Travel in Hong Kong, China

Hong Kong remains a tourism hub but has challenges ahead

In 2019, Hong Kong continued to showcase itself as a hotspot for tourism in Asia. Despite active anti-government protests during the second half of the year, overall year-on-year inbound arrivals showed positive growth, demonstrating the strength of Hong Kong as a tourist destination.

New technologies and online tools continue to shake up travel

The importance of an online presence continued to be felt across a range of industries, and travel has been no exception. From hotels adopting artificial intelligence tools to optimise the workflow of hotel staff, to online intermediaries such as Ctrip.

Players fighting for consumer loyalty

There have been notable partnerships in the travel industry, such as in-destination travel agency Klook collaborating with the Shangri-La hotel group in Hong Kong, Taiwan and Singapore to better enhance the customer experience, but there have also been battles to fight for consumer loyalty. The goal in capturing consumer attention and increasing repeat business has meant that small independent brands are disappearing or being merged into a more established brand.

The rise of the experience traveller

With the rise of the millennial generation, travellers are increasingly in search of not only beautiful places that will look good on their Instagram profile, but stories and experiences that they will be able to talk about. Sensing this, travel companies have started to offer more options to cater to their needs.

Mid-market continues to grow with improved travel infrastructure

There has been a noticeable shift in the type of visitors from the mainland, the most prominent group of tourists, to Hong Kong since 2010. The new cross-border travel infrastructure (High Speed Rail and Hong Kong-Zhuhai-Macau Bridge) has made travel into Hong Kong more accessible, especially for those that live further away.

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