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Travel in the US
Sep 2020
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Executive Summary
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COVID-19 impact on travel
The impact of COVID-19 on the travel industry in the US has been swift and widespread. Airlines, car rental agencies and hotels have all seen vast reductions in bookings and revenue in 2020, as have the intermediaries that connect businesses with consumers across the broader travel industry.
COVID-19 country impact
As early as 31 January, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, after the COVID-19 outbreak there. From 2 February, entry was restricted from China, with this later extended to virus-hit Iran and Italy.
Company response to COVID-19: Airlines and hotels
COVID-19 caused passenger air travel to fall more than 90% compared to its 2019 levels between mid-March and May 2020. International travel has seen the largest impact due to border closures.
Impact of COVID-19 on online bookings and travel intermediaries
Travel intermediaries saw a sharp increase in cancellations in early 2020 as the COVID-19 pandemic spread throughout the world. Although many intermediaries, including Expedia initially received negative feedback from consumers due to long wait times and difficulties receiving refunds from cancelled trips, the company has since expanded its technological capabilities and ensured that customers are able to efficiently cancel or reschedule trips for later dates.
What next for travel?
With the COVID-19 pandemic still playing out in many parts of the world at the time of research, the timeline for a recovery period for the travel industry in the US and globally is still largely uncertain. What is clear is that the industry will continue to suffer throughout the remainder of 2020, with a true recovery likely to start some time in 2021.
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Discover the latest market trends and uncover sources of future market growth for the Travel industry in USA with research from Euromonitor's team of in-country analysts.
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The Travel in USA market research report includes:
- Analysis of trends
- Detailed segmentation
- Historic volumes and values, company and brand market shares
- Forecasts
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Travel in USA?
- What are the major brands in USA?
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This industry report originates from Passport, our Travel market research database.
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Travel in the US
EXECUTIVE SUMMARY
COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
Chart 1 Inbound Receipts: 2020-2025Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
MARKET DATA
Table 1 Annual Leave: Volume 2015-2020Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research SourcesTourism Flows in the US
KEY DATA FINDINGS
2020 IMPACT
Negative effects of COVID-19 are historic in nature
International travel in 2020 remains questionable
RECOVERY AND OPPORTUNITIES
Domestic travel will recover more quickly than international travel
Travel will be a key driver of overall economic recovery in the US
CATEGORY DATA
Table 11 Inbound Arrivals: Number of Trips 2015-2020Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025
Airlines in the US
KEY DATA FINDINGS
2020 IMPACT
CARES Act delays airline layoffs and route cuts
Social distancing becomes airlines’ social responsibility
RECOVERY
Hygiene joins safety as airlines’ top priority
COVID-19 accelerates the adoption of biometrics technology
CATEGORY DATA
Table 32 Airlines Sales: Value 2015-2020Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 37 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 38 Forecast Airlines Sales: Value 2020-2025
Table 39 Forecast Airlines Online Sales: Value 2020-2025
