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Country Report

Travel in

Travel in Italy

Sep 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Sales continue to rise, but slowed by competition from alternative destinations

Travel sales continue to rise in 2019, although are slowing after the records achieved in 2017 and 2018. The main reasons for this are adverse weather conditions which undermined the start of the summer season, and the rebound in popularity of alternative hot weather destinations also steeped in culture and history – notably Turkey, Greece and Egypt, which are often perceived as more competitive in terms of pricing.

Airline expansion boosts the industry

The travel industry in Italy is benefiting from an increasing number of national and international airline routes, increasing inflows and encouraging trips to traditionally less popular regions, such as the south. Apulia, for example, is seeing a rising number of incoming tourists.

Short term rentals surge but face stricter regulation

Stricter regulation has been introduced in the wake of dynamic growth of short-term rentals, and in a bid to avoid unfair competition. The Italian Revenue Agency is aiming to fight tax evasion, imposing a degree of control and consistency on the market, and helping offset the negative impact to hotels.

Travel’s digital future

Online research and bookings are rising in Italy, as travellers increasingly go digital.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Travel in Italy market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Italy

EXECUTIVE SUMMARY

Sales continue to rise, but slowed by competition from alternative destinations

Airline expansion boosts the industry

Short term rentals surge but face stricter regulation

Travel’s digital future

SWOT

Summary 1 Destination Italy: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Italy

HEADLINES

PROSPECTS

New routes and expansion of low-cost airlines drive sales

Smartphones continue to shape travel and innovation

5G in Rome Fiumicino

Uncertain prospects for Alitalia

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Charter Airlines Brands by Key Performance Indicators 2019
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 18 Forecast Airlines Sales: Value 2019-2024
Table 19 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Italy

HEADLINES

PROSPECTS

Low costs and rising online sales keep car rental buoyant

Growing influence of smartphones in car rental

Growing presence for intermediaries

Diversity and segmentation help the big players

Car sharing brands on the rise

Electric cars emerge as a new and desirable niche

CATEGORY DATA

Table 20 Car Rental Sales: Value 2014-2019
Table 21 Car Rental Online Sales: Value 2014-2019
Table 22 Structure of Car Rental Market 2014-2019
Table 23 Car Rental NBO Company Shares: % Value 2015-2019
Table 24 Car Rental Brands by Key Performance Indicators 2019
Table 25 Forecast Car Rental Sales: Value 2019-2024
Table 26 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Italy

HEADLINES

PROSPECTS

Lodging sales grow but pressure mounts

Stricter regulation for short-term rentals

Innovation and character will be key to growth of hotels

Online research underpins changing consumer behaviour

CATEGORY DATA

Table 27 Lodging Sales: Value 2014-2019
Table 28 Lodging Online Sales: Value 2014-2019
Table 29 Hotels Sales: Value 2014-2019
Table 30 Hotels Online Sales: Value 2014-2019
Table 31 Other Lodging Sales: Value 2014-2019
Table 32 Other Lodging Online Sales: Value 2014-2019
Table 33 Lodging Outlets: Units 2014-2019
Table 34 Lodging: Number of Rooms 2014-2019
Table 35 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 36 Hotels NBO Company Shares: % Value 2015-2019
Table 37 Hotel Brands by Key Performance Indicators 2019
Table 38 Forecast Lodging Sales: Value 2019-2024
Table 39 Forecast Lodging Online Sales: Value 2019-2024
Table 40 Forecast Hotels Sales: Value 2019-2024
Table 41 Forecast Hotels Online Sales: Value 2019-2024
Table 42 Forecast Other Lodging Sales: Value 2019-2024
Table 43 Forecast Other Lodging Online Sales: Value 2019-2024
Table 44 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Italy

HEADLINES

PROSPECTS

Understanding the digital traveller

Travel agencies fight back

Players from retail enter the travel market

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2014-2019
Table 46 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 47 Intermediaries Leisure Online Sales: Value 2014-2019
Table 48 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 49 Online Travel Sales to Residents: Value 2014-2019
Table 50 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 51 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 54 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 55 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Italy

HEADLINES

PROSPECTS

Competition from Egypt, Tunisia and Greece

Dealing with the threat of over-tourism: The example of Venice

Planning for the future

Are You Experienced?

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2014-2019
Table 57 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 58 Inbound City Arrivals 2014-2019
Table 59 Inbound Receipts: Value 2014-2019
Table 60 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 61 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 63 Forecast Inbound Receipts: Value 2019-2024
Table 64 Domestic Trips by Destination: Number of Trips 2014-2019
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 67 Domestic Expenditure: Value 2014-2019
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 70 Forecast Domestic Expenditure: Value 2019-2024
Table 71 Outbound Departures: Number of Trips 2014-2019
Table 72 Outbound Departures by Destination: Number of Trips 2014-2019
Table 73 Outbound Expenditure: Value 2014-2019
Table 74 Forecast Outbound Departures: Number of Trips 2019-2024
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 76 Forecast Outbound Expenditure: Value 2019-2024

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Megatrends

Country Report

Travel in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Sales continue to rise, but slowed by competition from alternative destinations

Airline expansion boosts the industry

Short term rentals surge but face stricter regulation

Travel’s digital future

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Italy

EXECUTIVE SUMMARY

Sales continue to rise, but slowed by competition from alternative destinations

Airline expansion boosts the industry

Short term rentals surge but face stricter regulation

Travel’s digital future

SWOT

MARKET DATA

SOURCES

Airlines in Italy

HEADLINES

PROSPECTS

New routes and expansion of low-cost airlines drive sales

Smartphones continue to shape travel and innovation

5G in Rome Fiumicino

Uncertain prospects for Alitalia

CATEGORY DATA

Car Rental (Destination) in Italy

HEADLINES

PROSPECTS

Low costs and rising online sales keep car rental buoyant

Growing influence of smartphones in car rental

Growing presence for intermediaries

Diversity and segmentation help the big players

Car sharing brands on the rise

Electric cars emerge as a new and desirable niche

CATEGORY DATA

Lodging in Italy

HEADLINES

PROSPECTS

Lodging sales grow but pressure mounts

Stricter regulation for short-term rentals

Innovation and character will be key to growth of hotels

Online research underpins changing consumer behaviour

CATEGORY DATA

Online Travel Sales and Intermediaries in Italy

HEADLINES

PROSPECTS

Understanding the digital traveller

Travel agencies fight back

Players from retail enter the travel market

CATEGORY DATA

Tourism Flows in Italy

HEADLINES

PROSPECTS

Competition from Egypt, Tunisia and Greece

Dealing with the threat of over-tourism: The example of Venice

Planning for the future

Are You Experienced?

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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