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2026 Developments
Snacks in Turkey are expected to display markedly higher value growth than Western European peers in 2026, with retail sales advancing 31% year-on-year to TRY1,142,841 million, though this growth is largely being driven by pricing rather than underlying volume expansion. The landscape is highly attractive, supported by inflation, an expanding population, and the prominence of discounters like BIM, A101, and Sok, yet remains challenging due to significant pressure on real purchasing power and a pronounced consumer focus on affordability and value for money. To succeed, brands must adapt with strategies centred on accessible pricing, multipack and sharing formats, health-led reformulation at mass price points, digital agility, and emotional resonance through nostalgia and local relevance, while also responding to the growing demand for functional benefits and sustainability in both product and packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Turkey?
- Which are the leading brands in Snacks in Turkey?
- How are products distributed in Snacks in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Türkiye
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Discount Retailers Drive Value-Led Growth as Consumers Trade Down
Chart 2 Discount Retailers and Value Packs Reshape Snacks
Multipacks and Sharing Formats Boost Savoury Snacks to the Top
Health-Led Innovation and Nostalgia Reshape Consumer Loyalty
Chart 3 Health-Focused Snacks Gain Traction
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Discounters to Sustain High-Frequency Demand through Price and Convenience
Discounters to Expand Sharing Packs as Savoury Snacks Lead Growth
Younger Shoppers to Drive Demand for Clean Label and Sustainable Snacks
Chart 6 Analyst Insight for Snacks
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Pladis Maintains Lead as Private Label Gains Ground
Emerging Brands Drive Innovation with Health and Digital Focus
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
BIm, A101 and Sok Drive Affordable Snacking as Discounter Value Share Stabilises
Getir and Trendyol Go Accelerate Impulse Purchases through Instant Delivery and Targeted Campaigns
Chart 11 Retail Channels 2021-2026
Value Pack Architecture, Health Reformulation and Digital Agility Define Innovation
Algida Spoonful's Viral Success and Eti's Reformulation Programme Illustrate Contrasting Innovation Models
Reformulation Breadth and Digital Agility Determine Competitive Standing
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Türkiye
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Local Brands Defend Share with Affordable Indulgence Strategies
Chart 19 Value Packs Dominate
Countlines Anchor Sales as Puches and Bags Lead Value Growth
Kitkat Launches Mini Packs to Sustain Demand as Prices Rise
Chart 20 Kitkat Launches Shareable Mini Packs
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Altinmarka and Sölen to Push Automation to Offset Cocoa Volatility
Chart 24 What's Next? for Chocolate Confectionery
Local Manufacturers Expected to Pivot to Value Packs as Countlines Remain Dominant
Reduced Sugar Positioning Set to Capture Health-Conscious Demand
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Pladis Extends Leadership as Artisan Brands Grow through Innovation
Altinmarka and Artisan Brands Spark Premium and Sustainable Demand
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
BIm, A101 and Sok Capture Sales as Affordability Trumps Premium Gifting
Premium Brands Drive Online Gifting as E-Commerce Outpaces All Channels
Foodservice Suffers as Price-Sensitive Consumers Prioritise Retail
Chart 29 Retail Channels 2021-2026
Ingredient Transparency and Format Miniaturisation Define Innovation
Kitkat, Altinmarka, and Aroha Illustrate Contrasting Innovation Models
Portfolio Bifurcation and Operational Investment Determine Competitive Standing
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Türkiye
Key Data Insights
Gum Summary
Consumers Turn to Gum as Affordable Stress Reliever
Falim and Private Label Accelerate Functional Innovation and Competition
Private Label Expansion Reshapes Daily Habits and Pricing Strategies
Chart 36 Gum Taps into Stress Relief Trends
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Functional Gum Innovation to Shape Daily Habits and Drive Value
Brands to Expand Functional Claims as Health and Sustainability Reshape Choices
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Kent Gida Increases Lead as Perfetti Van Melle Consolidates Position
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Discounters Drive Low-Cost Gum Purchases as Value Trumps Format
Quick-Commerce and Digital Bundles Accelerate E-Commerce Momentum
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Gum
Chart 46 Real Gdp Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Gum
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Sugar Confectionery in Türkiye
Key Data Insights
Sugar Confectionery Summary
Chart 51 Key Industry Trends for Sugar Confectionery
Haribo's Value Multipacks Reshape Affordable Indulgence Choices
Gummies and Jellies Attract Value-Conscious Shoppers with Multipack Offers
Chart 52 Haribo Continues Value-Focused Expansion
Chewy Candies and Boiled Sweets See Accelerated Growth as Consumers Seek Value
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Younger Shoppers to Drive Demand for Gummies and Fortified Treats
Haribo and Nestlé to Accelerate Sustainable Packaging Shift to Win Loyalty
Chart 56 Analyst Insight for Sugar Confectionery
Chart 57 Forecast Value Sales 2021-2031
Chart 58 Forecast Value Sales by Category 2026-2031
