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2026 Developments
Snacks in Pakistan is expected to demonstrate exceptional momentum in 2026, achieving retail sales of PKR1,063 billion with value growth of 22%, well above both regional and global rates, underpinned by the ability of leading players to deliver accessible price points and flexible pack sizes amid persistent inflation. This environment remains highly attractive, fuelled by a youthful demographic, rising urbanisation, and expanding digital commerce. Success in snacks is determined by strategies that prioritise affordability through single-serve and multi-tier pricing, sustained innovation in pack formats, and digital-first marketing that leverages real-time insights to capture youth engagement. As the competitive field remains moderately concentrated among established leaders, growth opportunities are emerging in health-driven formats and premium offerings, particularly as demand rises among urban and health-conscious consumers. To maintain or capture share, brands must balance cost efficiency with product and channel innovation, capitalise on the evolving role of quick commerce and retail e-commerce in urban settings, and adapt to the shifting landscape of consumer preferences and purchasing occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Pakistan?
- Which are the leading brands in Snacks in Pakistan?
- How are products distributed in Snacks in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Pakistan
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Strong Value Growth and Ticky Pack Dominance Define Pakistani Snacks
Chart 2 Cocomo Spans Small Packs to Family Zip-Lock Pouches, Maximising Affordability
Savoury Snacks Lead as Health and Wellness Emerges as a Growth Opportunity
Insight-Driven Marketing Emerges as a Transformative Trend Reshaping Pakistan's Snacks
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Strong Value Growth and a Dual Market Structure Will Define Snacks Outlook
Health-Conscious Youth to Drive Demand for Functional, Affordable Innovations
Chart 5 Analyst Insight for Snacks
Quick Commerce Will Redefine Snacking as a Reactive Occasion in Major Cities
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Pepsico and Ismail Industries Sustain Lead through Affordability and Reach
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Small Local Grocers Anchor Impulse Snacking through Wide Reach
Retail E-Commerce Accelerates Traction as Urban Shoppers Seek Convenience
Chart 10 Retail Channels 2021-2026
Cocomo Spans Small Packs to Family Zip-Lock Pouches, Maximizing Affordability
Bisconni Leverages Digital-First Campaigns to Target Youth Snack Occasions
Chart 11 Bisconni Leverages Digital-First Campaigns to Target Youth Snack Occasions
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Chocolate Confectionery in Pakistan
Key Data Insights
Chocolate Confectionery Summary
Chart 19 Key Industry Trends for Chocolate Confectionery
Strong Value Growth Masks Slowing Volumes as Inflation and Price Sensitivity Define Market
Tablets Lead as Affordability Strategies and Impulse-Friendly Formats Sustain Demand
Chart 20 Candyland Paradise Offers Premium Chocolate Experience at Accessible Prices
Insight-Driven Marketing Gains Traction as O Digital Campaigns Shape Brand Preference
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Chocolate Confectionery Set for Growth as Price Sensitivity Defines the Market
Locally Manufactured Mass-Premium Brands to Displace Imports as the Volume Driver
Chart 24 Analyst Insight for Chocolate Confectionery
Growing Segmentation between Low-Cost and Mid-Tier Offerings to Intensify Competition
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Mondelez Sustains Dominance as Affordability Secures Leadership
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Small Loacal Grocers Drive Impulse Sales as Modern Trade Lags
Daraz and Foodpanda Expand Online Reach for Premium Gifting
Rising Prices and At-Home Consumption Reinforce Retail's Lead over Foodservice
Chart 29 Retail Channels 2021-2026
