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Country Report

Travel in

Travel in Kenya

41 pages, Sep 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Growing focus on domestic tourism revives travel

Despite increasing inbound arrivals to Kenya, travel and tourism continued to benefit from increasing focus on domestic tourism. This trend can be attributed to increasing collaborative efforts between key stakeholders such as the Kenya Tourism Board (KTB) and the Ministry of Tourism to market Kenya to locals, allowing them to explore and experience what the country has to offer.

Increasing penetration of mobile devices encourages growth in online sales

Rising internet penetration, improving internet infrastructure, expansion of online payment platforms and increasing number of tech-savvy consumers are some of the key factors that have stimulated the rapid growth of online travel sales to residents in Kenya. In addition, rising proliferation of affordable smartphones and increased usage of internet-enabled devices such as tablets and personal computers continue to boost online travel sales during the review period.

Airlines focus on strategic partnerships, introducing new routes and expanding capacities

The review period has also witnessed increasing air connectivity, the introduction of new routes, capacity increases and code-sharing partnerships. Many airlines continued to expand routes and increase capacity.

Sharing economy intensifies competition within lodging and car rental

In Kenya, the sharing economy is becoming increasingly popular with sharing operators attracting users across the country. Given its viability as a strong market for sharing economy businesses, Kenya has now been targeted by both global and local players such as Uber, Taxify and Airbnb; who are now reaping the benefits of the fertile marketplace.

Growth expected over the forecast period

Travel in Kenya is expected to remain positive over the forecast period due to increasing collaborative efforts between government and industry players. The stable political climate and improving investment climate in the country are set to stimulate growth of inbound visitors.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Kenya for free:

The Travel in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Kenya?
What are the major brands in Kenya?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Kenya

EXECUTIVE SUMMARY

Growing focus on domestic tourism revives travel

Increasing penetration of mobile devices encourages growth in online sales

Airlines focus on strategic partnerships, introducing new routes and expanding capacities

Sharing economy intensifies competition within lodging and car rental

Growth expected over the forecast period

SWOT

Summary 1 Destination Kenya: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Airlines in Kenya

HEADLINES

PROSPECTS

Increasing entry of international and cheaper brands intensifies competition

Industry players focus on strategic partnerships and increasing capacity on popular routes

Increasing focus on infrastructure development will boost category growth

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Kenya

HEADLINES

PROSPECTS

Demand for lodging continues to grow

Expansion of sharing economy leads to increasing focus on technology innovation

Demand for accommodation leads to increasing investment in lodging facilities

CATEGORY DATA

Table 20 Lodging Sales: Value 2013-2018
Table 21 Lodging Online Sales: Value 2013-2018
Table 22 Hotels Sales: Value 2013-2018
Table 23 Hotels Online Sales: Value 2013-2018
Table 24 Other Lodging Sales: Value 2013-2018
Table 25 Other Lodging Online Sales: Value 2013-2018
Table 26 Lodging Outlets: Units 2013-2018
Table 27 Lodging: Number of Rooms 2013-2018
Table 28 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 29 Hotels NBO Company Shares: % Value 2014-2018
Table 30 Hotel Brands by Key Performance Indicators 2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Online Sales: Value 2018-2023
Table 33 Forecast Hotels Sales: Value 2018-2023
Table 34 Forecast Hotels Online Sales: Value 2018-2023
Table 35 Forecast Other Lodging Sales: Value 2018-2023
Table 36 Forecast Other Lodging Online Sales: Value 2018-2023
Table 37 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Kenya

HEADLINES

PROSPECTS

Online sales continue to grow across travel categories

Increased proliferation of mobile phones and growing m-commerce boost mobile online channel sales

Traditional intermediaries review strategies due to expansion of online intermediaries

CATEGORY DATA

Table 38 Travel Intermediaries Sales: Value 2013-2018
Table 39 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 40 Intermediaries Leisure Online Sales: Value 2013-2018
Table 41 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 42 Online Travel Sales to Residents: Value 2013-2018
Table 43 Mobile Travel Sales to Residents: Value 2013-2018
Table 44 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 45 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 46 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 47 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 48 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Kenya

