2022 sees travel in Malaysia on track to recovery as the county transitions to the endemic phase of the coronavirus. In April 2022, it fully reopened its borders and a month later allowed tourists to enter with no need to show proof of COVID-19 tests.
Global brand owner Capital A has acquired AirAsia and AirAsia X - a move resulting in AirAsia’s return to leadership of airlines overall in 2022. Low cost carriers benefits from the push towards domestic tourism, despite the attractiveness of surface travel in terms of affordability and convenience.
Hotels is seeing a good start to its recovery as lodging opens up again, though results are not consistent across formats and destinations. While upscale and luxury hotels suffered most during the pandemic, thanks to the lack of business and international tourists, in 2022 players in these segments are more optimistic as pent-up demand drives growth in leisure travel.
Booking suffered severely during 2021 and remained in need of government assistance to survive. In 2022 things are looking up, for travel intermediaries and direct suppliers, both online and offline, though there is some way to go before recovery to pre-pandemic levels.
Travel will remain on the road to recovery over the forecast period though still faces challenges ahead, and not all areas are expected to bounce back to pre-pandemic levels by the end of the 2027. Still likely to fall short are air travel offline bookings via direct suppliers, upscale hotels, and overall booking offline.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Travel industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!