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Country Report

Travel in

Travel in Italy

Sep 2018

US$2,100

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Executive Summary

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Italy experiences a positive year for travel

Travel in 2018 showed good growth and a very positive performance overall. Inbound, domestic and outbound flows performed well, thanks to economic recovery as well as the unstable political situation in Tunisia, Turkey, Egypt, Israel and Libya, which favoured travel to Italy.

Online travel performs really well

Online travel continued to perform very well in 2018, driven by increased trust and habit of travellers in searching online, looking for information and reviews, but also making bookings, given the perceived value for money that the internet offers. At the same time, mobile bookings also grew rapidly, as smartphones are widespread among Italian consumers.

Affordability impacts travel in Italy

Italian travel continued to be positively impacted by affordability, as value for money allowed more travellers to visit the country. For example, the sharing economy contributed to bringing more visitors, mostly through the giant Airbnb.

The sharing economy continues booming

Airbnb grew in Italy thanks to the booming sharing economy and the possibility for many hosts to earn additional income. As a result, the company grew steadily and it is expected to continue doing so over the forecast period.

Travel has a positive outlook in Italy

Over the forecast period travel and tourism in Italy is expected to continue perform well, experiencing an increase in terms of inbound, domestic and outbound flows. The good performance is expected to derive from the fact that Italy is considered a very attractive destination by travellers and its strengths are expected to increase over the forecast period.

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Overview

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Travel in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Italy

EXECUTIVE SUMMARY

Italy experiences a positive year for travel

Online travel performs really well

Affordability impacts travel in Italy

The sharing economy continues booming

Travel has a positive outlook in Italy

SWOT

Summary 1 Destination Italy: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in Italy

HEADLINES

PROSPECTS

Performance of airlines continues to take off

Smartphones continue changing the way of travelling

Low cost carriers gains further ground Italy

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Car Rental (Destination) in Italy

HEADLINES

PROSPECTS

Car rental makes good progress

Diversification is important within car rental

Intermediaries gains ground

CATEGORY DATA

Table 20 Car Rental Sales: Value 2013-2018
Table 21 Car Rental Online Sales: Value 2013-2018
Table 22 Structure of Car Rental Market 2013-2018
Table 23 Car Rental NBO Company Shares: % Value 2014-2018
Table 24 Car Rental Brands by Key Performance Indicators 2018
Table 25 Forecast Car Rental Sales: Value 2018-2023
Table 26 Forecast Car Rental Online Sales: Value 2018-2023

Lodging in Italy

HEADLINES

PROSPECTS

The sharing economy impacts lodging in Italy

Innovation will be key to growth of hotels

Sustainability is important for lodging

CATEGORY DATA

Table 27 Lodging Sales: Value 2013-2018
Table 28 Lodging Online Sales: Value 2013-2018
Table 29 Hotels Sales: Value 2013-2018
Table 30 Hotels Online Sales: Value 2013-2018
Table 31 Other Lodging Sales: Value 2013-2018
Table 32 Other Lodging Online Sales: Value 2013-2018
Table 33 Lodging Outlets: Units 2013-2018
Table 34 Lodging: Number of Rooms 2013-2018
Table 35 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 36 Hotels NBO Company Shares: % Value 2014-2018
Table 37 Hotel Brands by Key Performance Indicators 2018
Table 38 Forecast Lodging Sales: Value 2018-2023
Table 39 Forecast Lodging Online Sales: Value 2018-2023
Table 40 Forecast Hotels Sales: Value 2018-2023
Table 41 Forecast Hotels Online Sales: Value 2018-2023
Table 42 Forecast Other Lodging Sales: Value 2018-2023
Table 43 Forecast Other Lodging Online Sales: Value 2018-2023
Table 44 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Italy

HEADLINES

PROSPECTS

The digital era transforms intermediaries

Travellers increasingly seek experiences

Players from retail enter the travel market

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2013-2018
Table 46 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 47 Intermediaries Leisure Online Sales: Value 2013-2018
Table 48 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 49 Online Travel Sales to Residents: Value 2013-2018
Table 50 Mobile Travel Sales to Residents: Value 2013-2018
Table 51 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 54 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 55 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Italy

HEADLINES

PROSPECTS

Inbound and domestic flows record good performances

Overtourism poses a threat in Italy

Experiences are drivers for growth of flows

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2013-2018
Table 57 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 58 Inbound City Arrivals 2013-2018
Table 59 Inbound Receipts: Value 2013-2018
Table 60 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 61 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 63 Forecast Inbound Receipts: Value 2018-2023
Table 64 Domestic Trips by Destination: Number of Trips 2013-2018
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 67 Domestic Expenditure: Value 2013-2018
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 70 Forecast Domestic Expenditure: Value 2018-2023
Table 71 Outbound Departures: Number of Trips 2013-2018
Table 72 Outbound Departures by Destination: Number of Trips 2013-2018
Table 73 Outbound Expenditure: Value 2013-2018
Table 74 Forecast Outbound Departures: Number of Trips 2018-2023
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 76 Forecast Outbound Expenditure: Value 2018-2023

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Megatrends

Country Report

Travel in Italy

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Executive Summary

New Report Guarantee

Italy experiences a positive year for travel

Online travel performs really well

Affordability impacts travel in Italy

The sharing economy continues booming

Travel has a positive outlook in Italy

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Italy

EXECUTIVE SUMMARY

Italy experiences a positive year for travel

Online travel performs really well

Affordability impacts travel in Italy

The sharing economy continues booming

Travel has a positive outlook in Italy

SWOT

MARKET DATA

SOURCES

Airlines in Italy

HEADLINES

PROSPECTS

Performance of airlines continues to take off

Smartphones continue changing the way of travelling

Low cost carriers gains further ground Italy

CATEGORY DATA

Car Rental (Destination) in Italy

HEADLINES

PROSPECTS

Car rental makes good progress

Diversification is important within car rental

Intermediaries gains ground

CATEGORY DATA

Lodging in Italy

HEADLINES

PROSPECTS

The sharing economy impacts lodging in Italy

Innovation will be key to growth of hotels

Sustainability is important for lodging

CATEGORY DATA

Online Travel Sales and Intermediaries in Italy

HEADLINES

PROSPECTS

The digital era transforms intermediaries

Travellers increasingly seek experiences

Players from retail enter the travel market

CATEGORY DATA

Tourism Flows in Italy

HEADLINES

PROSPECTS

Inbound and domestic flows record good performances

Overtourism poses a threat in Italy

Experiences are drivers for growth of flows

CATEGORY DATA

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