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Country Report

Travel in

Travel in South Africa

42 pages, Sep 2018

US$2,100

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Executive Summary

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Increasing collaborative efforts from industry players boost travel sales

Despite various challenges such as socioeconomic factors and the impact of the water crisis in some parts of the country, travel and tourism in South Africa has remained resilient and has continued to record growth, particularly with increasing focus on domestic tourism. The South African Tourism Board continues to implement aggressive marketing to increase the branding of the country as both a leisure and a business destination.

Online travel sales continue to grow across all categories

The online travel environment continues to show a dynamic performance across the board and is experiencing rapid change. Digital migration is transforming the tourism landscape in terms of bookings, customer service and consumer behaviour.

Low cost carriers thrive in the challenging economic environment

Low economic growth, coupled with the weakening rand and an oversupply of seats on domestic routes, has continued to put pressure on already squeezed airline margins. In addition, the establishment of less restrictive bilateral air service agreements has also resulted in increasingly competitive pricing.

Airbnb continues to intensify competition within the lodging landscape

Short-term rentals recorded the highest growth in lodging in 2018. Its growth can be attributed to the expansion of the sharing economy and short-term rental brands such as Airbnb.

Positive outlook expected for travel over the forecast period

Despite the challenges experienced by industry players during the review period, arrivals to South Africa are expected to continue to grow over the forecast period. Growth is expected to be driven by the country’s positioning as a value for money destination, which will appeal to many tourists.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview:

Discover the latest market trends and uncover sources of future market growth for the Travel industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Travel in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in South Africa?
What are the major brands in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Travel in South Africa

EXECUTIVE SUMMARY

Increasing collaborative efforts from industry players boost travel sales

Online travel sales continue to grow across all categories

Low cost carriers thrive in the challenging economic environment

Airbnb continues to intensify competition within the lodging landscape

Positive outlook expected for travel over the forecast period

SWOT

Summary 1 Destination South Africa: SWOT

MARKET DATA

Table 1 Annual Leave: Volume 2013-2018
Table 2 Travellers by Age: Number of People 2013-2018
Table 3 Seasonality: Number of People 2013-2018
Table 4 Leisure Outbound Demographics: Number of Trips 2013-2018
Table 5 Other Transport Sales: Value 2013-2018
Table 6 Other Transport Online Sales: Value 2013-2018
Table 7 Forecast Other Transport Sales: Value 2018-2023
Table 8 Forecast Other Transport Online Sales: Value 2018-2023
Table 9 Activities: Value 2013-2018
Table 10 Forecast Activities: Value 2018-2023

SOURCES

Summary 2 Research Sources

Airlines in South Africa

HEADLINES

PROSPECTS

Low-cost airlines thrive in the challenging economic environment

Industry players focus on introducing new routes and expanding capacity

South African Airways continues to lead despite a decreasing share

CATEGORY DATA

Table 11 Airlines Sales: Value 2013-2018
Table 12 Airlines Online Sales: Value 2013-2018
Table 13 Airlines: Passengers Carried 2013-2018
Table 14 Airlines NBO Company Shares: % Value 2014-2018
Table 15 Charter Airlines Brands by Key Performance Indicators 2018
Table 16 Low Cost Carriers Airlines Brands by Key Performance Indicators 2018
Table 17 Scheduled Airlines Brands by Key Performance Indicators 2018
Table 18 Forecast Airlines Sales: Value 2018-2023
Table 19 Forecast Airlines Online Sales: Value 2018-2023

Car Rental (Destination) in South Africa

HEADLINES

PROSPECTS

The challenging economic environment also affects car rental sales

Business tourism continues to drive sales growth for car rental

Industry players turn to technology and strategic partnerships to boost sales

CATEGORY DATA

Table 20 Car Rental Sales: Value 2013-2018
Table 21 Car Rental Online Sales: Value 2013-2018
Table 22 Structure of Car Rental Market 2013-2018
Table 23 Car Rental NBO Company Shares: % Value 2014-2018
Table 24 Car Rental Brands by Key Performance Indicators 2018
Table 25 Forecast Car Rental Sales: Value 2018-2023
Table 26 Forecast Car Rental Online Sales: Value 2018-2023

Lodging in South Africa

HEADLINES

PROSPECTS

Lodging remains positive despite the tough economic environment and water crisis

Upscale and luxury brands continue to expand

Short-term rentals continue to shake up lodging

CATEGORY DATA

Table 27 Lodging Sales: Value 2013-2018
Table 28 Lodging Online Sales: Value 2013-2018
Table 29 Hotels Sales: Value 2013-2018
Table 30 Hotels Online Sales: Value 2013-2018
Table 31 Other Lodging Sales: Value 2013-2018
Table 32 Other Lodging Online Sales: Value 2013-2018
Table 33 Lodging Outlets: Units 2013-2018
Table 34 Lodging: Number of Rooms 2013-2018
Table 35 Lodging by Incoming vs Domestic: % Value 2013-2018
Table 36 Hotels NBO Company Shares: % Value 2014-2018
Table 37 Hotel Brands by Key Performance Indicators 2018
Table 38 Forecast Lodging Sales: Value 2018-2023
Table 39 Forecast Lodging Online Sales: Value 2018-2023
Table 40 Forecast Hotels Sales: Value 2018-2023
Table 41 Forecast Hotels Online Sales: Value 2018-2023
Table 42 Forecast Other Lodging Sales: Value 2018-2023
Table 43 Forecast Other Lodging Online Sales: Value 2018-2023
Table 44 Forecast Lodging Outlets: Units 2018-2023

