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Country Report

Travel in

Travel in Denmark

Sep 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Denmark travel industry continues to grow

The strong performance of the Danish economy in 2018 supported both outbound and domestic tourism. Many Danes took holidays inside the country due to plans to visit friends and family, as well as to have holidays in Danish nature or coastline.

VisitDenmark increases digital collaboration

With continuously increasing digitalisation, VisitDenmark, the national tourism organisation, developed a “Smart Tourism” strategy for 2019 that is already generating positive results for inbound tourism. VisitDenmark is continuously growing its presence on digital platforms, as well as collaboration with press and digital influencers, with the aim of increasing awareness of Denmark as a destination, stimulating inbound tourism and decentralising tourism flows inside the country.

Fierce competition continues

With increasing demand for travel products and services, competition remained strong during 2018. With a strong focus on price and the increasing popularity of metasearch engines, competition between intermediaries intensified, especially in airlines.

Shared economy supports innovation

Even though ridesharing platform Uber shut down its operations in Denmark in 2017, in recent years there has been an increase in the popularity of car and ridesharing platforms such as Gomore and peer-to-peer car rental Snappcar, which entered the area in 2016. Other car sharing platforms such as DriveNow and Green Mobility in Copenhagen as well as Tadaa in Jylland and Fyn offer electrical cars to make mobility even more sustainable.

Positive future for smart tourism

With increasing inbound and outbound tourism, Denmark is on the right path to constant tourism growth towards 2023. Outbound tourism is expected to be supported by historically high Danish travel demand, as well as the strong economy, which is stimulating more frequent travel.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Travel in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Denmark?
What are the major brands in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Denmark

EXECUTIVE SUMMARY

Denmark travel industry continues to grow

VisitDenmark increases digital collaboration

Fierce competition continues

Shared economy supports innovation

Positive future for smart tourism

SWOT

Summary 1 Destination Denmark: SWOT distinguish

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in Denmark

HEADLINES

PROSPECTS

Differing carrier performance

Strong price competition continues

New expectations for Aarhus airport

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Car Rental (Destination) in Denmark

HEADLINES

PROSPECTS

Mature area with well-known brands

Increasing interest in sustainable mobility

Car rental players adapt to change

CATEGORY DATA

Table 20 Car Rental Sales: Value 2013-2018
Table 21 Car Rental Online Sales: Value 2013-2018
Table 22 Structure of Car Rental Market 2013-2018
Table 23 Car Rental NBO Company Shares: % Value 2014-2018
Table 24 Car Rental Brands by Key Performance Indicators 2018
Table 25 Forecast Car Rental Sales: Value 2018-2023
Table 26 Forecast Car Rental Online Sales: Value 2018-2023

Lodging in Denmark

HEADLINES

PROSPECTS

Golden days for hotels in Denmark

Hotels heavily invest in Copenhagen

Airbnb continues to grow and makes agreement with SKAT

CATEGORY DATA

Table 27 Lodging Sales: Value 2013-2018
Table 28 Lodging Online Sales: Value 2013-2018
Table 29 Hotels Sales: Value 2013-2018
Table 30 Hotels Online Sales: Value 2013-2018
Table 31 Other Lodging Sales: Value 2013-2018
Table 32 Other Lodging Online Sales: Value 2013-2018
Table 33 Lodging Outlets: Units 2013-2018
Table 34 Lodging: Number of Rooms 2013-2018
Table 35 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 36 Hotels NBO Company Shares: % Value 2014-2018
Table 37 Hotel Brands by Key Performance Indicators 2018
Table 38 Forecast Lodging Sales: Value 2018-2023
Table 39 Forecast Lodging Online Sales: Value 2018-2023
Table 40 Forecast Hotels Sales: Value 2018-2023
Table 41 Forecast Hotels Online Sales: Value 2018-2023
Table 42 Forecast Other Lodging Sales: Value 2018-2023
Table 43 Forecast Other Lodging Online Sales: Value 2018-2023
Table 44 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Denmark

HEADLINES

PROSPECTS

Strong intermediaries performance with positive prospects

Online travel sales lead growth

Increase of “Mobile first” approach

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2013-2018
Table 46 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 47 Intermediaries Leisure Online Sales: Value 2013-2018
Table 48 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 49 Online Travel Sales to Residents: Value 2013-2018
Table 50 Mobile Travel Sales to Residents: Value 2013-2018
Table 51 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 54 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 55 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Denmark

HEADLINES

PROSPECTS

Inbound tourism numbers continue to rise strongly

Strong competition continues

Danes traveling more often than ever

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2013-2018
Table 57 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 58 Inbound City Arrivals 2013-2018
Table 59 Inbound Receipts: Value 2013-2018
Table 60 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 61 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 63 Forecast Inbound Receipts: Value 2018-2023
Table 64 Domestic Trips by Destination: Number of Trips 2013-2018
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 67 Domestic Expenditure: Value 2013-2018
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 70 Forecast Domestic Expenditure: Value 2018-2023
Table 71 Outbound Departures: Number of Trips 2013-2018
Table 72 Outbound Departures by Destination: Number of Trips 2013-2018
Table 73 Outbound Expenditure: Value 2013-2018
Table 74 Forecast Outbound Departures: Number of Trips 2018-2023
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 76 Forecast Outbound Expenditure: Value 2018-2023

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Megatrends

Country Report

Travel in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

Denmark travel industry continues to grow

VisitDenmark increases digital collaboration

Fierce competition continues

Shared economy supports innovation

Positive future for smart tourism

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Denmark

EXECUTIVE SUMMARY

Denmark travel industry continues to grow

VisitDenmark increases digital collaboration

Fierce competition continues

Shared economy supports innovation

Positive future for smart tourism

SWOT

MARKET DATA

SOURCES

Airlines in Denmark

HEADLINES

PROSPECTS

Differing carrier performance

Strong price competition continues

New expectations for Aarhus airport

CATEGORY DATA

Car Rental (Destination) in Denmark

HEADLINES

PROSPECTS

Mature area with well-known brands

Increasing interest in sustainable mobility

Car rental players adapt to change

CATEGORY DATA

Lodging in Denmark

HEADLINES

PROSPECTS

Golden days for hotels in Denmark

Hotels heavily invest in Copenhagen

Airbnb continues to grow and makes agreement with SKAT

CATEGORY DATA

Online Travel Sales and Intermediaries in Denmark

HEADLINES

PROSPECTS

Strong intermediaries performance with positive prospects

Online travel sales lead growth

Increase of “Mobile first” approach

CATEGORY DATA

Tourism Flows in Denmark

HEADLINES

PROSPECTS

Inbound tourism numbers continue to rise strongly

Strong competition continues

Danes traveling more often than ever

CATEGORY DATA

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