Candyland Paradise Offers Premium Chocolate Experience at Accessible Prices
Cadbury Made to Share Campaign Uses Co-Creation to Drive Insight-Led Engagement
Chart 30 Cadbury Made to Share Campaign Uses Co-Creation to Drive Insight-Led Engagement
Chart 31 Economic Context for Chocolate Confectionery
Chart 32 Real Gdp Growth 2021-2031
Chart 33 Inflation 2021-2031
Chart 34 Consumer Context for Chocolate Confectionery
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Gum in Pakistan
Key Data Insights
Gum Summary
Moderate Growth and a Shift to Higher-Value Products Define Gum's Recovery
Bubble Gum Dominates as Youth-Focused Flavours Drive Growth
Chart 38 Hilal Fresh Up Leverages Digital-First Campaigns to Drive Youth Engagement
Hilal Fresh up Leverages Digital Insights to Redefine Brand Engagement
Chart 39 Value Sales 2021-2031
Chart 40 Volume Sales 2021-2031
Chart 41 Value Sales by Category 2026
Gum Set for Steady Volume Growth and Strong Value Expansion
Bubble Gum Will Retain Lead as Sugar-Free Formats Gain Ground
Digital Marketing Expected to Redefine Brand Strategies
Chart 42 Forecast Value Sales 2021-2031
Chart 43 Forecast Value Sales by Category 2026-2031
Hilal Foods Sustains Dominance through Affordable Pricing and Strong Reach
Chart 44 Company Shares 2026
Chart 45 Brand Shares 2026
Small Local Grocers Sustain Lead through Convenience and Accessibility
Quick Commerce Platforms Unlock Growth for Multi-Pack and Sugar-Free Gum
Chart 46 Retail Channels 2021-2026
Chart 47 Economic Context for Gum
Chart 48 Real Gdp Growth 2021-2031
Chart 49 Inflation 2021-2031
Chart 50 Consumer Context for Gum
Chart 51 Population 2020-2030
Chart 52 Consumer Expenditure 2020-2030
Chart 53 Population by Generation 2025
Sugar Confectionery in Pakistan
Key Data Insights
Sugar Confectionery Summary
Population Growth and Impulse Purchasing Drive Growth Despite Economic Volatility
Affordability and Impulse Purchasing Sustain Sugar Confectionery
Chart 54 Hilal Maintains Ultra-low Price Points to Drive Mass Consumption
Hilal Sustains Ultra-Low Pricing through Packaging Innovation and General Trade Distribution
Chart 55 Value Sales 2021-2031
Chart 56 Volume Sales 2021-2031
Chart 57 Value Sales by Category 2026
Ismail Industries and Hilal to Drive Volume-Led Growth with Cost Focus
Glocal Flavour Innovation Expected to Reshape Demand Patterns
Distribution Will Evolve Gradually as Quick-Commerce Gains Relevance
Chart 58 Forecast Value Sales 2021-2031
Chart 59 Forecast Value Sales by Category 2026-2031
Top Companies Leverage Pricing and Distribution to Maintain Lead
Chart 60 Company Shares 2026
Chart 61 Brand Shares 2026
Small Local Grocers Sustain Lead as Impulse Sales Drive Growth
Health and Beauty Specialists Gain Traction in Urban Centres
Urban E-Commerce Platforms Target Multipacks but Remain Niche
Chart 62 Retail Channels 2021-2026
Chart 63 Economic Context for Sugar Confectionery
Chart 64 Real Gdp Growth 2021-2031
Chart 65 Inflation 2021-2031
Chart 66 Consumer Context for Sugar Confectionery
Chart 67 Population 2020-2030
Chart 68 Consumer Expenditure 2020-2030
Chart 69 Population by Generation 2025
Ice Cream in Pakistan
Key Data Insights
Ice Cream Summary
Chart 70 Key Industry Trends for Ice Cream
Ice Cream Grows as Innovation and Rising Urban Consumption Offset Inflation
Impulse Ice Cream Leads While Premiumisation Fuel Revenue Growth
Omore Leverages Eid and Quick Commerce for Digital Conversion Gains
Chart 71 Omore uses Pandamart Eid Campaign to Drive Data-led, Occasion-based Sales
Chart 72 Value Sales 2021-2031
Chart 73 Volume Sales 2021-2031
Chart 74 Value Sales by Category 2026
Affordable and Premium Launches Will Push Brands to Rethink Pricing
Impulse Products to Sustain Lead through Affordability and Accessibility
Digital Integration and Lifestyle Changes to Open New Consumption Occasions
Chart 75 Analyst Insight for Ice Cream
Chart 76 Forecast Value Sales 2021-2031
Chart 77 Forecast Value Sales by Category 2026-2031
Magnum Extends Lead as Engro Foods Target Affordability and Convenience
Hico Expands Omnichannel Presence to Capture Urban Premium Demand
