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Country Report

Travel in

Travel in China

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

The COVID-19 pandemic originated in China and the country was the first to impose strict restrictions aimed at curbing the spread of the disease. As a result, all areas of the Chinese travel market were hit early in 2020, with sales dramatically undermined in the key Lunar New Year festive season.

COVID-19 country impact

There was a strict lockdown in Hubei province in China from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14 days quarantine required for those moving between provinces.

Company response to COVID-19: Airlines and hotels

Air China Co Ltd remains the leading player in airlines, followed by China Southern Airlines Co Ltd and China Eastern Airlines Co Ltd. The airlines category was hit hard as strict travel restrictions were imposed with the aim of containing COVID-19.

Impact of COVID-19 on online bookings and travel intermediaries

COVID-19 and measures to limit the spread of the disease have had a marked negative impact across all areas of the offer of online bookings and travel intermediaries, hitting flights, hotels, car rental, and leisure and business activities hard. While domestic demand has picked up, travel intermediaries with a focus on outbound tourism continue to suffer from the effect of restrictions around the world.

What next for travel?

The Chinese travel market is expected to see a strong recovery, registering rapid growth in 2021, and seeing value sales exceed 2019 levels in both current and constant terms in 2022. The initial stages of recovery will be driven by the growing demand for domestic travel amongst Chinese residents who remain wary of travelling abroad because of concerns about contracting the COVID-19 virus and increased price-sensitivity in a difficult economic environment.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Travel in China market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in China?
What are the major brands in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in China

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in China

KEY DATA FINDINGS

2020 IMPACT

China wary of importing new cases once COVID-19 is under control

Fast track channels established for business travellers

RECOVERY AND OPPORTUNITIES

Demand shifting to domestic travel

Asian destinations set to drive revival of outbound travel

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in China

KEY DATA FINDINGS

2020 IMPACT

Airlines hit hard, but signs of improvement

Rules place onus for preventing imported cases on airlines

RECOVERY

Airlines look to stimulate demand by offering unlimited passes

Low cost carriers set to drive recovery

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 37 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 38 Forecast Airlines Sales: Value 2020-2025
Table 39 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in China

KEY DATA FINDINGS

2020 IMPACT

New Year travel restrictions have a marked impact on car rental

Signs of quick recovery, supported by enduring concerns about exposure to the virus

RECOVERY AND OPPORTUNITIES

Falling price of used cars poses a threat to car rental companies

Rise in demand for domestic travel presents opportunities

CATEGORY DATA

Table 40 Car Rental Sales: Value 2015-2020
Table 41 Car Rental Online Sales: Value 2015-2020
Table 42 Structure of Car Rental Market 2015-2020
Table 43 Car Rental NBO Company Shares: % Value 2016-2020
Table 44 Car Rental Brands by Key Performance Indicators 2020
Table 45 Forecast Car Rental Sales: Value 2020-2025
Table 46 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in China

KEY DATA FINDINGS

2020 IMPACT

Hotels introduce huge discounts to stimulate demand

Hotels adapt to hygiene concerns

RECOVERY AND OPPORTUNITIES

Digitalisation becoming increasingly central to hotels’ strategies

Positive outlook for short-term rentals

CATEGORY DATA

Table 47 Lodging Sales: Value 2015-2020
Table 48 Lodging Online Sales: Value 2015-2020
Table 49 Hotels Sales: Value 2015-2020
Table 50 Hotels Online Sales: Value 2015-2020
Table 51 Other Lodging Sales: Value 2015-2020
Table 52 Other Lodging Online Sales: Value 2015-2020
Table 53 Lodging Outlets: Units 2015-2020
Table 54 Lodging: Number of Rooms 2015-2020
Table 55 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 56 Hotels NBO Company Shares: % Value 2016-2020
Table 57 Hotel Brands by Key Performance Indicators 2020
Table 58 Forecast Lodging Sales: Value 2020-2025
Table 59 Forecast Lodging Online Sales: Value 2020-2025
Table 60 Forecast Hotels Sales: Value 2020-2025
Table 61 Forecast Hotels Online Sales: Value 2020-2025
Table 62 Forecast Other Lodging Sales: Value 2020-2025
Table 63 Forecast Other Lodging Online Sales: Value 2020-2025
Table 64 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in China

KEY DATA FINDINGS

2020 IMPACT

Widespread impact of COVID-19 hits intermediaries players across their offer

Pandemic bolsters the importance of online activity in travel

RECOVERY AND OPPORTUNITIES

Targeting younger consumers to drive first wave of recovery

Domestic travel provides earliest opportunities for recovery

Table 65 Travel Planning and Booking in China: Purchase Factors 2020

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in China

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in China

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in China

KEY DATA FINDINGS

2020 IMPACT

China wary of importing new cases once COVID-19 is under control

Fast track channels established for business travellers

RECOVERY AND OPPORTUNITIES

Demand shifting to domestic travel

Asian destinations set to drive revival of outbound travel

CATEGORY DATA

Airlines in China

KEY DATA FINDINGS

2020 IMPACT

Airlines hit hard, but signs of improvement

Rules place onus for preventing imported cases on airlines

RECOVERY

Airlines look to stimulate demand by offering unlimited passes

Low cost carriers set to drive recovery

CATEGORY DATA

Car Rental (Destination) in China

KEY DATA FINDINGS

2020 IMPACT

New Year travel restrictions have a marked impact on car rental

Signs of quick recovery, supported by enduring concerns about exposure to the virus

RECOVERY AND OPPORTUNITIES

Falling price of used cars poses a threat to car rental companies

Rise in demand for domestic travel presents opportunities

CATEGORY DATA

Lodging in China

KEY DATA FINDINGS

2020 IMPACT

Hotels introduce huge discounts to stimulate demand

Hotels adapt to hygiene concerns

RECOVERY AND OPPORTUNITIES

Digitalisation becoming increasingly central to hotels’ strategies

Positive outlook for short-term rentals

CATEGORY DATA

Online Travel Sales and Intermediaries in China

KEY DATA FINDINGS

2020 IMPACT

Widespread impact of COVID-19 hits intermediaries players across their offer

Pandemic bolsters the importance of online activity in travel

RECOVERY AND OPPORTUNITIES

Targeting younger consumers to drive first wave of recovery

Domestic travel provides earliest opportunities for recovery

CATEGORY DATA

Why buy this report?

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