Sales are set to exceed pre-pandemic levels in 2022 as Honduras rebounds from the negative impact of the COVID-19 pandemic when consumption of products bought on impulse and consumption on the go halted. Ice cream and sweet biscuits, snack bars and fruit snacks will enjoy the highest growth benefiting from both rising consumption outside the home as well as at home.
In 2022, the consumption of savoury snacks in Honduras showed sustained growth, driven by a recovery in impulse sales in individual packages. This is due to the return of face-to-face classes in most schools and universities, an important consumer group for this category.
In Honduras, most people eat three meals a day comprised of breakfast, lunch and dinner, with lunch being the most significant and largest daily meal. In the past, the typical traditional Honduran diet was comprised of starches, fresh fruit, and meat, usually in Caribbean-style dishes.
The basic food basket is comprised of only 20 products, including meat, poultry, eggs, onions, tomatoes, red beans, coffee, rice, corn, corn flour, wheat flour, fresh milk, powder milk, sugar, butter, fruit juice and vegetable juice. Although the majority of the Honduran population consumes at least some of these foods, wealthier demographics opt for higher-end brands and better-quality products.
Although there are some rural areas to which access is a little more complex, generally a wide variety of products are available nationwide. However, in some urban areas, there are neighbourhoods that are controlled by maras (gangs) who make the distributors pay a "war tax" in order to distribute their goods to stores.
The snacks market is expected to see stronger sales growth from 2022 onwards. However, this recovery will be dependent on the country's ability to recover economically.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This report originates from Passport, our Snacks research and analysis database.
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