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Country Report

Travel in

Travel in Croatia

Sep 2019

US$2,100

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Executive Summary

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Investments in airlines and lodging push development and higher tourism flows in 2019

Travel in Croatia continues to perform strongly in 2019. The industry benefits from ongoing investments in infrastructure, strong marketing and the diversification of the tourism offer, which enable the country to raise its profile and better cater to increasing inbound, domestic and outbound tourism flows.

Technological developments and millennials drive online/mobile travel sales

The major online trend in travel is underpinned by the latest technological developments, such as greater internet access and usage, and the fast penetration of smartphones and mobile technology and applications. As the number and quality of online/mobile travel options grow, consumers are increasingly booking their lodging and flights online or via mobile phones (directly or via intermediaries).

The competition intensifies as players expand and new entrants widen the choice

The strong performance of and growth opportunities in Croatian tourism are attracting new entries. This militates against major consolidation in the competitive landscapes of travel categories.

Campsites upgrade via mobile home/glamping units

The move towards premiumisation in hotels is also visible in campsites, where operators are developing upmarket offers through mobile homes and glamping. The focus on luxury-orientated campsites is a key trend in lodging in Croatia.

Growth opportunities remain across travel despite maturity

Travel in Croatia is predicted to develop and grow over the forecast period. The government and existing and new players are expected to continue the investments in infrastructure, especially airlines, lodging and attractions, which have already created strong growth opportunities.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Croatia for free:

The Travel in Croatia market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Croatia?
What are the major brands in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Croatia

EXECUTIVE SUMMARY

Investments in airlines and lodging push development and higher tourism flows in 2019

Technological developments and millennials drive online/mobile travel sales

The competition intensifies as players expand and new entrants widen the choice

Campsites upgrade via mobile home/glamping units

Growth opportunities remain across travel despite maturity

SWOT

Summary 1 Destination Croatia: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Croatia

HEADLINES

PROSPECTS

New entries and routes stimulate passenger and value sales growth

The reconstruction of airports improves capacities and builds Croatia’s tourism brand

Mixed results for Croatia airlines as privatisation nears

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Charter Airlines Brands by Key Performance Indicators 2019
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 18 Forecast Airlines Sales: Value 2019-2024
Table 19 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Croatia

HEADLINES

PROSPECTS

Increasing inbound tourism flows boost car rental value sales in 2019

Quality and service fears lead to a preference for international brands

Inadequate public transportation system pushes visitors towards car rental

CATEGORY DATA

Table 20 Car Rental Sales: Value 2014-2019
Table 21 Car Rental Online Sales: Value 2014-2019
Table 22 Structure of Car Rental Market 2014-2019
Table 23 Car Rental NBO Company Shares: % Value 2015-2019
Table 24 Car Rental Brands by Key Performance Indicators 2019
Table 25 Forecast Car Rental Sales: Value 2019-2024
Table 26 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Croatia

HEADLINES

PROSPECTS

Strong investment in mid- and higher-end outlets adds value and prestige to hotels

Campsites receives upgrades via mobile home and glamping units

Competitive advantages for hotels aid cheaper short-term rentals and hostels

CATEGORY DATA

Table 27 Lodging Sales: Value 2014-2019
Table 28 Lodging Online Sales: Value 2014-2019
Table 29 Hotels Sales: Value 2014-2019
Table 30 Hotels Online Sales: Value 2014-2019
Table 31 Other Lodging Sales: Value 2014-2019
Table 32 Other Lodging Online Sales: Value 2014-2019
Table 33 Lodging Outlets: Units 2014-2019
Table 34 Lodging: Number of Rooms 2014-2019
Table 35 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 36 Hotels NBO Company Shares: % Value 2015-2019
Table 37 Hotel Brands by Key Performance Indicators 2019
Table 38 Forecast Lodging Sales: Value 2019-2024
Table 39 Forecast Lodging Online Sales: Value 2019-2024
Table 40 Forecast Hotels Sales: Value 2019-2024
Table 41 Forecast Hotels Online Sales: Value 2019-2024
Table 42 Forecast Other Lodging Sales: Value 2019-2024
Table 43 Forecast Other Lodging Online Sales: Value 2019-2024
Table 44 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Croatia