Koska and Kent Gida Shape Changing Consumer Loyalty through Tradition and Value
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Supermarkets and Discounters Drive Value Growth as Inflation Shifts Shopper Habits
Online Platforms Expand Reach as Shoppers Seek Convenience and Choice
Chart 61 Retail Channels 2021-2026
Sustainability and Functional Health Reshape the Product Development Agenda
Kent Gida, Koska and Haribo Illustrate Contrasting Innovation Approaches
Portfolio Breadth and Environmental Credentials Determine Competitive Standing
Chart 62 Economic Context for Sugar Confectionery
Chart 63 Real Gdp Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Sugar Confectionery
Chart 66 Population 2021-2031
Chart 67 Population by Generation 2026
Ice Cream in Türkiye
Key Data Insights
Ice Cream Summary
Chart 68 Key Industry Trends for Ice Cream
BIm and Golf Drive Value Growth by Prioritising Affordability
Chart 69 Discount Retailers Register Strong Performance
Rising Energy Costs Affect Distribution and Logistics Planning
Akto and Karpedo Secure Shelf Space and Shift Shares
Chart 70 Smaller Local Manufacturers Gain Pace
Chart 71 Value Sales 2021-2031
Chart 72 Volume Sales 2021-2031
Chart 73 Value Sales by Category 2026
Local Brands to Leverage Discounter Listings to Capture Value-Driven Shoppers
Impulse Formats to Outpace Others as Traditional Cues Resonate with Consumers
Discounters and Calibrated Pricing to Reshape Competition and Profitability
Chart 74 Analyst Insight for Ice Cream
Chart 75 Forecast Value Sales 2021-2031
Chart 76 Forecast Value Sales by Category 2026-2031
Magnum Extends Lead as Local Brands Gain Ground
Chart 77 Company Shares 2026
Chart 78 Brand Shares 2026
Discounters and Supermarkets Accelerate Gains as Traditional Trade Slows
Getir Expands Late-Night Delivery as Brands Optimise for Quick Commerce
Emerging Brands Leverage New Shelf Space to Challenge Incumbents
Chart 79 Retail Channels 2021-2026
Affordability and Social Media Responsiveness Define the Product Development Agenda
Algida Spoonful and Karpedo Illustrate Contrasting Approaches to Product Differentiation
Share Gains and Channel Agility Determine Competitive Standing
Chart 80 Economic Context for Ice Cream
Chart 81 Real Gdp Growth 2021-2031
Chart 82 Inflation 2021-2031
Chart 83 Consumer Context for Ice Cream
Chart 84 Population 2021-2031
Chart 85 Population by Generation 2026
Savoury Snacks in Türkiye
Key Data Insights
Savoury Snacks Summary
Chart 86 Key Industry Trends for Savoury Snacks
Discount Retailers and Trusted Brands Sustain Demand Despite Inflation
Chart 87 Growth Shifts Towards Accessible Snack Formats
Mixed Nuts Lead Volume and Value as Gatherings Boost Large Packs
Züber Redefines Puffed Snacks with Health-Driven, Plant-Based Innovation
Chart 88 Züber Launches Chickpea-Based Puffed Snack
Chart 89 Value Sales 2021-2031
Chart 90 Volume Sales 2021-2031
Chart 91 Value Sales by Category 2026
Discounters and Private Label to Intensify Competition and Reshape Pricing
Nuts and Trail Mixes to Retain Leadership as Value and Health Align
Mainstream Brands to Adopt Local Flavours as Polarisation Deepens
Chart 92 Analyst Insight for Savoury Snacks
Chart 93 Forecast Value Sales 2021-2031
Chart 94 Forecast Value Sales by Category 2026-2031
Tadim Maintains Leadership as Frito-Lay Loses Ground to Discounters
Chart 95 Company Shares 2026
Chart 96 Brand Shares 2026
BIm, A101 and Sok Capture Loyalty with Price and Reach
Online Grocery Accelerates as Economic Pressures Shift Habits
Quick Commerce and Themed Retail Tap into New Occasions
Chart 97 Retail Channels 2021-2026
Health-Indulgence Convergence and Format Expansion Redefine Innovation
Züber, Eti and Ülker Illustrate Divergent Responses to Shifting Consumer Priorities
Polarisation between Value and Premium Drives Category Restructuring
Chart 98 Economic Context for Savoury Snacks
Chart 99 Real Gdp Growth 2021-2031
Chart 100 Inflation 2021-2031
Chart 101 Consumer Context for Savoury Snacks
Chart 102 Population 2021-2031
Chart 103 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Türkiye
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 104 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Consumers Prioritise Affordable Indulgence over Premium Snacking
Züber Expands Everyday Wellness by Combining Health and Value
Chart 105 Affordable Wellness Drives Growth
Chart 106 Value Sales 2021-2031
Chart 107 Volume Sales 2021-2031
Chart 108 Value Sales by Category 2026
Züber to Drive Protein Innovation as Affordable Treats Outpace Inflation
Chart 109 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Local Brands Set to Mainstream Gluten-Free through Retail Expansion
Chart 110 Forecast Value Sales 2021-2031
Chart 111 Forecast Value Sales by Category 2026-2031
Pladis and Eti Sustain Lead by Driving Flavour and Health Innovation
Chart 112 Company Shares 2026
Chart 113 Brand Shares 2026
Discounters Drive Affordable Snacking as Online Retailers Reshape Habits
Getir and Trendyol Accelerate Omnichannel Snacking with Rapid Delivery and Discovery
Chart 114 Retail Channels 2021-2026
Functional Ingredients and Regulatory Change Redefine Innovation
Eti, Züber and Sinangil Lead Differentiated Approaches to Product Development
Shelf Space Regulation and Functional Positioning Sharpen Competitive Dynamics
Chart 115 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 116 Real Gdp Growth 2021-2031
Chart 117 Inflation 2021-2031
Chart 118 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 119 Population 2021-2031
Chart 120 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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