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Country Report

Travel in

Travel in Denmark

Oct 2020

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Executive Summary

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COVID-19 impact on travel

The Danish travel landscape is set to be severely impacted by the COVID-19 crisis in 2020, with retail value growth moving from 1% in 2019 to a decline of 45% in 2020. The Danish border closures from 14 March until 31 May led to a large decline of international travellers, with local tourism also falling due to lockdowns, and the ongoing fear of contracting the virus.

COVID-19 country impact

On 14 March, borders were closed and public transport restrictions imposed, with compulsory seat reservations for long distance and regional trains, with passenger capacity reduced by 80%. 18 March saw the closure of shopping centres, other than for access to pharmacies and grocery retailers.

Company response to COVID-19: Airlines and hotels

COVID-19 is set to have a severe impact on airlines in Denmark, with borders closing on 14 March, when Danish citizens were also advised to travel back into the country. The impact of COVID-19 put a halt on most scheduled and charter traffic, closing smaller Danish airports, while bigger airports, such as Copenhagen Airport, sent most of their staff home.

Impact of COVID-19 on online bookings and travel intermediaries

In 2020, online booking players including Booking.com and Expedia had to deal with a large number of consumers requesting refunds, with systems put in place to deal with the logistics of refunding, or rescheduling plans.

What next for travel?

The travel industry in Denmark is expected to be severely impacted by COVID-19 in 2020, and into the forecast period, as consumers remain cautious of travelling, and players continue to respond to COVID-19 restrictions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Travel in Denmark market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Denmark?
What are the major brands in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
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Market statistics: Excel workbook

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Travel in Denmark

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Denmark

KEY DATA FINDINGS

2020 IMPACT

Business travel is hit the worst, as consumers work-from-home and companies look for ways to save costs

The domestic market begins to recover in late 2020, as VisitDenmark encourages locals to invest in domestic tourism

RECOVERY AND OPPORTUNITIES

International travel will take longer to recover, especially for those outside the EU, with the economic recession impacting travel choices

Denmark is set to focus on its unique offerings, differentiating itself from competitors to recover from the impact of COVID-19

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Denmark

KEY DATA FINDINGS

2020 IMPACT

Boarders close, flights are cancelled, and airlines shut down; leading to a decline in growth for airline sales

Flight operations are challenged by COVID-19 safety measures, and demand for travel remains low

RECOVERY

Low cost carriers benefit from low price-points, as business travel takes longer to recover

SAS Group is set to maintain its lead over the forecast period, with the player putting changes in place to adapt to the COVID-19 outbreak

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Denmark

KEY DATA FINDINGS

2020 IMPACT

Car rentals suffer as inbound arrivals decline, leading to a double-digit drop in value growth

Europcar retains its lead; however, all players record a double-digit decline in retail value growth, as travel needs reduce

RECOVERY AND OPPORTUNITIES

Business car rentals take longer to recover, as leisure car rentals benefit from being a safe, appealing form of travel

The competitive landscape is set to shake-up, as international players face huge losses

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Denmark

KEY DATA FINDINGS

2020 IMPACT

Hotels that cater to business arrivals are set to suffer the most, while domestic leisure becomes increasingly appealing in late 2020

COVID-19 halts new developments, while the holiday home industry loses over DKK1 billion in revenue

RECOVERY AND OPPORTUNITIES

Mid-priced hotels will see a faster recovery, as luxury hotels suffer from lack of business events and the economic recession

Impact on short-term rentals, including Airbnb, will be lasting, as Airbnb has limitations on the amount of days owners can rent their homes

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Denmark

KEY DATA FINDINGS

2020 IMPACT

Online travel sales record huge losses, as players offer refunds, vouchers and re-schedule consumers holidays

Online and intermediaries sales of leisure cruises suffer from well-published onboard outbreaks of COVID-19

RECOVERY AND OPPORTUNITIES

Online intermediaries are expected to make a quicker recovery during 2020, as online remains a key channel for travel bookings

TUI benefits from its stronger business model, allowing the player to have a swifter recovery over the forecast period

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Country Report

Travel in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Denmark

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Denmark

KEY DATA FINDINGS

2020 IMPACT

Business travel is hit the worst, as consumers work-from-home and companies look for ways to save costs

The domestic market begins to recover in late 2020, as VisitDenmark encourages locals to invest in domestic tourism

RECOVERY AND OPPORTUNITIES

International travel will take longer to recover, especially for those outside the EU, with the economic recession impacting travel choices

Denmark is set to focus on its unique offerings, differentiating itself from competitors to recover from the impact of COVID-19

CATEGORY DATA

Airlines in Denmark

KEY DATA FINDINGS

2020 IMPACT

Boarders close, flights are cancelled, and airlines shut down; leading to a decline in growth for airline sales

Flight operations are challenged by COVID-19 safety measures, and demand for travel remains low

RECOVERY

Low cost carriers benefit from low price-points, as business travel takes longer to recover

SAS Group is set to maintain its lead over the forecast period, with the player putting changes in place to adapt to the COVID-19 outbreak

CATEGORY DATA

Car Rental (Destination) in Denmark

KEY DATA FINDINGS

2020 IMPACT

Car rentals suffer as inbound arrivals decline, leading to a double-digit drop in value growth

Europcar retains its lead; however, all players record a double-digit decline in retail value growth, as travel needs reduce

RECOVERY AND OPPORTUNITIES

Business car rentals take longer to recover, as leisure car rentals benefit from being a safe, appealing form of travel

The competitive landscape is set to shake-up, as international players face huge losses

CATEGORY DATA

Lodging in Denmark

KEY DATA FINDINGS

2020 IMPACT

Hotels that cater to business arrivals are set to suffer the most, while domestic leisure becomes increasingly appealing in late 2020

COVID-19 halts new developments, while the holiday home industry loses over DKK1 billion in revenue

RECOVERY AND OPPORTUNITIES

Mid-priced hotels will see a faster recovery, as luxury hotels suffer from lack of business events and the economic recession

Impact on short-term rentals, including Airbnb, will be lasting, as Airbnb has limitations on the amount of days owners can rent their homes

CATEGORY DATA

Online Travel Sales and Intermediaries in Denmark

KEY DATA FINDINGS

2020 IMPACT

Online travel sales record huge losses, as players offer refunds, vouchers and re-schedule consumers holidays

Online and intermediaries sales of leisure cruises suffer from well-published onboard outbreaks of COVID-19

RECOVERY AND OPPORTUNITIES

Online intermediaries are expected to make a quicker recovery during 2020, as online remains a key channel for travel bookings

TUI benefits from its stronger business model, allowing the player to have a swifter recovery over the forecast period

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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