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Country Report

Travel in

Travel in Austria

45 pages, Sep 2018

US$2,100

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Executive Summary

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Another strong year for travel in Austria

Travel in Austria continued to see good growth across all areas in 2018, including inbound, outbound and domestic tourists. Inbound tourism continued to benefit from the country’s central position in Europe and great popularity with neighbouring countries, whilst growth was recently particularly strong in tourists from emerging markets such as China, India and Arab countries.

Residents opt for more flexibility and more options when on a holiday

Online travel continued to profit from the growing number of residents in Austria showing a greater willingness to look for and pay for their holidays online in 2018. This willingness is related to both the greater number of internet-enabled devices in usage and the greater access to broadband internet.

Intense competition across the travel market in Austria

Competition continued to be strongly visible amongst companies active in travel in Austria in 2018. This was especially true for airlines, which saw many changes.

Airbnb concept applied to renting cars?

With a growing focus on a more environmentally friendly and global lifestyle that focuses on global sharing and global living, peer-to-peer activities are becoming more and more interesting for many residents in Austria. Apart from peer-to-peer websites such as Airbnb found in lodging, there are now also similar online platforms where users offer to rent their car to other users either for weekend or for a longer period of time, for instance when on holiday.

Travel is set to see continuing growth across all areas

Widely considered as a safe destination attractive for both the winter and the summer season, Austria is well positioned to continue its good growth in the forecast period. Growth in the number of inbound arrivals is expected to see only a slight drop compared to the CAGR seen in the review period and a positive CAGR is projected over the forecast period, while total value sales are also expected to increase at constant 2018 prices.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Austria for free:

The Travel in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Austria?
What are the major brands in Austria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in Austria

EXECUTIVE SUMMARY

Another strong year for travel in Austria

Residents opt for more flexibility and more options when on a holiday

Intense competition across the travel market in Austria

Airbnb concept applied to renting cars?

Travel is set to see continuing growth across all areas

SWOT

Summary 1 Destination Austria: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Lodging in Austria

HEADLINES

PROSPECTS

Hotels holds strong against short-term rentals

Domestic company leads in a highly fragmented landscape

Online services drive short-term rentals

CATEGORY DATA

Table 11 Lodging Sales: Value 2013-2018
Table 12 Lodging Online Sales: Value 2013-2018
Table 13 Hotels Sales: Value 2013-2018
Table 14 Hotels Online Sales: Value 2013-2018
Table 15 Other Lodging Sales: Value 2013-2018
Table 16 Other Lodging Online Sales: Value 2013-2018
Table 17 Lodging Outlets: Units 2013-2018
Table 18 Lodging: Number of Rooms 2013-2018
Table 19 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 20 Hotels NBO Company Shares: % Value 2014-2018
Table 21 Hotel Brands by Key Performance Indicators 2018
Table 22 Forecast Lodging Sales: Value 2018-2023
Table 23 Forecast Lodging Online Sales: Value 2018-2023
Table 24 Forecast Hotels Sales: Value 2018-2023
Table 25 Forecast Hotels Online Sales: Value 2018-2023
Table 26 Forecast Other Lodging Sales: Value 2018-2023
Table 27 Forecast Other Lodging Online Sales: Value 2018-2023
Table 28 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Austria

HEADLINES

PROSPECTS

Online value sales to continue growing

Mobile travel sales to continue to attract residents in Austria

More spontaneous holidays through helper apps

CATEGORY DATA

Table 29 Travel Intermediaries Sales: Value 2013-2018
Table 30 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 31 Intermediaries Leisure Online Sales: Value 2013-2018
Table 32 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 33 Online Travel Sales to Residents: Value 2013-2018
Table 34 Mobile Travel Sales to Residents: Value 2013-2018
Table 35 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 36 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 37 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 38 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 39 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Austria

HEADLINES

PROSPECTS

Österreich Werbung has adopted a strategy to ensure future success

Continuing growth in inbound arrivals driven by city destinations

Austrians value diversity in their own and neighbouring countries

CATEGORY DATA

Table 40 Inbound Arrivals: Number of Trips 2013-2018
Table 41 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 42 Inbound City Arrivals 2013-2018
Table 43 Inbound Receipts: Value 2013-2018
Table 44 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 45 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 46 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 47 Forecast Inbound Receipts: Value 2018-2023
Table 48 Domestic Trips by Destination: Number of Trips 2013-2018
Table 49 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 50 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 51 Domestic Expenditure: Value 2013-2018
Table 52 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 53 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 54 Forecast Domestic Expenditure: Value 2018-2023
Table 55 Outbound Departures: Number of Trips 2013-2018
Table 56 Outbound Departures by Destination: Number of Trips 2013-2018
Table 57 Outbound Expenditure: Value 2013-2018
Table 58 Forecast Outbound Departures: Number of Trips 2018-2023
Table 59 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 60 Forecast Outbound Expenditure: Value 2018-2023

