2022 started with mixed results for travel in France. Uncertainties linked with the war in Ukraine, subsequent soaring inflation, a drop in purchasing power and persistent pandemic-related concerns have led French leisure tourists to remain cautious.
After several months of lockdown and border closures, the beginning of 2022 has been very promising for airlines in France. Though full recovery is unlikely by the end of the year, domestic tourism in particular is set to see continued robust growth, with international air travel benefiting especially from the reopening of Moroccan borders.
From mid-2021 to mid-2022, French hotels have shown more resilience than many of their European counterparts. This stems from the loyalty of both domestic tourists and border-country visitors.
Despite some signs of recovery in booking in 2022, a return to pre-pandemic patterns is not on the cards and faster growth is hindered by the war in Ukraine along with waning purchasing power. Political uncertainty in the run-up to the presidential elections in spring has further undermined bookings for the summer in 2022.
France faces stiff competition from favoured sunnier spots such as Italy and especially Spain over the forecast period in terms of inbound arrivals. The focus in travel is thus likely to become more and more trained on attracting big spenders such as Chinese and American tourists, despite the short-term intensified investment in domestic tourism.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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