The huge increase seen in demand for travel and tourism products and services in Romania during 2022 was mainly the result of the elimination of all COVID-19 travel restrictions from 8 March 2022. The state of alert that entered in force during the COVID-19 pandemic during 2020 and 2021 was completely lifted during the first quarter of the year as it was assessed that the threat contagion had receded to the extent that travel and tourism activities could resume.
The increasing appetite of Romanians for outbound tourism can be seen in the growing number of Romanians taking international flights to outbound destinations from Henri Coanda International Airport in Bucharest. The numbers of passengers handled by the airport reached two million during the first quarter of 2022, up from 630,000 during the same period of 2021, although was still lower than the three million passengers handled by the airport during the first quarter of 2019, which the last year boom year for travel and tourism in Romania.
2022 saw Romania’s Black Sea coastal resorts very crowded during the peak demand season during summer, while the resorts in the Carpathian mountain accounted for the lion’s share of demand during the cold season. During 2022, domestic tourism was spurred by the availability of holiday vouchers, especially during summer, with the progressive release of a new round of vouchers starting from June 2022 motivating up to three million Romanians to travel within the country.
The progressive removal of COVID-19 restrictions towards the end of 2021 and during the first quarter of 2022 contributed to the steep upwards trends seen in travel and tourism bookings between December 2021 and February 2022. However, downloads pressure came on travel and tourism bookings after the 24 February invasion of neighbouring Ukraine by the Russian Federation, although the negative impact of this with any temporary and after one month the number of bookings had begun to increase rapidly to reach a peak during May 2022.
While Romania’s travel and tourism industry had a slow recovery from the COVID-19 pandemic during 2022, according to data from the European Tourism Commission, with sales reaching only 52% of levels reported for the equivalent period of 2019, a strong performance is expected for the industry during the forecast period. Interest in promoting the country’s travel and tourism industry is increasing among key stakeholders, not least the Romanian government and this support is expected to create opportunities for strong growth across the industry during the forecast period.
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Understand the latest market trends and future growth opportunities for the Travel industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Travel research and analysis database.
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