Overall, travel and tourism is showing a positive trend in Switzerland in 2022, heading towards pre-pandemic levels. 2022 began with a very successful ski season, driven by domestic demand.
The start of 2022 was strongly influenced by the spread of the Omicron variant of the SARS-CoV-2 virus and the Russian invasion of Ukraine, which generated additional uncertainty. The impact of the invasion of Ukraine on the aviation industry is still unclear, but fuel prices have increased strongly and some airlines have had to change air routes to avoid the war zones.
Following a successful start to 2022, hotel overnight stays are approaching pre-pandemic levels. While domestic tourism is at an all-time high, many foreign guests have also returned.
The restart of tourism will in all likelihood allow intermediaries to record a significant upsurge in turnover compared with the previous year’s sales, as the threat from COVID-19 is waning. The cruise segment is showing particularly strong growth, especially via online intermediaries.
Given the Russian invasion of Ukraine and high rate of inflation, the Swiss franc is likely to become stronger, which, in turn, will mean that holidays in Switzerland become more expensive for foreign tourists. The guest mix has changed a lot due to the COVID-19 crisis.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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