Snacks in Tunisia

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Tunisia?
  • Which are the leading brands in Snacks in Tunisia?
  • How are products distributed in Snacks in Tunisia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Tunisia

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Distribution of Snacks by Format: % Value 2017-2022
Table 8 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 9 Forecast Sales of Snacks by Category: Value 2022-2027
Table 10 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Tunisia

KEY DATA FINDINGS

Despite stagnation in retail volume, value sales continue to rise strongly
The presence of illicit brands remains high in major Tunisian retailing channels
SOTUCHOC remains the undisputed leader thanks to its wide product range that caters to all price brackets
Retail value and volume trend will continue with rising inflation the main influence
Seasonal chocolate will remain in demand, encouraged by growing social media use and hypermarket discounts
Illicit trade will develop as the government will prioritise restricting smuggling in other industries
Table 12 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 13 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 16 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 17 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 18 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 19 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 20 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 21 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Gum in Tunisia

KEY DATA FINDINGS

Gum sees slight retail volume acceleration as consumers spend more time on-the-go and children return to schools
Confiserie Triki le Moulin retains lead thanks to affordability and wide offering
Easy access to gum makes it an attractive proposition for international brands
Popularity of gum set to remain despite expected economic difficulties
Traditional outlets will remain the most important selling points
Table 24 Sales of Gum by Category: Volume 2017-2022
Table 25 Sales of Gum by Category: Value 2017-2022
Table 26 Sales of Gum by Category: % Volume Growth 2017-2022
Table 27 Sales of Gum by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Gum: % Value 2018-2022
Table 29 LBN Brand Shares of Gum: % Value 2019-2022
Table 30 Distribution of Gum by Format: % Value 2017-2022
Table 31 Forecast Sales of Gum by Category: Volume 2022-2027
Table 32 Forecast Sales of Gum by Category: Value 2022-2027
Table 33 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Gum by Category: % Value Growth 2022-2027

Sugar Confectionery in Tunisia

KEY DATA FINDINGS

Increased presence of international brands as Bebeto and Sweeto enter category
Local player SOTUCHOC launches new Happy Full range but continues to lose share to larger players
Traditional Turkish product chamia remains high in demand in Tunisia
Despite low expected volume growth, international players continue to invest
Tunisian brands in continuous development to target lower earners
Traditional retailers facing increased competition from modern outlets
Summary 2 Other Sugar Confectionery by Product Type: 2022
Table 35 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 36 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 37 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 38 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 39 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 40 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 41 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 42 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 43 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 44 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 45 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027

Ice Cream in Tunisia

KEY DATA FINDINGS

Despite end of restrictions, unpackaged ice cream sales growth remains low
Générale Industrielle de Produits Alimentaires remains the dominant leader
Ice cream remains an innovative category with several new launches
Growing sales to be driven by single-portion ice cream thanks to cheaper price
GIPA will remain the category leader with offerings across all price brackets
Health and wellness trend is not likely to have a large impact on ice cream
Table 47 Sales of Ice Cream by Category: Volume 2017-2022
Table 48 Sales of Ice Cream by Category: Value 2017-2022
Table 49 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 50 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 52 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 53 Distribution of Ice Cream by Format: % Value 2017-2022
Table 54 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 55 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 56 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 57 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

Savoury Snacks in Tunisia

KEY DATA FINDINGS

Savoury snacks grows and remains an attractive category for foreign investors
Trend towards smaller packaging emerges due to economic crisis
Cerealis remains leader despite constant progress of international brand Lays
COVID-19 crisis to have lasting effect on consumer price-consciousness
Revival of busy urban lifestyles to support on-the-go and impulse consumption
Local players will continue to lead even with more entries from important brands
Table 58 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 59 Sales of Savoury Snacks by Category: Value 2017-2022
Table 60 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 61 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 62 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 63 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 64 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027

Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia

KEY DATA FINDINGS

Sweet biscuits continue to drive overall category sales as upper income consumers start asking for diet biscuits
Snack bars and fruit snacks increase visibility via entry in modern grocery channels
Increased production costs lead to rising unit prices
Unit prices will see significant increases as manufacturers come under pressure
Local players continue to develop to remain ahead of international competitors
Important shift from traditional to modern channels expected
Table 69 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 70 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 71 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 72 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 73 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 74 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 75 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 76 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 77 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 78 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 79 Distribution of Snack Bars by Format: % Value 2017-2022
Table 80 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 82 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 83 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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