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Snacks in Finland
July 2021
Snacks in 2021: The big picture
Consumption of snacks increased in 2020 as more Finns stayed at home during the COVID-19 pandemic. Take-home ice cream, already a popular item among consumers, benefited significantly as families enjoyed these products whilst watching TV or films together to relieve the boredom of home seclusion.
Key trends in 2021
In addition to cereal bars, protein/energy bars is also anticipated to fare well in 2021 as the protein trend strengthens in Finland, despite some media coverage that excessive protein consumption can be harmful to the liver. Potato chips are becoming increasingly popular in Finland, and this is set to continue in 2021, with manufacturers emphasising their environmentally friendly credentials here.
Competitive landscape
Fazer Makeiset remains a strong leader in snacks in Finland, with its line-up including well-known brands such as Karl Fazer, Fasupala, Domino and Jaffa. It is the number one player in confectionery and sweet biscuits.
Channel developments
The COVID-19 pandemic led to a number of changes in how Finns shopped in 2020. Although still holding only a small retail value share within snacks, e-commerce exploded in 2020 as many consumers sought to avoid visiting crowded physical retail outlets during the crisis and opt for the safety and convenience of the contactless shopping model provided by the channel.
What next for snacks?
Snacks is expected to return to modest retail volume growth in 2022 and throughout the forecast period. The health and wellness trend will be evident in the performances, with snacks such as nuts, seeds and trail mixes, fruit snacks, and snack bars all expected to outperform as more Finns seek to lead healthier lifestyles after the devastating impacts of the global pandemic.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Finland report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Finland?
Which are the leading brands in Snacks in Finland?
How are products distributed in Snacks in Finland?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Finland
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Penetration of Private Label by Category: % Value 2016-2021Table 8 Distribution of Snacks by Format: % Value 2016-2021Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026Table 10 Forecast Sales of Snacks by Category: Value 2021-2026Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Finland
KEY DATA FINDINGS
2021 DEVELOPMENTS
No rush to chocolate confectionery as a comfort snack in 2021
New flavours and textures the big trend
Manufacturers tackle food waste
PROSPECTS AND OPPORTUNITIES
Private label lines set to continue to perform well
Companies set to continue to innovate
Sustainability a major theme going forward
Summary 2 Other Chocolate Confectionery by Product Type: 2021
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in Finland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower consumption of gum in 2021
Players continue to fortify gum
New flavour combinations position gum as an indulgent treat
PROSPECTS AND OPPORTUNITIES
Fazer Makeiset to continue to compete aggressively
Innovation expected in shapes and flavours
Promotion of the health benefits of xylitol gum to intensify
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2016-2021Table 26 Sales of Gum by Category: Value 2016-2021Table 27 Sales of Gum by Category: % Volume Growth 2016-2021Table 28 Sales of Gum by Category: % Value Growth 2016-2021Table 29 Sales of Gum by Flavour: Rankings 2016-2021Table 30 NBO Company Shares of Gum: % Value 2017-2021Table 31 LBN Brand Shares of Gum: % Value 2018-2021Table 32 Distribution of Gum by Format: % Value 2016-2021Table 33 Forecast Sales of Gum by Category: Volume 2021-2026Table 34 Forecast Sales of Gum by Category: Value 2021-2026Table 35 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 36 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in Finland
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to consumption growth as pick and mix counters reopen in 2021
Reducing food waste a key topic within sugar confectionery
Natural ingredients a focus
PROSPECTS AND OPPORTUNITIES
Finns to remain loyal to local brands
Free from sugar a growing trend
Sustainability and recycling to the fore
Summary 3 Other Sugar Confectionery by Product Type: 2021
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 38 Sales of Sugar Confectionery by Category: Value 2016-2021Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 41 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 42 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 44 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Finland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumption stagnates in 2021 after the minor boost during the COVID-19 pandemic in 2020
The protein trend remains strong
New flavour experiences on offer
PROSPECTS AND OPPORTUNITIES
Domestic origins to remain a key trend
Mini sizes to become more popular
Private label set to continue to develop
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 55 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 57 NBO Company Shares of Snack Bars: % Value 2017-2021Table 58 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 59 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 60 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 62 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 63 Distribution of Snack Bars by Format: % Value 2016-2021Table 64 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Finland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumption of take-home ice cream plunges after the boom in 2020
Health and wellness arrives in ice cream
More vegan offerings in ice cream
PROSPECTS AND OPPORTUNITIES
New flavour experiences to the fore
Sustainability set to become more important
Responsible usage of ingredients to become more important
CATEGORY DATA
Table 69 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 70 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 72 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021Table 74 Sales of Impulse Ice Cream by Format: % Value 2016-2021Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 77 NBO Company Shares of Ice Cream: % Value 2017-2021Table 78 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 79 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021Table 80 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021Table 81 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021Table 82 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021Table 83 NBO Company Shares of Frozen Desserts: % Value 2017-2021Table 84 LBN Brand Shares of Frozen Desserts: % Value 2018-2021Table 85 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 86 Distribution of Ice Cream by Format: % Value 2016-2021Table 87 Distribution of Frozen Desserts by Format: % Value 2016-2021Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 89 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 90 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 91 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Finland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower consumption growth in 2021 after the boost in 2020
New flavours in focus
The protein boom also evident in savoury snacks
PROSPECTS AND OPPORTUNITIES
Domestic origins increasingly important
Sustainability and ethical values to play increasingly important roles
Marketing to remain key
CATEGORY DATA
Table 92 Sales of Savoury Snacks by Category: Volume 2016-2021Table 93 Sales of Savoury Snacks by Category: Value 2016-2021Table 94 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 95 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 96 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 97 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 98 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 99 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 100 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 101 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 102 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
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This report originates from Passport, our Snacks research and analysis database.
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