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Snacks in Poland
July 2021
Snacks in 2021: The big picture
Snacks are performing relatively well in 2021, surprising industry producers and analysts. Despite health concerns regarding the products, which have been magnified since the outbreak of COVID-19, consumers have exhibited their desire for tasty indulgent snacks, with the frustrations of lockdown and extended home seclusion playing a role in this.
Key trends in 2021
Poland is a large producer of chocolate, among the top 10 chocolate exporters worldwide. It is also among the fastest-growing exporters, recently boosting its export value by more than a quarter over a 5-year period.
Competitive landscape
Mondelez Polska has streamlined its wide portfolio to focus on just a few brands in light of uncertain distribution amid ongoing lockdown measures. The company also launched several new products in 2020/2021 so as to keep attracting customers’ attention and maintain their interest.
Channel developments
E-commerce continues to experience rapid growth rates in a number of snacks categories, though a small overall decline in sales is predicted in 2021 as lockdown measures ease. However, the share of e-commerce remains at a notably higher level than before 2020, with the channel’s progress in snacks already expected prior to the pandemic as companies heavily invested in the infrastructure, ramping up marketing to attract the rising number of online customers and making purchasing on sites easy.
What next for snacks?
The experience of COVID-19 will influence players in snacks to invest in healthier versions of their products over the forecast period. Indeed, the health and wellness trends have been intensified by the advent of the pandemic, as consumers have become more conscious of their dietary intake and need to maintain a robust immune system.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Poland report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Snacks in Poland?
Which are the leading brands in Snacks in Poland?
How are products distributed in Snacks in Poland?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Snacks?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Poland
EXECUTIVE SUMMARY
Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2019-2026Chart 2 Snacks Impact of Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2016-2021Table 2 Sales of Snacks by Category: Value 2016-2021Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021Table 4 Sales of Snacks by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Snacks: % Value 2017-2021Table 6 LBN Brand Shares of Snacks: % Value 2018-2021Table 7 Penetration of Private Label by Category: % Value 2016-2021Table 8 Distribution of Snacks by Format: % Value 2016-2021Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026Table 10 Forecast Sales of Snacks by Category: Value 2021-2026Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Chocolate Confectionery in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for chocolate confectionery reduced by impact of global health crisis
Chocolate production hit by outbreak of COVID-19
Players lend their support to the front line
PROSPECTS AND OPPORTUNITIES
Online sales now significant for the category, though offline marketing still key
Nimble response to sudden change a prerequisite
Diversification in supply source and product portfolio may be called for
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026
Gum in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower footfall in stores and narrowing of distribution lead to sales dip
Pandemic puts further squeeze on bubble gum
Orbit finds way to maintain high brand exposure
PROSPECTS AND OPPORTUNITIES
Volume decline set to end after 2022
The new normality to support gum recovery
Decline in smoking prevalence reduces need for breath-freshening gum
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2016-2021Table 26 Sales of Gum by Category: Value 2016-2021Table 27 Sales of Gum by Category: % Volume Growth 2016-2021Table 28 Sales of Gum by Category: % Value Growth 2016-2021Table 29 Sales of Gum by Flavour: Rankings 2016-2021Table 30 NBO Company Shares of Gum: % Value 2017-2021Table 31 LBN Brand Shares of Gum: % Value 2018-2021Table 32 Distribution of Gum by Format: % Value 2016-2021Table 33 Forecast Sales of Gum by Category: Volume 2021-2026Table 34 Forecast Sales of Gum by Category: Value 2021-2026Table 35 Forecast Sales of Gum by Category: % Volume Growth 2021-2026Table 36 Forecast Sales of Gum by Category: % Value Growth 2021-2026
Sugar Confectionery in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category faces tougher challenge as pandemic ramps up dietary concerns
Sales growing at leading channel discounters
Volume demand recovering in 2021
PROSPECTS AND OPPORTUNITIES
Reduced sugar and improved nutritional values now key
Impulse nature of purchases threatened by e-commerce
Lollipops needs to pull out all the stops