HEADLINES

PROSPECTS

Technological developments support mobile travel sales to residents

Millennials make use of the latest technology to organise their own trips

Faster outbound than domestic growth, but consumers more likely to holiday at home

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2014-2019
Table 46 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 47 Intermediaries Leisure Online Sales: Value 2014-2019
Table 48 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 49 Online Travel Sales to Residents: Value 2014-2019
Table 50 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 51 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 54 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 55 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Croatia

HEADLINES

PROSPECTS

Marketing fosters investments in lodging and airlines to spur inbound arrivals

New flight connections and promotion stimulate arrivals growth from Asia Pacific

Winter tourism trend supports extension of tourism season

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2014-2019
Table 57 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 58 Inbound City Arrivals 2014-2019
Table 59 Inbound Receipts: Value 2014-2019
Table 60 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 61 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 63 Forecast Inbound Receipts: Value 2019-2024
Table 64 Domestic Trips by Destination: Number of Trips 2014-2019
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 67 Domestic Expenditure: Value 2014-2019
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 70 Forecast Domestic Expenditure: Value 2019-2024
Table 71 Outbound Departures: Number of Trips 2014-2019
Table 72 Outbound Departures by Destination: Number of Trips 2014-2019
Table 73 Outbound Expenditure: Value 2014-2019
Table 74 Forecast Outbound Departures: Number of Trips 2019-2024
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 76 Forecast Outbound Expenditure: Value 2019-2024

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Megatrends

Country Report

Travel in Croatia

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Executive Summary

New Report Guarantee

Investments in airlines and lodging push development and higher tourism flows in 2019

Technological developments and millennials drive online/mobile travel sales

The competition intensifies as players expand and new entrants widen the choice

Campsites upgrade via mobile home/glamping units

Growth opportunities remain across travel despite maturity

Samples

Overview

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Table of Contents

Travel in Croatia

EXECUTIVE SUMMARY

Investments in airlines and lodging push development and higher tourism flows in 2019

Technological developments and millennials drive online/mobile travel sales

The competition intensifies as players expand and new entrants widen the choice

Campsites upgrade via mobile home/glamping units

Growth opportunities remain across travel despite maturity

SWOT

MARKET DATA

SOURCES

Airlines in Croatia

HEADLINES

PROSPECTS

New entries and routes stimulate passenger and value sales growth

The reconstruction of airports improves capacities and builds Croatia’s tourism brand

Mixed results for Croatia airlines as privatisation nears

CATEGORY DATA

Car Rental (Destination) in Croatia

HEADLINES

PROSPECTS

Increasing inbound tourism flows boost car rental value sales in 2019

Quality and service fears lead to a preference for international brands

Inadequate public transportation system pushes visitors towards car rental

CATEGORY DATA

Lodging in Croatia

HEADLINES

PROSPECTS

Strong investment in mid- and higher-end outlets adds value and prestige to hotels

Campsites receives upgrades via mobile home and glamping units

Competitive advantages for hotels aid cheaper short-term rentals and hostels

CATEGORY DATA

Online Travel Sales and Intermediaries in Croatia

HEADLINES

PROSPECTS

Technological developments support mobile travel sales to residents

Millennials make use of the latest technology to organise their own trips

Faster outbound than domestic growth, but consumers more likely to holiday at home

CATEGORY DATA

Tourism Flows in Croatia

HEADLINES

PROSPECTS

Marketing fosters investments in lodging and airlines to spur inbound arrivals

New flight connections and promotion stimulate arrivals growth from Asia Pacific

Winter tourism trend supports extension of tourism season

CATEGORY DATA

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