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Country Report

Travel in

Travel in Italy

Oct 2020

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on travel

Italy was one of the first countries worldwide to be hit by the outbreak of Coronavirus (COVID-19). It was also the most affected country in the first stages of the global pandemic.

COVID-19 country impact

The whole of Italy was declared a protected area by decree and placed under lockdown from 9 March. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by COVID-19, with nationwide lockdown set to last from 10 March until 3 April.

Company response to COVID-19: Airlines and hotels

The reopening of all Italian airports on 3 June and return of international airlines to Italy from mid-June 2020 have brought stronger sanitary and safety measures and protocols to reassure and protect travellers and staff. These include social distancing and the mandatory use of masks in airports and on-board, more rigorous sanitisation practices for airport and aircraft surfaces, the limiting of entry to airports to passengers and staff and temperature controls.

Impact of COVID-19 on online bookings and travel intermediaries

As the online/mobile trend is only expected to intensify, travel players are increasing their digital presence and developing “contactless” experiences. While this trend predates COVID-19, players are increasingly trying to reach travellers and be available anywhere/anytime via the internet or mobile apps.

What next for travel?

COVID-19’s strong threat to travel and tourism in Italy requires the industry to innovate and renew itself. The industry and government aim to prioritise health and safety measures to maintain the country’s reputation and desirability as a destination in the short and longer term.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Travel in Italy market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Italy

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Italy

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) favours domestic over inbound or outbound trips, although many Italians remain at home for health and economic reasons

Group is hardest hit as travellers focus on social distancing and “contactless” travel experiences

RECOVERY AND OPPORTUNITIES

COVID-19 coping mechanisms and digital approach contribute positively to the marketing of Italy as a viable tourist destination

“Under-tourism” offers potential for tourism flows by offering newer and safer off the beaten track experiences

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Italy

KEY DATA FINDINGS

2020 IMPACT

Strict travel and passenger measures apply despite the reopening of Italy as a destination

International airlines return to Italy in mid-June 2020 with reinforced sanitary measures and plans to strengthen online presence

RECOVERY

Airports invest in health and safety to protect passengers, staff and their reputation

Airlines to review their activities and business plans to meet new realities in the wake of Coronavirus (COVID-19)

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Italy

KEY DATA FINDINGS

2020 IMPACT

Need for costly health and safety measures in the wake of Coronavirus (COVID-19) undermines feasibility of economy operations

Investments in innovation aim to satisfy the demand for safe, clean and trustworthy car rental services

RECOVERY AND OPPORTUNITIES

Pandemic affords social distancing and “contactless” competitive advantages to car rental players

More players are expected to launch mobile apps to engage with consumers and push “safe” sales

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Italy

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions and lockdown measures eradicate the consumer base for hotels at the peak of Coronavirus (COVID-19)

Hotels implement innovative sanitisation systems to reassure and attract guests

RECOVERY AND OPPORTUNITIES

Short-term rentals set to exert growing pressure on hotels to offer new experiences and comparable safety measures

Online and mobile solutions set to benefit from consumer search for convenience and “contactless” lodging options

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Italy

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown and travel restrictions see a collapse in sales and outlet closures

Global pandemic hastens pre-COVID-19 shift to online/mobile channel as consumers look for safer, more “contactless” travel solutions

RECOVERY AND OPPORTUNITIES

Wider range and use of digital solutions set to add convenience and dynamism to travel offer and customer experience

Offline players develop online presence while leveraging closer direct relationships with customers to retain competitive edge

Table 66 Travel Planning and Booking in Italy: Purchase Factors 2020

CATEGORY DATA

Table 67 Travel Intermediaries Sales: Value 2015-2020
Table 68 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 69 Intermediaries Leisure Online Sales: Value 2015-2020
Table 70 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 71 Online Travel Sales to Residents: Value 2015-2020
Table 72 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 73 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 74 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 75 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 76 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 77 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Italy

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Italy

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) favours domestic over inbound or outbound trips, although many Italians remain at home for health and economic reasons

Group is hardest hit as travellers focus on social distancing and “contactless” travel experiences

RECOVERY AND OPPORTUNITIES

COVID-19 coping mechanisms and digital approach contribute positively to the marketing of Italy as a viable tourist destination

“Under-tourism” offers potential for tourism flows by offering newer and safer off the beaten track experiences

CATEGORY DATA

Airlines in Italy

KEY DATA FINDINGS

2020 IMPACT

Strict travel and passenger measures apply despite the reopening of Italy as a destination

International airlines return to Italy in mid-June 2020 with reinforced sanitary measures and plans to strengthen online presence

RECOVERY

Airports invest in health and safety to protect passengers, staff and their reputation

Airlines to review their activities and business plans to meet new realities in the wake of Coronavirus (COVID-19)

CATEGORY DATA

Car Rental (Destination) in Italy

KEY DATA FINDINGS

2020 IMPACT

Need for costly health and safety measures in the wake of Coronavirus (COVID-19) undermines feasibility of economy operations

Investments in innovation aim to satisfy the demand for safe, clean and trustworthy car rental services

RECOVERY AND OPPORTUNITIES

Pandemic affords social distancing and “contactless” competitive advantages to car rental players

More players are expected to launch mobile apps to engage with consumers and push “safe” sales

CATEGORY DATA

Lodging in Italy

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions and lockdown measures eradicate the consumer base for hotels at the peak of Coronavirus (COVID-19)

Hotels implement innovative sanitisation systems to reassure and attract guests

RECOVERY AND OPPORTUNITIES

Short-term rentals set to exert growing pressure on hotels to offer new experiences and comparable safety measures

Online and mobile solutions set to benefit from consumer search for convenience and “contactless” lodging options

CATEGORY DATA

Online Travel Sales and Intermediaries in Italy

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown and travel restrictions see a collapse in sales and outlet closures

Global pandemic hastens pre-COVID-19 shift to online/mobile channel as consumers look for safer, more “contactless” travel solutions

RECOVERY AND OPPORTUNITIES

Wider range and use of digital solutions set to add convenience and dynamism to travel offer and customer experience

Offline players develop online presence while leveraging closer direct relationships with customers to retain competitive edge

CATEGORY DATA

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