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2026 Developments
Snacks in the UK is set to achieve moderate value-led growth in 2026, reaching GBP28.8 billion and rising by 6% despite volume constraints, outperforming regional peers due to a strong focus on affordability, channel fragmentation, and adaptability to shifting consumer priorities. This robust performance is being driven by the ability of leading brands and private label to leverage price sensitivity through engineered pack formats, visible value cues, and multipack strategies, enabling households to sustain snacking occasions even as cost-of-living pressures intensify. The attractiveness of snacks is underscored by the continued expansion of food expenditure, resilient demand for both everyday and treat occasions, and an evolving landscape shaped by regulatory change, mergers and acquisitions, and the rise of challenger brands with differentiated health, sustainability, and functional propositions. Brands seeking success must respond with targeted innovation in pack architecture, compliance-driven reformulation, and strategic channel partnerships to reinforce relevance, while prioritising value and permissible indulgence in a market where routine consumption, health-awareness, and event-led marketing are now decisive factors.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in United Kingdom?
- Which are the leading brands in Snacks in United Kingdom?
- How are products distributed in Snacks in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in the United Kingdom
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Economic Pressures and Health Mandates Transform Uk Snacking Habits
Affordability and Value-Led Strategies Shape Uk Snacks
Chart 2 Walkers Introduces Price-Marked Packs to Reinforce Value in Savoury Snacks
Kellogg’S Leverages Routine Snacking to Drive Repeat Consumption
Chart 3 Kellogg’s Oaties Bars Extend Breakfast to Everyday Snacking Moments
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Leading Players to Reposition Snack Bars as Health-Driven Staples
Chart 6 Analyst Insight for Snacks
Brands to Respond to Hfss Rules with Reformulation and Pack Innovation
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Mars Expands through Acquisition as Premium and Value Brands Reshape Competition
Players Expand Portfolios through Acquisitions
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Discounters Attract Value-Focused Shoppers as Hypermarkets Lose Ground
Pringles and Kp Snacks Boost Engagement through Retail Partnerships
Online Grocery Grows but Impulse Limits E-Commerce Share in Snacks
Chart 11 Retail Channels 2021-2026
Event-Led Strategies and Cultural Relevance
Capitalising on the 2026 Fifa World Cup
Shifting Competitive Dynamics and Corporate Consolidation
Chart 12 Economic Context for Snacks
Chart 13 Real GDP Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in the United Kingdom
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Navigating Inflation and Hfss Regulations in Uk Chocolate Confectionery
Terry’S Expands Flavour Range to Sustain Value Growth Amid Falling Volumes
Chart 19 Terry’s Accelerates Flavour-Led Growth beyond Orange with Caramel Innovation
Marks & Spencer Partners with Farmers to Strengthen Supply Resilience and Trust
Chart 20 M&S Partners with Yeyasso Cocoa Cooperative to Support Farmers
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Shaping the Future of Uk Chocolate through Price Resilience
Hotel Chocolat Leverages Premium Gifting and Seasonal Demand to Drive Value
Chart 24 Analyst Insight for Chocolate Confectionery
Navigating Cocoa Volatility with Alternative Sourcing and Production
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Mondelez Leverages Nostalgia and Innovation to Reinforce Its Lead
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Convenience Stores Defend Lead as Discounters Intensify Rivalry
Online Gifting and Premium Ranges Fuel E-Commerce Growth
Chart 29 Retail Channels 2021-2026
Cultivating Comfort through Nostalgic Profiles
Elevating Seasonal Occasions with Strategic Partnerships
