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Country Report

Travel in

Travel in Romania

43 pages, Sep 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Travel remains buoyant in growing economy

Romania’s travel industry continues to record healthy growth in 2018, backed by a further rise in inbound arrivals, albeit growth has been slower than in the previous three years. The country’s economy continues to grow with the unemployment rate falling, while its minimum wage saw a further increase of 9% in 2018, all of which is supporting the growth in travel.

Rapid rise in internet penetration drives online sales

Driven by a rapid rise in internet penetration within Romania internet transaction value has continued to record double-digit growth within travel in 2018. With consumers leading busier lives they are increasingly looking for the most convenient way to complete travel bookings, with this being largely supported by the rapid rise in the number of people accessing the internet through their mobiles.

Low cost carriers continues to see strong growth

Low cost carriers continue to dominate airlines in Romania with consumers appreciating the value offered by these operators. Wizz Air, Blue Air and Ryanair account for the majority share within this category, with all three recording double-digit current value growth in 2018.

Romania aims to use diaspora to deliver positive message

Romania’s Tourism Ministry revealed innovative new marketing strategies in 2018 as it looks to promote the country on a wider stage, including highlighting some of its key attractions. One part of the strategy involves enlisting the Romanian diaspora as ambassadors for local tourism.

Bright future predicted for Romania’s travel industry

Travel in Romania is projected to continue growing over the forecast period in value terms at constant 2018 prices, albeit at a slower rate than was seen over the review period. However, having witnessed a small decline over the review period, there is expected to be a rise in the number of domestic trips over the forecast period thanks to Romania’s slow economic recovery, coupled with factors such as the increases in the minimum wage that were seen in 2017 and 2018.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Romania for free:

The Travel in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Romania?
What are the major brands in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Romania

EXECUTIVE SUMMARY

Travel remains buoyant in growing economy

Rapid rise in internet penetration drives online sales

Low cost carriers continues to see strong growth

Romania aims to use diaspora to deliver positive message

Bright future predicted for Romania’s travel industry

SWOT

Summary 1 Destination Romania: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in Romania

HEADLINES

PROSPECTS

Low cost carriers continue to see dynamic growth

Tarom retains lead as it looks to renew fleet and expand network

Airport development underway as passenger numbers rise

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Romania

HEADLINES

PROSPECTS

Mid-market and luxury and upscale hotels expand their presence

Airbnb continues to see strong growth

Hilton and Ibis expand their presence in Romania

CATEGORY DATA

Table 20 Lodging Sales: Value 2013-2018
Table 21 Lodging Online Sales: Value 2013-2018
Table 22 Hotels Sales: Value 2013-2018
Table 23 Hotels Online Sales: Value 2013-2018
Table 24 Other Lodging Sales: Value 2013-2018
Table 25 Other Lodging Online Sales: Value 2013-2018
Table 26 Lodging Outlets: Units 2013-2018
Table 27 Lodging: Number of Rooms 2013-2018
Table 28 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 29 Hotels NBO Company Shares: % Value 2014-2018
Table 30 Hotel Brands by Key Performance Indicators 2018
Table 31 Forecast Lodging Sales: Value 2018-2023
Table 32 Forecast Lodging Online Sales: Value 2018-2023
Table 33 Forecast Hotels Sales: Value 2018-2023
Table 34 Forecast Hotels Online Sales: Value 2018-2023
Table 35 Forecast Other Lodging Sales: Value 2018-2023
Table 36 Forecast Other Lodging Online Sales: Value 2018-2023
Table 37 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Romania

HEADLINES

PROSPECTS

The rise and rise of online travel sales

Traditional package holidays retain popularity

Intermediaries unlikely to see any significant obstacles to growth

CATEGORY DATA

Table 38 Travel Intermediaries Sales: Value 2013-2018
Table 39 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 40 Intermediaries Leisure Online Sales: Value 2013-2018
Table 41 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 42 Online Travel Sales to Residents: Value 2013-2018
Table 43 Mobile Travel Sales to Residents: Value 2013-2018
Table 44 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 45 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 46 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 47 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 48 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Romania

HEADLINES

PROSPECTS

New airline destinations continues to support rise in inbound arrivals

Rural areas benefiting from growing interest and investment

Bucharest key to the success of tourism in Romania

CATEGORY DATA

Table 49 Inbound Arrivals: Number of Trips 2013-2018
Table 50 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 51 Inbound City Arrivals 2013-2018
Table 52 Inbound Receipts: Value 2013-2018
Table 53 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 54 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 55 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 56 Forecast Inbound Receipts: Value 2018-2023
Table 57 Domestic Trips by Destination: Number of Trips 2013-2018
Table 58 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 59 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 60 Domestic Expenditure: Value 2013-2018
Table 61 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 62 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 63 Forecast Domestic Expenditure: Value 2018-2023
Table 64 Outbound Departures: Number of Trips 2013-2018
Table 65 Outbound Departures by Destination: Number of Trips 2013-2018
Table 66 Outbound Expenditure: Value 2013-2018
Table 67 Forecast Outbound Departures: Number of Trips 2018-2023
Table 68 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 69 Forecast Outbound Expenditure: Value 2018-2023

Car Rental (Destination) in Romania

HEADLINES

PROSPECTS

Car rental benefits from rising tourist numbers

Ride sharing and car sharing posing a challenge to car rental

Autonom Rent a Car faces growing challenge from international brands

CATEGORY DATA

Table 70 Car Rental Sales: Value 2013-2018
Table 71 Car Rental Online Sales: Value 2013-2018
Table 72 Structure of Car Rental Market 2013-2018
Table 73 Car Rental NBO Company Shares: % Value 2014-2018
Table 74 Car Rental Brands by Key Performance Indicators 2018
Table 75 Forecast Car Rental Sales: Value 2018-2023
Table 76 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Romania

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Executive Summary

New Report Guarantee

Travel remains buoyant in growing economy

Rapid rise in internet penetration drives online sales

Low cost carriers continues to see strong growth

Romania aims to use diaspora to deliver positive message

Bright future predicted for Romania’s travel industry

Samples

Overview

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Table of Contents

Travel in Romania

EXECUTIVE SUMMARY

Travel remains buoyant in growing economy

Rapid rise in internet penetration drives online sales

Low cost carriers continues to see strong growth

Romania aims to use diaspora to deliver positive message

Bright future predicted for Romania’s travel industry

SWOT

MARKET DATA

SOURCES

Airlines in Romania

HEADLINES

PROSPECTS

Low cost carriers continue to see dynamic growth

Tarom retains lead as it looks to renew fleet and expand network

Airport development underway as passenger numbers rise

CATEGORY DATA

Lodging in Romania

HEADLINES

PROSPECTS

Mid-market and luxury and upscale hotels expand their presence

Airbnb continues to see strong growth

Hilton and Ibis expand their presence in Romania

CATEGORY DATA

Online Travel Sales and Intermediaries in Romania

HEADLINES

PROSPECTS

The rise and rise of online travel sales

Traditional package holidays retain popularity

Intermediaries unlikely to see any significant obstacles to growth

CATEGORY DATA

Tourism Flows in Romania

HEADLINES

PROSPECTS

New airline destinations continues to support rise in inbound arrivals

Rural areas benefiting from growing interest and investment

Bucharest key to the success of tourism in Romania

CATEGORY DATA

Car Rental (Destination) in Romania

HEADLINES

PROSPECTS

Car rental benefits from rising tourist numbers

Ride sharing and car sharing posing a challenge to car rental

Autonom Rent a Car faces growing challenge from international brands

CATEGORY DATA

Why buy this report?

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