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Country Report

Travel in

Travel in Kenya

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

The damaging impact of COVID-19 on travel in Kenya began in mid-March 2020 with the suspension of flights and border closures leading to a steep drop in inbound tourist flows. In-country travel restrictions also limited opportunities for companies to cushion the blow by targeting domestic tourists, while the forced closure of retail and leisure outlets and the dusk-to-dawn curfew caused further damage.

COVID-19 country impact

On 27 March, in response to the threat of the pandemic, the Kenyan government instituted a nationwide dusk-to-dawn curfew from 19.00-05.

Company response to COVID-19: Airlines and hotels

COVID-19 has severely impacted airlines in Kenya, with inbound and outbound travellers plummeting and most flights grounded from March to June 2020. Kenya Airways was hit particularly hard by the pandemic, with the company relying on a USD50 billion government bailout to keep afloat.

Impact of COVID-19 on online bookings and travel intermediaries

COVID-19 has caused a steep decline in the number of bookings for travel intermediaries in Kenya, with companies suffering from the plummet in inbound and domestic tourism and uncertainty about the future. Online travel however is one area which has seen some positive growth, as more consumers switched to using online travel intermediaries due to the greater ease of use and flexibility.

What next for travel?

Just like in countries around the world, travel in Kenya will be hit hard by COVID-19 in 2020 and beyond. All areas of travel and the tourism industry will be negatively impacted by the pandemic and the Kenyan government has had to step in with financial support for businesses which have been hardest hit by the pandemic, including airlines and hotels.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Kenya for free:

The Travel in Kenya market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Kenya?
What are the major brands in Kenya?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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Travel in Kenya

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Kenya

KEY DATA FINDINGS

2020 IMPACT

Closed borders causes inbound and outbound flights to plummet in 2020

Domestic tourism from affluent regions restricted, though hope for category recovery

RECOVERY AND OPPORTUNITIES

Local economic constraints and currency devaluation will hinder recovery into the forecast period

Safety will become a priority for attracting inbound tourists into the forecast period

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Kenya

KEY DATA FINDINGS

2020 IMPACT

Border closures ground planes in 2020, with Kenya Airways kept afloat by government bailout

Burgeoning charter flight companies pushed back by restrictions

RECOVERY

Safety measures will be important to reassure consumers to return to the air

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Kenya

KEY DATA FINDINGS

2020 IMPACT

Steep drop in inbound tourists reduces need for car rentals

The shift online may impact car rental company partnerships

RECOVERY AND OPPORTUNITIES

Car rental companies may face threat from ride-hailing services

Mobile online services will be key into the forecast period

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Kenya

KEY DATA FINDINGS

2020 IMPACT

Lodging has seen a steep decline in bookings due to reduced inbound tourist flows

Shift to online services was accelerated due to COVID-19 restrictions

RECOVERY AND OPPORTUNITIES

Growth of luxury hotel industry expected to be stalled as consumers switch to lower cost options

Hygiene and safety will be a vital part of recovery for lodging companies into the forecast period

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Kenya

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes steep drop in revenue for travel intermediaries due to low inbound and domestic tourism flows

Travel intermediaries are shifting operations online due to COVID-19 restrictions, catering to more tech-savvy consumers

RECOVERY AND OPPORTUNITIES

Optimising online operations and m-commerce will be vital into the forecast period, with competition fierce

Flexibility will be a focus point into the forecast period

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Country Report

Travel in Kenya

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Travel in Kenya

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Kenya

KEY DATA FINDINGS

2020 IMPACT

Closed borders causes inbound and outbound flights to plummet in 2020

Domestic tourism from affluent regions restricted, though hope for category recovery

RECOVERY AND OPPORTUNITIES

Local economic constraints and currency devaluation will hinder recovery into the forecast period

Safety will become a priority for attracting inbound tourists into the forecast period

CATEGORY DATA

Airlines in Kenya

KEY DATA FINDINGS

2020 IMPACT

Border closures ground planes in 2020, with Kenya Airways kept afloat by government bailout

Burgeoning charter flight companies pushed back by restrictions

RECOVERY

Safety measures will be important to reassure consumers to return to the air

CATEGORY DATA

Car Rental (Destination) in Kenya

KEY DATA FINDINGS

2020 IMPACT

Steep drop in inbound tourists reduces need for car rentals

The shift online may impact car rental company partnerships

RECOVERY AND OPPORTUNITIES

Car rental companies may face threat from ride-hailing services

Mobile online services will be key into the forecast period

CATEGORY DATA

Lodging in Kenya

KEY DATA FINDINGS

2020 IMPACT

Lodging has seen a steep decline in bookings due to reduced inbound tourist flows

Shift to online services was accelerated due to COVID-19 restrictions

RECOVERY AND OPPORTUNITIES

Growth of luxury hotel industry expected to be stalled as consumers switch to lower cost options

Hygiene and safety will be a vital part of recovery for lodging companies into the forecast period

CATEGORY DATA

Online Travel Sales and Intermediaries in Kenya

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes steep drop in revenue for travel intermediaries due to low inbound and domestic tourism flows

Travel intermediaries are shifting operations online due to COVID-19 restrictions, catering to more tech-savvy consumers

RECOVERY AND OPPORTUNITIES

Optimising online operations and m-commerce will be vital into the forecast period, with competition fierce

Flexibility will be a focus point into the forecast period

CATEGORY DATA

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