HEADLINES

PROSPECTS

Collaborative efforts between government and industry players boost tourism

Diverse tourism attractions make country a popular destination

Growing popularity of all-inclusive package holidays boosts outbound and domestic tourism

CATEGORY DATA

Table 49 Inbound Arrivals: Number of Trips 2013-2018
Table 50 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 51 Inbound City Arrivals 2013-2018
Table 52 Inbound Receipts: Value 2013-2018
Table 53 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 54 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 55 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 56 Forecast Inbound Receipts: Value 2018-2023
Table 57 Domestic Trips by Destination: Number of Trips 2013-2018
Table 58 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 59 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 60 Domestic Expenditure: Value 2013-2018
Table 61 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 62 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 63 Forecast Domestic Expenditure: Value 2018-2023
Table 64 Outbound Departures: Number of Trips 2013-2018
Table 65 Outbound Departures by Destination: Number of Trips 2013-2018
Table 66 Outbound Expenditure: Value 2013-2018
Table 67 Forecast Outbound Departures: Number of Trips 2018-2023
Table 68 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 69 Forecast Outbound Expenditure: Value 2018-2023

Car Rental (Destination) in Kenya

HEADLINES

PROSPECTS

Increase in inbound arrivals boosts demand for car rental in Kenya

Car rental expands online services to travellers

Industry players focus on aggressive online marketing to increase visibility

CATEGORY DATA

Table 70 Car Rental Sales: Value 2013-2018
Table 71 Car Rental Online Sales: Value 2013-2018
Table 72 Structure of Car Rental Market 2013-2018
Table 73 Car Rental NBO Company Shares: % Value 2014-2018
Table 74 Car Rental Brands by Key Performance Indicators 2018
Table 75 Forecast Car Rental Sales: Value 2018-2023
Table 76 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Kenya

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Executive Summary

New Report Guarantee

Growing focus on domestic tourism revives travel

Increasing penetration of mobile devices encourages growth in online sales

Airlines focus on strategic partnerships, introducing new routes and expanding capacities

Sharing economy intensifies competition within lodging and car rental

Growth expected over the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Travel in Kenya

EXECUTIVE SUMMARY

Growing focus on domestic tourism revives travel

Increasing penetration of mobile devices encourages growth in online sales

Airlines focus on strategic partnerships, introducing new routes and expanding capacities

Sharing economy intensifies competition within lodging and car rental

Growth expected over the forecast period

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Airlines in Kenya

HEADLINES

PROSPECTS

Increasing entry of international and cheaper brands intensifies competition

Industry players focus on strategic partnerships and increasing capacity on popular routes

Increasing focus on infrastructure development will boost category growth

CATEGORY DATA

Lodging in Kenya

HEADLINES

PROSPECTS

Demand for lodging continues to grow

Expansion of sharing economy leads to increasing focus on technology innovation

Demand for accommodation leads to increasing investment in lodging facilities

CATEGORY DATA

Online Travel Sales and Intermediaries in Kenya

HEADLINES

PROSPECTS

Online sales continue to grow across travel categories

Increased proliferation of mobile phones and growing m-commerce boost mobile online channel sales

Traditional intermediaries review strategies due to expansion of online intermediaries

CATEGORY DATA

Tourism Flows in Kenya

HEADLINES

PROSPECTS

Collaborative efforts between government and industry players boost tourism

Diverse tourism attractions make country a popular destination

Growing popularity of all-inclusive package holidays boosts outbound and domestic tourism

CATEGORY DATA

Car Rental (Destination) in Kenya

HEADLINES

PROSPECTS

Increase in inbound arrivals boosts demand for car rental in Kenya

Car rental expands online services to travellers

Industry players focus on aggressive online marketing to increase visibility

CATEGORY DATA

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