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Country Report

Travel in

Travel in Switzerland

Sep 2019

US$2,100

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Executive Summary

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Swiss travel industry continues to grow in 2019

Further growth was recorded in inbound arrivals as well as in domestic trips in 2019. Tourists from neighbouring countries continued to contribute to the industry’s growth as the Swiss franc has weakened against the euro since the appreciation that occurred after its euro-peg was removed in 2015.

Online travel bookings grow in popularity

Driven by global digital players such as Google, Apple and Facebook, both the value chain and consumer behaviour are changing. The efficient and effective use of existing technologies is becoming an increasingly important competitive factor.

Airbnb and online booking platforms continue to gain ground

Global platforms and the sharing economy are examples of the changes brought about by digitalisation. Within the space of just a few years, Booking.

Sustainability to be increasingly adopted in the travel industry

The issue of sustainability will become an increasingly important one in the Swiss travel industry. It is vital that the scenic and architectural qualities of Switzerland as a tourist destination are maintained.

Continued growth expected over the forecast period

The Swiss travel industry will continue to grow over the forecast period, driven in particular by rising inbound arrival numbers, although domestic trips and outbound departures are also both expected to continue growing. While Switzerland will retain its traditional strengths as a tourist destination, the country is also looking to expand travel seasons beyond winter, including a greater offering during summer and autumn in areas such as biking, hiking and health tourism.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Travel in Switzerland market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Switzerland?
What are the major brands in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Switzerland

EXECUTIVE SUMMARY

Swiss travel industry continues to grow in 2019

Online travel bookings grow in popularity

Airbnb and online booking platforms continue to gain ground

Sustainability to be increasingly adopted in the travel industry

Continued growth expected over the forecast period

SWOT

Summary 1 Destination Switzerland: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources

Airlines in Switzerland

HEADLINES

PROSPECTS

Swiss International Airlines remains the dominant player in Swiss air travel

Low-cost carriers continue to drive growth in air travel

Record numbers of passengers – but could green issues put a dampener on air travel growth?

CATEGORY DATA

Table 11 Airlines Sales: Value 2014-2019
Table 12 Airlines Online Sales: Value 2014-2019
Table 13 Airlines: Passengers Carried 2014-2019
Table 14 Airlines NBO Company Shares: % Value 2015-2019
Table 15 Charter Airlines Brands by Key Performance Indicators 2019
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 18 Forecast Airlines Sales: Value 2019-2024
Table 19 Forecast Airlines Online Sales: Value 2019-2024

Car Rental (Destination) in Switzerland

HEADLINES

PROSPECTS

No let-up expected in car rental growth, with leisure rentals particularly dynamic

Will ride-sharing eat into car rental sales or can they co-exist happily?

Europcar remains the clear leader in Swiss car rental

CATEGORY DATA

Table 20 Car Rental Sales: Value 2014-2019
Table 21 Car Rental Online Sales: Value 2014-2019
Table 22 Structure of Car Rental Market 2014-2019
Table 23 Car Rental NBO Company Shares: % Value 2015-2019
Table 24 Car Rental Brands by Key Performance Indicators 2019
Table 25 Forecast Car Rental Sales: Value 2019-2024
Table 26 Forecast Car Rental Online Sales: Value 2019-2024

Lodging in Switzerland

HEADLINES

PROSPECTS

Record number of stays in Swiss lodging

Occupancy rate continues to rise

AccorHotels Group planning to expand the Mövenpick chain in Switzerland

CATEGORY DATA

Table 27 Lodging Sales: Value 2014-2019
Table 28 Lodging Online Sales: Value 2014-2019
Table 29 Hotels Sales: Value 2014-2019
Table 30 Hotels Online Sales: Value 2014-2019
Table 31 Other Lodging Sales: Value 2014-2019
Table 32 Other Lodging Online Sales: Value 2014-2019
Table 33 Lodging Outlets: Units 2014-2019
Table 34 Lodging: Number of Rooms 2014-2019
Table 35 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 36 Hotels NBO Company Shares: % Value 2015-2019
Table 37 Hotel Brands by Key Performance Indicators 2019
Table 38 Forecast Lodging Sales: Value 2019-2024
Table 39 Forecast Lodging Online Sales: Value 2019-2024
Table 40 Forecast Hotels Sales: Value 2019-2024
Table 41 Forecast Hotels Online Sales: Value 2019-2024
Table 42 Forecast Other Lodging Sales: Value 2019-2024
Table 43 Forecast Other Lodging Online Sales: Value 2019-2024
Table 44 Forecast Lodging Outlets: Units 2019-2024

