The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2019
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Awareness about environmental and social issues is increasing among consumers around the world, and the UK is no exception. As consumers try to improve their daily life choices in order to protect the environment, they are inevitably demanding more sustainable travel, and this is driving players in the field to respond with adequate strategies.
Technology has become a key factor for travel operators to set competition apart. Artificial intelligence (AI) in particular is currently employed across sectors in order to improve customers’ experience and to reduce the environmental footprint of hotels and airlines.
“Experience more” is a key trend shaping the travel industry, including the UK, and consumers increasingly prefer unique and memorable experiences over tangible products. Reflective on this, travel operators are enticing consumers by offering personalised experiences, such as hotel chatbots offering recommendations, smart rooms allowing adjustment of room features, and great customer service.
Brexit uncertainty remains a key factor affecting the UK travel industry. The negative sentiment, driven by the uncertain economic conditions, is instigating lower spending patterns, less frequent travel, and consumers being hesitant to travel or delaying their trips.
Sterling’s depreciation against the euro is leading consumers to look for value for money destinations. Hence, consumers are travelling less to EU destinations and shifting their preference to long-haul markets, particularly Asian countries such as China and the Philippines, as they offer good value for money and unique experiences.
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Overview:
Discover the latest market trends and uncover sources of future market growth for the Travel industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Travel industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in United Kingdom for free:
The Travel in United Kingdom market research report includes:
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Why buy this report?
This industry report originates from Passport, our Travel And Tourism market research database.
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Market statistics: Excel workbook
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.