Travel in Denmark

Denmark travel industry continues to grow

The strong performance of the Danish economy in 2018 supported both outbound and domestic tourism. Many Danes took holidays inside the country due to plans to visit friends and family, as well as to have holidays in Danish nature or coastline.

VisitDenmark increases digital collaboration

With continuously increasing digitalisation, VisitDenmark, the national tourism organisation, developed a “Smart Tourism” strategy for 2019 that is already generating positive results for inbound tourism. VisitDenmark is continuously growing its presence on digital platforms, as well as collaboration with press and digital influencers, with the aim of increasing awareness of Denmark as a destination, stimulating inbound tourism and decentralising tourism flows inside the country.

Fierce competition continues

With increasing demand for travel products and services, competition remained strong during 2018. With a strong focus on price and the increasing popularity of metasearch engines, competition between intermediaries intensified, especially in airlines.

Shared economy supports innovation

Even though ridesharing platform Uber shut down its operations in Denmark in 2017, in recent years there has been an increase in the popularity of car and ridesharing platforms such as Gomore and peer-to-peer car rental Snappcar, which entered the area in 2016. Other car sharing platforms such as DriveNow and Green Mobility in Copenhagen as well as Tadaa in Jylland and Fyn offer electrical cars to make mobility even more sustainable.

Positive future for smart tourism

With increasing inbound and outbound tourism, Denmark is on the right path to constant tourism growth towards 2023. Outbound tourism is expected to be supported by historically high Danish travel demand, as well as the strong economy, which is stimulating more frequent travel.

Files are delivered directly into your account within a few minutes of purchase.