Car Rental (Destination) in the US
KEY DATA FINDINGS
2020 IMPACT
Companies cut fleet sizes in response to COVID-19
Hertz and Advantage file for bankruptcy
RECOVERY AND OPPORTUNITIES
Car rentals’ reliance on air travel complicates recovery timeline
An updated car rental experience
CATEGORY DATA
Table 40 Car Rental Sales: Value 2015-2020Table 41 Car Rental Online Sales: Value 2015-2020
Table 42 Structure of Car Rental Market 2015-2020
Table 43 Car Rental NBO Company Shares: % Value 2016-2020
Table 44 Car Rental Brands by Key Performance Indicators 2020
Table 45 Forecast Car Rental Sales: Value 2020-2025
Table 46 Forecast Car Rental Online Sales: Value 2020-2025
Lodging in the US
KEY DATA FINDINGS
2020 IMPACT
Hotel players large and small suffer unprecedented losses amidst COVID-19 pandemic
Short-term rental fallout hurts owners and guests alike
RECOVERY AND OPPORTUNITIES
Cleanliness and hygiene are top priorities for hotels
Domestic travel and alternative revenue streams will be key to lodging recovery
CATEGORY DATA
Table 47 Lodging Sales: Value 2015-2020Table 48 Lodging Online Sales: Value 2015-2020
Table 49 Hotels Sales: Value 2015-2020
Table 50 Hotels Online Sales: Value 2015-2020
Table 51 Other Lodging Sales: Value 2015-2020
Table 52 Other Lodging Online Sales: Value 2015-2020
Table 53 Lodging Outlets: Units 2015-2020
Table 54 Lodging: Number of Rooms 2015-2020
Table 55 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 56 Hotels NBO Company Shares: % Value 2016-2020
Table 57 Hotel Brands by Key Performance Indicators 2020
Table 58 Forecast Lodging Sales: Value 2020-2025
Table 59 Forecast Lodging Online Sales: Value 2020-2025
Table 60 Forecast Hotels Sales: Value 2020-2025
Table 61 Forecast Hotels Online Sales: Value 2020-2025
Table 62 Forecast Other Lodging Sales: Value 2020-2025
Table 63 Forecast Other Lodging Online Sales: Value 2020-2025
Table 64 Forecast Lodging Outlets: Units 2020-2025
Online Travel Sales and Intermediaries in the US
KEY DATA FINDINGS
2020 IMPACT
Cancellations soar for travel intermediaries in 2020
Technology proves key for intermediaries during the pandemic
RECOVERY AND OPPORTUNITIES
Desperate airlines may benefit travel intermediaries
Survival of the fittest
Table 65 Travel Planning and Booking in the United States: Purchase Factors 2020CATEGORY DATA
Table 66 Travel Intermediaries Sales: Value 2015-2020Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025
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- Travel and Tourism in Madagascar | May 2014
- Travel and Tourism in Martinique | Jan 2015
- Travel and Tourism in Mauritania | Oct 2014
- Travel and Tourism in Nauru | Sep 2014
- Travel and Tourism in New Caledonia | Aug 2014
- Travel and Tourism in Niger | Oct 2014
- Travel and Tourism in North Korea | Feb 2015
- Travel and Tourism in Réunion | Dec 2013
- Travel and Tourism in Rwanda | Jul 2014
- Travel and Tourism in Senegal | Sep 2014
- Travel and Tourism in Sierra Leone | May 2015
- Travel and Tourism in Somalia | Oct 2014
- Travel and Tourism in South Sudan | Sep 2014
- Travel and Tourism in St Kitts | Jul 2014
- Travel and Tourism in St Lucia | Jul 2014
- Travel and Tourism in Sudan | Oct 2014
- Travel and Tourism in Swaziland | Oct 2013
- Travel and Tourism in Syria | Jul 2014
- Travel and Tourism in Togo | Sep 2014
- Travel and Tourism in Tonga | Sep 2014
- Travel and Tourism in Tuvalu | Sep 2014
- Travel and Tourism in US Virgin Islands | Jul 2014
- Travel in Albania | Oct 2015
- Travel in Algeria | Oct 2020
- Travel in Andorra | Oct 2015
- Travel in Angola | Aug 2016
- Travel in Antigua | Aug 2016
- Travel in Argentina | Oct 2020
- Travel in Aruba | Aug 2016
- Travel in Australia | Oct 2020
- Travel in Austria | Oct 2020
- Travel in Azerbaijan | Oct 2020
- Travel in Bahamas | Aug 2016
- Travel in Bahrain | Nov 2020
- Travel in Bangladesh | Aug 2016
- Travel in Barbados | Aug 2016
- Travel in Belarus | Oct 2020
- Travel in Belgium | Oct 2020