Chart 78 Company Shares 2026
Chart 79 Brand Shares 2026
Small Local Grocers Lead as Supermarkets and Hypermarkets Maintain Popularity
Quick Commerce and E-Commerce Accelerate Premium Ice Cream Growth
Chart 80 Retail Channels 2021-2026
Omore and Foodpanda Drive Digital Impulse Sales with Data-Led Eid Campaign
Walls Taps Premiumisation Trend to Boost At-Home Indulgence and Value Growth
Chart 81 Premiumising In-Home Indulgence with the Wall's Selection Range
Chart 82 Economic Context for Ice Cream
Chart 83 Real Gdp Growth 2021-2031
Chart 84 Inflation 2021-2031
Chart 85 Consumer Context for Ice Cream
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025
Savoury Snacks in Pakistan
Key Data Insights
Savoury Snacks Summary
Chart 89 Key Industry Trends for Savoury Snacks
Locally Inspired Innovation Drive Savoury Snacks' Strong Performance in Pakistan
Chart 90 Lay’s Wavy Masala Twist Drives Demand with Bold Spicy Flavour Innovation
Salty Snacks Leads Growth, Underpinned by Spicy Variant Expansion
Insight-Driven Marketing Shifts Savoury Snacks to Precision Micro-Moment Targeting
Chart 91 Value Sales 2021-2031
Chart 92 Volume Sales 2021-2031
Chart 93 Value Sales by Category 2026
Strong Value Cagr and Steady Volume Gains Will Define Savoury Snacks
Flavour Innovation and Digital Transformation to Shape Snacking Habits
Chart 94 Analyst Insight for Savoury Snacks
Quick-Commerce and Insight-Driven Marketing Will Redefine Value Growth
Chart 95 Forecast Value Sales 2021-2031
Chart 96 Forecast Value Sales by Category 2026-2031
Pepsico and Lotte Kolson Defend Share as Dalda Exits Amid Price Pressure
Chart 97 Company Shares 2026
Chart 98 Brand Shares 2026
Small Local Grocers Lead through Sustaining Impulse-Driven Sales
Urban E-Commerce Platforms Expand Reach with Premium Snack Bundles
Chart 99 Retail Channels 2021-2026
Lay’S Wavy Masala Twist Drives Demand with Bold Spicy Flavour Innovation
Lay’S "No Lay’S, No Game" Campaign Uses Cricket Stars to Drive Data-Led Engagement
Lay’S Maxx and Premiumisation Reshape Snacking Experiences
Chart 100 Lay’S "No Lay’S, No Game" Campaign Uses Cricket Stars to Drive Data-Led Engagement
Chart 101 Economic Context for Savoury Snacks
Chart 102 Real Gdp Growth 2021-2031
Chart 103 Inflation 2021-2031
Chart 104 Consumer Context for Savoury Snacks
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 108 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Stable Volumes and Sharp Value Growth Highlight Market Strength
Chart 109 Peek Freans Sooper Reinforces Biscuits as an Everyday Staple in Pakistan
Staple Role Sustains Sweet Biscuits as the Largest Category
Urban Consumers Drive Snack Bars’ Dynamic but Niche Growth
Chart 110 Value Sales 2021-2031
Chart 111 Volume Sales 2021-2031
Chart 112 Value Sales by Category 2026
English Biscuit Manufacturers to Intensify Competition with Price-Driven Strategy
Low-Priced Formats and Grammage Optimisation Will Sustain Sweet Biscuits
Chart 113 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Nutrilov and Reload to Capture Health-Focused Consumers with New Snack Formats
Chart 114 Forecast Value Sales 2021-2031
Chart 115 Forecast Value Sales by Category 2026-2031
Top Companies Sustain Their Lead as New Brands Gain Visibility
Chart 116 Company Shares 2026
Chart 117 Brand Shares 2026
Small Local Grocers Lead through Extensive Networks and Impulse Purchases
Snack Bars Leverage Retail E-Commerce for Urban Growth
Chart 118 Retail Channels 2021-2026
Peek Freans Sooper Reinforces Biscuits as an Everyday Staple in Pakistan
Piper’S Gold Targets Urban Buyers as Health-Led Snack Bars Gain Ground
Lu Tuc and Prince Maintain Low-Unit Packs to Sustain Affordability
Chart 119 Lu Tuc and Prince Maintain Low-Unit Packs to Sustain Affordability
Chart 120 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 121 Real Gdp Growth 2021-2031
Chart 122 Inflation 2021-2031
Chart 123 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 124 Population 2020-2030
Chart 125 Consumer Expenditure 2020-2030
Chart 126 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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