The recovery of travel from COVID-19 in Japan is still in progress, and remains slow, as COVID-19 is still having a significant impact on travel in 2022. After the quasi-state of emergency was lifted in March 2022, significant restrictions were still implemented on consumers’ daily lives.
Airlines in Japan has shown a rebound following the return of domestic travel and inbound tourists in 2022. Domestic travel has seen the most recovery, especially during the Golden Week holiday in May 2022, when resort destinations such as Okinawa gained popularity.
Sustainability has had a significant impact on hotels, following a new law implemented regarding single-use plastic. In 2021, a new law for recycling plastic materials was developed by the Ministry of Environment in Japan.
As guided tours are a mandatory requirement for inbound tourists entering Japan, such tours have shown momentum in 2022. Tour packages have also gained popularity as they are considered to have more support under the uncertain COVID-19 situations.
Although the current conditions indicate a long road to recovery for travel in Japan, the country remains an attractive destination globally. The upcoming Osaka Expo in 2025, Japan ranking first in the World Economic Forum’s 2021 Travel & Tourism Development Index, and the weakening of the Japanese yen all are positive factors for inbound tourism to regain momentum.
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Understand the latest market trends and future growth opportunities for the Travel industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.See All of Our Definitions
This report originates from Passport, our Travel research and analysis database.
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