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Country Report

Travel in

Travel in Malaysia

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

Malaysia’s travel industry has been severely impacted by the COVID-19 pandemic in 2020, especially during the lockdown period, when inbound and outbound passenger numbers plummeted. Business travel has been hit particularly hard, with many MICE events and conferences being cancelled in leading business centres and companies worldwide embracing home working and virtual meetings.

COVID-19 country impact

Malaysian borders were closed to foreigners on 17 March 2020. The Malaysia Movement Control Order (MCO) was implemented on 18 March and included measures such as limited operating hours for grocery retailers from 08.

Company response to COVID-19: Airlines and hotels

Malaysia’s travel industry has been hit hard by COVID-19 in 2020, with both low-cost and international airlines being forced to suspend operations and substantially reduce flight frequency. Some airlines that started operating domestic flights in May need to comply with more stringent operational and safety restrictions, including aircraft social distance seating among passengers to help prevent spread of the virus, smaller loads of hand carry bags in order to reduce physical contact with passengers’ belongings, as well as lower frequency of flights per day due to the reduced number of passengers.

Impact of COVID-19 on online bookings and travel intermediaries

In 2020, online booking portals such as Booking.com and Expedia remain largely unchanged and available to consumers, although greater levels of flexibility in terms of booking modifications or cancellations were offered to consumers, often at the expense of operators.

What next for travel?

A positive from the pandemic has been increased focus on domestic tourism as a result of international travel restrictions and concerns over quarantines. In addition, the government has also introduced incentives to encourage local travelling and revamped its Visit Malaysia 2020 promotion campaign to focus more on countries other than China.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Travel in Malaysia market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Malaysia?
What are the major brands in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Business travel particularly hard hit by reaction to COVID-19

Rising interest in domestic leisure provides vital support to travel market

RECOVERY AND OPPORTUNITIES

Opening of international borders fuelling gradual recovery in demand

Long term impact of pandemic on consumer travelling habits

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Airlines forced to ground fleets in response to COVID-19 restrictions

Recovery limited by stringent safety restrictions and consumer fears

RECOVERY

Many airlines unlikely to survive without major assistance

Holiday and charter operators to lead recovery over coming years

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Severe fall in arrivals exacerbates impact of growing competition

Independent players likely to lose sales share to global brands

RECOVERY AND OPPORTUNITIES

Extra value key to attracting clients in highly competitive environment

Adaptation of existing business models key to surviving crisis

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Dependence on domestic tourists to offset drop in business travel

Independent players embrace online travel agencies in order to survive

RECOVERY AND OPPORTUNITIES

Promotional deals and offers key to attracting price sensitive visitors

COVID-19 forces small short term rental players to pivot

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Ongoing shift towards digitalisation further fuelled by COVID-19 crisis

Operations complicated by collapse in demand for cruises and Brexit

RECOVERY AND OPPORTUNITIES

Leading brands expanding online operations to boost competitiveness

Leading online brands set to gain share at expense of smaller rivals

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Malaysia

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Business travel particularly hard hit by reaction to COVID-19

Rising interest in domestic leisure provides vital support to travel market

RECOVERY AND OPPORTUNITIES

Opening of international borders fuelling gradual recovery in demand

Long term impact of pandemic on consumer travelling habits

CATEGORY DATA

Airlines in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Airlines forced to ground fleets in response to COVID-19 restrictions

Recovery limited by stringent safety restrictions and consumer fears

RECOVERY

Many airlines unlikely to survive without major assistance

Holiday and charter operators to lead recovery over coming years

CATEGORY DATA

Car Rental (Destination) in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Severe fall in arrivals exacerbates impact of growing competition

Independent players likely to lose sales share to global brands

RECOVERY AND OPPORTUNITIES

Extra value key to attracting clients in highly competitive environment

Adaptation of existing business models key to surviving crisis

CATEGORY DATA

Lodging in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Dependence on domestic tourists to offset drop in business travel

Independent players embrace online travel agencies in order to survive

RECOVERY AND OPPORTUNITIES

Promotional deals and offers key to attracting price sensitive visitors

COVID-19 forces small short term rental players to pivot

CATEGORY DATA

Online Travel Sales and Intermediaries in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Ongoing shift towards digitalisation further fuelled by COVID-19 crisis

Operations complicated by collapse in demand for cruises and Brexit

RECOVERY AND OPPORTUNITIES

Leading brands expanding online operations to boost competitiveness

Leading online brands set to gain share at expense of smaller rivals

CATEGORY DATA

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