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Country Report

Travel in

Travel in Japan

Oct 2020

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on travel

Restrictions on both domestic and international travel aimed at limiting the spread of COVID-19 have had a marked negative impact on the travel industry. The closure of borders around the world brought an end to international trips.

COVID-19 country impact

A state of emergency was imposed in seven major Japanese prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, with no penalties or mandatory requirements.

Company response to COVID-19: Airlines and hotels

All Nippon Airways Co (ANA) and Japan Airline Corp (JAL) remain the clear leaders in airlines in Japan. The airlines category has been amongst the areas of travel and tourism hit hardest by the COVID-19 pandemic, with both low cost carriers and full-service carriers witnessing dramatic declines in demand.

Impact of COVID-19 on online bookings and travel intermediaries

Major restrictions on international travel encouraged major Japanese travel intermediaries, including JTB, HIS and Rakuten, to cancel all overseas packages for April 2020, with some planning to stop all sales for tour packages until August. With travel intermediaries having positioned themselves as a convenient, one-stop location for all a consumer’s travel needs, the widespread impact of COVID-19 across airlines, lodging, car rental, and leisure and business activities has affected every area of their offer.

What next for travel?

Japan’s travel and tourism market is expected to recover strongly in 2021. However, the market’s performance during the year will be significantly influenced by the extent to which visitors are allowed at the Tokyo Olympics and Paralympics, which remains uncertain.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you are in the Travel industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Japan for free:

The Travel in Japan market research report includes:

Analysis of trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Forecasts
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in Japan?
What are the major brands in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel market research database.

Each report is delivered with the following components:
Report: PDF
Market statistics: Excel workbook

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Travel in Japan

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Chart 1 Inbound Receipts: 2020-2025
Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA

Table 1 Annual Leave: Volume 2015-2020
Table 2 Travellers by Age: Number of People 2015-2020
Table 3 Seasonality: Number of People 2015-2020
Table 4 Leisure Outbound Demographics: Number of Trips 2015-2020
Table 5 Other Transport Sales: Value 2015-2020
Table 6 Other Transport Online Sales: Value 2015-2020
Table 7 Forecast Other Transport Sales: Value 2020-2025
Table 8 Forecast Other Transport Online Sales: Value 2020-2025
Table 9 Activities and Experiences: Value 2015-2020
Table 10 Forecast Activities and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

Tourism Flows in Japan

KEY DATA FINDINGS

2020 IMPACT

State of emergency undermines travel during key season

Dramatic decline in international tourism

RECOVERY AND OPPORTUNITIES

Reluctance to travel despite lifting of restrictions

Tokyo Olympics and Paralympics have a key role to play in potential recovery, but uncertainty remains

CATEGORY DATA

Table 11 Inbound Arrivals: Number of Trips 2015-2020
Table 12 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 13 Inbound City Arrivals 2015-2020
Table 14 Inbound Receipts: Value 2015-2020
Table 15 Leisure Inbound Demographics: Number of Trips 2015-2020
Table 16 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 18 Forecast Inbound Receipts: Value 2020-2025
Table 19 Domestic Trips by Destination: Number of Trips 2015-2020
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 22 Domestic Expenditure: Value 2015-2020
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 25 Forecast Domestic Expenditure: Value 2020-2025
Table 26 Outbound Departures: Number of Trips 2015-2020
Table 27 Outbound Departures by Destination: Number of Trips 2015-2020
Table 28 Outbound Expenditure: Value 2015-2020
Table 29 Forecast Outbound Departures: Number of Trips 2020-2025
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 31 Forecast Outbound Expenditure: Value 2020-2025

Airlines in Japan

KEY DATA FINDINGS

2020 IMPACT

2020 recovery hit by second wave of infections

International flights continue to struggle

RECOVERY

Go to Travel campaign favours rival modes of travel

Uncertainty about Tokyo Olympics and Paralympics

CATEGORY DATA

Table 32 Airlines Sales: Value 2015-2020
Table 33 Airlines Online Sales: Value 2015-2020
Table 34 Airlines: Passengers Carried 2015-2020
Table 35 Airlines NBO Company Shares: % Value 2016-2020
Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2020
Table 37 Scheduled Airlines Brands by Key Performance Indicators 2020
Table 38 Forecast Airlines Sales: Value 2020-2025
Table 39 Forecast Airlines Online Sales: Value 2020-2025

Car Rental (Destination) in Japan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a major negative impact on car rental

Car rental players seek to stimulate demand through special packages

RECOVERY AND OPPORTUNITIES

Concerns about infection may provide an advantage to car rental

Demand for short, local trips presents opportunities for car rental players

CATEGORY DATA

Table 40 Car Rental Sales: Value 2015-2020
Table 41 Car Rental Online Sales: Value 2015-2020
Table 42 Structure of Car Rental Market 2015-2020
Table 43 Car Rental NBO Company Shares: % Value 2016-2020
Table 44 Car Rental Brands by Key Performance Indicators 2020
Table 45 Forecast Car Rental Sales: Value 2020-2025
Table 46 Forecast Car Rental Online Sales: Value 2020-2025