- Travel in Belize | Aug 2016
- Travel in Bermuda | Aug 2016
- Travel in Bolivia | Oct 2020
- Travel in Bosnia and Herzegovina | Oct 2020
- Travel in Bosnia-Herzegovina | Oct 2018
- Travel in Brazil | Oct 2020
- Travel in British Virgin Islands | Aug 2016
- Travel in Brunei | Aug 2016
- Travel in Bulgaria | Oct 2020
- Travel in Cambodia | Nov 2020
- Travel in Cameroon | Oct 2020
- Travel in Canada | Sep 2020
- Travel in Cayman Islands | Aug 2016
- Travel in Chile | Oct 2020
- Travel in China | Oct 2020
- Travel in Colombia | Nov 2020
- Travel in Costa Rica | Oct 2020
- Travel in Croatia | Oct 2020
- Travel in Cyprus | Nov 2020
- Travel in Denmark | Oct 2020
- Travel in Dominica | Aug 2016
- Travel in Dominican Republic | Nov 2020
- Travel in Ecuador | Nov 2020
- Travel in Egypt | Oct 2020
- Travel in El Salvador | Aug 2016
- Travel in Estonia | Oct 2020
- Travel in Fiji | Nov 2020
- Travel in Finland | Nov 2020
- Travel in France | Oct 2020
- Travel in French Guiana | Oct 2015
- Travel in Georgia | Oct 2020
- Travel in Germany | Sep 2020
- Travel in Ghana | Aug 2016
- Travel in Greece | Oct 2020
- Travel in Grenada | Aug 2016
- Travel in Guadeloupe | Aug 2016
- Travel in Guatemala | Oct 2020
- Travel in Guyana | Oct 2015
- Travel in Haiti | Aug 2016
- Travel in Honduras | Aug 2016
- Travel in Hong Kong, China | Oct 2020
- Travel in Hungary | Oct 2020
- Travel in Iceland | Nov 2020
- Travel in India | Sep 2020
- Travel in Indonesia | Oct 2020
- Travel in Ireland | Oct 2020
- Travel in Israel | Nov 2020
- Travel in Italy | Oct 2020
- Travel in Jamaica | Nov 2020
- Travel in Japan | Oct 2020
- Travel in Jordan | Oct 2020
- Travel in Kazakhstan | Oct 2020
- Travel in Kenya | Oct 2020
- Travel in Kuwait | Oct 2020
- Travel in Kyrgyzstan | Oct 2015
- Travel in Laos | Oct 2020
- Travel in Latvia | Oct 2020
- Travel in Lebanon | Oct 2020
- Travel in Libya | Oct 2015
- Travel in Liechtenstein | Oct 2015
- Travel in Lithuania | Oct 2020
- Travel in Luxembourg | Aug 2016
- Travel in Macau | Oct 2018
- Travel in Macau, China | Nov 2020
- Travel in Macedonia | Oct 2018
- Travel in Malaysia | Oct 2020
- Travel in Maldives | Nov 2020
- Travel in Malta | Nov 2020
- Travel in Mauritius | Nov 2020
- Travel in Mexico | Sep 2020
- Travel in Moldova | Aug 2016
- Travel in Monaco | Aug 2016
- Travel in Mongolia | Sep 2016
- Travel in Montenegro | Aug 2016
- Travel in Morocco | Oct 2020
- Travel in Mozambique | Nov 2020
- Travel in Myanmar | Nov 2020
- Travel in Namibia | Aug 2016
- Travel in Nepal | Aug 2016
- Travel in New Zealand | Oct 2020
- Travel in Nicaragua | Aug 2016
- Travel in Nigeria | Nov 2020
- Travel in North Macedonia | Oct 2020
- Travel in Norway | Nov 2020
- Travel in Oman | Nov 2020
- Travel in Pakistan | Nov 2020
- Travel in Panama | Oct 2020
- Travel in Papua New Guinea | Aug 2016
- Travel in Paraguay | Aug 2016
- Travel in Peru | Nov 2020
- Travel in Poland | Oct 2020
- Travel in Portugal | Oct 2020
- Travel in Puerto Rico | Aug 2016
- Travel in Qatar | Oct 2020
- Travel in Romania | Oct 2020
- Travel in Russia | Oct 2020
- Travel in Samoa | Oct 2015
- Travel in Saudi Arabia | Nov 2020
- Travel in Serbia | Oct 2020
- Travel in Seychelles | Aug 2016
- Travel in Singapore | Oct 2020
- Travel in Slovakia | Oct 2020
- Travel in Slovenia | Oct 2020
- Travel in Solomon Islands | Oct 2015
- Travel in South Africa | Nov 2020
- Travel in South Korea | Nov 2020
- Travel in Spain | Oct 2020
- Travel in Sri Lanka | Oct 2020
- Travel in St Vincent and the Grenadines | Oct 2015
- Travel in Suriname | Oct 2015
- Travel in Sweden | Oct 2020
- Travel in Switzerland | Oct 2020
- Travel in Taiwan | Oct 2020
- Travel in Tajikistan | Oct 2015
- Travel in Tanzania | Oct 2020
- Travel in Thailand | Oct 2020
- Travel in the Czech Republic | Oct 2020
- Travel in the Netherlands | Oct 2020
- Travel in the Philippines | Oct 2020
- Travel in the United Arab Emirates | Oct 2020
