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Country Report

Travel in

Travel in Denmark

Sep 2019

US$2,100

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Executive Summary

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Economic stability and infrastructure developments stimulate tourism flows in 2019

Stable economic growth, higher disposable incomes, low unemployment and general economic stability contribute to increases in inbound, domestic and outbound travel in 2019. In addition to more arrivals, departures and domestic trips, the number of overnight stays is increasing in hotels.

High digitalisation drives the marketing of Denmark as a tourist destination

With high digitalisation driving online travel, VisitDenmark, the national tourism organisation, developed the “Smart Tourism” strategy for 2019. While this initiative had already started to bear fruit in 2018, it accelerated the development of online travel in terms of digitalisation and knowledge of digital tools among young and older consumers in its launch year.

Companies invest to cater to rising demand and stay competitive

The competitive environment is intense in 2019, as increasing tourism flows put pressure on the travel infrastructure and offer of products and services. Airlines and airports are increasing their investments to remain competitive.

Denmark differentiates through decentralisation and philosophy

Travel’s positive performance is supported by strong efforts by the national and local tourist boards to decentralise tourism in the country. VisitDenmark and Wonderful Copenhagen are raising awareness of destinations outside of Copenhagen through major online and offline marketing initiatives.

Marketing and other tourism investments provide a bright outlook for travel

Travel in Denmark is expected to continue to develop over the forecast period. The heavy investments and measures implemented towards the end of the review period are set to create further growth opportunities.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Travel in Denmark market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Denmark?
What are the major brands in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Denmark

EXECUTIVE SUMMARY

Economic stability and infrastructure developments stimulate tourism flows in 2019

High digitalisation drives the marketing of Denmark as a tourist destination

Companies invest to cater to rising demand and stay competitive

Denmark differentiates through decentralisation and philosophy

Marketing and other tourism investments provide a bright outlook for travel

SWOT

Summary 1 Destination Denmark: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Denmark

HEADLINES

PROSPECTS

SAS retains lead in airlines despite pilot strikes in spring 2019

Low cost carriers force rivals to reduce operational costs to remain competitive

New routes and a new airline accelerate moves towards decentralised tourism in Denmark

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Charter Airlines Brands by Key Performance Indicators 2019
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 18 Forecast Airlines Sales: Value 2019-2024
Table 19 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Denmark

HEADLINES

PROSPECTS

Private car use by inbound arrivals limits growth in car rental in 2019

Europcar responds to the growing popularity of car sharing

Electric cars drive move towards sustainability

CATEGORY DATA

Table 20 Car Rental Sales: Value 2014-2019
Table 21 Car Rental Online Sales: Value 2014-2019
Table 22 Structure of Car Rental Market 2014-2019
Table 23 Car Rental NBO Company Shares: % Value 2015-2019
Table 24 Car Rental Brands by Key Performance Indicators 2019
Table 25 Forecast Car Rental Sales: Value 2019-2024
Table 26 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Denmark

HEADLINES

PROSPECTS

Rising demand stimulates investments in hotels

Nature tourists prefer summer houses over hotels

Airbnb collaborates with the authorities to ensure transparency and responsibility

CATEGORY DATA

Table 27 Lodging Sales: Value 2014-2019
Table 28 Lodging Online Sales: Value 2014-2019
Table 29 Hotels Sales: Value 2014-2019
Table 30 Hotels Online Sales: Value 2014-2019
Table 31 Other Lodging Sales: Value 2014-2019
Table 32 Other Lodging Online Sales: Value 2014-2019
Table 33 Lodging Outlets: Units 2014-2019
Table 34 Lodging: Number of Rooms 2014-2019
Table 35 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 36 Hotels NBO Company Shares: % Value 2015-2019
Table 37 Hotel Brands by Key Performance Indicators 2019
Table 38 Forecast Lodging Sales: Value 2019-2024
Table 39 Forecast Lodging Online Sales: Value 2019-2024
Table 40 Forecast Hotels Sales: Value 2019-2024
Table 41 Forecast Hotels Online Sales: Value 2019-2024
Table 42 Forecast Other Lodging Sales: Value 2019-2024
Table 43 Forecast Other Lodging Online Sales: Value 2019-2024
Table 44 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Denmark

