Travel in Kenya

Growing focus on domestic tourism revives travel

Despite increasing inbound arrivals to Kenya, travel and tourism continued to benefit from increasing focus on domestic tourism. This trend can be attributed to increasing collaborative efforts between key stakeholders such as the Kenya Tourism Board (KTB) and the Ministry of Tourism to market Kenya to locals, allowing them to explore and experience what the country has to offer.

Increasing penetration of mobile devices encourages growth in online sales

Rising internet penetration, improving internet infrastructure, expansion of online payment platforms and increasing number of tech-savvy consumers are some of the key factors that have stimulated the rapid growth of online travel sales to residents in Kenya. In addition, rising proliferation of affordable smartphones and increased usage of internet-enabled devices such as tablets and personal computers continue to boost online travel sales during the review period.

Airlines focus on strategic partnerships, introducing new routes and expanding capacities

The review period has also witnessed increasing air connectivity, the introduction of new routes, capacity increases and code-sharing partnerships. Many airlines continued to expand routes and increase capacity.

Sharing economy intensifies competition within lodging and car rental

In Kenya, the sharing economy is becoming increasingly popular with sharing operators attracting users across the country. Given its viability as a strong market for sharing economy businesses, Kenya has now been targeted by both global and local players such as Uber, Taxify and Airbnb; who are now reaping the benefits of the fertile marketplace.

Growth expected over the forecast period

Travel in Kenya is expected to remain positive over the forecast period due to increasing collaborative efforts between government and industry players. The stable political climate and improving investment climate in the country are set to stimulate growth of inbound visitors.

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