Travel saw growth by all measures in Taiwan in 2019. More and more Taiwanese travellers are choosing to travel independently, and seek out experiences that suit their interests when travelling domestically or abroad.
Online booking has become standard for many people in Taiwan who choose to travel. Businesses offering a combination of booking, comparison shopping, research and social media interaction are increasingly able to capture these changes in consumer demand.
Although scheduled operator China Airlines continued to lead airlines in 2019, low-cost carriers continued to see the strongest growth in terms of both the number of passengers carried and value sales. This led to a decline in the share of China Airlines for a second consecutive year.
Taiwan’s transport infrastructure is well-developed, and integrated across different modes, making it easy for visitors to travel to all but the most remote locations conveniently. In addition, traffic congestion and parking in urban areas make driving unappealing.
Travel in Taiwan is expected to continue to see growth by all measures in the forecast period. However, China remains a major issue for local operators in the country.
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