Travel in the United Kingdom

Sustainability shapes the UK travel market

Awareness about environmental and social issues is increasing among consumers around the world, and the UK is no exception. As consumers try to improve their daily life choices in order to protect the environment, they are inevitably demanding more sustainable travel, and this is driving players in the field to respond with adequate strategies.

Artificial intelligence and mobile apps become the new norm

Technology has become a key factor for travel operators to set competition apart. Artificial intelligence (AI) in particular is currently employed across sectors in order to improve customers’ experience and to reduce the environmental footprint of hotels and airlines.

“Experience more” grows in importance in travel

“Experience more” is a key trend shaping the travel industry, including the UK, and consumers increasingly prefer unique and memorable experiences over tangible products. Reflective on this, travel operators are enticing consumers by offering personalised experiences, such as hotel chatbots offering recommendations, smart rooms allowing adjustment of room features, and great customer service.

Brexit uncertainty leaving the UK travel industry at a fragile position

Brexit uncertainty remains a key factor affecting the UK travel industry. The negative sentiment, driven by the uncertain economic conditions, is instigating lower spending patterns, less frequent travel, and consumers being hesitant to travel or delaying their trips.

Last minute bookings and value for money destinations on the rise

Sterling’s depreciation against the euro is leading consumers to look for value for money destinations. Hence, consumers are travelling less to EU destinations and shifting their preference to long-haul markets, particularly Asian countries such as China and the Philippines, as they offer good value for money and unique experiences.

Files are delivered directly into your account within a few minutes of purchase.