Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Travel in

Travel in Japan

44 pages, Sep 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Japan maintains positive growth in tourism

While a low birth rate and ageing society are exerting a negative impact on the travel industry, Japan saw positive growth at the end of the review period. Rising sales were driven in part by the strong promotional activities of national and local governments and travel companies.

OTA expansion and the entry of newcomers intensify competition

The online channel continues to grow strongly in Japan, as OTAs expand and growing numbers of players look to develop online travel operations. E-commerce and video on-demand company, DMM, and communications app operator, Line, were amongst the players looking to enter the online travel market at the end of the review period.

Brand loyalty and customer experience key to growth

With competition intensifying across all areas of the travel industry, there is increasing pressure on players to provide distinctive points of differentiation and encourage brand loyalty by enhancing the customer experience. Japan Airline Corp (JAL), for example, has established the JAL Innovation Lab with the aim of utilising new technologies to increase the number of things that travellers can do onboard its aircraft, as well as successfully expanding its Dokokani Mile loyalty scheme.

The new short-term rental legislation removes many outlets but allows more companies to enter the business

While the new law regulating minpaku (a Japanese term for short-term rentals) led to a significant decline in the number of outlets in 2018, this was in large part due to the fact that owners had yet to gain the necessary permission to operate as short-term rentals. Moreover, the greater legal clarity encouraged several new companies to enter the business.

Positive outlook

Supported by significant investment in infrastructure and promotional activities from national and local government and travel companies, as well as major events including the 2019 Rugby World Cup and the 2020 Tokyo Olympics and Paralympics, the Japanese travel market is expected to see an ongoing rise in inbound tourists over the forecast period. Expanding tourism beyond the major metropolitan areas through investment in new accommodation, promotional activity and the development of new travel products such as nature-orientated tours will play a significant part in attracting new visitors and generating growing sales between 2018 and 2023.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Travel Report Sample Travel Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery:

Files are delivered directly into your account within a few minutes of purchase.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Travel in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Japan?
What are the major brands in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

Want to find out more about this report?

Request more information

Travel in Japan

EXECUTIVE SUMMARY

Japan maintains positive growth in tourism

OTA expansion and the entry of newcomers intensify competition

Brand loyalty and customer experience key to growth

The new short-term rental legislation removes many outlets but allows more companies to enter the business

Positive outlook

SWOT

Summary 1 Destination Japan: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Airlines in Japan

HEADLINES

PROSPECTS

Scheduled airlines and LCCs coexist domestically

LCC: Mergers and entry of JAL

Online direct sales and loyalty plans

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 16 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 17 Forecast Airlines Sales: Value 2018-2023
Table 18 Forecast Airlines Online Sales: Value 2018-2023

Lodging in Japan

HEADLINES

PROSPECTS

Hotel industry continues to expand

Growing hotels presence beyond major metropolitan areas

Short term rentals needs time to adapt to new legislation

CATEGORY DATA

Table 19 Lodging Sales: Value 2013-2018
Table 20 Lodging Online Sales: Value 2013-2018
Table 21 Hotels Sales: Value 2013-2018
Table 22 Hotels Online Sales: Value 2013-2018
Table 23 Other Lodging Sales: Value 2013-2018
Table 24 Other Lodging Online Sales: Value 2013-2018
Table 25 Lodging Outlets: Units 2013-2018
Table 26 Lodging: Number of Rooms 2013-2018
Table 27 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 28 Hotels NBO Company Shares: % Value 2014-2018
Table 29 Hotel Brands by Key Performance Indicators 2018
Table 30 Forecast Lodging Sales: Value 2018-2023
Table 31 Forecast Lodging Online Sales: Value 2018-2023
Table 32 Forecast Hotels Sales: Value 2018-2023
Table 33 Forecast Hotels Online Sales: Value 2018-2023
Table 34 Forecast Other Lodging Sales: Value 2018-2023
Table 35 Forecast Other Lodging Online Sales: Value 2018-2023
Table 36 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in Japan

HEADLINES

PROSPECTS

Growth of online channel intensifies competition in the leisure travel intermediaries market

