Snacks in Malaysia

June 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Malaysia?
  • Which are the leading brands in Snacks in Malaysia?
  • How are products distributed in Snacks in Malaysia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Download Table of Contents

Snacks in Malaysia

Snacks in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2018-2023
Table 2 Sales of Snacks by Category: Value 2018-2023
Table 3 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 4 Sales of Snacks by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Snacks: % Value 2019-2023
Table 6 LBN Brand Shares of Snacks: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Snacks by Format: % Value 2018-2023
Table 9 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 10 Forecast Sales of Snacks by Category: Value 2023-2028
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Malaysia

KEY DATA FINDINGS

Product development fuels demand for countlines and chocolate pouches in 2023
International players focus on retaining competitive edge
Domestic players facing challenges in establishing strong presence
Economic stabilisation to support sustained demand during forecast period
Major players set to venture into new segments
Supermarkets and hypermarkets projected to prosper
Summary 2 Other Chocolate Confectionery by Product Type: 2023
Table 13 Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 14 Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Table 17 Sales of Chocolate Tablets by Type: % Value 2018-2023
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2019-2023
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2020-2023
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2018-2023
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2023-2028
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2023-2028
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2023-2028

Gum in Malaysia

KEY DATA FINDINGS

Chewing gum seems comparatively moderate growth in 2023
Exacerbated drop in sales of bubble gum
Leading players enjoy expansion
Continued decline of bubble gum ahead
Flat value growth anticipated for chewing gum
Positive growth forecast for convenience stores, forecourt retailers and retail e-commerce
Table 25 Sales of Gum by Category: Volume 2018-2023
Table 26 Sales of Gum by Category: Value 2018-2023
Table 27 Sales of Gum by Category: % Volume Growth 2018-2023
Table 28 Sales of Gum by Category: % Value Growth 2018-2023
Table 29 Sales of Gum by Flavour: Rankings 2018-2023
Table 30 NBO Company Shares of Gum: % Value 2019-2023
Table 31 LBN Brand Shares of Gum: % Value 2020-2023
Table 32 Distribution of Gum by Format: % Value 2018-2023
Table 33 Forecast Sales of Gum by Category: Volume 2023-2028
Table 34 Forecast Sales of Gum by Category: Value 2023-2028
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2023-2028
Table 36 Forecast Sales of Gum by Category: % Value Growth 2023-2028

Sugar Confectionery in Malaysia

KEY DATA FINDINGS

Medicated confectionery and standard mints see robust value growth in 2023
Retail volume growth continues to decline for sugar confectionery overall
International players focus strategic efforts on maintaining market share
Anticipated rise in production costs thanks to policy intervention
Certain products to see drop in volume and value sales
Emphasis on product rationalisation and expansion
Summary 3 Other Sugar Confectionery by Product Type: 2023
Table 37 Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 38 Sales of Sugar Confectionery by Category: Value 2018-2023
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2018-2023
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2019-2023
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2020-2023
Table 44 Distribution of Sugar Confectionery by Format: % Value 2018-2023
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2023-2028
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2023-2028
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2023-2028

Ice Cream in Malaysia

KEY DATA FINDINGS

Ice cream sees robust foodservice volume growth in 2023
New single portion ice formats emerge over 2022-2023
Ice cream variants undergo reformulation of texture and taste
Steady demand expected for ice cream over the forecast period
New entrants to join the competition as plant-based ice cream rises
Expansion of distribution channels for convenience consumption
Table 49 Sales of Ice Cream by Category: Volume 2018-2023
Table 50 Sales of Ice Cream by Category: Value 2018-2023
Table 51 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 52 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2018-2023
Table 54 Sales of Impulse Ice Cream by Format: % Value 2018-2023
Table 55 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 56 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2019-2023
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2020-2023
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2019-2023
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2020-2023
Table 61 Distribution of Ice Cream by Format: % Value 2018-2023
Table 62 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 63 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028

Savoury Snacks in Malaysia

KEY DATA FINDINGS

Savoury snacks sees supply disruptions in 2023
Introduction of new, exotic, and localised product varieties
Distribution expands as players invest more in marketing
Supply chain set to stabilise over the forecast period
Anticipated mergers and collaborations
Recalibration of strategies will aim to woo more consumers
Summary 4 Other Savoury Snacks by Product Type: 2023
Table 66 Sales of Savoury Snacks by Category: Volume 2018-2023
Table 67 Sales of Savoury Snacks by Category: Value 2018-2023
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Savoury Snacks: % Value 2019-2023
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2020-2023
Table 72 Distribution of Savoury Snacks by Format: % Value 2018-2023
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2023-2028
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2023-2028
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2023-2028

Sweet Biscuits, Snack Bars and Fruit Snacks in Malaysia

KEY DATA FINDINGS

Manufacturers capitalise on strong supply chain
Shift towards product rationalisation and family packs
2023 sees extensive marketing campaigns and new product launches
Anticipated government policy uncertainty may drive further product rationalisation
Shrinkflation set to spread across sweet biscuits
Increased focus on consumption benefits, with a push for on-the-go snacking
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2018-2023
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2023
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2023
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2019-2023
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2020-2023
Table 85 NBO Company Shares of Snack Bars: % Value 2019-2023
Table 86 LBN Brand Shares of Snack Bars: % Value 2020-2023
Table 87 NBO Company Shares of Fruit Snacks: % Value 2019-2023
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2020-2023
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2018-2023
Table 90 Distribution of Sweet Biscuits by Format: % Value 2018-2023
Table 91 Distribution of Snack Bars by Format: % Value 2018-2023
Table 92 Distribution of Fruit Snacks by Format: % Value 2018-2023
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2023-2028
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2023-2028
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2023-2028
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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