Snacks in Ukraine

August 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Ukraine?
  • Which are the leading brands in Snacks in Ukraine?
  • How are products distributed in Snacks in Ukraine?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Ukraine

Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Ukraine

KEY DATA FINDINGS

Players offset increasing production costs with higher product prices
Demand rebounds but hindrances remain
Mondelez is set to recoup some of the ground lost in 2022
Retail volume sales to continue slow road to recovery as consumer base recovers and companies and retailers offer more affordable pricing
Novelties with a patriotic hue enter the fray
New marketing strategies to create emotional ties with consumers
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Ukraine

KEY DATA FINDINGS

Bubble gum struggles to retain consumer base
The demand for chewing gum benefits from increasing mobility
Wrigley dominates despite some fragmentation of the competitive landscape
Long-term stagnation remains on the cards for bubble gum
The leading players are set to reinvest in the category
Economic considerations to continue to hinder gum
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Ukraine

KEY DATA FINDINGS

Higher prices limit the rebound in sugar confectionery demand
Sugar confectionery lures consumers from more expensive chocolate confectionery at times of economic crisis
Leading players feel the pinch due to war-related pressures
Reduced consumer base to continue to weaken lollipops
Health and wellness to penetrate sugar confectionery
International players adapt to domestic conditions
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Ukraine

KEY DATA FINDINGS

Reduced consumer base continues to hamper ice cream’s recovery potential
Resumption of marketing activities as players try to revive the category
New launches add dynamism to ice cream’s offer in 2023
Return to health and wellness positioning
Interest is set to grow in new experiences and more exotic options
Premiumisation and craft ice cream trends to push value sales
Table 48 Sales of Ice Cream by Category: Volume 2018-2023
Table 49 Sales of Ice Cream by Category: Value 2018-2023
Table 50 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 51 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 52 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 53 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 54 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 55 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 56 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 57 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 58 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 59 Distribution of Ice Cream by Format: % Value 2018-2023
Table 60 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 61 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 62 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 63 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Ukraine

KEY DATA FINDINGS

The war in Ukraine hurts savoury snacks the most
Significant change in the competitive landscape of potato chips
More space for local and regional brands as large internationals hit supply problems
Novelties and a higher profile to spur meat snacks’ emergence
The health and wellness offer is set to expand
Value for money emphasis offers further growth opportunities for private label
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 64 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 65 Sales of Savoury Snacks by Category: Value 2018-2023
Table 66 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 67 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 68 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 69 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 70 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 71 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 72 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 73 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 74 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Ukraine

KEY DATA FINDINGS

Need for convenient sources of energy stimulate interest in sweet biscuits, snack bars and fruit snacks
Economic factors drive dynamic retail current value growth
Mondelez starts to recover from serious setbacks
Health and wellness to regain importance in the forecast period
Private label to continue to benefit from economy and value for money consumer mind-set
Players to resume new launches and marketing and packaging investments
Table 75 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 76 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 79 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 80 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 81 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 82 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 83 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 84 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 85 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 86 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 87 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 88 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 89 Distribution of Snack Bars by Format: % Value 2018-2023
Table 90 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 91 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 92 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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