HEADLINES

PROSPECTS

Online sales of package holidays grow as consumers seek fast bookings and new destinations

Consumers appreciate the speed and ease of online travel intermediaries

Mobile travel offer expands to meet growing demand, even among the older population

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2014-2019
Table 46 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 47 Intermediaries Leisure Online Sales: Value 2014-2019
Table 48 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 49 Online Travel Sales to Residents: Value 2014-2019
Table 50 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 51 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 54 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 55 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Denmark

HEADLINES

PROSPECTS

Tourism bodies employ strong marketing to raise awareness of destinations outside Copenhagen

Emphasis on “localhood” and hygge to provide authentic experiences to visitors

Favourable economic conditions and high connectivity ease passage to European destinations

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2014-2019
Table 57 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 58 Inbound City Arrivals 2014-2019
Table 59 Inbound Receipts: Value 2014-2019
Table 60 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 61 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 63 Forecast Inbound Receipts: Value 2019-2024
Table 64 Domestic Trips by Destination: Number of Trips 2014-2019
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 67 Domestic Expenditure: Value 2014-2019
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 70 Forecast Domestic Expenditure: Value 2019-2024
Table 71 Outbound Departures: Number of Trips 2014-2019
Table 72 Outbound Departures by Destination: Number of Trips 2014-2019
Table 73 Outbound Expenditure: Value 2014-2019
Table 74 Forecast Outbound Departures: Number of Trips 2019-2024
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 76 Forecast Outbound Expenditure: Value 2019-2024

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Megatrends

Country Report

Travel in Denmark

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Executive Summary

New Report Guarantee

Economic stability and infrastructure developments stimulate tourism flows in 2019

High digitalisation drives the marketing of Denmark as a tourist destination

Companies invest to cater to rising demand and stay competitive

Denmark differentiates through decentralisation and philosophy

Marketing and other tourism investments provide a bright outlook for travel

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Travel in Denmark

EXECUTIVE SUMMARY

Economic stability and infrastructure developments stimulate tourism flows in 2019

High digitalisation drives the marketing of Denmark as a tourist destination

Companies invest to cater to rising demand and stay competitive

Denmark differentiates through decentralisation and philosophy

Marketing and other tourism investments provide a bright outlook for travel

SWOT

MARKET DATA

SOURCES

Airlines in Denmark

HEADLINES

PROSPECTS

SAS retains lead in airlines despite pilot strikes in spring 2019

Low cost carriers force rivals to reduce operational costs to remain competitive

New routes and a new airline accelerate moves towards decentralised tourism in Denmark

CATEGORY DATA

Car Rental (Destination) in Denmark

HEADLINES

PROSPECTS

Private car use by inbound arrivals limits growth in car rental in 2019

Europcar responds to the growing popularity of car sharing

Electric cars drive move towards sustainability

CATEGORY DATA

Lodging in Denmark

HEADLINES

PROSPECTS

Rising demand stimulates investments in hotels

Nature tourists prefer summer houses over hotels

Airbnb collaborates with the authorities to ensure transparency and responsibility

CATEGORY DATA

Online Travel Sales and Intermediaries in Denmark

HEADLINES

PROSPECTS

Online sales of package holidays grow as consumers seek fast bookings and new destinations

Consumers appreciate the speed and ease of online travel intermediaries

Mobile travel offer expands to meet growing demand, even among the older population

CATEGORY DATA

Tourism Flows in Denmark

HEADLINES

PROSPECTS

Tourism bodies employ strong marketing to raise awareness of destinations outside Copenhagen

Emphasis on “localhood” and hygge to provide authentic experiences to visitors

Favourable economic conditions and high connectivity ease passage to European destinations

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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