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2026 Developments
In 2026, snacks in Ukraine achieve value growth of 9%, with retail sales of UAH173,312 million, outpacing many Eastern European countries and signalling a robust and resilient environment, despite ongoing inflation and the impact of wartime realities. This resilience is underpinned by a strong demand for affordable indulgence and emotional comfort, alongside dynamic product innovation, rapid digital engagement and the expansion of convenience retailers and e-commerce channels. The attractiveness of snacks is reinforced by the continued rise in consumer food expenditure, the dominance of confectionery with UAH96,646 million in retail sales and the particularly dynamic performance of savoury snacks, which grow by 10% to reach UAH24,946 million. Success in this context demands that brands prioritise accessible premiumisation, multifunctional and hybrid product formats, as well as tailored digital campaigns, while leveraging the growing influence of private-label products and adapting to evolving consumer habits. Strategic focus on innovation, versatility and value, as well as the ability to balance novelty with affordability, will be critical for sustained growth and competitive advantage in the Ukrainian snacks landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Ukraine?
- Which are the leading brands in Snacks in Ukraine?
- How are products distributed in Snacks in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Ukraine
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Value Growth Makes up for Uneven Volume Recovery
Chart 2 Chipster's Launches Its Asian Collection Potato Chips
Snacking as a Staple Boosts Daily Consumption
Chart 3 Roshen Introduces Biscuits Inspired by Brownies
Brands Capture Adventurous Palates with Global Flavours
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Robust Growth Forecast as Consumer Expenditure on Food Recovers
Brands Attract Adventurous Shoppers with Bold Global Flavours
Manufacturers Set to Invest in Premiumisation and Consumer Engagement
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Roshen Leverages Innovation to Widen Its Leadership as Rivals Rebuild
Chart 8 Analyst Insight for Snacks
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Proximity Leads Supermarkets to Dominate
Rozetka and Glovo Fuel Online Growth
Retailers and Brands Drive Home-Focused Consumption and Impulse Buying
Chart 11 Retail Channels 2021-2026
Chipster Reinvents Spicy Snacking with Asian-Inspired Launches
Roshen Expands Snack Occasions with Dessert-Inspired Hybrids
Lasunka and Rud Drive Premiumisation through Cross-Category Textures
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Ukraine
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Shrinking Pack Sizes Drive Steady Demand
Tablet Downsizing Reshapes Consumer Behaviour
Millennium Inspires Indulgence with New Launches
Chart 19 Value Sales 2021-2031
Chart 20 Volume Sales 2021-2031
Chart 21 Value Sales by Category 2026
Chart 22 Key Brands Downsize Their Tablet Sizes
Chart 23 Millennium Draws Inspiration From Desserts
Brands Leverage Loyalty and Innovation to Capture Diverging Consumer Needs
Tablets Consolidate Leadership as New Textures and Flavours Drive Growth
Aggressive Pricing and Premium Launches Reshape Brand Strategies
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Roshen Drives Stability as Innovation Reshapes Product Formats
Chart 26 Competitive Landscape for Chocolate Confectionery
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Supermarkets Sustain Dominance as Promotions Drive Sales
Online Gifting and Premium Formats Lift E-Commerce
Chart 29 Retail Channels 2021-2026
Brands Drive Affordability with Downsized Tablets
Millennium Lures Shoppers with Dessert-Inspired Chocolate
Kitkat and Ferrero Strengthen Brand Loyalty with Format and Gifting Innovation
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Ukraine
Key Data Insights
Gum Summary
Chart 36 Key Industry Trends for Gum
Value Growth Outpaces Volume in Gum Sales
Brands Capture Price-Sensitive Shoppers
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Chart 40 Airwaves Launches Lime-Ginger Chewing Gum
Multipack Launches and Functional Claims Drive Premiumisation
Flavour Experimentation Attracts Younger Audiences
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Mars Wrigley Strengthens Leadership as Promotion-Driven Strategies Intensify
Chart 43 Competitive Landscape for Gum
Chart 44 Company Shares 2026
Chart 45 Brand Shares 2026
Supermarkets Leverage Check-Out Impulse to Maintain Dominance
Convenience Stores Expand Share through Accessibility and Pricing
Online Shopping Targets Larger Pack Sales
Chart 46 Retail Channels 2021-2026
Airwaves Reinvigorates Impulse Demand with Sensory Flavour Launches
Ülker Oneo Accelerates Value Growth through Retail Partnerships and Social Media
Chart 47 Economic Context for Gum
Chart 48 Real Gdp Growth 2021-2031
Chart 49 Inflation 2021-2031
Chart 50 Consumer Context for Gum
Chart 51 Population 2021-2031
Chart 52 Population by Generation 2026
Sugar Confectionery in Ukraine
Key Data Insights
Sugar Confectionery Summary
Chart 53 Key Industry Trends for Sugar Confectionery
Volume Sales Recover, While Value Sales Show Growth
Boiled Sweets Maintain Dominance as Gummies and Jellies Accelerate
Roshen Sparks Texture Innovation and Rivalry
Chart 54 Value Sales 2021-2031
