Country Report

Travel in

Travel in Italy

46 pages, Sep 2017

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The fascinating Italian “Dolce Vita”

Italy remains one of the most attractive destinations with flows increasing in 2017. The good performance is derived from the varied and complete touristic offer of the country, including famous art cities, history and culture, medieval villages, delicious food and wine traditions, beautiful natural landscapes from the mountain to the sea, and shopping as well as spa tourism.

The rise of the online channel

Online travel continues to perform very well in 2017, together with mobile travel. The wide spread of the internet and mobile devices, coupled with the increased convenience and perceived value for money, and the possibility of making bookings on the go and during the holiday, as well as the increased number of websites, mobile websites and apps from players operating in the tourism arena, all contribute to the rise of online travel.

Low-cost airlines and the sharing economy drive growth

Travel and tourism in Italy is increasingly influenced by the growth of low cost carriers, such as Ryanair, a larger airline operating in the country, providing great connections (including for domestic flights) at low fares, and providing value for money and the possibility for many travellers to fly. At the same time, Airbnb is also spreading widely in Italy and the giant of the sharing economy is now also offering experiences, to make travellers experience the life of locals in the company of local hosts.

Giving travellers more flexibility

Some new business models appeared in 2017 in order to provide travellers more flexibility and give them the opportunity to expand their travel possibilities. For example, Ryanair launched the possibility of booking connecting flights and also partnered with Air Europa for long-haul flights, to provide more convenience to its customers. At the same time, Avis launched Avis 360 Europa, with a special all-inclusive fee targeting travellers that go outside Italy.

Positive forecasts for the future

Over the forecast period, the performance of travel and tourism in Italy is expected to be positive, mostly thanks to the fact that Italy will continue to be a very attractive destination in the eyes of consumers worldwide. At the same time, the expected economic recovery will allow more people to travel, including inbound, domestic and outgoing. Finally, the wide spread of low-cost fares, offers and promotions, and the large availability of the sharing economy’s activities, are expected to make travelling increasingly more affordable. Therefore, visitor numbers are expected to rise.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Travel Report Sample Travel Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Travel in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Want to find out more about this report?

Request more information

Intermediaries in Italy

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Table 1 Intermediaries Sales: Value 2012-2017
Table 2 Intermediaries Corporate Business Online Sales: Value 2012-2017
Table 3 Intermediaries Leisure Online Sales: Value 2012-2017
Table 4 Intermediaries NBO Company Shares: % Value 2013-2017
Table 5 Forecast Intermediaries Sales: Value 2017-2022
Table 6 Forecast Intermediaries Corporate Business Online Sales: Value 2017-2022
Table 7 Forecast Intermediaries Leisure Online Sales: Value 2017-2022

Online Travel Sales To Residents in Italy

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Table 8 Online Travel Sales to Residents: Value 2012-2017
Table 9 Mobile Travel Sales to Residents: Value 2012-2017
Table 10 Forecast Online Travel Sales to Residents: Value 2017-2022
Table 11 Forecast Mobile Travel Sales to Residents: Value 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Euromonitor International

Euromonitor International

Megatrends

Country Report

Travel in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

The fascinating Italian “Dolce Vita”

The rise of the online channel

Low-cost airlines and the sharing economy drive growth

Giving travellers more flexibility

Positive forecasts for the future

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Intermediaries in Italy

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Online Travel Sales To Residents in Italy

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Travel in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

The fascinating Italian “Dolce Vita”

The rise of the online channel

Low-cost airlines and the sharing economy drive growth

Giving travellers more flexibility

Positive forecasts for the future

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Intermediaries in Italy

HEADLINES

TRENDS

PROSPECTS

CATEGORY DATA

Online Travel Sales To Residents in Italy

HEADLINES

TRENDS

MOBILE TRAVEL SALES TO RESIDENTS

PROSPECTS

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports