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Overview:
Understand the latest market trends and future growth opportunities for the Travel industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Tourism Flows
- Airlines
- Car Rental (Destination)
- Lodging
- Online Travel Sales and Intermediaries
If you're in the Travel industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Travel in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Travel in Denmark?
- Which are the leading companies in Travel in Denmark?
- How are companies responding to the impact of COVID-19 and accordant travel restrictions?
- How severe is the scale of the damage?
- Which travel sectors are proving the most resilient?
- How soon can recovery be expected?
- What are companies doing to innovate and future-proof against the crisis?
Travel in Denmark
EXECUTIVE SUMMARY
Travel in 2021
COVID-19 impact on travel
Company response to COVID-19 in 2021: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries in 2021
What next for travel?
Chart 1 Inbound Receipts: 2021-2026
Chart 2 Average Spend per Trip for Inbound Arrivals: 2021-2026
MARKET DATA
Table 1 Other Transport Sales: Value 2016-2021
Table 2 Other Transport Online Sales: Value 2016-2021
Table 3 Forecast Other Transport Sales: Value 2021-2026
Table 4 Forecast Other Transport Online Sales: Value 2021-2026
Table 5 Activities and Experiences: Value 2016-2021
Table 6 Forecast Activities and Experiences: Value 2021-2026
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Tourism Flows in Denmark
KEY DATA FINDINGS
2021 IMPACT
Wave of infections and tightened restrictions at the start of 2021 moderate the recovery of tourism flows
The domestic market is leading recovery in 2021 as restrictions prevent much international travel from taking place
RECOVERY AND OPPORTUNITIES
Possibility of a COVID-19 passport could positively influence tourism flows over the forecast period
VisitDenmark to continue encouraging domestic tourism and strengthening the appeal of Denmark as a tourist destination
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2016-2021
Table 8 Inbound Arrivals by Country: Number of Trips 2016-2021
Table 9 Inbound City Arrivals 2016-2021
Table 10 Inbound Receipts: Value 2016-2021
Table 11 Forecast Inbound Arrivals: Number of Trips 2021-2026
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2021-2026
Table 13 Forecast Inbound Receipts: Value 2021-2026
Table 14 Domestic Trips by Destination: Number of Trips 2016-2021
Table 15 Domestic Business Trips by Travel Mode: Number of Trips 2016-2021
Table 16 Domestic Leisure Trips by Travel Mode: Number of Trips 2016-2021
Table 17 Domestic Expenditure: Value 2016-2021
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2021-2026
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2021-2026
Table 20 Forecast Domestic Expenditure: Value 2021-2026
Table 21 Outbound Departures: Number of Trips 2016-2021
Table 22 Outbound Departures by Destination: Number of Trips 2016-2021
Table 23 Outbound Expenditure: Value 2016-2021
Table 24 Forecast Outbound Departures: Number of Trips 2021-2026
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2021-2026
Table 26 Forecast Outbound Expenditure: Value 2021-2026
Airlines in Denmark
KEY DATA FINDINGS
2021 IMPACT
Recovery of airlines in 2021 is moderated by Denmark’s strict travel restrictions concerning both residents and non-residents
Domestic and short-haul routes set to see the quickest recovery
RECOVERY AND OPPORTUNITIES
2022 set to see a stronger recovery, with flexibility becoming a key factor in consumers’ decision-making process
Airlines set to add new routes as demand grows
CATEGORY DATA
Table 27 Airlines Sales: Value 2016-2021
