Following years of pandemic-related restrictions and industry uncertainties, 2023 marks the definitive resurgence of travel and tourism in Brazil. The World Health Organization has officially declared the end of the Public Health Emergency of International Concern related to COVID-19.
With pandemic restrictions no longer a hurdle, Brazilians are confidently resuming their travel routines, reminiscent of the time before the global health crisis emerged. The country's macroeconomic landscape is favourably evolving, leading to a more positive outlook for the service sector this year.
After a challenging 2-year period due to the pandemic and uncertainty, hotels in Brazil are rebounding, especially since the second half of 2022. In 2023, the sector is solidifying its recovery, reaching pre-pandemic occupancy levels through revived domestic tourism and business travel.
Flexible travel packages, initially devised as a pandemic relief, have waned in popularity within the country, ceasing to be an attractive option for both providers and consumers. In addition, some customers misunderstood "flexible reservation" and accepted it simply for cost savings, thereby eroding confidence in such offerings.
As travel in Brazil experiences a positive resurgence, the phenomenon of overtourism is re-emerging in traditional cities, drawing a significant influx of visitors. However, travellers are increasingly receptive to discovering lesser-known destinations, thereby fostering fresh opportunities.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Travel industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Travel industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!