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2026 Developments
Snacks in Morocco in 2026 demonstrate robust momentum, with retail sales value advancing to MAD1482.4 million and growth of 5% year-on-year, outpacing many regional peers where inflation has dampened demand. This performance signals an attractive environment for investment, underpinned by persistent price sensitivity, high volume throughput, and resilient demand even as input costs remain elevated. Success hinges on the ability to deliver affordable, multipack, and single-serve formats across both traditional and modern retail, as Moroccan households increasingly integrate snacks such as biscuits, chips, and ice cream into daily consumption. Brands seeking to expand must prioritise value-driven innovation, agile pricing, and deep distribution in local grocery channels, while selectively investing in health and flavour innovation to capture emerging niche demand among urban and younger consumers. Fragmentation and lack of consolidation mean that competitive advantage will come from balancing brand strength with local execution, adapting to evolving purchasing habits, and embedding affordability and convenience into every aspect of the offering.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Morocco?
- Which are the leading brands in Snacks in Morocco?
- How are products distributed in Snacks in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Morocco
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Major Brands Focus on Affordable Snacking to Boost Growth
Chart 2 Best Biscuits Strengthens Its Affordable Portfolio
Pingouin Expands Ice Cream into Family Snacking Occasions
Chart 3 Pingouin Launches Family Tubs for Everyday Snacking
Affordable Multipacks and Local Flavours Reshape Snacking Choices
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Marjane and Carrefour to Leverage Multipacks in Effort to Capture Value-Driven Households
Value Positioning to Drive Biscuit Leadership as Ice Cream Accelerates
Chart 6 Analyst Insight for Snacks
Local Brands Set to Tap Flavour and Health Innovation to Engage New Shoppers
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Mondelez Sustains Lead by Blending Brand Strength and Local Reach
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Small Local Grocers Sustain Dominance by Meeting Daily Needs
Marjane and Carrefour Expand Online to Reach New Snack Buyers
Chart 11 Retail Channels 2021-2026
Low-Cost Format Innovation Defines Snacks Portfolio Development
Best Biscuits and Pingouin Anchor Format Innovation across Two Categories
Affordable Innovation Intensifies Competition and Adds Portfolio Complexity
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Consumer Expenditure 2021-2031
Chart 18 Population by Generation 2026
Chocolate Confectionery in Morocco
Key Data Insights
Chocolate Confectionery Summary
Chart 19 Key Industry Trends for Chocolate Confectionery
Aiguebelle Drives Affordable Formats to Sustain Daily Demand
Chart 20 Aiguebelle Emphasises Daily Consumption
Tablet Launches and Family Formats Cement Everyday Consumption
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Affordable Pack Sizes to Anchor Daily Demand as Gifting Drives Value
Chart 24 Analyst Insight for Chocolate Confectionery
Health-Conscious Shoppers to Accelerate Shift Towards Biscuits and Snacks
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Aiguebelle Leverages Heritage and Affordability to Sustain Leadership
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Small Local Grocers Sustain Everyday Chocolate Purchases
Retail E-Commerce Accelerates among Urban Consumers
Supermarkets and Hypermarkets Broaden Appeal with Affordable Formats
Chart 29 Retail Channels 2021-2026
Format Design and Heritage Positioning Anchor Morocco's Affordable Innovation
Aiguebelle's Mejora Selection Redefines Chocolate as a Household Staple
Staple Positioning Intensifies Portfolio Competition and Raises the Bar for Local Relevance
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Consumer Expenditure 2021-2031
Chart 36 Population by Generation 2026
Gum in Morocco
Key Data Insights
Gum Summary
Local Players Expand Affordable Gum Formats to Outpace Rivals
Affordable Formats Drive Loyalty and Innovation in Daily Snacking
Chart 37 Emsa Launches Additional Affordable Gum Formats
Chart 38 Value Sales 2021-2031
Chart 39 Volume Sales 2021-2031
Chart 40 Value Sales by Category 2026
Mint and Fruit Launches Expected to Win Youth as Price Drives Daily Choices
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Mondelez Drives Share Gains through Innovation and Brand Strength
Chart 43 Company Shares 2026
Chart 44 Brand Shares 2026
Small Local Grocers Sustain Impulse Gum Purchases
Chart 45 Retail Channels 2021-2026
