Country Report

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Travel in South Africa

49 pages, Sep 2017

US$2,100

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Executive Summary

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Revision of visa regulations boosts inbound tourist arrivals

The implementation of new immigration regulations during the review period deterred tourists from travelling to South Africa. As a result, the government relaxed the visa regulations and this helped the country's tourism industry to recover. In addition, aggressive brand marketing campaigns spearheaded by the South African Tourism Board and the introduction of new and increased direct air connectivity to and from major overseas markets also boosted inbound arrivals.

Industry players continue to expand their presence online

The online travel environment continued to see dynamic growth across the board and it is experiencing rapid change. The review period saw many travel companies across all categories embracing the online channel in order to offer travel services. Industry players such as car rental operators, airlines, intermediaries, short-term rentals and hotels continued to invest in expanding their digital presence in order to generate awareness and connect better with guests, as well as to advertise their services and special deals.

Competition within airlines continues to grow

The review period witnessed the establishment of less restrictive bilateral air service agreements, thereby creating a space for competitive pricing. As a result, air travel has become cheaper across the board within the country. New market entrants such as low-cost airlines that are comparably cheaper have significantly diluted revenues by lowering fares. The increase in capacity for both low cost and scheduled flights on high volume routes to major cities is also increasing competition.

Short-term rentals shakes up lodging landscape

Short-term rentals continued to outperform other lodging types in terms of current value growth during the review period. Short-term rental accommodation apps such as Airbnb are shaking up the lodging category. Many tourists are increasingly opting for short-term rentals such as through Airbnb, which is being driven by cheaper prices and the convenience of self-catered units. Companies such as Airbnb are particularly popular with tech-savvy travellers as they allow them to easily book accommodation online. As a result of this business model, the review period saw other players such as hotels investing in short-term rental outlets, by launching new brands to adapt to changing consumer demands/preferences. The expansion of short-term rentals has also resulted in the emergence of lodging facilities such as aparthotels, which are a combination of traditional hotel rooms and short-term rental apartments.

Outlook for travel expected to remain positive over the forecast period

The outlook for the travel industry in South Africa is expected to be positive during the forecast period. Overall, the number of inbound visitors into the country is expected to increase, owing to a myriad of factors. These include the country’s positioning as a value-for-money destination, which is being driven by factors such as the weak currency, which is making the country an affordable destination.

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Discover the latest market trends and uncover sources of future market growth for the Travel industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Travel in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts (of market share, market trends, market growth)
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Travel in South Africa?
What are the major brands in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook

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Country Report

Travel in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Revision of visa regulations boosts inbound tourist arrivals

Industry players continue to expand their presence online

Competition within airlines continues to grow

Short-term rentals shakes up lodging landscape

Outlook for travel expected to remain positive over the forecast period

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Overview

Why buy this report?

Samples: FAQs about samples

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Country Report

Travel in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Revision of visa regulations boosts inbound tourist arrivals

Industry players continue to expand their presence online

Competition within airlines continues to grow

Short-term rentals shakes up lodging landscape

Outlook for travel expected to remain positive over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Why buy this report?

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