Domestic tourism is expected to recover to 50% of the pre-pandemic level in 2022, but the number of domestic trips is still set to fall slightly from 2021, due to tighter mobility restrictions imposed by the government, which have suppressed consumers’ appetite for travel. Recovery has also been hampered by recurrent COVID-19 outbreaks, which have discouraged cross-province travel and the financing of the travel industry.
Airlines are still struggling to rebuild revenue to the pre-pandemic level, as the prolonged implementation of China’s zero-COVID policy continues to depress the domestic market. In 2022, cities went back into lockdown and cross-province travel was either halted or highly discouraged, affected by the latest Omicron outbreak.
Lodging continues to experience turbulence, as passenger flows are being hampered by city-wide lockdowns and increased movement restrictions imposed by the government. Hotel occupancy and the average daily rate are still expected to decrease slightly compared with 2021, given the nationwide mobility restrictions imposed by the government, indicating pessimistic prospects for 2022.
Since the outbreak of the COVID-19 pandemic, consumers have experienced, and may continue to experience, increased travel complexity, caused by heightened mobility restrictions imposed by governments. Even seasoned travellers will have to adapt to new protocols such as digital health certificates and safety measures, and travellers therefore now need more assistance, not less.
It is expected that travel demand will snap back once domestic restrictions are lifted and the border is reopened. The recovery of travel is likely to follow a ‘W’ shaped trajectory, with demand set to swiftly rebound in 2023 following the downturn in 2022.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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