Chart 55 Volume Sales 2021-2031
Chart 56 Value Sales by Category 2026
Chart 57 Roshen Branches Out into Marshmallows
Manufacturers to Drive Affordability with New Pack Strategies
Hybrid Textures and Multi-Layered Sweets Attract Younger Consumers
Chart 58 Forecast Value Sales 2021-2031
Chart 59 Forecast Value Sales by Category 2026-2031
Roshen Leverages Innovation to Extend Lead as Rivals Compete on Value
Chart 60 Competitive Landscape for Sugar Confectionery
Chart 61 Company Shares 2026
Chart 62 Brand Shares 2026
Atb-Market and Silpo Expand Private Labels to Challenge Brands
Rozetka and Maudau Build Digital Presence with Impulse Packs
Chart 63 Retail Channels 2021-2026
Roshen Drives Texture Shift as Playful Marshmallows Attract Younger Shoppers
Private Labels and Hybrid Products Intensify Competition
Chart 64 Economic Context for Sugar Confectionery
Chart 65 Real Gdp Growth 2021-2031
Chart 66 Inflation 2021-2031
Chart 67 Consumer Context for Sugar Confectionery
Chart 68 Population 2021-2031
Chart 69 Population by Generation 2026
Ice Cream in Ukraine
Key Data Insights
Ice Cream Summary
Chart 70 Key Industry Trends for Ice Cream
Volume Sales Stabilise, While Impulse Ice Cream Dominates
Experience-Led Innovation Boosts Digital Engagement
Brands Redefine At-Home Indulgence
Chart 71 Value Sales 2021-2031
Chart 72 Volume Sales 2021-2031
Chart 73 Value Sales by Category 2026
Chart 74 Lasunka Launches Ice Cream That Can Be Peeled
Chart 75 Kyiv Draws Cross-Category Inspiration From Cakes
Premiumisation to Result in Healthy Sales Growth
Hybrid Flavours and Partnerships Unlock New Growth Opportunities
Premiumisation and Rising Food Expenditure Boost Ice Cream's Resilience
Chart 76 Forecast Value Sales 2021-2031
Chart 77 Forecast Value Sales by Category 2026-2031
Lasunka Boosts Share, While Rud Maintains Lead through Distribution Strength
Chart 78 Competitive Landscape for Ice Cream
Chart 79 Company Shares 2026
Chart 80 Brand Shares 2026
Supermarkets Expand Lead as Price-Sensitive Shoppers Seek Value
Grocery Delivery Platforms Drive Cautious E-Commerce Growth
Chart 81 Retail Channels 2021-2026
Lasunka Leverages Playful Design to Boost Digital Trial
Hybrid Flavours and Collaborations Expand Consumer Appeal
Rapid Innovation Cycles Drive Growth and Competitive Intensity
Chart 82 Economic Context for Ice Cream
Chart 83 Real Gdp Growth 2021-2031
Chart 84 Inflation 2021-2031
Chart 85 Consumer Context for Ice Cream
Chart 86 Population 2021-2031
Chart 87 Population by Generation 2026
Savoury Snacks in Ukraine
Key Data Insights
Savoury Snacks Summary
Chart 88 Key Industry Trends for Savoury Snacks
Affordability and Persistent Demand Support Savoury Snacks
Salty Snacks Demonstrate Flavour Experiments
Global and Local Cuisine Influence Innovation
Chart 89 Value Sales 2021-2031
Chart 90 Volume Sales 2021-2031
Chart 91 Value Sales by Category 2026
Chart 92 Chipster's Launches Spicy Asian Collection
Chart 93 Morski Nori Chips Introduces New Textures
Premium Niche Expansion Reshapes Demand
Meat and Cheese Snack Launches Drive Health and Premium Appeal
Chart 94 Forecast Value Sales 2021-2031
Chart 95 Forecast Value Sales by Category 2026-2031
Frito-Lay Maintains Lead as Pricing and Innovation Intensify Competition
Chart 96 Competitive Landscape for Savoury Snacks
Chart 97 Company Shares 2026
Chart 98 Brand Shares 2026
Supermarkets and Convenience Stores Leverage Promotions to Defend Share
Rozetka and Glovo Expand Reach as Online Snacking Takes off
Chart 99 Retail Channels 2021-2026
Chipster’S and Local Brands Accelerate Flavour Experimentation
Nammi Leverages Freeze-Drying to Carve Out Premium and Health Niches
Chart 100 Economic Context for Savoury Snacks
Chart 101 Real Gdp Growth 2021-2031
Chart 102 Inflation 2021-2031
Chart 103 Consumer Context for Savoury Snacks
Chart 104 Population 2021-2031
Chart 105 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 106 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Robust Volume and Value Sales Despite Challenging Conditions
Premia Elevates Private Label to Redefine Value and Health
Stapling of Snacks Increases Frequency and Blurs Category Lines
Chart 107 Value Sales 2021-2031
Chart 108 Volume Sales 2021-2031
Chart 109 Value Sales by Category 2026
Chart 110 Silpo Launches Premia, Its First Private Label
Chart 111 Roshen Launches Brownie-Inspired Biscuits
Sustained Growth Expected as Snacking Becomes a Staple
Downsizing and Affordable Packs Keep Snacking Accessible
Functional Snacking to Capture Health-Driven Demand
Chart 112 Forecast Value Sales 2021-2031
Chart 113 Forecast Value Sales by Category 2026-2031
Leading Players Strengthen Their Positions as Format Innovation Intensifies Rivalry
Chart 114 Competitive Landscape for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 115 Company Shares 2026
Chart 116 Brand Shares 2026
Modern Grocery Retailers Dominate through Private-Label Expansion
Retail E-Commerce Gains Traction, but Remains Secondary
Chart 117 Retail Channels 2021-2026
Premia Sets New Standards with Affordable Healthy Snacks
Roshen Transforms Indulgence into Daily Snacking Routines
Chart 118 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 119 Real Gdp Growth 2021-2031
Chart 120 Inflation 2021-2031
Chart 121 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 122 Population 2021-2031
Chart 123 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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