Driving Commercial Resilience through Accessible Formats
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real GDP Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in the United Kingdom
Key Data Insights
Gum Summary
Price-Led Value Growth Masks Underlying Volume Decline in Gum
Extra Plus Sets New Expectations for Premiumisation and Wellbeing
Chart 36 Wrigley's Extra Plus Combines Flavour Elevation with Functional Benefits
Milliways and Nuud Accelerate Shift Towards Plastic-Free Alternatives
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Younger Adults to Drive Sugar-Free Gum with Flavour and Function
Plastic-Free Challengers Are Set to Win Shelf Space as Eco Awareness Grows
Functional Claims and Sugar-Free Innovation to Insulate against Regulation
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Wrigley Consolidates Leadership as Rivals Target Niches
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Wrigley’S Extra Plus Drives Recovery in Impulse Channels with Shopper Engagement
Ocado and Challenger Brands Expand E-Commerce Reach for Multipacks and Plastic-Free Gum
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Gum
Chart 46 Real GDP Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Gum
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Sugar Confectionery in the United Kingdom
Key Data Insights
Sugar Confectionery Summary
Chart 51 Key Industry Trends for Sugar Confectionery
Candy Kittens Responds to Affordability Pressures with Value Range Launch
Chart 52 Candy Kittens Launches Affordable Gummies Range Smittens
Nerds Drives Expansion in Gummies and Jellies with Innovation and New Textures
Swizzels Protects Impulse Sales with Hfss-Compliant Launches and Merchandising Strategies
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Haribo and Nerds to Continue Innovating in an Attempt to Capture Value-Led Growth
Brands to Shape Shopper Behaviour with Hfss-Compliant Launches
Chart 56 Analyst Insight for Sugar Confectionery
Leveraging Seasonality to Drive Incremental Growth
Chart 57 Forecast Value Sales 2021-2031
Chart 58 Forecast Value Sales by Category 2026-2031
Haribo Strengthens Lead as Challengers Grow through Innovation and Value
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Convenience Stores Sustain Impulse Sales as E-Commerce Captures New Trips
E-Commerce Wins New Shoppers with Flexible Fulfilment and Broader Choice
Chart 61 Retail Channels 2021-2026
Exploring Novel Textures and Advanced Manufacturing Techniques
Balancing Indulgence with Transparent Health Credentials
Implementing Tiered Portfolios to Capture Value-Conscious Shoppers
Chart 62 Economic Context for Sugar Confectionery
Chart 63 Real GDP Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Sugar Confectionery
Chart 66 Population 2021-2031
Chart 67 Population by Generation 2026
Ice Cream in the United Kingdom
Key Data Insights
Ice Cream Summary
Chart 68 Key Industry Trends for Ice Cream
Strategies for Sustaining Demand and Volume Recovery in Uk Ice Cream
Affordable Indulgence and the Growth of Private Label Gelato
Chart 69 Aldi Democratises Premium Gelato with Affordable Private Label
Repositioning Ice Cream for Everyday Snacking Occasions
Chart 70 Jimmy’s Affogato on a Stick Repositions Ice Cream as Everyday Snackable Treat
Chart 71 Value Sales 2021-2031
Chart 72 Volume Sales 2021-2031
Chart 73 Value Sales by Category 2026
Retailers to Reshape Pricing and Formats to Drive Value-Led Growth
Single Portion and Snackable Launches to Displace Large Tubs in Everyday Use
Chart 74 Analyst Insight for Ice Cream
The Impact of Private Label and Format Innovation on Future Performance
Chart 75 Forecast Value Sales 2021-2031
Chart 76 Forecast Value Sales by Category 2026-2031
Magnum Retains Convincing Lead as Premium Challengers Accelerate Growth
Chart 77 Company Shares 2026
Chart 78 Brand Shares 2026
Small Local Grocers and Discounters Reshape Shopping Routines
Lyle’S Golden Syrup and Iceland Capture Premium Impulse Spend
Major Grocers Strengthen E-Commerce through Convenience and Delivery