Table 28 Airlines Online Sales: Value 2016-2021
Table 29 Airlines: Passengers Carried 2016-2021
Table 30 Airlines NBO Company Shares: % Value 2016-2020
Table 31 Charter Airlines Brands by Key Performance Indicators 2021
Table 32 Low Cost Carriers Airlines Brands by Key Performance Indicators 2021
Table 33 Scheduled Airlines Brands by Key Performance Indicators 2021
Table 34 Forecast Airlines Sales: Value 2021-2026
Table 35 Forecast Airlines Online Sales: Value 2021-2026
Car Rental (Destination) in Denmark
KEY DATA FINDINGS
2021 IMPACT
Players ramp up their fleet sizes in expectation of high demand growth in 2021
Airport car rental locations prepare for the expected rise in inbound arrivals
RECOVERY AND OPPORTUNITIES
Full recovery will depend on the revival of inbound arrivals over the forecast period
Threat of car sharing apps will strengthen calling players to action
CATEGORY DATA
Table 36 Car Rental Sales: Value 2016-2021
Table 37 Car Rental Online Sales: Value 2016-2021
Table 38 Structure of Car Rental Market 2016-2021
Table 39 Car Rental NBO Company Shares: % Value 2016-2020
Table 40 Car Rental Brands by Key Performance Indicators 2021
Table 41 Forecast Car Rental Sales: Value 2021-2026
Table 42 Forecast Car Rental Online Sales: Value 2021-2026
Lodging in Denmark
KEY DATA FINDINGS
2021 IMPACT
Budget and mid-priced hotels lead recovery among domestic tourists in 2021
Other lodging still growing in popularity with local and European tourists
RECOVERY AND OPPORTUNITIES
2022 poised to be the real year of recovery with other lodging set to lead the way
Lodging in Copenhagen set to continue suffering from tight restrictions on international tourists
CATEGORY DATA
Table 43 Lodging Sales: Value 2016-2021
Table 44 Lodging Online Sales: Value 2016-2021
Table 45 Hotels Sales: Value 2016-2021
Table 46 Hotels Online Sales: Value 2016-2021
Table 47 Other Lodging Sales: Value 2016-2021
Table 48 Other Lodging Online Sales: Value 2016-2021
Table 49 Lodging Outlets: Units 2016-2021
Table 50 Lodging: Number of Rooms 2016-2021
Table 51 Lodging by Incoming vs Domestic: % Value 2016-2021
Table 52 Hotels NBO Company Shares: % Value 2016-2020
Table 53 Hotel Brands by Key Performance Indicators 2021
Table 54 Forecast Lodging Sales: Value 2021-2026
Table 55 Forecast Lodging Online Sales: Value 2021-2026
Table 56 Forecast Hotels Sales: Value 2021-2026
Table 57 Forecast Hotels Online Sales: Value 2021-2026
Table 58 Forecast Other Lodging Sales: Value 2021-2026
Table 59 Forecast Other Lodging Online Sales: Value 2021-2026
Table 60 Forecast Lodging Outlets: Units 2021-2026
Online Travel and Intermediaries in Denmark
KEY DATA FINDINGS
2021 IMPACT
Approval of a COVID-19 passport should boost sales in the second half of 2021
Online intermediaries lead recovery
RECOVERY AND OPPORTUNITIES
Consumer hesitancy surrounding travel could negatively influence recovery over the forecast period
Online platforms will require improvements to meet current consumer standards
CATEGORY DATA
Table 61 Travel Intermediaries Sales: Value 2016-2021
Table 62 Intermediaries Corporate Business Online Sales: Value 2016-2021
Table 63 Intermediaries Leisure Online Sales: Value 2016-2021
Table 64 Travel Intermediaries NBO Company Shares: % Value 2016-2021
Table 65 Online Travel Sales to Residents: Value 2016-2021
Table 66 Total Mobile Travel Sales to Residents: Value 2016-2021
Table 67 Forecast Travel Intermediaries Sales: Value 2021-2026
Table 68 Forecast Intermediaries Corporate Business Online Sales: Value 2021-2026
Table 69 Forecast Intermediaries Leisure Online Sales: Value 2021-2026
Table 70 Forecast Online Travel Sales to Residents: Value 2021-2026
Table 71 Forecast Total Mobile Travel Sales to Residents: Value 2021-2026