Traditional players looking to respond

Mobile sales set for ongoing expansion

CATEGORY DATA

Table 37 Travel Intermediaries Sales: Value 2013-2018
Table 38 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 39 Intermediaries Leisure Online Sales: Value 2013-2018
Table 40 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 41 Online Travel Sales to Residents: Value 2013-2018
Table 42 Mobile Travel Sales to Residents: Value 2013-2018
Table 43 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 44 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 45 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 46 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 47 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in Japan

HEADLINES

PROSPECTS

Inbound tourism continues to rise

Outbound tourism struggles to grow

Domestic tourism remains the largest part of the industry, yet not many positive factors for future growth

CATEGORY DATA

Table 48 Inbound Arrivals: Number of Trips 2013-2018
Table 49 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 50 Inbound City Arrivals 2013-2018
Table 51 Inbound Receipts: Value 2013-2018
Table 52 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 53 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 54 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 55 Forecast Inbound Receipts: Value 2018-2023
Table 56 Domestic Trips by Destination: Number of Trips 2013-2018
Table 57 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 58 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 59 Domestic Expenditure: Value 2013-2018
Table 60 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 61 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 62 Forecast Domestic Expenditure: Value 2018-2023
Table 63 Outbound Departures: Number of Trips 2013-2018
Table 64 Outbound Departures by Destination: Number of Trips 2013-2018
Table 65 Outbound Expenditure: Value 2013-2018
Table 66 Forecast Outbound Departures: Number of Trips 2018-2023
Table 67 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 68 Forecast Outbound Expenditure: Value 2018-2023

Car Rental (Destination) in Japan

HEADLINES

PROSPECTS

Consumers continue to shift away from owning a car

The growth of inbound tourism provides a boost to car rental

Car rental may face a challenge from the sharing economy

CATEGORY DATA

Table 69 Car Rental Sales: Value 2013-2018
Table 70 Car Rental Online Sales: Value 2013-2018
Table 71 Structure of Car Rental Market 2013-2018
Table 72 Car Rental NBO Company Shares: % Value 2014-2018
Table 73 Car Rental Brands by Key Performance Indicators 2018
Table 74 Forecast Car Rental Sales: Value 2018-2023
Table 75 Forecast Car Rental Online Sales: Value 2018-2023

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Travel in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Japan maintains positive growth in tourism

OTA expansion and the entry of newcomers intensify competition

Brand loyalty and customer experience key to growth

The new short-term rental legislation removes many outlets but allows more companies to enter the business

Positive outlook

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Travel in Japan

EXECUTIVE SUMMARY

Japan maintains positive growth in tourism

OTA expansion and the entry of newcomers intensify competition

Brand loyalty and customer experience key to growth

The new short-term rental legislation removes many outlets but allows more companies to enter the business

Positive outlook

SWOT

MARKET DATA

DEFINITIONS

SOURCES

Airlines in Japan

HEADLINES

PROSPECTS

Scheduled airlines and LCCs coexist domestically

LCC: Mergers and entry of JAL

Online direct sales and loyalty plans

CATEGORY DATA

Lodging in Japan

HEADLINES

PROSPECTS

Hotel industry continues to expand

Growing hotels presence beyond major metropolitan areas

Short term rentals needs time to adapt to new legislation

CATEGORY DATA

Online Travel Sales and Intermediaries in Japan

HEADLINES

PROSPECTS

Growth of online channel intensifies competition in the leisure travel intermediaries market

Traditional players looking to respond

Mobile sales set for ongoing expansion

CATEGORY DATA

Tourism Flows in Japan

HEADLINES

PROSPECTS

Inbound tourism continues to rise

Outbound tourism struggles to grow

Domestic tourism remains the largest part of the industry, yet not many positive factors for future growth

CATEGORY DATA

Car Rental (Destination) in Japan

HEADLINES

PROSPECTS

Consumers continue to shift away from owning a car

The growth of inbound tourism provides a boost to car rental

Car rental may face a challenge from the sharing economy

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports