Snacks in Tunisia

June 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Tunisia?
  • Which are the leading brands in Snacks in Tunisia?
  • How are products distributed in Snacks in Tunisia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Tunisia

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2016-2021 Table 2 Sales of Snacks by Category: Value 2016-2021 Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Snacks: % Value 2018-2021 Table 7 Distribution of Snacks by Format: % Value 2016-2021 Table 8 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 9 Forecast Sales of Snacks by Category: Value 2021-2026 Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Chocolate Confectionery in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 crisis hits production costs, unit prices and consumer demand
Locally-manufactured products remain dominant
Sotuchoc remains dominant

PROSPECTS AND OPPORTUNITIES

Enduring consumer price-sensitivity
Manufacturers set to focus on existing brands
Packaging likely to come back into focus as the economy recovers from COVID-19

CATEGORY DATA

Table 12 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 13 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 16 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 19 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong local production
Economic impact of COVID-19 crisis influences demand
Extensive distribution and affordability underpin leader’s dominance

PROSPECTS AND OPPORTUNITIES

Gum set to remain popular
Demand set to be stimulated by return of key usage occasions
Low unit prices help to maintain demand

CATEGORY DATA

Table 24 Sales of Gum by Category: Volume 2016-2021 Table 25 Sales of Gum by Category: Value 2016-2021 Table 26 Sales of Gum by Category: % Volume Growth 2016-2021 Table 27 Sales of Gum by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Gum: % Value 2017-2021 Table 29 LBN Brand Shares of Gum: % Value 2018-2021 Table 30 Distribution of Gum by Format: % Value 2016-2021 Table 31 Forecast Sales of Gum by Category: Volume 2021-2026 Table 32 Forecast Sales of Gum by Category: Value 2021-2026 Table 33 Forecast Sales of Gum by Category: % Volume Growth 2021-2026 Table 34 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Price a key factor
Low levels of consumer awareness about the health impact of sugar consumption
Strong local production contributes to category’s resilience

PROSPECTS AND OPPORTUNITIES

Manufacturers set to adapt to consumer budget-consciousness
Easing of restrictions to support growing demand
Traditional retailers facing increased competition from modern outlets
Summary 2 Other Sugar Confectionery by Product Type: 2021

CATEGORY DATA

Table 35 Sales of Sugar Confectionery by Category: Volume 2016-2021 Table 36 Sales of Sugar Confectionery by Category: Value 2016-2021 Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021 Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021 Table 39 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021 Table 40 NBO Company Shares of Sugar Confectionery: % Value 2017-2021 Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021 Table 42 Distribution of Sugar Confectionery by Format: % Value 2016-2021 Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026 Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026 Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026 Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sweet biscuits products remain popular, with demand supported by affordability
Increased production costs lead to rising unit prices
Leader benefits from long-established presence and broad product offer

PROSPECTS AND OPPORTUNITIES

Ongoing modernisation of retailing
Emphasis on keeping prices down
Potential for more innovation

CATEGORY DATA

Table 47 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021 Table 48 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021 Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021 Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021 Table 52 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021 Table 53 NBO Company Shares of Sweet Biscuits: % Value 2017-2021 Table 54 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021 Table 55 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021 Table 56 Distribution of Sweet Biscuits by Format: % Value 2016-2021 Table 57 Distribution of Snack Bars by Format: % Value 2016-2021 Table 58 Distribution of Fruit Snacks by Format: % Value 2016-2021 Table 59 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026 Table 60 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026 Table 61 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026 Table 62 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Budget-conscious consumers focusing spending on essential items
Ice cream and frozen desserts not suited to delivery services
Domestic manufacturer dominates

PROSPECTS AND OPPORTUNITIES

Little immediate potential for health-orientated innovation
Easing of restrictions to boost demand
Potential for development

CATEGORY DATA

Table 63 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021 Table 64 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021 Table 65 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021 Table 66 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021 Table 67 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021 Table 68 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021 Table 69 NBO Company Shares of Ice Cream: % Value 2017-2021 Table 70 LBN Brand Shares of Ice Cream: % Value 2018-2021 Table 71 NBO Company Shares of Frozen Desserts: % Value 2017-2021 Table 72 LBN Brand Shares of Frozen Desserts: % Value 2018-2021 Table 73 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021 Table 74 Distribution of Ice Cream by Format: % Value 2016-2021 Table 75 Distribution of Frozen Desserts by Format: % Value 2016-2021 Table 76 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026 Table 77 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026 Table 78 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026 Table 79 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Savoury Snacks in Tunisia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Continuing demand for savoury snacks despite challenges
Trend to smaller pack sizes continues, while potato chips remains dynamic
Cerealis retains the lead

PROSPECTS AND OPPORTUNITIES

COVID-19 crisis to have lasting effect on consumer price-consciousness
Strong local production to support product affordability
Revival of busy urban lifestyles to support demand

CATEGORY DATA

Table 80 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 81 Sales of Savoury Snacks by Category: Value 2016-2021 Table 82 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 83 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 84 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 85 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 86 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 87 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 88 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 89 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 90 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
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This report originates from Passport, our Snacks research and analysis database.

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