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Country Report

Travel in

Travel in Romania

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

COVID-19 has hit Romanian tourism hard. Industry players were geared up for a promising year, following 2019’s record-breaking passenger numbers and rush of new airlines and hotels.

COVID-19 country impact

On 8 March, flights to and from Italy were suspended, followed by the closure of all schools on 11 March and a state of alert being declared on 16 March. All non-essential services were stopped from 18 March, with shopping centres and non-essential retailers closed down, but grocery retailers, pharmacies and pet shops stayed open, albeit with social distancing measures in place.

Company response to COVID-19: Airlines and hotels

Hungarian airline Wizz Air continues to lead airlines overall in 2020, followed by domestic players Tarom and Blue Air in second and third place, respectively. Wizz Air dominates low-cost carriers, with Blue Air and Ryanair the only other significant players.

Impact of COVID-19 on online bookings and travel intermediaries

Booking.com leads travel intermediaries overall with 12% value share in 2020, and intermediaries online sales with 24%.

What next for travel?

Over the forecast period trends in travel which began pre-pandemic will gain further ground, boosted by the impact of COVI-19. Rising environmental consciousness, along with the economic fallout of the virus, will continue to boost domestic travel sales to Romania’s rural regions as consumers seek out nature and shift away from crowded cities.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Travel in Romania market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Romania?
What are the major brands in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Romania

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Romania

KEY DATA FINDINGS

2020 IMPACT

Inbound arrivals slow to damaging levels, though hope remains for 2021

Reluctance to travel despite eased restrictions continues to undermine sales in outbound departures

RECOVERY AND OPPORTUNITIES

Focus on domestic tourism aims to boost sales through regional travel opportunities

Romania holds significant potential for further development as a destination, but lack of a coherent strategy may hamper growth

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Romania

KEY DATA FINDINGS

2020 IMPACT

Global containment measures ground fleets during lockdown and lead to massive losses

Airlines seek bailout loans to remain operational and reduce disruption to passengers

RECOVERY

Blue Air’s expansion plans increase domestic and short-haul routes as airline focuses on low-cost, short-haul flights to restart business

Wizz Air caters to current demand with low-cost fares and flexible policies, while Bucharest airport is set to double its size

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Romania

KEY DATA FINDINGS

2020 IMPACT

Lack of inbound arrivals erodes demand and leaves car fleets idle during lockdown

Digitalisation trend gains pace as COVID-19 prompts rising demand for contactless management

RECOVERY AND OPPORTUNITIES

Uber’s ride-hailing service set to continue to expand with new developments and greater reach in Romania

Car sharing alternatives and rise of electric vehicles to intensify competition and force innovation in traditional car rental offerings

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Romania

KEY DATA FINDINGS

2020 IMPACT

Budget hotels falls fastest as reduced domestic and cross-border travel force many operators to temporarily close down

Accor’s expansion plan goes ahead despite virus, and new Moxy hotel targets millennials

RECOVERY AND OPPORTUNITIES

Short-term rentals face stricter controls that may squeeze out smaller players

City hotels continue to cater to foreigners, while alternative accommodation concepts stand to benefit from rising demand for nature-themed trips

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Romania

KEY DATA FINDINGS

2020 IMPACT

Lockdown proves devastating and several players shut down permanently

Players appeal to resident Romanians with tempting tours and low-cost offers

RECOVERY AND OPPORTUNITIES

COVID-19 to accelerate online shift with mobile sales leading the way

Romania’s nature offers potential for development of eco-tourism and diversified employment options among residents

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Romania

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Romania

KEY DATA FINDINGS

2020 IMPACT

Inbound arrivals slow to damaging levels, though hope remains for 2021

Reluctance to travel despite eased restrictions continues to undermine sales in outbound departures

RECOVERY AND OPPORTUNITIES

Focus on domestic tourism aims to boost sales through regional travel opportunities

Romania holds significant potential for further development as a destination, but lack of a coherent strategy may hamper growth

CATEGORY DATA

Airlines in Romania

KEY DATA FINDINGS

2020 IMPACT

Global containment measures ground fleets during lockdown and lead to massive losses

Airlines seek bailout loans to remain operational and reduce disruption to passengers

RECOVERY

Blue Air’s expansion plans increase domestic and short-haul routes as airline focuses on low-cost, short-haul flights to restart business

Wizz Air caters to current demand with low-cost fares and flexible policies, while Bucharest airport is set to double its size

CATEGORY DATA

Car Rental (Destination) in Romania

KEY DATA FINDINGS

2020 IMPACT

Lack of inbound arrivals erodes demand and leaves car fleets idle during lockdown

Digitalisation trend gains pace as COVID-19 prompts rising demand for contactless management

RECOVERY AND OPPORTUNITIES

Uber’s ride-hailing service set to continue to expand with new developments and greater reach in Romania

Car sharing alternatives and rise of electric vehicles to intensify competition and force innovation in traditional car rental offerings

CATEGORY DATA

Lodging in Romania

KEY DATA FINDINGS

2020 IMPACT

Budget hotels falls fastest as reduced domestic and cross-border travel force many operators to temporarily close down

Accor’s expansion plan goes ahead despite virus, and new Moxy hotel targets millennials

RECOVERY AND OPPORTUNITIES

Short-term rentals face stricter controls that may squeeze out smaller players

City hotels continue to cater to foreigners, while alternative accommodation concepts stand to benefit from rising demand for nature-themed trips

CATEGORY DATA

Online Travel Sales and Intermediaries in Romania

KEY DATA FINDINGS

2020 IMPACT

Lockdown proves devastating and several players shut down permanently

Players appeal to resident Romanians with tempting tours and low-cost offers

RECOVERY AND OPPORTUNITIES

COVID-19 to accelerate online shift with mobile sales leading the way

Romania’s nature offers potential for development of eco-tourism and diversified employment options among residents

CATEGORY DATA

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