Online Travel Sales and Intermediaries in South Africa

HEADLINES

PROSPECTS

Online travel bookings continue to gain momentum

Intermediaries remain the main booking method of choice

Demand for package holidays rises

CATEGORY DATA

Table 45 Travel Intermediaries Sales: Value 2013-2018
Table 46 Intermediaries Corporate Business Online Sales: Value 2013-2018
Table 47 Intermediaries Leisure Online Sales: Value 2013-2018
Table 48 Travel Intermediaries NBO Company Shares: % Value 2014-2018
Table 49 Online Travel Sales to Residents: Value 2013-2018
Table 50 Mobile Travel Sales to Residents: Value 2013-2018
Table 51 Forecast Travel Intermediaries Sales: Value 2018-2023
Table 52 Forecast Intermediaries Corporate Business Online Sales: Value 2018-2023
Table 53 Forecast Intermediaries Leisure Online Sales: Value 2018-2023
Table 54 Forecast Online Travel Sales to Residents: Value 2018-2023
Table 55 Forecast Mobile Travel Sales to Residents: Value 2018-2023

Tourism Flows in South Africa

HEADLINES

PROSPECTS

Intraregional travel continues to drive inbound arrivals

Increasing focus on domestic tourism marketing

Cities are at the forefront of tourism growth and innovation

CATEGORY DATA

Table 56 Inbound Arrivals: Number of Trips 2013-2018
Table 57 Inbound Arrivals by Country: Number of Trips 2013-2018
Table 58 Inbound City Arrivals 2013-2018
Table 59 Inbound Receipts: Value 2013-2018
Table 60 Leisure Inbound Demographics: Number of Trips 2013-2018
Table 61 Forecast Inbound Arrivals: Number of Trips 2018-2023
Table 62 Forecast Inbound Arrivals by Country: Number of Trips 2018-2023
Table 63 Forecast Inbound Receipts: Value 2018-2023
Table 64 Domestic Trips by Destination: Number of Trips 2013-2018
Table 65 Domestic Business Trips by Travel Mode: Number of Trips 2013-2018
Table 66 Domestic Leisure Trips by Travel Mode: Number of Trips 2013-2018
Table 67 Domestic Expenditure: Value 2013-2018
Table 68 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2018-2023
Table 69 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2018-2023
Table 70 Forecast Domestic Expenditure: Value 2018-2023
Table 71 Outbound Departures: Number of Trips 2013-2018
Table 72 Outbound Departures by Destination: Number of Trips 2013-2018
Table 73 Outbound Expenditure: Value 2013-2018
Table 74 Forecast Outbound Departures: Number of Trips 2018-2023
Table 75 Forecast Outbound Departures by Destination: Number of Trips 2018-2023
Table 76 Forecast Outbound Expenditure: Value 2018-2023

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Megatrends

Country Report

Travel in South Africa

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Executive Summary

New Report Guarantee

Increasing collaborative efforts from industry players boost travel sales

Online travel sales continue to grow across all categories

Low cost carriers thrive in the challenging economic environment

Airbnb continues to intensify competition within the lodging landscape

Positive outlook expected for travel over the forecast period

Samples

Overview

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Table of Contents

Travel in South Africa

EXECUTIVE SUMMARY

Increasing collaborative efforts from industry players boost travel sales

Online travel sales continue to grow across all categories

Low cost carriers thrive in the challenging economic environment

Airbnb continues to intensify competition within the lodging landscape

Positive outlook expected for travel over the forecast period

SWOT

MARKET DATA

SOURCES

Airlines in South Africa

HEADLINES

PROSPECTS

Low-cost airlines thrive in the challenging economic environment

Industry players focus on introducing new routes and expanding capacity

South African Airways continues to lead despite a decreasing share

CATEGORY DATA

Car Rental (Destination) in South Africa

HEADLINES

PROSPECTS

The challenging economic environment also affects car rental sales

Business tourism continues to drive sales growth for car rental

Industry players turn to technology and strategic partnerships to boost sales

CATEGORY DATA

Lodging in South Africa

HEADLINES

PROSPECTS

Lodging remains positive despite the tough economic environment and water crisis

Upscale and luxury brands continue to expand

Short-term rentals continue to shake up lodging

CATEGORY DATA

Online Travel Sales and Intermediaries in South Africa

HEADLINES

PROSPECTS

Online travel bookings continue to gain momentum

Intermediaries remain the main booking method of choice

Demand for package holidays rises

CATEGORY DATA

Tourism Flows in South Africa

HEADLINES

PROSPECTS

Intraregional travel continues to drive inbound arrivals

Increasing focus on domestic tourism marketing

Cities are at the forefront of tourism growth and innovation

CATEGORY DATA

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