Travel in Romania

Travel remains buoyant in growing economy

Romania’s travel industry continues to record healthy growth in 2018, backed by a further rise in inbound arrivals, albeit growth has been slower than in the previous three years. The country’s economy continues to grow with the unemployment rate falling, while its minimum wage saw a further increase of 9% in 2018, all of which is supporting the growth in travel.

Rapid rise in internet penetration drives online sales

Driven by a rapid rise in internet penetration within Romania internet transaction value has continued to record double-digit growth within travel in 2018. With consumers leading busier lives they are increasingly looking for the most convenient way to complete travel bookings, with this being largely supported by the rapid rise in the number of people accessing the internet through their mobiles.

Low cost carriers continues to see strong growth

Low cost carriers continue to dominate airlines in Romania with consumers appreciating the value offered by these operators. Wizz Air, Blue Air and Ryanair account for the majority share within this category, with all three recording double-digit current value growth in 2018.

Romania aims to use diaspora to deliver positive message

Romania’s Tourism Ministry revealed innovative new marketing strategies in 2018 as it looks to promote the country on a wider stage, including highlighting some of its key attractions. One part of the strategy involves enlisting the Romanian diaspora as ambassadors for local tourism.

Bright future predicted for Romania’s travel industry

Travel in Romania is projected to continue growing over the forecast period in value terms at constant 2018 prices, albeit at a slower rate than was seen over the review period. However, having witnessed a small decline over the review period, there is expected to be a rise in the number of domestic trips over the forecast period thanks to Romania’s slow economic recovery, coupled with factors such as the increases in the minimum wage that were seen in 2017 and 2018.

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