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Country Report

Travel in

Travel in Taiwan

Sep 2018

US$2,100

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Executive Summary

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Economical travel options satisfy weak purchasing power

Taiwan’s poor economic situation has fuelled growth in budget travel options with low cost carriers capitalising on this situation. Being able to travel on a budget enables many Taiwanese to continue their strong desire to travel.

Higher levels of acceptance of online booking

Online booking has become standard for many Taiwanese choosing to travel. Businesses offering a combination of booking, comparison shopping, research and social media interaction are increasingly able to capture these changes in consumer demand.

Competitive environment places strain on mid-sized players

Travel and tourism in Taiwan is highly competitive, with a proliferation in the number of low cost carriers and routes served towards the end of the review period. This has made travelling abroad inexpensive and a popular option, especially for younger travellers.

Leading car rental companies adapt to changing consumer needs

Taiwan’s transport infrastructure is well developed and integrated across different modes making it easy for visitors to travel to all but the most remote locations quite conveniently. In addition, traffic congestion and parking in urban areas often makes driving unappealing.

Economy, China and poor planning are issues to be addressed

China remains a major issue for local operators in Taiwan. China’s ability to control a vast supply of tourists to Taiwan affects both the economy and influences local purchasing power.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Travel in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Taiwan?
What are the major brands in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Taiwan

EXECUTIVE SUMMARY

Economical travel options satisfy weak purchasing power

Higher levels of acceptance of online booking

Competitive environment places strain on mid-sized players

Leading car rental companies adapt to changing consumer needs

Economy, China and poor planning are issues to be addressed

SWOT

Summary 1 Destination Taiwan: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Airlines in Taiwan

HEADLINES

PROSPECTS

Embrace of low cost carriers

Chart 1 ts experience strong demand for travel to Japan

China Airlines Ltd continues with route expansion

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Car Rental (Destination) in Taiwan

HEADLINES

PROSPECTS

Convenience central to new developments

Competing modes present a challenge for car rental players

Bikeshare integrates with other transport modes

CATEGORY DATA

Table 20 Car Rental Sales: Value 2013-2018
Table 21 Car Rental Online Sales: Value 2013-2018
Table 22 Structure of Car Rental Market 2013-2018
Table 23 Car Rental NBO Company Shares: % Value 2014-2018
Table 24 Car Rental Brands by Key Performance Indicators 2018
Table 25 Forecast Car Rental Sales: Value 2018-2023
Table 26 Forecast Car Rental Online Sales: Value 2018-2023

Lodging in Taiwan

HEADLINES

PROSPECTS

Government is slow to address changes in lodging demand

Mid-priced lodging competes for relevancy

Interest-specific themes enable greater differentiation amongst lodging operators

CATEGORY DATA

Table 27 Lodging Sales: Value 2013-2018
Table 28 Lodging Online Sales: Value 2013-2018
Table 29 Hotels Sales: Value 2013-2018
Table 30 Hotels Online Sales: Value 2013-2018
Table 31 Other Lodging Sales: Value 2013-2018
Table 32 Other Lodging Online Sales: Value 2013-2018
Table 33 Lodging Outlets: Units 2013-2018
Table 34 Lodging: Number of Rooms 2013-2018
Table 35 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 36 Hotels NBO Company Shares: % Value 2014-2018
Table 37 Hotel Brands by Key Performance Indicators 2018
Table 38 Forecast Lodging Sales: Value 2018-2023
Table 39 Forecast Lodging Online Sales: Value 2018-2023
Table 40 Forecast Hotels Sales: Value 2018-2023
Table 41 Forecast Hotels Online Sales: Value 2018-2023
Table 42 Forecast Other Lodging Sales: Value 2018-2023
Table 43 Forecast Other Lodging Online Sales: Value 2018-2023
Table 44 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Taiwan

HEADLINES

PROSPECTS

Independent travellers challenge travel agency business

Travel intermediaries focus on specific tours

Small- and medium-sized business grows, consolidation occurs at top

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2013-2018
Table 46 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 47 Intermediaries Leisure Online Sales: Value 2013-2018
Table 48 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 49 Online Travel Sales to Residents: Value 2013-2018
Table 50 Mobile Travel Sales to Residents: Value 2013-2018
Table 51 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 54 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 55 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Taiwan

HEADLINES

PROSPECTS

Neighbouring regions dominate inbound arrivals

Robust outbound growth fuelled by low cost carriers

Low cost carriers, same day return trips stifle domestic travel

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2013-2018
Table 57 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 58 Inbound City Arrivals 2013-2018
Table 59 Inbound Receipts: Value 2013-2018
Table 60 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 61 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 63 Forecast Inbound Receipts: Value 2018-2023
Table 64 Domestic Trips by Destination: Number of Trips 2013-2018
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 67 Domestic Expenditure: Value 2013-2018
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 70 Forecast Domestic Expenditure: Value 2018-2023
Table 71 Outbound Departures: Number of Trips 2013-2018
Table 72 Outbound Departures by Destination: Number of Trips 2013-2018
Table 73 Outbound Expenditure: Value 2013-2018
Table 74 Forecast Outbound Departures: Number of Trips 2018-2023
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 76 Forecast Outbound Expenditure: Value 2018-2023

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Megatrends

Country Report

Travel in Taiwan

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Executive Summary

New Report Guarantee

Economical travel options satisfy weak purchasing power

Higher levels of acceptance of online booking

Competitive environment places strain on mid-sized players

Leading car rental companies adapt to changing consumer needs

Economy, China and poor planning are issues to be addressed

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Travel in Taiwan

EXECUTIVE SUMMARY

Economical travel options satisfy weak purchasing power

Higher levels of acceptance of online booking

Competitive environment places strain on mid-sized players

Leading car rental companies adapt to changing consumer needs

Economy, China and poor planning are issues to be addressed

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Airlines in Taiwan

HEADLINES

PROSPECTS

Embrace of low cost carriers

Chart 1 ts experience strong demand for travel to Japan

China Airlines Ltd continues with route expansion

CATEGORY DATA

Car Rental (Destination) in Taiwan

HEADLINES

PROSPECTS

Convenience central to new developments

Competing modes present a challenge for car rental players

Bikeshare integrates with other transport modes

CATEGORY DATA

Lodging in Taiwan

HEADLINES

PROSPECTS

Government is slow to address changes in lodging demand

Mid-priced lodging competes for relevancy

Interest-specific themes enable greater differentiation amongst lodging operators

CATEGORY DATA

Online Travel Sales and Intermediaries in Taiwan

HEADLINES

PROSPECTS

Independent travellers challenge travel agency business

Travel intermediaries focus on specific tours

Small- and medium-sized business grows, consolidation occurs at top

CATEGORY DATA

Tourism Flows in Taiwan

HEADLINES

PROSPECTS

Neighbouring regions dominate inbound arrivals

Robust outbound growth fuelled by low cost carriers

Low cost carriers, same day return trips stifle domestic travel

CATEGORY DATA

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