Makeiset Oy Leverages Brand Strength and Loyalty to Sustain Leadership
Chart 7 Analyst Insight for Snacks
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
S Group and Kesko Oyj Drive Hypermarket and Supermarket Lead
Kesko Oyj Partners with Local Producers to Elevate Premium Private Label
E-Commerce Expands for Planned Purchases, but Physical Stores Retain Impulse Sales
Chart 10 Retail Channels 2021-2026
S Group Shapes Consumer Choices with Premium Private Label and Indulgent Launches
Chart 11 S Group Introduces Private Label Coop Frollino Orange and Dark Chocolate Biscuits
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Finland
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Rising Cocoa Costs Support Value Growth as Volume Recoups
Tablets Lead by Volume, While Boxed Assortments Drive Recovery
Fazer's Cocoa-Free Launches and Ai Marketing Reshape Consumer Engagement
Chart 19 Fazer's AI Generated Desire-a-Bar Technology Connecting Consumers with Chocolate
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Fazer to Expand Cocoa-Free Innovations to Address Price Volatility
Tablets to Retain Leadership as Boxed Assortments Drive Value Growth
Sustainability Pressures to Accelerate Innovation and Drive Reformulation
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
Fazer Makeiset Oy Leverages Innovation to Secure Long-Term Loyalty
Chart 25 Analyst Insight for Chocolate Confectionery
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Supermarkets and Hypermarkets Retain Loyalty with Price and Assortment
Online Grocery Platforms Accelerate Growth by Meeting Demand for Convenience
Chart 28 Retail Channels 2021-2026
Fazer Makeiset Oy Drives Cocoa-Free Innovation to Meet Sustainability Demands
Chart 29 Fazer Makeiset Oy's Cocoa-Free Taste the Future Raspberry Dream Wafer Countline
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Finland
Key Data Insights
Gum Summary
Xylitol Gum Habits Drive Growth through Innovation and Premiumisation
Chewing Gum Leads Usage as Bubble Gum Faces Decline
Innovation in Flavour and Function Sustains Consumer Engagement
Chart 36 Jenkki Innovates With Xylitol-Based Oral Care
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Brands to Innovate with Flavour and Mouthfeel to Appeal to Price-Sensitive Gum Buyers
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Cloetta Suomi Oy Leverages Heritage and Xylitol Focus to Defend Dominance
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Hypermarkets and Supermarkets Anchor Routine-Driven Purchases
E-Commerce Accelerates with Multipacks and Bulk Offers
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Gum
Chart 46 Real Gdp Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Gum
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Sugar Confectionery in Finland
Key Data Insights
Sugar Confectionery Summary
Chart 51 Key Industry Trends for Sugar Confectionery
Cloetta Suomi Oy Leverages Real-Time Data to Boost Pick-And-Mix Sales
Läkerol Dents Taps into Health-Driven Snacking with Functional Positioning
Chart 52 Cloetta Suomi Oy Introduces Candyking Pick-and-Mix Confectionery
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Manufacturers to Drive Value Growth with Functional Launches and Premiumisation
Chart 56 Forecast Value Sales 2021-2031
Chart 57 Forecast Value Sales by Category 2026-2031
Fazer Makeiset Oy and Cloetta Suomi Oy Sustain Leadership through Brand Strength and Loyalty
Chart 58 Analyst Insight for Sugar Confectionery
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Supermarkets and Hypermarkets Maintain Lead as E-Commerce Accelerates
E-Commerce Leverages Convenience and Promotions to Fuel Growth
Chart 61 Retail Channels 2021-2026
Cloetta Suomi Oy Expands Functional Snacking with Läkerol Dents Launch
Chart 62 Economic Context for Sugar Confectionery
Chart 63 Real Gdp Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Sugar Confectionery
Chart 66 Population 2021-2031
Chart 67 Population by Generation 2026
Ice Cream in Finland
Key Data Insights
Ice Cream Summary
Chart 68 Key Industry Trends for Ice Cream
Value Outpaces Volume Growth, Driven by Private Label and Indulgent Options
Take-Home Packs Hold the Lead as Indulgence Shapes Innovation
