Trips to and from Italy are rising rapidly in 2022 as progressively eased restrictions in the spring lead to renewed consumer confidence and a return to willingness to travel. Domestic tourism is also on the up.
Ryanair maintains its strong lead in low cost carriers as it gains share to the detriment of competitors easyJet and Wizz Air. New player Italia Trasporto Aereo S.
Lodging in Italy is highly fragmented, with the main players owning well-known chained hotels mostly concentrated in larger cities and popular coastal areas. In hotels overall, Best Western maintains its narrow lead, just ahead of NH Hotels.
The main travel intermediaries are positing positive performances in 2022, with the best results seen in online intermediaries as traditional intermediaries work to increase and improve their online presence. Many Italians still opt for intermediaries when booking their trips as they feel safer doing so in several respects and appreciate personalised information and assistance in planning, as well the offer of flexible conditions and policies.
The forecast period looks positive for travel overall in Italy, though outbound departures overall will not fully recover to pre-pandemic levels by 2027, with business, MICE and leisure outbound all set to fall short. Inbound arrivals overall will recover by 2026, with leisure inbound taking a longer time to reach 2019 levels than business and MICE inbound.
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Understand the latest market trends and future growth opportunities for the Travel industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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