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Country Report

Travel in

Travel in Kenya

49 pages, Oct 2017

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Travel records positive growth driven by government initiatives

Significant growth was seen in Kenya’s travel industry in 2017 as it continued to recover from insecurity setbacks that rocked the country over the review period. In response to these setbacks, the Kenyan government came up with a number of strategies aimed at promoting its travel and tourism industry which include tax exemption on all air ticketing services, lifting a ban that restricted government agencies from holding meetings, seminars and conferences in private hotels, a reduction on airlines landing charges and incentives for charter airlines companies.

Online travel sales continue to grow in 2017

Online travel sales across the various travel categories continued to record significant growth in 2017. Growth in online sales was driven by the rising penetration of affordable internet, with improving internet infrastructure such as 3G and 4G services, expansion of online payment platforms and an increasing number of tech-savvy consumers.

Entry of international companies intensifies competition

Growth in the country’s travel and tourism industry was highly apparent during 2017 as several companies focused on establishing new brands in Kenya. Hotel chains such as Pullman Hotel, Lazizi Premier Hotel, Park-Inn by Radisson group and Four Points Hotel by Marriot International focused on establishing new outlets in the country to tap into growing demand for lodging and accommodation.

Travel industry players embrace new package holiday trips

Players within the travel industry are increasingly focusing on package holiday sales, as this is the most popular way of going on holiday in tougher economic times. As a result, tour and travel companies such as Bonfire Adventures and KQ Holidays, which are owned by Kenya Airways and Bountiful Safaris, are now offering package holidays to various tourist destinations at discounted rates.

Positive growth expected over the forecast period

Growth is expected to remain positive over the forecast period with the Kenya Tourism Board making efforts to promote the country globally as a tourism destination. The forecast period is expected to see the Kenyan government continuing to promote its tourism industry internationally through global exhibitions such as at the annual London World Travel Market exhibition and through international media such as Cable News Network (CNN), as well as by offering perks such tax incentives to boost inbound arrivals and travel sales.

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Samples

Travel Report Sample Travel Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Kenya for free:

The Travel in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Kenya?
What are the major brands in Kenya?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Kenya

EXECUTIVE SUMMARY

Travel records positive growth driven by government initiatives

Online travel sales continue to grow in 2017

Entry of international companies intensifies competition

Travel industry players embrace new package holiday trips

Positive growth expected over the forecast period

SWOT

Summary 1 Destination Kenya: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2012-2017
Table 2 Travellers by Age: Number of People 2012-2017
Table 3 Seasonality: Number of People 2012-2017
Table 4 Leisure Outbound Demographics: Number of Trips 2012-2017
Table 5 Other Transport Sales: Value 2012-2017
Table 6 Other Transport Online Sales: Value 2012-2017
Table 7 Forecast Other Transport Sales: Value 2017-2022
Table 8 Forecast Other Transport Online Sales: Value 2017-2022
Table 9 Activities: Value 2012-2017
Table 10 Forecast Activities: Value 2017-2022

SOURCES

Summary 2 Research Sources

Airlines in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Table 11 Airlines Sales: Value 2012-2017
Table 12 Airlines Online Sales: Value 2012-2017
Table 13 Airlines: Passengers Carried 2012-2017
Table 14 Airlines NBO Company Shares: % Value 2013-2017
Table 15 Charter Airlines Brands by Key Performance Indicators 2017
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2017
Table 17 Schedule Airlines Brands by Key Performance Indicators 2017
Table 18 Forecast Airlines Sales: Value 2017-2022
Table 19 Forecast Airlines Online Sales: Value 2017-2022

Car Rental in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Table 20 Car Rental Sales: Value 2012-2017
Table 21 Car Rental Online Sales: Value 2012-2017
Table 22 Structure of Car Rental Market 2012-2017
Table 23 Car Rental NBO Company Shares: % Value 2013-2017
Table 24 Car Rental Brands by Key Performance Indicators 2017
Table 25 Forecast Car Rental Sales: Value 2017-2022
Table 26 Forecast Car Rental Online Sales: Value 2017-2022

