Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Travel in

Travel in Malaysia

44 pages, Sep 2017

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Tourism in Malaysia picks up in 2017

Inbound arrivals witnessed stronger volume growth in 2017 than in 2016. The weak ringgit was a key driver for inbound arrivals, as tourists put aside their worries about the country’s political instability and other issues to enjoy shopping and good food at cheaper rates. Furthermore, Tourism Malaysia invested strongly in its branding campaign, “Malaysia, Truly Asia”, to market the country’s rich culture and delicious food worldwide as a bid to regain consumer confidence after the Malaysian Airlines’ incidents in 2014. The 29th SEA Games also provided a strong push for tourism in Malaysia by bringing in business for lodging providers, airlines and intermediaries.

Mobile sales boost online travel in 2017

The proliferation of smartphones boosted Malaysians’ access to the internet, with the majority accessing the internet via their smartphones. Moreover, many consumers have hectic lifestyles, with smartphones being a key device for them to manage their schedules and conduct other activities such as information research. Consequently, travel players were keen to launch their marketing campaigns via email, websites and social media so as to quickly and efficiently engage consumers. The urge for impulse purchases was also higher through online, as consumers are eager to click through a promotion and book a trip quickly rather than having to physically visit a travel agency or airline office to carry out the transaction.

Expansion remains key for tourism players to compete

While various players continued to invest heavily in marketing to build their brand in order to drive consumer awareness, they also invested heavily in expansion in order to offer more choice to consumers and to rejuvenate their brand. For instance, Resorts World Genting participated in the government’s 10-year Genting Integrated Tourism Plan to build a new hotel tower, as well as bring in new attractions to Genting Highlands.

Sharing platforms gain popularity

Following the legalisation of Uber and Grab in Malaysia, consumers have become increasingly aware of the benefits of sharing platforms, especially the ability to enjoy competitive prices. Airbnb was one key winner in the Malaysian travel and tourism market, as travellers enjoyed the ability to mingle with locals and appreciate local experiences, as well as competitive prices for accommodation versus hotels. These experiences were increasingly critical, given travellers’ desire for individualism and ability to enjoy local experiences to maximise their trips.

Tourism in Malaysia to remain positive

Tourism Malaysia is expected to intensify its campaigns to attract tourists to Malaysia in the forecast period, given that tourism is a key economic activity for the country. In addition to emphasising the rich culture and delicious food, the government will invest strongly to bring in new attractions as well as improve parts of the country so as to open up more destinations to attract tourists. Low-cost carriers and the availability of peer-to-peer lodging will also be key to Malaysia’s tourism activities, given that it enhances the ability for people to travel at more competitive rates versus the early review period.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Travel Report Sample Travel Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Travel in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Malaysia?
What are the major brands in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Want to find out more about this report?

Request more information