Chart 79 Retail Channels 2021-2026
Shifting Towards Functional Ingredients and Dietary Alternatives
Expanding Portfolios with Bite-Sized Formats and Fortified Recipes
Driving Commercial Resilience through Differentiated Product Portfolios
Chart 80 Economic Context for Ice Cream
Chart 81 Real GDP Growth 2021-2031
Chart 82 Inflation 2021-2031
Chart 83 Consumer Context for Ice Cream
Chart 84 Population 2021-2031
Chart 85 Population by Generation 2026
Savoury Snacks in the United Kingdom
Key Data Insights
Savoury Snacks Summary
Chart 86 Key Industry Trends for Savoury Snacks
Walkers Defends Demand with Price-Marked Packs Amid Cost Pressures
Chart 87 Walkers Launches Price-Marked Crisps to Protect Affordability
Doritos Ignites Spicy Flavour Trend to Drive Engagement and Trial
Chart 88 Doritos Extends Flamin’ Hot Platform with Nacho Cheese Variant in the UK
Glp-1 Users Shift Snacking Towards Quality and Intensity
Chart 89 Value Sales 2021-2031
Chart 90 Volume Sales 2021-2031
Chart 91 Value Sales by Category 2026
Walkers to Leverage Flavour and Affordability to Defend Shopper Loyalty
Chart 92 Analyst Insight for Savoury Snacks
Crisps and Tortilla Chips to Sustain Dominance as Nuts and Seeds Lag
Chart 93 Forecast Value Sales 2021-2031
Chart 94 Forecast Value Sales by Category 2026-2031
Walkers and Kp Snacks Defend Lead as Mars Enters with Kellanova
Chart 95 Company Shares 2026
Chart 96 Brand Shares 2026
Discounters Outpace Hypermarkets as Value Focus Intensifies
Pringles and Kp Snacks Drive Collaboration to Boost Impulse Sales
Online Grocery Complements Stores as Multipack Sales Grow
Chart 97 Retail Channels 2021-2026
Cultural Moments and Collaborative Marketing Shape New Product Development
Limited-Edition Launches Capitalise on Major Sporting Events
Strategic Partnerships Stimulate Trial and Impulse Purchasing
Chart 98 Economic Context for Savoury Snacks
Chart 99 Real GDP Growth 2021-2031
Chart 100 Inflation 2021-2031
Chart 101 Consumer Context for Savoury Snacks
Chart 102 Population 2021-2031
Chart 103 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in the United Kingdom
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 104 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Affordability Remains Paramount as Cost-Of-Living Concerns Pressure Volumes
Cadbury Brunch Increases Bar per Pack to Address Affordability Trend
Chart 105 Cadbury Brunch Bar Adds 10-Bar Value Pack to Target Budget-Conscious Family Shoppers
Kellogg’S Oaties Bridges Breakfast and Routine Snacking for Everyday Reliability
Chart 106 Kellogg’S Extends Oaties to Cereal Bars to Support Everyday Snack-As-Staple Routines
Chart 107 Value Sales 2021-2031
Chart 108 Volume Sales 2021-2031
Chart 109 Value Sales by Category 2026
Snack Bar Innovation Set to Responds to Everyday Demand Shifts
Sweet Biscuit Brands to Adjust Value Strategies to Maintain Relevance
Chart 110 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Rising Food Spend and Value-Led Growth to Reshape Business Models
Chart 111 Forecast Value Sales 2021-2031
Chart 112 Forecast Value Sales by Category 2026-2031
United Biscuits Retains Leadership, but Challenger Brands Are Making Gains
Mars Expands Presence through Strategic Acquisition of Kellanova
Innovation Focuses on Functionality and Health Positioning
Chart 113 Company Shares 2026
Chart 114 Brand Shares 2026
Grocery Retailers Benefit From Convenience of Regular Food Shopping
Tesco Expands Collaboration with Zombie to Drive Hfss-Compliant Snacking
E-Commerce Extends Reach for Functional and Healthier Snack Options
Chart 115 Retail Channels 2021-2026
Functional Nutrition and Health Compliance Shape New Product Development
Brands Introduce Clean-Label and Reduced-Sugar Formulations
Health-Led Portfolios Intensify Competitive Pressure
Chart 116 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 117 Real GDP Growth 2021-2031
Chart 118 Inflation 2021-2031
Chart 119 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 120 Population 2021-2031
Chart 121 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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