Airlines in Austria

HEADLINES

PROSPECTS

Air Berlin and NIKI Luftfahrt suffer insolvency in 2017/2018

The inevitable rise of low-cost carriers and increased competition

Good prospects for scheduled airlines on the horizon

CATEGORY DATA

Table 61 Airlines Sales: Value 2013-2018
Table 62 Airlines Online Sales: Value 2013-2018
Table 63 Airlines: Passengers Carried 2013-2018
Table 64 Airlines NBO Company Shares: % Value 2014-2018
Table 65 Charter Airlines Brands by Key Performance Indicators 2018
Table 66 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 67 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 68 Forecast Airlines Sales: Value 2018-2023
Table 69 Forecast Airlines Online Sales: Value 2018-2023

Airlines in Austria

HEADLINES

PROSPECTS

Air Berlin and NIKI Luftfahrt suffer insolvency in 2017/2018

The inevitable rise of low-cost carriers and increased competition

Good prospects for scheduled airlines on the horizon

CATEGORY DATA

Table 70 Airlines Sales: Value 2013-2018
Table 71 Airlines Online Sales: Value 2013-2018
Table 72 Airlines: Passengers Carried 2013-2018
Table 73 Airlines NBO Company Shares: % Value 2014-2018
Table 74 Charter Airlines Brands by Key Performance Indicators 2018
Table 75 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 76 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 77 Forecast Airlines Sales: Value 2018-2023
Table 78 Forecast Airlines Online Sales: Value 2018-2023

Car Rental (Destination) in Austria

HEADLINES

PROSPECTS

Leisure car rental to continue seeing a moderate performance

Car-sharing clubs to create more competition for car rental

Uber, Drivy and other P2P car-sharing concepts

CATEGORY DATA

Table 79 Car Rental Sales: Value 2013-2018
Table 80 Car Rental Online Sales: Value 2013-2018
Table 81 Structure of Car Rental Market 2013-2018
Table 82 Car Rental NBO Company Shares: % Value 2014-2018
Table 83 Car Rental Brands by Key Performance Indicators 2018
Table 84 Forecast Car Rental Sales: Value 2018-2023
Table 85 Forecast Car Rental Online Sales: Value 2018-2023

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Megatrends

Country Report

Travel in Austria

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Executive Summary

New Report Guarantee

Another strong year for travel in Austria

Residents opt for more flexibility and more options when on a holiday

Intense competition across the travel market in Austria

Airbnb concept applied to renting cars?

Travel is set to see continuing growth across all areas

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Overview

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Table of Contents

Travel in Austria

EXECUTIVE SUMMARY

Another strong year for travel in Austria

Residents opt for more flexibility and more options when on a holiday

Intense competition across the travel market in Austria

Airbnb concept applied to renting cars?

Travel is set to see continuing growth across all areas

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Lodging in Austria

HEADLINES

PROSPECTS

Hotels holds strong against short-term rentals

Domestic company leads in a highly fragmented landscape

Online services drive short-term rentals

CATEGORY DATA

Online Travel Sales and Intermediaries in Austria

HEADLINES

PROSPECTS

Online value sales to continue growing

Mobile travel sales to continue to attract residents in Austria

More spontaneous holidays through helper apps

CATEGORY DATA

Tourism Flows in Austria

HEADLINES

PROSPECTS

Österreich Werbung has adopted a strategy to ensure future success

Continuing growth in inbound arrivals driven by city destinations

Austrians value diversity in their own and neighbouring countries

CATEGORY DATA

Airlines in Austria

HEADLINES

PROSPECTS

Air Berlin and NIKI Luftfahrt suffer insolvency in 2017/2018

The inevitable rise of low-cost carriers and increased competition

Good prospects for scheduled airlines on the horizon

CATEGORY DATA

Airlines in Austria

HEADLINES

PROSPECTS

Air Berlin and NIKI Luftfahrt suffer insolvency in 2017/2018

The inevitable rise of low-cost carriers and increased competition

Good prospects for scheduled airlines on the horizon

CATEGORY DATA

Car Rental (Destination) in Austria

HEADLINES

PROSPECTS

Leisure car rental to continue seeing a moderate performance

Car-sharing clubs to create more competition for car rental

Uber, Drivy and other P2P car-sharing concepts

CATEGORY DATA

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