Chart 46 Economic Context for Gum
Chart 47 Real Gdp Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Gum
Chart 50 Population 2021-2031
Chart 51 Consumer Expenditure 2021-2031
Chart 52 Population by Generation 2026
Sugar Confectionery in Morocco
Key Data Insights
Sugar Confectionery Summary
Emsa Expands Mini-Pack Formats to Secure Daily Purchases
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Chart 56 Emsa Focuses on Affordability
Affordable Formats and Local Distribution to Sustain Everyday Demand
Mints and Medicated Confectionery to Gain Ground as Health Claims Grow
Chart 57 Forecast Value Sales 2021-2031
Chart 58 Forecast Value Sales by Category 2026-2031
Pastor Leverages Heritage and Distribution to Reinforce Loyalty
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Shopkeepers Shape Daily Confectionery Purchases through Proximity and Tradition
Jumia and Glovo Drive Digital Adoption with Convenience and Gifting Options
Chart 61 Retail Channels 2021-2026
Chart 62 Economic Context for Sugar Confectionery
Chart 63 Real Gdp Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Sugar Confectionery
Chart 66 Population 2021-2031
Chart 67 Consumer Expenditure 2021-2031
Chart 68 Population by Generation 2026
Ice Cream in Morocco
Key Data Insights
Ice Cream Summary
Yasmina and Pingouin Drive Growth with Affordable Formats
Chart 69 Yasmina Expands Affordable Multipacks
Impulse Ice Cream Remains Dominant as Daily Snacking Expands
Chart 70 Value Sales 2021-2031
Chart 71 Volume Sales 2021-2031
Chart 72 Value Sales by Category 2026
Mothers to Drive Take-Home Formats as Value Wins Family Loyalty
Chart 73 Forecast Value Sales 2021-2031
Chart 74 Forecast Value Sales by Category 2026-2031
Magnum Sustains Leadership by Combining Global Reach and Local Access
Chart 75 Company Shares 2026
Chart 76 Brand Shares 2026
Small Local Grocers Sustain Accessibility and Value for Everyday Purchases
Retail E-Commerce Carves Out a Niche among Urban Families Seeking Convenience
Manufacturers Leverage Value-Driven Formats to Capture New Occasions
Chart 77 Retail Channels 2021-2026
Chart 78 Economic Context for Ice Cream
Chart 79 Real Gdp Growth 2021-2031
Chart 80 Inflation 2021-2031
Chart 81 Consumer Context for Ice Cream
Chart 82 Population 2021-2031
Chart 83 Consumer Expenditure 2021-2031
Chart 84 Population by Generation 2026
Savoury Snacks in Morocco
Key Data Insights
Savoury Snacks Summary
Leader Chips Captures Daily Snacking with Affordable Pack Strategy
Chart 85 Leader Food Strengthens Affordability with New Pack Formats
Salty Snacks Lead with Mini-Packs as Nuts Gain Ground in Value
Funchips Wins Young Consumers with Bold Spicy Launches
Chart 86 Value Sales 2021-2031
Chart 87 Volume Sales 2021-2031
Chart 88 Value Sales by Category 2026
Local Brands Defend Affordable Chips as Multinationals Set to Push Premium Formats
Packaged Nuts to Gain Ground as Health Trend Shifts Demand From Bulk
Spicy Launches by Local Brands to Spark Innovation and Premium Opportunities
Chart 89 Forecast Value Sales 2021-2031
Chart 90 Forecast Value Sales by Category 2026-2031
Leader Food Leverages Pricing and Distribution to Extend Lead
Chart 91 Company Shares 2026
Chart 92 Brand Shares 2026
Small Local Grocers Drive Affordable Daily Snack Purchases
Chart 93 Retail Channels 2021-2026
Chart 94 Economic Context for Savoury Snacks
Chart 95 Real Gdp Growth 2021-2031
Chart 96 Inflation 2021-2031
Chart 97 Consumer Context for Savoury Snacks
Chart 98 Population 2021-2031
Chart 99 Consumer Expenditure 2021-2031
Chart 100 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Best Biscuits Anchors Everyday Snacking through Affordability
Chart 101 Best Biscuits Focuses on Mini-Packs
Mini-Pack Sweet Biscuits Drive Leadership in Daily Snacking
Chart 102 Value Sales 2021-2031
Chart 103 Volume Sales 2021-2031
Chart 104 Value Sales by Category 2026
Sweet Biscuits to Maintain Category Dominance Due to Pack-Size Innovation
Imported Snack Bars to Drive Local Health-Focused Product Launches
Chart 105 Forecast Value Sales 2021-2031
Chart 106 Forecast Value Sales by Category 2026-2031
Best Biscuits Expands Reach through Affordable Innovation
Chart 107 Company Shares 2026
Chart 108 Brand Shares 2026
Small Local Grocers Anchor Daily Snack Purchases through Accessibility
Jumia and Carrefour Boost E-Commerce Appeal with Convenience and Promotions
Chart 109 Retail Channels 2021-2026
Chart 110 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 111 Real Gdp Growth 2021-2031
Chart 112 Inflation 2021-2031
Chart 113 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 114 Population 2021-2031
Chart 115 Consumer Expenditure 2021-2031
Chart 116 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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