Lodging in Japan

KEY DATA FINDINGS

2020 IMPACT

Investment ahead of Tokyo Olympics and Paralympics results in considerable debt burden

Targeting workers in the absence of tourists

RECOVERY AND OPPORTUNITIES

Many smaller players likely to exit the market as a result of COVID-19

Potential to target Japanese consumers with local attractions

CATEGORY DATA

Table 47 Lodging Sales: Value 2015-2020
Table 48 Lodging Online Sales: Value 2015-2020
Table 49 Hotels Sales: Value 2015-2020
Table 50 Hotels Online Sales: Value 2015-2020
Table 51 Other Lodging Sales: Value 2015-2020
Table 52 Other Lodging Online Sales: Value 2015-2020
Table 53 Lodging Outlets: Units 2015-2020
Table 54 Lodging: Number of Rooms 2015-2020
Table 55 Lodging by Incoming vs Domestic: % Value 2015-2020
Table 56 Hotels NBO Company Shares: % Value 2016-2020
Table 57 Hotel Brands by Key Performance Indicators 2020
Table 58 Forecast Lodging Sales: Value 2020-2025
Table 59 Forecast Lodging Online Sales: Value 2020-2025
Table 60 Forecast Hotels Sales: Value 2020-2025
Table 61 Forecast Hotels Online Sales: Value 2020-2025
Table 62 Forecast Other Lodging Sales: Value 2020-2025
Table 63 Forecast Other Lodging Online Sales: Value 2020-2025
Table 64 Forecast Lodging Outlets: Units 2020-2025

Online Travel Sales and Intermediaries in Japan

KEY DATA FINDINGS

2020 IMPACT

Travel intermediaries cancel overseas package tours

The end of brick-and-mortar?

RECOVERY AND OPPORTUNITIES

Travel intermediaries look to stimulate domestic tourism

Exploring new avenues as a result of COVID-19

Table 65 Travel Planning and Booking in Japan: Purchase Factors 2020

CATEGORY DATA

Table 66 Travel Intermediaries Sales: Value 2015-2020
Table 67 Intermediaries Corporate Business Online Sales: Value 2015-2020
Table 68 Intermediaries Leisure Online Sales: Value 2015-2020
Table 69 Travel Intermediaries NBO Company Shares: % Value 2016-2020
Table 70 Online Travel Sales to Residents: Value 2015-2020
Table 71 Total Mobile Travel Sales to Residents: Value 2015-2020
Table 72 Forecast Travel Intermediaries Sales: Value 2020-2025
Table 73 Forecast Intermediaries Corporate Business Online Sales: Value 2020-2025
Table 74 Forecast Intermediaries Leisure Online Sales: Value 2020-2025
Table 75 Forecast Online Travel Sales to Residents: Value 2020-2025
Table 76 Forecast Total Mobile Travel Sales to Residents: Value 2020-2025

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Megatrends

Country Report

Travel in Japan

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Executive Summary

New Report Guarantee

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Travel in Japan

EXECUTIVE SUMMARY

COVID-19 impact on travel

COVID-19 country impact

Company response to COVID-19: Airlines and hotels

Impact of COVID-19 on online bookings and travel intermediaries

What next for travel?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Tourism Flows in Japan

KEY DATA FINDINGS

2020 IMPACT

State of emergency undermines travel during key season

Dramatic decline in international tourism

RECOVERY AND OPPORTUNITIES

Reluctance to travel despite lifting of restrictions

Tokyo Olympics and Paralympics have a key role to play in potential recovery, but uncertainty remains

CATEGORY DATA

Airlines in Japan

KEY DATA FINDINGS

2020 IMPACT

2020 recovery hit by second wave of infections

International flights continue to struggle

RECOVERY

Go to Travel campaign favours rival modes of travel

Uncertainty about Tokyo Olympics and Paralympics

CATEGORY DATA

Car Rental (Destination) in Japan

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has a major negative impact on car rental

Car rental players seek to stimulate demand through special packages

RECOVERY AND OPPORTUNITIES

Concerns about infection may provide an advantage to car rental

Demand for short, local trips presents opportunities for car rental players

CATEGORY DATA

Lodging in Japan

KEY DATA FINDINGS

2020 IMPACT

Investment ahead of Tokyo Olympics and Paralympics results in considerable debt burden

Targeting workers in the absence of tourists

RECOVERY AND OPPORTUNITIES

Many smaller players likely to exit the market as a result of COVID-19

Potential to target Japanese consumers with local attractions

CATEGORY DATA

Online Travel Sales and Intermediaries in Japan

KEY DATA FINDINGS

2020 IMPACT

Travel intermediaries cancel overseas package tours

The end of brick-and-mortar?

RECOVERY AND OPPORTUNITIES

Travel intermediaries look to stimulate domestic tourism

Exploring new avenues as a result of COVID-19

CATEGORY DATA

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