Travel in Brazil

Despite being Latin America’s number two market, Brazil lacks promotion as an international destination

Brazil is the second-ranked destination in Latin America, after Mexico, with the country having the largest territory and most important economy in the region. Since mid-2019, Brazil’s Ministry of Tourism has been allowing tourists from Canada, the US, Australia and Japan to enter Brazil without visas.

Brazilians becoming more familiar with online searches and transactions offers growth opportunities

Brazilians are developing the habit of making online transactions, not only via desktops but also through mobile devices, mainly smartphones. Overall, online travel agencies account for the largest share of online travel sales to residents in Brazil, while lodging direct online sales to residents ranked second in retail value share, with consumers increasingly seeking lower-priced offers online.

Technology to support seamless airport experience

Gol Linhas Aéreas launched a new service called Bagagem Expressa in August 2018. This enables passengers to take domestic flights with self-service baggage check-in at RIOGaleao international airport.

Contactless payments contributing to an enhanced car rental experience

Two of the largest car rental players in Brazil are engaging in partnerships with contactless payment companies specialising in tools and parking fares. Movida and Localiza are working with Sem Parar and ConectCar, respectively.

Recovery of consumer confidence expected to support travel

As consumer confidence in Brazil was impacted by the recessionary cycle that hit the country in 2015, the performance of the travel industry in Brazil was impaired, given consumers’ limited willingness to spend. Although Brazilians have already incorporated the habit of traveling, tourism is one of the first items consumers cut back on in terms of spending when their financial situation worsens.

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