Tupla and Kolmen Kaverin Jäätelö Oy Drive Texture and Flavour Crossovers
Chart 69 Finland's Best-Selling Countline Tupla Collaborates with Domestic Artisanal Kolmen Kaverin Jäätelö Oy
Chart 70 Value Sales 2021-2031
Chart 71 Volume Sales 2021-2031
Chart 72 Value Sales by Category 2026
Domestic Producers Drive Innovation as Maturity Fuels Premiumisation
Local Sourcing and Sustainability Initiatives Secure Consumer Loyalty
Multi-Texture Launches and Health Cues Fuel Value Growth
Chart 73 Forecast Value Sales 2021-2031
Chart 74 Forecast Value Sales by Category 2026-2031
Froneri Finland Oy and Magnum Icc Finland Oy Sustain Leadership as Smaller Rivals Gain Visibility
Chart 75 Analyst Insight for Ice Cream
Chart 76 Company Shares 2026
Chart 77 Brand Shares 2026
Hypermarkets and Supermarkets Drive Take-Home Pack Dominance
E-Commerce Gains Traction as Grocery Delivery Appeals to Premium Buyers
Chart 78 Retail Channels 2021-2026
Retailer Pirkka Launches Collaboration with Premium Producer to Boost Premium Private Label Appeal
Chart 79 Pirkka Parhaat Lakkajäätelö Collaborates with Local Premium Producer for Indulgent Private Label
Chart 80 Economic Context for Ice Cream
Chart 81 Real Gdp Growth 2021-2031
Chart 82 Inflation 2021-2031
Chart 83 Consumer Context for Ice Cream
Chart 84 Population 2021-2031
Chart 85 Population by Generation 2026
Savoury Snacks in Finland
Key Data Insights
Savoury Snacks Summary
Premiumisation Drives Value Growth Amid Modest Volume Expansion
Nuts, Seeds and Trail Mixes Drive Growth as Consumers Seek Health and Novelty
Chart 86 Private Label Pirkka Kaurasipsi Sour Cream & Onion Oat Chips Taps Into the Health Trend
Pirkka Taps into Health and Price Cues to Win Value-Driven Everyday Snackers
Chart 87 Local Player Poppamies Innovates Flavour with Texmex Fiery Nacho Tortilla Chips
Chart 88 Value Sales 2021-2031
Chart 89 Volume Sales 2021-2031
Chart 90 Value Sales by Category 2026
Kesko Oyj and S Group to Accelerate Premium Private Label Innovation
Nuts, Seeds and Trail Mixes to Outperform as Health and Novelty Converge
Flavour Intensity and Meal-Like Formats to Reshape Competitive Dynamics
Chart 91 Forecast Value Sales 2021-2031
Chart 92 Forecast Value Sales by Category 2026-2031
Orkla Confectionery & Snacks Finland Ab Leverages Brand Strength and Innovation to Defend Leadership
Chart 93 Company Shares 2026
Chart 94 Brand Shares 2026
Hypermarkets and Supermarkets Sustain Leadership as E-Commerce Gains Traction
E-Commerce Accelerates as Convenience and Delivery Drive Adoption
Chart 95 Retail Channels 2021-2026
Chart 96 Economic Context for Savoury Snacks
Chart 97 Real Gdp Growth 2021-2031
Chart 98 Inflation 2021-2031
Chart 99 Consumer Context for Savoury Snacks
Chart 100 Population 2021-2031
Chart 101 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Finland
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Retailers Expand Affordable Private Label Snacks to Attract Value-Focused Shoppers
Chart 102 Pirkka Parhaat Mustikka & Valkosuklaa, A Premium Private Label Snack By A Local Producer
Manufacturers Drive Growth through Local Sourcing and Sustainability
Chart 103 Elovena Iso Kaurapatukka Big Oat Bars With Indulgent Strawberry Soft Ice Cream And Pear Flavours
Chart 104 Value Sales 2021-2031
Chart 105 Volume Sales 2021-2031
Chart 106 Value Sales by Category 2026
Retailers to Sharpen Value Focus as Growth Shifts to Functionality
Private Label Advances as Brands Face Pressure to Justify Premiums
Chart 107 Forecast Value Sales 2021-2031
Chart 108 Forecast Value Sales by Category 2026-2031
Fazer Makeiset Oy Leverages Brand Heritage to Sustain Lead
Chart 109 Company Shares 2026
Chart 110 Brand Shares 2026
Hypermarkets and Supermarkets Retain Lead as Shopping Habits Persist
E-Commerce Advances with Pantry Loading but Lags Impulse Sales
Chart 111 Retail Channels 2021-2026
Chart 112 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 113 Real Gdp Growth 2021-2031
Chart 114 Inflation 2021-2031
Chart 115 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 116 Population 2021-2031
Chart 117 Consumer Expenditure 2021-2031
Chart 118 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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