Travel is seeing overall positive development in Denmark in 2022. Incoming flows have surged as the country removed all COVID-19-relatied restrictions, with the highest activity coming from neighbouring countries Germany, Sweden and Norway.
Airlines is seeing positive growth in 2022, though several challenges still face the beleaguered subcategory. Airlines are finding it hard to meet demand since they laid off huge numbers of staff during the pandemic.
Hotels is seeing solid growth throughout all its members – budget, mid-market, upscale and luxury – in 2022, thanks to continued strong domestic demand and rising inbound arrivals. Better results are seen in hotels which focus heavily on domestic tourism, particularly budget hotels and low-cost chains, as well as some well-known mid-market hotels.
With increased demand thanks to eased restrictions booking online and offline are rising in retail value terms in 2022. Packages in particular is seeing strong growth, as many consumers feel that package holidays represent the safest option for their first trips abroad since the outbreak of COVID-19.
As recovery progresses and consumer confidence returns, western European countries are set to remain the most popular destinations for outbound tourists for the first part of the forecast period, not only due to lingering pandemic-related worries but also because of new concerns arising from the war in Ukraine, with both economics and safety still an issue for tourists in the post-pandemic environment. Long-haul travel will see a comparatively slow recovery.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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