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Country Report

Travel in

Travel in Switzerland

Oct 2020

US$2,100

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Executive Summary

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COVID-19 impact on travel

The Coronavirus (COVID-19) pandemic has had an unprecedented impact on the entire Swiss travel market in 2020, leading to a huge fall in retail value sales. Demand has collapsed and many bookings have either been cancelled or put on hold.

COVID-19 country impact

On 13 March, the Swiss government introduced controls at all of its Schengen borders. Entry into Switzerland from Italy from this date was only allowed for Swiss citizens, people with a residence permit or people travelling to Switzerland for professional reasons, with this extended to the German, French and Austrian borders from 16 March.

Company response to COVID-19: Airlines and hotels

All airlines are contending with a severe downturn in business and leisure passengers due to COVID-19. Leading players Swiss International Airlines, as the largest carrier overall, and Edelweiss Air and easyJet Switzerland, as the dominant charter airline and low cost carrier respectively, have been forced to cancel flights and ground aircraft.

Impact of COVID-19 on online bookings and travel intermediaries

COVID-19 is likely to accelerate an existing trend towards online sales after online platforms such as Booking.com remained available to consumers during 2020.

What next for travel?

The COVID-19 pandemic is expected to have ongoing implications for the Swiss travel market for a number of years as weak consumer confidence impacts bookings. Airlines, car rental operators, lodging facilities and travel intermediaries are all likely to face ongoing financial pressure and the threat of downsizing, bankruptcies and the permanent closure of outlets.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Travel in Switzerland market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Switzerland?
What are the major brands in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
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Travel in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Tourism Flows in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Unprecedented falls in arrivals and departures across all markets in 2020

Domestic tourism helps drive return to growth in 2020

RECOVERY AND OPPORTUNITIES

Inbound travel set to rebound faster in 2021

Potential to grow independent traveller base with a strong rise in tourist numbers from China and India

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Healthy growth in early 2020 gives ways to a dramatic fall in demand for air travel

Short-haul set to rebound faster than long-haul during latter part of 2020

RECOVERY

Charter faces slower recovery than low cost carriers and scheduled airlines

Airlines focus on restoring passenger confidence and maintaining flexibility over the forecast period

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Charter Airlines Brands by Key Performance Indicators 2020
Table 37 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 38 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 39 Forecast Airlines Sales: Value 2020-2025
Table 40 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reverses previous growth in car rental in 2020

Leading players invest in digitalisation to counter rise in car sharing services in 2020

RECOVERY AND OPPORTUNITIES

Stronger growth for business than leisure car rental over the forecast period

Technology holds key to flexible service offerings for car rental companies

CATEGORY DATA

Table 41 Car Rental Sales: Value 2015-2020
Table 42 Car Rental Online Sales: Value 2015-2020
Table 43 Structure of Car Rental Market 2015-2020
Table 44 Car Rental NBO Company Shares: % Value 2016-2020
Table 45 Car Rental Brands by Key Performance Indicators 2020
Table 46 Forecast Car Rental Sales: Value 2020-2025
Table 47 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to collapse in demand for lodging in 2020, leaving smaller operators struggling to survive

Hotel industry calls for stimulus programme in 2020

RECOVERY AND OPPORTUNITIES

Lodging faces long return to pre-pandemic levels of sales

Short-term rentals leads growth prospects over the forecast period

CATEGORY DATA

Table 48 Lodging Sales: Value 2015-2020
Table 49 Lodging Online Sales: Value 2015-2020
Table 50 Hotels Sales: Value 2015-2020
Table 51 Hotels Online Sales: Value 2015-2020
Table 52 Other Lodging Sales: Value 2015-2020
Table 53 Other Lodging Online Sales: Value 2015-2020
Table 54 Lodging Outlets: Units 2015-2020
Table 55 Lodging: Number of Rooms 2015-2020
Table 56 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 57 Hotels NBO Company Shares: % Value 2016-2020
Table 58 Hotel Brands by Key Performance Indicators 2020
Table 59 Forecast Lodging Sales: Value 2020-2025
Table 60 Forecast Lodging Online Sales: Value 2020-2025
Table 61 Forecast Hotels Sales: Value 2020-2025
Table 62 Forecast Hotels Online Sales: Value 2020-2025
Table 63 Forecast Other Lodging Sales: Value 2020-2025
Table 64 Forecast Other Lodging Online Sales: Value 2020-2025
Table 65 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 cancellations create liquidity issues for travel intermediaries in 2020

Innovations pose growing challenge for traditional travel intermediaries in 2020

RECOVERY AND OPPORTUNITIES

Stronger growth for online and mobile sales as industry embarks on a gradual recovery

Online travel agencies set to benefit from growth in dynamic packaging

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Tourism Flows in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Unprecedented falls in arrivals and departures across all markets in 2020

Domestic tourism helps drive return to growth in 2020

RECOVERY AND OPPORTUNITIES

Inbound travel set to rebound faster in 2021

Potential to grow independent traveller base with a strong rise in tourist numbers from China and India

CATEGORY DATA

Airlines in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Healthy growth in early 2020 gives ways to a dramatic fall in demand for air travel

Short-haul set to rebound faster than long-haul during latter part of 2020

RECOVERY

Charter faces slower recovery than low cost carriers and scheduled airlines

Airlines focus on restoring passenger confidence and maintaining flexibility over the forecast period

CATEGORY DATA

Car Rental (Destination) in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reverses previous growth in car rental in 2020

Leading players invest in digitalisation to counter rise in car sharing services in 2020

RECOVERY AND OPPORTUNITIES

Stronger growth for business than leisure car rental over the forecast period

Technology holds key to flexible service offerings for car rental companies

CATEGORY DATA

Lodging in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to collapse in demand for lodging in 2020, leaving smaller operators struggling to survive

Hotel industry calls for stimulus programme in 2020

RECOVERY AND OPPORTUNITIES

Lodging faces long return to pre-pandemic levels of sales

Short-term rentals leads growth prospects over the forecast period

CATEGORY DATA

Online Travel Sales and Intermediaries in Switzerland

KEY DATA FINDINGS

2020 IMPACT

COVID-19 cancellations create liquidity issues for travel intermediaries in 2020

Innovations pose growing challenge for traditional travel intermediaries in 2020

RECOVERY AND OPPORTUNITIES

Stronger growth for online and mobile sales as industry embarks on a gradual recovery

Online travel agencies set to benefit from growth in dynamic packaging

CATEGORY DATA

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