With vaccination rates above 80%, and the borders reopened, Australians are embracing travel once again. Not only is there pent-up demand, but spending has been magnified by the enhanced level of savings accumulated during the pandemic and associated lockdowns.
With Australia’s borders reopened, first state-wise and then from April 2022 for international purposes, demand for air travel is beginning to rebound, although the number of passengers through airlines remains significantly lower than pre-pandemic levels. Business travel remains muted, with many companies accepting video conferencing technology such as Zoom a viable alternative, and thus, most of the traffic is comprised of holidaymakers, travelling to costal leisure destinations.
The combination of pent-up demand for travel, the urge to indulge amongst Australians as a reward for enduring prolonged home seclusion, and funded by the higher level of savings accumulated during the pandemic, has fuelled solid growth of hotels in 2022, especially as there has been greater willingness amongst local consumers to trade up to upscale and luxury establishments as they remain cautious of travelling overseas. This has been supported by the increasing supply of such hotels, particularly from small “boutique” hotel chains, which were planned prior to the pandemic but were prepared to launch once restrictions eased.
With many offline travel agents closed during the frequent lockdowns in Australia, the pandemic accelerated the previous transition to online bookings. Furthermore, with international travel largely unavailable to local consumers earlier in the year, and with the choice of provider therefore made simpler, Australians – both business and leisure travellers – have embraced direct online bookings instead of going through an online travel intermediary.
Value sales of travel in Australia (at constant 2022 prices) are expected to gradually return to pre-pandemic levels, although different segments are likely to recover at different rates. Domestic tourism in terms of number of trips is predicted to recover by 2025, while the number of inbound arrivals and outbound departures will struggle to fully recover by the end of the forecast period, despite predictions for further dynamic growth in 2023/2024.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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