Flows in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Table 27 Inbound Arrivals: Number of Trips 2012-2017
Table 28 Inbound Arrivals by Country: Number of Trips 2012-2017
Table 29 Inbound City Arrivals 2012-2017
Table 30 Inbound Receipts: Value 2012-2017
Table 31 Leisure Inbound Demographics: Number of Trips 2012-2017
Table 32 Forecast Inbound Arrivals: Number of Trips 2017-2022
Table 33 Forecast Inbound Arrivals by Country: Number of Trips 2017-2022
Table 34 Forecast Inbound Receipts: Value 2017-2022
Table 35 Domestic Trips by Destination: Number of Trips 2012-2017
Table 36 Domestic Business Trips by Travel Mode: Number of Trips 2012-2017
Table 37 Domestic Leisure Trips by Travel Mode: Number of Trips 2012-2017
Table 38 Domestic Expenditure: Value 2012-2017
Table 39 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2017-2022
Table 40 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2017-2022
Table 41 Forecast Domestic Expenditure: Value 2017-2022
Table 42 Outbound Departures: Number of Trips 2012-2017
Table 43 Outbound Departures by Destination: Number of Trips 2012-2017
Table 44 Outbound Expenditure: Value 2012-2017
Table 45 Forecast Outbound Departures: Number of Trips 2017-2022
Table 46 Forecast Outbound Departures by Destination: Number of Trips 2017-2022
Table 47 Forecast Outbound Expenditure: Value 2017-2022

Intermediaries in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Table 48 Intermediaries Sales: Value 2012-2017
Table 49 Intermediaries Corporate Business Online Sales: Value 2012-2017
Table 50 Intermediaries Leisure Online Sales: Value 2012-2017
Table 51 Intermediaries NBO Company Shares: % Value 2013-2017
Table 52 Forecast Intermediaries Sales: Value 2017-2022
Table 53 Forecast Intermediaries Corporate Business Online Sales: Value 2017-2022
Table 54 Forecast Intermediaries Leisure Online Sales: Value 2017-2022

Lodging in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Table 55 Lodging Sales: Value 2012-2017
Table 56 Lodging Online Sales: Value 2012-2017
Table 57 Hotels Sales: Value 2012-2017
Table 58 Hotels Online Sales: Value 2012-2017
Table 59 Other Lodging Sales: Value 2012-2017
Table 60 Other Lodging Online Sales: Value 2012-2017
Table 61 Lodging Outlets: Units 2012-2017
Table 62 Lodging: Number of Rooms 2012-2017
Table 63 Lodging by Incoming vs Domestic: % Value 2012-2017
Table 64 Hotels NBO Company Shares: % Value 2013-2017
Table 65 Hotel Brands by Key Performance Indicators 2017
Table 66 Forecast Lodging Sales: Value 2017-2022
Table 67 Forecast Lodging Online Sales: Value 2017-2022
Table 68 Forecast Hotels Sales: Value 2017-2022
Table 69 Forecast Hotels Online Sales: Value 2017-2022
Table 70 Forecast Other Lodging Sales: Value 2017-2022
Table 71 Forecast Other Lodging Online Sales: Value 2017-2022
Table 72 Forecast Lodging Outlets: Units 2017-2022

Online Travel Sales To Residents in Kenya

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Table 73 Online Travel Sales to Residents: Value 2012-2017
Table 74 Mobile Travel Sales to Residents: Value 2012-2017
Table 75 Forecast Online Travel Sales to Residents: Value 2017-2022
Table 76 Forecast Mobile Travel Sales to Residents: Value 2017-2022

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Megatrends

Country Report

Travel in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

Travel records positive growth driven by government initiatives

Online travel sales continue to grow in 2017

Entry of international companies intensifies competition

Travel industry players embrace new package holiday trips

Positive growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Kenya

EXECUTIVE SUMMARY

Travel records positive growth driven by government initiatives

Online travel sales continue to grow in 2017

Entry of international companies intensifies competition

Travel industry players embrace new package holiday trips

Positive growth expected over the forecast period

SWOT

MARKET DATA

SOURCES

Airlines in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Car Rental in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Flows in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Intermediaries in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Lodging in Kenya

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Online Travel Sales To Residents in Kenya

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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