Online Travel Sales and Intermediaries in Switzerland

HEADLINES

PROSPECTS

Further growth for intermediaries

Hotelplan Group and DER Touristik Suisse continue to lead

OTAs continue to gain share

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2014-2019
Table 46 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 47 Intermediaries Leisure Online Sales: Value 2014-2019
Table 48 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 49 Online Travel Sales to Residents: Value 2014-2019
Table 50 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 51 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 54 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 55 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024

Tourism Flows in Switzerland

HEADLINES

PROSPECTS

Swiss tourist industry finally shaking off the “Swiss franc shock”

Continued growth in inbound travel, with China a major source of additional arrivals

Western European destinations still dominate outbound travel

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2014-2019
Table 57 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 58 Inbound City Arrivals 2014-2019
Table 59 Inbound Receipts: Value 2014-2019
Table 60 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 61 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 63 Forecast Inbound Receipts: Value 2019-2024
Table 64 Domestic Trips by Destination: Number of Trips 2014-2019
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 67 Domestic Expenditure: Value 2014-2019
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 70 Forecast Domestic Expenditure: Value 2019-2024
Table 71 Outbound Departures: Number of Trips 2014-2019
Table 72 Outbound Departures by Destination: Number of Trips 2014-2019
Table 73 Outbound Expenditure: Value 2014-2019
Table 74 Forecast Outbound Departures: Number of Trips 2019-2024
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 76 Forecast Outbound Expenditure: Value 2019-2024

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Megatrends

Country Report

Travel in Switzerland

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Executive Summary

New Report Guarantee

Swiss travel industry continues to grow in 2019

Online travel bookings grow in popularity

Airbnb and online booking platforms continue to gain ground

Sustainability to be increasingly adopted in the travel industry

Continued growth expected over the forecast period

Samples

Overview

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Table of Contents

Travel in Switzerland

EXECUTIVE SUMMARY

Swiss travel industry continues to grow in 2019

Online travel bookings grow in popularity

Airbnb and online booking platforms continue to gain ground

Sustainability to be increasingly adopted in the travel industry

Continued growth expected over the forecast period

SWOT

MARKET DATA

SOURCES

Airlines in Switzerland

HEADLINES

PROSPECTS

Swiss International Airlines remains the dominant player in Swiss air travel

Low-cost carriers continue to drive growth in air travel

Record numbers of passengers – but could green issues put a dampener on air travel growth?

CATEGORY DATA

Car Rental (Destination) in Switzerland

HEADLINES

PROSPECTS

No let-up expected in car rental growth, with leisure rentals particularly dynamic

Will ride-sharing eat into car rental sales or can they co-exist happily?

Europcar remains the clear leader in Swiss car rental

CATEGORY DATA

Lodging in Switzerland

HEADLINES

PROSPECTS

Record number of stays in Swiss lodging

Occupancy rate continues to rise

AccorHotels Group planning to expand the Mövenpick chain in Switzerland

CATEGORY DATA

Online Travel Sales and Intermediaries in Switzerland

HEADLINES

PROSPECTS

Further growth for intermediaries

Hotelplan Group and DER Touristik Suisse continue to lead

OTAs continue to gain share

CATEGORY DATA

Tourism Flows in Switzerland

HEADLINES

PROSPECTS

Swiss tourist industry finally shaking off the “Swiss franc shock”

Continued growth in inbound travel, with China a major source of additional arrivals

Western European destinations still dominate outbound travel

CATEGORY DATA

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