- Travel in the United Kingdom | Sep 2020
- Travel in Trinidad and Tobago | Aug 2016
- Travel in Tunisia | Nov 2020
- Travel in Turkey | Oct 2020
- Travel in Turkmenistan | Oct 2015
- Travel in Uganda | Aug 2016
- Travel in Ukraine | Oct 2020
- Travel in Uruguay | Nov 2020
- Travel in Uzbekistan | Nov 2020
- Travel in Venezuela | Sep 2018
- Travel in Vietnam | Oct 2020
- Travel in Zambia | Oct 2015
- Travel in Zimbabwe | Aug 2016
Strategy Reports
- Global Recovery Tracker: Q3 2020 | Nov 2020
- The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey | Aug 2020
- Digital Consumer Survey 2020: Key Insights | Jun 2020
- Asia Pacific: The New Innovation Hub | Jan 2020
- Global Economic Forecasts: Q4 2019 | Nov 2019
- Top 5 Cities for Airport Passenger Growth 2012-2017 | Jul 2018
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- The Pursuit of Pink Money: Gay and Lesbian Spending Patterns | Feb 2010
- Let The Good Times Roll: How Global Consumers are Using Leisure and Escapism to Cope with Recession | Nov 2009
- For the Love of the Game: Global Sporting Habits and Implications for Marketers | Aug 2008
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Gaming: Implications of Growth for Global Marketing Strategies | Jan 2008
Company Reports
- Accor Hotels Group in Travel | Feb 2021
- AccorHotels Group in Travel | Jun 2019
- Air France-KLM Group SA in Travel | Oct 2016
- Air France-KLM in Travel | Sep 2017
- Airbnb Inc in Travel | Oct 2018
- AirbnbInc in Travel | Nov 2016
- Amadeus Global Travel Distribution SA in Travel and Tourism | Dec 2013
- American Airlines Group, Inc. in Travel | Feb 2021
- American Express Co in Travel and Tourism | Aug 2013
- Avis Budget Group Inc in Travel and Tourism | Aug 2012
- Best Western International Inc in Travel and Tourism | Jul 2013
- Booking Holdings in Travel | Feb 2019
- British Airways Plc in Travel and Tourism | Jul 2011
- Carlson Cos Inc in Travel | Sep 2016
- Carnival Corp in Travel And Tourism | Sep 2014
- Carnival Corporation plc. in Travel | Oct 2015
- Ctrip.com International Ltd in Travel | Oct 2015
- Delta Air Lines, Inc in Travel | Sep 2017
- Deutsche Lufthansa AG in Travel | Jul 2019
- easyJet plc in Travel | Jun 2019
- Emirates Airlines in Travel and Tourism | Aug 2014
- Emirates Group PLC in Travel | Dec 2017
- Europcar International SA in Travel and Tourism | Aug 2013
- Expedia Group Inc in Travel | Jan 2019
- Expedia Inc in Travel | Feb 2018
- Hengan International Group Co Ltd in Tissue and Hygiene | Jan 2020
- Hertz Corp, The in Travel | Jan 2016
- Hilton Inc in Travel | Oct 2017
- Hilton Worldwide in Travel | Oct 2016
- HNA Tourism Group Co Ltd in Travel | Oct 2017
- Hyatt Hotels Corp in Travel | Nov 2019
- Intercontinental Hotels Group Plc | Mar 2017
- InterContinental Hotels Group Plc in Travel | Dec 2020
- International Airlines Group in Travel | Jul 2019
- International Consolidated Airlines Group SA in Travel | Sep 2017
- Kuoni Travel Holding Ltd in Travel and Tourism | Apr 2010
- LATAM Airlines Group SA in Travel | Mar 2019
- LATAM In Travel | Dec 2016
- Marriott International Inc in Travel | Jan 2019
- Qantas Airways Ltd in Travel | Dec 2019
- Ryanair Holdings Plc in Travel | Dec 2017
- Sabre Corp in Travel and Tourism | Dec 2013
- Sabre Holdings Corp in Travel and Tourism | Mar 2011
- Singapore Airlines (SIA) in Travel | Jan 2017
- Singapore Airlines in Travel | Sep 2017
- Singapore Airlines Ltd (SIA) in Travel | Oct 2019
- Southwest Airlines Co in Travel | Apr 2019
- Southwest Airlines in Travel | Feb 2017
- Starwood Hotels & Resorts Worldwide Inc in Travel and Tourism | Feb 2016
- The Priceline Group in Travel | Mar 2018
- Thomas Cook Group Plc in Travel | Jan 2017
- Travelport Inc in Travel and Tourism | Mar 2011
- TUI AG in Travel | Jan 2018
- TUI AG in Travel and Tourism | Feb 2014
- TUI Group in Travel | Dec 2015
- United Continental Holdings Inc in Travel | Oct 2015
- Wyndham Worldwide Corp in Travel | Apr 2016