Snacks in North Macedonia

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in North Macedonia?
  • Which are the leading brands in Snacks in North Macedonia?
  • How are products distributed in Snacks in North Macedonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in North Macedonia

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in North Macedonia

KEY DATA FINDINGS

Upbeat performance driven by new product developments
Premiumisation trend gains pace
Seasonal chocolate outperforms other categories
Moderate value growth in forecast period
Seasonal chocolate to grow from small base
Tablets faces slowdown due to maturity
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in North Macedonia

KEY DATA FINDINGS

Gum enjoys mild recovery
Health and wellness trend is hampering gum consumption
Chewing gum is dominant choice in gum
Shrinking consumer base to limit gum consumption
Health and environmental concerns will dent gum appeal
Chewing gum is dependent on further innovation
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Gum: % Value 2019-2023
Table 30 LBN Brand Shares of Gum: % Value 2020-2023
Table 31 Distribution of Gum by Format: % Value 2018-2023
Table 32 Forecast Sales of Gum by Category: Volume 2023-2028
Table 33 Forecast Sales of Gum by Category: Value 2023-2028
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in North Macedonia

KEY DATA FINDINGS

Sugar confectionery consumption still under pressure
Medicated confectionery benefits from wider brand choice
Boiled sweets and liquorice face weak growth
Sugar confectionery faces further decline in consumption
Growing health awareness will fuel product development
More challenging period for sugar confectionery manufacturers
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 36 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 37 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 40 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 43 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in North Macedonia

KEY DATA FINDINGS

Ice cream enjoys solid volume growth
Single portion ice cream makes a comeback
Dynamism driven by product development
Slower period of growth ahead
Good prospects for single portion water ice cream
Cermat doo to construct new production plant
Table 48 Sales of Ice Cream by Category: Volume 2018-2023
Table 49 Sales of Ice Cream by Category: Value 2018-2023
Table 50 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 51 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 53 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 54 Distribution of Ice Cream by Format: % Value 2018-2023
Table 55 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 56 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 57 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 58 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in North Macedonia

KEY DATA FINDINGS

Savoury snacks fully recovers from pandemic
Health trend drives sales of nuts, seeds and trail mixes
Savoury biscuits gets a healthy makeover
Savoury snacks to post moderate volume and value growth
Nuts, seeds and trail mixes promises to be high growth category
Some better-for-you snacks face challenges
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 59 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 60 Sales of Savoury Snacks by Category: Value 2018-2023
Table 61 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 62 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 64 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 65 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 66 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 67 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 68 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 69 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in North Macedonia

KEY DATA FINDINGS

Demand rebounds despite high inflation
Better-for-you products are prospering
New extensions launched to revive existing brands
Moderate growth lies ahead for sweet biscuits, snack bars and fruit snacks
Dried fruits to enjoy robust growth
Fitness culture and health awareness to drive protein/energy bars category
Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 73 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 74 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 75 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 76 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 77 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 78 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 79 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 80 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 81 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 82 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 83 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 84 Distribution of Snack Bars by Format: % Value 2018-2023
Table 85 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 86 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 87 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 88 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 89 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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