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Overview:
Understand the latest market trends and future growth opportunities for the Travel industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Tourism Flows
- Airlines
- Car Rental (Destination)
- Lodging
- Online Travel Sales and Intermediaries
If you're in the Travel industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Travel in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Travel in Italy?
- Which are the leading companies in Travel in Italy?
- How are companies responding to the impact of COVID-19 and accordant travel restrictions?
- How severe is the scale of the damage?
- Which travel sectors are proving the most resilient?
- How soon can recovery be expected?
- What are companies doing to innovate and future-proof against the crisis?
Travel in Italy
EXECUTIVE SUMMARY
Travel in 2021
COVID-19 impact on travel
Company response to COVID-19 in 2021: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries in 2021
What next for travel?
Chart 1 Inbound Receipts: 2021-2026
Chart 2 Average Spend per Trip for Inbound Arrivals: 2021-2026
MARKET DATA
Table 1 Other Transport Sales: Value 2016-2021
Table 2 Other Transport Online Sales: Value 2016-2021
Table 3 Forecast Other Transport Sales: Value 2021-2026
Table 4 Forecast Other Transport Online Sales: Value 2021-2026
Table 5 Activities and Experiences: Value 2016-2021
Table 6 Forecast Activities and Experiences: Value 2021-2026
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Tourism Flows in Italy
KEY DATA FINDINGS
2021 IMPACT
Domestic tourism performs well as Italian rediscover the charms of their country
Vaccination programme and Green Pass legislation aim to restore confidence and stimulate flows
RECOVERY AND OPPORTUNITIES
Positive forecast for tourism as Italy emerges as a relative safe house for travellers
Diversification to renew the tourism offer
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2016-2021
Table 8 Inbound Arrivals by Country: Number of Trips 2016-2021
Table 9 Inbound City Arrivals 2016-2021
Table 10 Inbound Receipts: Value 2016-2021
Table 11 Forecast Inbound Arrivals: Number of Trips 2021-2026
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2021-2026
Table 13 Forecast Inbound Receipts: Value 2021-2026
Table 14 Domestic Trips by Destination: Number of Trips 2016-2021
Table 15 Domestic Business Trips by Travel Mode: Number of Trips 2016-2021
Table 16 Domestic Leisure Trips by Travel Mode: Number of Trips 2016-2021
Table 17 Domestic Expenditure: Value 2016-2021
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2021-2026
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2021-2026
Table 20 Forecast Domestic Expenditure: Value 2021-2026
Table 21 Outbound Departures: Number of Trips 2016-2021
Table 22 Outbound Departures by Destination: Number of Trips 2016-2021
Table 23 Outbound Expenditure: Value 2016-2021
Table 24 Forecast Outbound Departures: Number of Trips 2021-2026
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2021-2026
Table 26 Forecast Outbound Expenditure: Value 2021-2026
Airlines in Italy
KEY DATA FINDINGS
2021 IMPACT
Boarding starts again, but recovery is likely to be slow and steady
Airlines look to health and safety measures to lure would-be passengers and compete with other modes of transportation
RECOVERY AND OPPORTUNITIES
Strong rebound anticipated, although a full recovery is unlikely until the pandemic is under control
Flexibility and health and safety offer routes to recovery
CATEGORY DATA
Table 27 Airlines Sales: Value 2016-2021
Table 28 Airlines Online Sales: Value 2016-2021
Table 29 Airlines: Passengers Carried 2016-2021
Table 30 Airlines NBO Company Shares: % Value 2016-2020
Table 31 Low Cost Carriers Airlines Brands by Key Performance Indicators 2021
Table 32 Scheduled Airlines Brands by Key Performance Indicators 2021
Table 33 Forecast Airlines Sales: Value 2021-2026
Table 34 Forecast Airlines Online Sales: Value 2021-2026
Car Rental (Destination) in Italy
KEY DATA FINDINGS
2021 IMPACT
Additional services and high sanitary standards help to put car rental back on the road
Direct bookings on the rise as consumers seek convenience and guarantees
RECOVERY AND OPPORTUNITIES
Car sharing set for rebound as consumers widen their perception of safer travel modes
Diversification and flexibility are key concepts as travellers’ needs and preferences change
CATEGORY DATA
Table 35 Car Rental Sales: Value 2016-2021
Table 36 Car Rental Online Sales: Value 2016-2021
Table 37 Structure of Car Rental Market 2016-2021
Table 38 Car Rental NBO Company Shares: % Value 2016-2020
Table 39 Car Rental Brands by Key Performance Indicators 2021
Table 40 Forecast Car Rental Sales: Value 2021-2026
Table 41 Forecast Car Rental Online Sales: Value 2021-2026
Lodging in Italy
KEY DATA FINDINGS
2021 IMPACT
A difficult year for lodging as safety concerns linger
More flexibility and direct bookings provide avenues to recovery
RECOVERY AND OPPORTUNITIES
Lodging is becoming a more digital affair
Diversification offers an avenue of recovery
CATEGORY DATA
Table 42 Lodging Sales: Value 2016-2021
Table 43 Lodging Online Sales: Value 2016-2021
Table 44 Hotels Sales: Value 2016-2021
Table 45 Hotels Online Sales: Value 2016-2021
Table 46 Other Lodging Sales: Value 2016-2021
Table 47 Other Lodging Online Sales: Value 2016-2021
Table 48 Lodging Outlets: Units 2016-2021
Table 49 Lodging: Number of Rooms 2016-2021
Table 50 Lodging by Incoming vs Domestic: % Value 2016-2021
Table 51 Hotels NBO Company Shares: % Value 2016-2020
Table 52 Hotel Brands by Key Performance Indicators 2021
Table 53 Forecast Lodging Sales: Value 2021-2026
Table 54 Forecast Lodging Online Sales: Value 2021-2026
Table 55 Forecast Hotels Sales: Value 2021-2026
Table 56 Forecast Hotels Online Sales: Value 2021-2026
Table 57 Forecast Other Lodging Sales: Value 2021-2026
Table 58 Forecast Other Lodging Online Sales: Value 2021-2026
Table 59 Forecast Lodging Outlets: Units 2021-2026
Online Travel and Intermediaries in Italy
KEY DATA FINDINGS
2021 IMPACT
Omnichannel strategies to the fore as players try to offer flexible and modern products and services
The online channel is a must to maintain contact with would-be travellers through the travel process
RECOVERY AND OPPORTUNITIES
Players are required to diversify to survive in a fiercer competitive landscape
Digital innovation and growing interest in peer-to-peer work and leisure possibilities offer growth opportunities
CATEGORY DATA
Table 60 Travel Intermediaries Sales: Value 2016-2021
Table 61 Intermediaries Corporate Business Online Sales: Value 2016-2021
Table 62 Intermediaries Leisure Online Sales: Value 2016-2021
Table 63 Travel Intermediaries NBO Company Shares: % Value 2016-2021
Table 64 Online Travel Sales to Residents: Value 2016-2021
Table 65 Total Mobile Travel Sales to Residents: Value 2016-2021
Table 66 Forecast Travel Intermediaries Sales: Value 2021-2026
Table 67 Forecast Intermediaries Corporate Business Online Sales: Value 2021-2026
Table 68 Forecast Intermediaries Leisure Online Sales: Value 2021-2026
Table 69 Forecast Online Travel Sales to Residents: Value 2021-2026
Table 70 Forecast Total Mobile Travel Sales to Residents: Value 2021-2026