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2016-2021Table 38 Sales of Sugar Confectionery by Category: Value 2016-2021Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021Table 41 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021Table 42 NBO Company Shares of Sugar Confectionery: % Value 2017-2021Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021Table 44 Distribution of Sugar Confectionery by Format: % Value 2016-2021Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade and impulse sales dealt huge blow, but consumers’ need to indulge favours sweet biscuits
Resilience amid pandemic shown by leading players
Consumers increasingly seeking healthier snacks
PROSPECTS AND OPPORTUNITIES
Heightened dietary concerns require evolution in positioning of snacks
Private label outlook positive as consumers cut their spending
Convenience and nutrition to keep propelling cereal bars
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021Table 55 NBO Company Shares of Sweet Biscuits: % Value 2017-2021Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021Table 57 NBO Company Shares of Snack Bars: % Value 2017-2021Table 58 LBN Brand Shares of Snack Bars: % Value 2018-2021Table 59 NBO Company Shares of Fruit Snacks: % Value 2017-2021Table 60 LBN Brand Shares of Fruit Snacks: % Value 2018-2021Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021Table 62 Distribution of Sweet Biscuits by Format: % Value 2016-2021Table 63 Distribution of Snack Bars by Format: % Value 2016-2021Table 64 Distribution of Fruit Snacks by Format: % Value 2016-2021Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026
Ice Cream and Frozen Desserts in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of ice cream bouncing back in 2021
Consumers not freezing out take-home ice cream amid pandemic
Impact of COVID-19 causes sales channel performances to vary
PROSPECTS AND OPPORTUNITIES
Volume sales growth poised to accelerate
E-commerce provides alternative route to market
More Poles to search for ice cream more aligned with health trend
CATEGORY DATA
Table 69 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021Table 70 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021Table 71 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021Table 72 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2016-2021Table 74 Sales of Impulse Ice Cream by Format: % Value 2016-2021Table 75 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021Table 76 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021Table 77 NBO Company Shares of Ice Cream: % Value 2017-2021Table 78 LBN Brand Shares of Ice Cream: % Value 2018-2021Table 79 NBO Company Shares of Impulse Ice Cream: % Value 2017-2021Table 80 LBN Brand Shares of Impulse Ice Cream: % Value 2018-2021Table 81 NBO Company Shares of Take-home Ice Cream: % Value 2017-2021Table 82 LBN Brand Shares of Take-home Ice Cream: % Value 2018-2021Table 83 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021Table 84 Distribution of Ice Cream by Format: % Value 2016-2021Table 85 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026Table 86 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026Table 87 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026Table 88 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026
Savoury Snacks in Poland
KEY DATA FINDINGS
2021 DEVELOPMENTS
Uptake of savoury snacks rises due to pandemic and home seclusion
Discounters posting strong growth in 2021
Transition from impulse purchases for nuts, seeds and trail mixes
PROSPECTS AND OPPORTUNITIES
Further volume growth ahead
Stay-at-home Poles looking for barbecue entertainment
Private label on the rise again
CATEGORY DATA
Table 89 Sales of Savoury Snacks by Category: Volume 2016-2021Table 90 Sales of Savoury Snacks by Category: Value 2016-2021Table 91 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021Table 92 Sales of Savoury Snacks by Category: % Value Growth 2016-2021Table 93 NBO Company Shares of Savoury Snacks: % Value 2017-2021Table 94 LBN Brand Shares of Savoury Snacks: % Value 2018-2021Table 95 Distribution of Savoury Snacks by Format: % Value 2016-2021Table 96 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026Table 97 Forecast Sales of Savoury Snacks by Category: Value 2021-2026Table 98 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026Table 99 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Snacks
Chocolate Pouches and Bags
Boxed Assortments
Chocolate with Toys
Countlines
Seasonal Chocolate
Tablets
Other Chocolate Confectionery
Bubble Gum
Chewing Gum
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Frozen Yoghurt
Single Portion Dairy Ice Cream
Single Portion Water Ice Cream
Plant-based Ice Cream
Unpackaged Ice Cream
Bulk Dairy Ice Cream
Ice Cream Desserts
Multi-Pack Dairy Ice Cream
Bulk Water Ice Cream
Multi-Pack Water Ice Cream
Nuts, Seeds and Trail Mixes
Potato Chips
Tortilla Chips
Puffed Snacks
Rice Snacks
Vegetable, Pulse and Bread Chips
Savoury Biscuits
Popcorn
Pretzels
Meat Snacks
Seafood Snacks
Other Savoury Snacks
Dried Fruit
Processed Fruit Snacks
Cereal Bars
Protein/Energy Bars
Fruit and Nut Bars
Chocolate Coated Biscuits
Cookies
Filled Biscuits
Plain Biscuits
Wafers
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This report originates from Passport, our Snacks research and analysis database.
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