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Country Report

Travel in

Travel in Australia

Sep 2019

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Australian dollar depreciation contributes to growth in inbound tourism

The Australian travel industry continued to perform well in 2019, with inbound, outbound and domestic tourism all continuing to increase. The growth in inbound and domestic tourism boosted sales in car rental, activities and lodging, whilst domestic and outbound tourism ensured the growth of airlines and other transport.

Online is the preferred booking method

The shift from offline to online products and services in travel was strong in the review period. Australians are tech-savvy and willing to experiment with new meaningful innovations.

Tigerair Australia flies international routes, but routes axed elsewhere

Scheduled airlines Qantas and Virgin Australia led airlines in value terms in 2019. These players also compete in the low-cost segment through their respective brands Jetstar Airways and Tigerair Australia.

Ride sharing growing rapidly from a low base

Car sharing operators such as GoGet, Car Next Door and Flexicar have been expanding their footprints in Australia. These car sharing schemes are positioned as a cheaper alternative to car ownership, and have been making an aggressive push into Australia by offering competitive rates and a wide range of models at convenient locations.

Steady growth expected as consumers prioritise experiences

Australia remains an attractive destination for both inbound and domestic travellers, thanks to its diverse offer of scenery, culture, attractions and lodging options. Shopping tourism remains important, but is increasingly being superseded by travellers prioritising experiences, with many wanting to explore the cities or the outback in order to improve their understanding of local cultures and lifestyles.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Travel in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Australia?
What are the major brands in Australia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Australia

EXECUTIVE SUMMARY

Australian dollar depreciation contributes to growth in inbound tourism

Online is the preferred booking method

Tigerair Australia flies international routes, but routes axed elsewhere

Ride sharing growing rapidly from a low base

Steady growth expected as consumers prioritise experiences

SWOT

Summary 1 Destination Australia: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources

Airlines in Australia

HEADLINES

PROSPECTS

Rising fuel costs force airlines to cut back on flights to Australia

Tigerair Australia given green light to resume international flights

Qantas and Virgin lead, with loyalty programmes a significant factor

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 16 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 17 Forecast Airlines Sales: Value 2019-2024
Table 18 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Australia

HEADLINES

PROSPECTS

Weaker Australian dollar encourages international travel to the country

Car sharing networks set to disrupt traditional car rental operators

Self-drive holidays a strong growth driver in car rental

CATEGORY DATA

Table 19 Car Rental Sales: Value 2014-2019
Table 20 Car Rental Online Sales: Value 2014-2019
Table 21 Structure of Car Rental Market 2014-2019
Table 22 Car Rental NBO Company Shares: % Value 2015-2019
Table 23 Car Rental Brands by Key Performance Indicators 2019
Table 24 Forecast Car Rental Sales: Value 2019-2024
Table 25 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Australia

HEADLINES

PROSPECTS

Travellers seek more cost-effective lodging options

Experiential travel results in rise of lifestyle and boutique hotels

Short-term rentals is exploding in popularity

CATEGORY DATA

Table 26 Lodging Sales: Value 2014-2019
Table 27 Lodging Online Sales: Value 2014-2019
Table 28 Hotels Sales: Value 2014-2019
Table 29 Hotels Online Sales: Value 2014-2019
Table 30 Other Lodging Sales: Value 2014-2019
Table 31 Other Lodging Online Sales: Value 2014-2019
Table 32 Lodging Outlets: Units 2014-2019
Table 33 Lodging: Number of Rooms 2014-2019
Table 34 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 35 Hotels NBO Company Shares: % Value 2015-2019
Table 36 Hotel Brands by Key Performance Indicators 2019
Table 37 Forecast Lodging Sales: Value 2019-2024
Table 38 Forecast Lodging Online Sales: Value 2019-2024
Table 39 Forecast Hotels Sales: Value 2019-2024
Table 40 Forecast Hotels Online Sales: Value 2019-2024
Table 41 Forecast Other Lodging Sales: Value 2019-2024
Table 42 Forecast Other Lodging Online Sales: Value 2019-2024
Table 43 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Australia

HEADLINES

PROSPECTS

Online travel sales lead to underperformance of travel agents

Leveraging technology to better serve corporate business travel

Improvement of mobile apps to tap into mobile internet retailing

CATEGORY DATA

Table 44 Travel Intermediaries Sales: Value 2014-2019
Table 45 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 46 Intermediaries Leisure Online Sales: Value 2014-2019
Table 47 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 48 Online Travel Sales to Residents: Value 2014-2019
Table 49 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 50 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 51 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 52 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 53 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 54 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Australia

HEADLINES

PROSPECTS

Weaker Australian dollar encourages international travel to Australia

Domestic tourism flourishes due to weaker Australian dollar

Rise of older travellers looking for active holidays

CATEGORY DATA

Table 55 Inbound Arrivals: Number of Trips 2014-2019
Table 56 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 57 Inbound City Arrivals 2014-2019
Table 58 Inbound Receipts: Value 2014-2019
Table 59 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 60 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 61 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 62 Forecast Inbound Receipts: Value 2019-2024
Table 63 Domestic Trips by Destination: Number of Trips 2014-2019
Table 64 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 65 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Expenditure: Value 2014-2019
Table 67 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 68 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Expenditure: Value 2019-2024
Table 70 Outbound Departures: Number of Trips 2014-2019
Table 71 Outbound Departures by Destination: Number of Trips 2014-2019
Table 72 Outbound Expenditure: Value 2014-2019
Table 73 Forecast Outbound Departures: Number of Trips 2019-2024
Table 74 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 75 Forecast Outbound Expenditure: Value 2019-2024

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Megatrends

Country Report

Travel in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

Australian dollar depreciation contributes to growth in inbound tourism

Online is the preferred booking method

Tigerair Australia flies international routes, but routes axed elsewhere

Ride sharing growing rapidly from a low base

Steady growth expected as consumers prioritise experiences

Samples

Overview

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Table of Contents

Travel in Australia

EXECUTIVE SUMMARY

Australian dollar depreciation contributes to growth in inbound tourism

Online is the preferred booking method

Tigerair Australia flies international routes, but routes axed elsewhere

Ride sharing growing rapidly from a low base

Steady growth expected as consumers prioritise experiences

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Airlines in Australia

HEADLINES

PROSPECTS

Rising fuel costs force airlines to cut back on flights to Australia

Tigerair Australia given green light to resume international flights

Qantas and Virgin lead, with loyalty programmes a significant factor

CATEGORY DATA

Car Rental (Destination) in Australia

HEADLINES

PROSPECTS

Weaker Australian dollar encourages international travel to the country

Car sharing networks set to disrupt traditional car rental operators

Self-drive holidays a strong growth driver in car rental

CATEGORY DATA

Lodging in Australia

HEADLINES

PROSPECTS

Travellers seek more cost-effective lodging options

Experiential travel results in rise of lifestyle and boutique hotels

Short-term rentals is exploding in popularity

CATEGORY DATA

Online Travel Sales and Intermediaries in Australia

HEADLINES

PROSPECTS

Online travel sales lead to underperformance of travel agents

Leveraging technology to better serve corporate business travel

Improvement of mobile apps to tap into mobile internet retailing

CATEGORY DATA

Tourism Flows in Australia

HEADLINES

PROSPECTS

Weaker Australian dollar encourages international travel to Australia

Domestic tourism flourishes due to weaker Australian dollar

Rise of older travellers looking for active holidays

CATEGORY DATA

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